{"id":7554,"date":"2024-05-28T11:17:33","date_gmt":"2024-05-28T04:17:33","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=7554"},"modified":"2025-08-11T10:53:01","modified_gmt":"2025-08-11T03:53:01","slug":"employer-branding","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/employer-branding\/","title":{"rendered":"Employer Branding l\u00e0 g\u00ec? 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng"},"content":{"rendered":"\n<p><em>\u201cKhi n\u00f3i v\u1ec1 tuy\u1ec3n d\u1ee5ng nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ch\u00fang ta ch\u1ee9ng ki\u1ebfn c\u00e1n c\u00e2n \u0111ang d\u1ea7n chuy\u1ec3n \u0111\u1ed5i, t\u1eeb Employer-centric, t\u1ee9c l\u00e0 t\u1eadp trung v\u00e0o nh\u00e0 tuy\u1ec3n d\u1ee5ng, sang Candidate-centric, t\u1ee9c l\u00e0 t\u1eadp trung v\u00e0o \u1ee9ng vi\u00ean. \u1ee8ng vi\u00ean c\u0169ng gi\u1ed1ng nh\u01b0 ng\u01b0\u1eddi mua h\u00e0ng c\u1ee7a c\u00f4ng ty m\u00ecnh. H\u1ecd ng\u00e0y c\u00e0ng th\u00f4ng minh v\u00e0 c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra cho t\u1ea5t c\u1ea3 doanh nghi\u1ec7p ch\u00fang ta th\u00eam m\u1ed9t cu\u1ed9c c\u1ea1nh tranh n\u1eefa, m\u00e0 t\u00f4i g\u1ecdi l\u00e0 \u201cThe war of talent\u201d, t\u1ee9c l\u00e0 cu\u1ed9c chi\u1ebfn thu h\u00fat nh\u00e2n t\u00e0i.\u201d<\/em><\/p>\n\n\n\n<p><em>(\u00d4ng Tr\u1ecbnh Ng\u1ecdc B\u1ea3o \u2013 Co-founder Base.vn)<\/em><\/p>\n\n\n\n<p>Trong cu\u1ed9c c\u1ea1nh tranh nh\u00e2n l\u1ef1c ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t ng\u00e0y nay, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c <strong>Employer Branding<\/strong> l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng, c\u0169ng nh\u01b0 gi\u1eef ch\u00e2n nh\u1eefng nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p chi ti\u1ebft v\u1ec1 kh\u00e1i ni\u1ec7m Employer Branding l\u00e0 g\u00ec, chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng, v\u00e0 c\u00e1c tips \u0111\u1ec3 th\u1ef1c thi hi\u1ec7u qu\u1ea3 Employer Branding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-employer-branding-la-gi\"><strong>1. Employer Branding l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (Employer Branding)<\/strong> l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p l\u00e0m v\u1edbi m\u1ee5c \u0111\u00edch qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u00ecnh \u0111\u1ebfn ng\u01b0\u1eddi t\u00ecm vi\u1ec7c v\u00e0 c\u00e1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng.&nbsp;<\/p>\n\n\n\n<p>\u1ede \u0111\u00e2y c\u1ea7n ph\u00e2n bi\u1ec7t kh\u00e1i ni\u1ec7m n\u00e0y v\u1edbi kh\u00e1i ni\u1ec7m <strong>th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (Employer Brand),<\/strong> t\u1ee9c l\u00e0 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p v\u1edbi t\u01b0 c\u00e1ch nh\u00e0 tuy\u1ec3n d\u1ee5ng trong m\u1eaft ng\u01b0\u1eddi t\u00ecm vi\u1ec7c.<\/p>\n\n\n\n<p>Tuy ho\u1ea1t \u0111\u1ed9ng Employer Branding c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp, nh\u01b0ng g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c Employer Brand. Do th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh th\u00f4ng qua tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean. V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Khi \u1ee9ng vi\u00ean c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ec7 v\u00e0o ng\u00e0y ph\u1ecfng v\u1ea5n, h\u1ecd s\u1ebd c\u00f3 nh\u1eadn x\u00e9t ti\u00eau c\u1ef1c v\u1ec1 c\u00f4ng ty. V\u00e0 h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd lan truy\u1ec1n tr\u1ea3i nghi\u1ec7m t\u1ed3i t\u1ec7 \u0111\u00f3 \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c.<\/li>\n\n\n\n<li>Khi nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c nh\u1eadn ph\u00fac l\u1ee3i x\u1ee9ng \u0111\u00e1ng, \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m m\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p\u2026 ch\u1eafc h\u1eb3n h\u1ecd s\u1ebd h\u00e0i l\u00f2ng v\u1edbi c\u00f4ng vi\u1ec7c, s\u1eb5n s\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c \u0111\u00f3 \u0111\u1ebfn gia \u0111\u00ecnh, b\u1ea1n b\u00e8,&#8230; t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh t\u1ed1t \u0111\u1eb9p h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-t\u1ea1i-sao-doanh-nghi\u1ec7p-cang-nh\u1ecf-cang-nen-d\u1ea7u-t\u01b0-cho-employer-branding\"><strong>2. T\u1ea1i sao doanh nghi\u1ec7p c\u00e0ng nh\u1ecf c\u00e0ng n\u00ean \u0111\u1ea7u t\u01b0 cho Employer Branding?<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1-1024x1024.webp\" alt=\"Employer Branding\" class=\"wp-image-7557\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1-1024x1024.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1-300x300.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1-150x150.webp 150w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1-768x768.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Vi\u1ec7c \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn v\u00e0o Employer Branding s\u1ebd gi\u00fap doanh nghi\u1ec7p h\u1ea1n ch\u1ebf chi ph\u00ed tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e0o t\u1ea1o, \u0111\u1ed3ng th\u1eddi t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean v\u00e0 thu h\u00fat nh\u00e2n t\u00e0i. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u1ea7n thi\u1ebft h\u01a1n \u1edf c\u00e1c SME (doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba), n\u01a1i m\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh b\u1eb1ng ch\u1ebf \u0111\u1ed9 l\u01b0\u01a1ng c\u00f2n h\u1ea1n ch\u1ebf.&nbsp;<\/p>\n\n\n\n<p>Mu\u1ed1n thu h\u00fat nh\u00e2n t\u00e0i, c\u00e1c <a href=\"https:\/\/base.vn\/blog\/sme-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">SME<\/a> c\u1ea7n cho \u1ee9ng vi\u00ean th\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c m\u00e0 doanh nghi\u1ec7p m\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0: c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n v\u00e0 h\u1ecdc h\u1ecfi, l\u1ecbch l\u00e0m vi\u1ec7c linh ho\u1ea1t v\u00e0 ch\u1ee7 \u0111\u1ed9ng, m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c s\u00e1ng t\u1ea1o v\u00e0 th\u1eed th\u00e1ch\u2026<\/p>\n\n\n\n<p>B\u1ea5t c\u1ee9 y\u1ebfu t\u1ed1 n\u00e0o \u0111\u1ee7 thuy\u1ebft ph\u1ee5c nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng quy\u1ebft \u0111\u1ecbnh t\u1eeb ch\u1ed1i m\u1ee9c l\u01b0\u01a1ng cao h\u01a1n \u0111\u1ec3 l\u00e0m vi\u1ec7c cho b\u1ea1n, \u0111\u00f3 s\u1ebd l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p trong cu\u1ed9c chi\u1ebfn thu h\u00fat nh\u00e2n t\u00e0i. V\u00ec v\u1eady, c\u00e0ng l\u00e0 doanh nghi\u1ec7p nh\u1ecf c\u00e0ng n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o Employer Branding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-5-b\u01b0\u1edbc-xay-d\u1ef1ng-th\u01b0\u01a1ng-hi\u1ec7u-tuy\u1ec3n-d\u1ee5ng\"><strong>3. 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong><\/h2>\n\n\n\n<p>V\u1edbi xu h\u01b0\u1edbng c\u1ea1nh tranh nh\u00e2n l\u1ef1c hi\u1ec7n nay, ch\u00fang ta c\u1ea7n nh\u00ecn nh\u1eadn <strong>Employer Branding t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ho\u1ea1t \u0111\u1ed9ng Marketing.<\/strong> Nh\u01b0ng thay v\u00ec kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 ch\u00fang ta c\u1ea7n thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n l\u00e0 \u1ee9ng vi\u00ean.&nbsp;<\/p>\n\n\n\n<p>Ch\u00fang ta \u0111\u00e3 quen v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m Marketing nh\u01b0: <a href=\"https:\/\/base.vn\/blog\/chan-dung-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/a>, \u0110i\u1ec3m l\u1ee3i th\u1ebf c\u1ea1nh tranh hay h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Trong chi\u1ebfn l\u01b0\u1ee3c Employer Branding \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta c\u0169ng s\u1ebd ti\u1ebfp c\u1eadn d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 t\u01b0\u01a1ng t\u1ef1, v\u1edbi c\u00e1c m\u00f4 h\u00ecnh nh\u01b0: Ch\u00e2n dung \u1ee9ng vi\u00ean hay \u0110\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb nh\u00e2n s\u1ef1.&nbsp;<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng khi th\u1ef1c hi\u1ec7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-xac-d\u1ecbnh-m\u1ee5c-tieu-cho-chi\u1ebfn-l\u01b0\u1ee3c-th\u01b0\u01a1ng-hi\u1ec7u-tuy\u1ec3n-d\u1ee5ng\"><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong><\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc h\u1ebft, h\u00e3y ngh\u0129 xem b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Employer Branding c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n xin vi\u1ec7c h\u01a1n<\/li>\n\n\n\n<li>C\u00f3 th\u00eam nhi\u1ec1u \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao<\/li>\n\n\n\n<li>T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn<\/li>\n\n\n\n<li>T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a \u1ee9ng vi\u00ean<\/li>\n\n\n\n<li>N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/li>\n\n\n\n<li>T\u1ea1o ni\u1ec1m tin v\u1edbi c\u00e1c \u1ee9ng vi\u00ean hi\u1ec7n t\u1ea1i<\/li>\n\n\n\n<li>Nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch truy c\u1eadp website tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty h\u01a1n<\/li>\n\n\n\n<li>T\u0103ng t\u1ef7 l\u1ec7 gi\u1edbi thi\u1ec7u c\u00f4ng vi\u1ec7c<\/li>\n\n\n\n<li>T\u0103ng t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn offer<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-xay-d\u1ef1ng-chan-dung-\u1ee9ng-vien\"><strong>B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng ch\u00e2n dung \u1ee9ng vi\u00ean<\/strong><\/h3>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch \u1ee9ng vi\u00ean c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu. N\u1ebfu kh\u00f4ng bi\u1ebft \u1ee9ng vi\u00ean l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh l\u00e0 ai, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 g\u1eedi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn nh\u1eefng \u1ee9ng vi\u00ean m\u00e0 b\u1ea1n mu\u1ed1n thu h\u00fat. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng ch\u00e2n dung \u1ee9ng vi\u00ean m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u1ee9ng vi\u00ean.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"827\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1-1-1024x827.webp\" alt=\"M\u00f4 h\u00ecnh ch\u00e2n dung \u1ee9ng vi\u00ean\" class=\"wp-image-7560\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1-1-1024x827.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1-1-300x242.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1-1-768x620.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1-1-1536x1240.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-1-1.webp 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-xac-d\u1ecbnh-evp\"><strong>B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh EVP<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 bi\u1ebft t\u1ea1i sao nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i l\u1ea1i ch\u1ecdn b\u1ea1n trong h\u00e0ng lo\u1ea1t t\u1ed5 ch\u1ee9c b\u00ean ngo\u00e0i? B\u1ea1n c\u00f3 bi\u1ebft t\u1ea1i sao h\u1ecd \u1edf l\u1ea1i? H\u1ecd th\u00edch \u0111i\u1ec1u g\u00ec nh\u1ea5t \u1edf b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 tuy\u1ec3n d\u1ee5ng?<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u1ec3 thi\u1ebft l\u1eadp \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n, g\u1ecdi t\u1eaft l\u00e0 <a href=\"https:\/\/base.vn\/blog\/evp-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">EVP (Employee Value Propositions)<\/a>. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, EVP l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng, gi\u00fap m\u1ed9t nh\u00e0 tuy\u1ec3n d\u1ee5ng tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh EVP:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/dinh-vi-gia-tri-nhan-su-1024x652.webp\" alt=\"\u0110\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb nh\u00e2n s\u1ef1\" class=\"wp-image-7563\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/dinh-vi-gia-tri-nhan-su-1024x652.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/dinh-vi-gia-tri-nhan-su-300x191.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/dinh-vi-gia-tri-nhan-su-768x489.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/dinh-vi-gia-tri-nhan-su-1536x978.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/dinh-vi-gia-tri-nhan-su.webp 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-xac-d\u1ecbnh-kenh-qu\u1ea3ng-ba-th\u01b0\u01a1ng-hi\u1ec7u-tuy\u1ec3n-d\u1ee5ng\"><strong>B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh k\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong><\/h3>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c EVP c\u1ee7a m\u00ecnh, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e1c \u0111\u1ecbnh k\u00eanh qu\u1ea3ng b\u00e1 ph\u00f9 h\u1ee3p cho th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng. \u0110i theo h\u00e0nh tr\u00ecnh \u1ee9ng vi\u00ean, ch\u00fang ta c\u00f3 kho\u1ea3ng 10 \u0111i\u1ec3m ch\u1ea1m gi\u1eefa nh\u00e0 tuy\u1ec3n d\u1ee5ng v\u00e0 ng\u01b0\u1eddi t\u00ecm vi\u1ec7c. Trong s\u1ed1 \u0111\u00f3, c\u00f3 nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 k\u00eanh qu\u1ea3ng b\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng.&nbsp;<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, n\u1ed7 l\u1ef1c c\u1ee7a c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c k\u00eanh t\u1ef1 ch\u1ee7 nh\u01b0: website c\u00f4ng ty, h\u1ed9i th\u1ea3o tuy\u1ec3n d\u1ee5ng, <a href=\"https:\/\/base.vn\/blog\/quy-trinh-tuyen-dung\/\" target=\"_blank\" rel=\"noreferrer noopener\">quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng<\/a> c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>Theo d\u00f5i v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c k\u00eanh c\u1ed9ng \u0111\u1ed3ng nh\u01b0: m\u1ea1ng x\u00e3 h\u1ed9i, k\u00eanh lan truy\u1ec1n c\u1ee7a nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9.<\/li>\n\n\n\n<li>\u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 tr\u00ean c\u00e1c k\u00eanh tr\u1ea3 ph\u00ed nh\u01b0: qu\u1ea3ng c\u00e1o tuy\u1ec3n d\u1ee5ng tr\u00ean Facebook, c\u00e1c trang web tuy\u1ec3n d\u1ee5ng tr\u1ea3 ph\u00ed.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/cac-kenh-quang-ba-tuyen-dung-1024x652.webp\" alt=\"C\u00e1c k\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng\" class=\"wp-image-7565\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/cac-kenh-quang-ba-tuyen-dung-1024x652.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/cac-kenh-quang-ba-tuyen-dung-300x191.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/cac-kenh-quang-ba-tuyen-dung-768x489.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/cac-kenh-quang-ba-tuyen-dung-1536x978.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/cac-kenh-quang-ba-tuyen-dung.webp 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<em> <\/em><\/strong><a href=\"https:\/\/base.vn\/blog\/cac-trang-web-tuyen-dung\/\">Top 15+ c\u00e1c trang web tuy\u1ec3n d\u1ee5ng uy t\u00edn nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-do-l\u01b0\u1eddng-hi\u1ec7u-qu\u1ea3-chi\u1ebfn-l\u01b0\u1ee3c-employer-branding\"><strong>B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c Employer Branding<\/strong><\/h3>\n\n\n\n<p>Kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 tuy\u1ec3n d\u1ee5ng. D\u1ef1a tr\u00ean c\u00e1c m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp \u1edf b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, b\u1ea1n n\u00ean \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Employer Branding c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 gi\u00fap c\u00e1c chuy\u00ean gia nh\u00e2n s\u1ef1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/employer-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u1ef1 h\u00e0o l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb ti\u00ean phong cung c\u1ea5p gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam. <strong>H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb tuy\u1ec3n d\u1ee5ng <\/strong><a href=\"https:\/\/base.vn\/app\/e-hiring?utm_source=base-blog&amp;utm_content=base.vn\/blog\/employer-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Base E-Hiring<\/strong><\/a> c\u00f3 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t trong tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>So s\u00e1nh chi ph\u00ed t\u1eeb c\u00e1c k\u00eanh tuy\u1ec3n d\u1ee5ng<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng \u1ee9ng vi\u00ean t\u1eeb c\u00e1c ngu\u1ed3n<\/li>\n\n\n\n<li>Tr\u1ea1ng th\u00e1i v\u00e0 t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a c\u00e1c v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-e-hiring-1024x576.webp\" alt=\"Base E-Hiring\" class=\"wp-image-7571\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-e-hiring-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-e-hiring-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-e-hiring-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-e-hiring-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-e-hiring-2048x1152.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-m\u1ed9t-s\u1ed1-tips-d\u1ec3-th\u1ef1c-thi-hi\u1ec7u-qu\u1ea3-employer-branding\"><strong>4. M\u1ed9t s\u1ed1 tips \u0111\u1ec3 th\u1ef1c thi hi\u1ec7u qu\u1ea3 Employer Branding<\/strong><\/h2>\n\n\n\n<p>Nh\u1eefng nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u00e0nh c\u00f4ng bi\u1ebft c\u00e1ch ph\u00e1t tri\u1ec3n v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Employer Branding hi\u1ec7u qu\u1ea3 v\u00e0 h\u1ecd lu\u00f4n c\u00f3 \u0111\u1ea7y nh\u1eefng \u00fd t\u01b0\u1edfng th\u00fa v\u1ecb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean c\u1ee7a chuy\u00ean gia v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng m\u00e0 c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-hay-la-chinh-minh\"><strong>4.1. H\u00e3y l\u00e0 ch\u00ednh m\u00ecnh<\/strong><\/h3>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp EVP c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ea3m b\u1ea3o n\u00f3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb ch\u00ednh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c trang web tuy\u1ec3n d\u1ee5ng, \u0111\u00e1nh gi\u00e1 c\u00f4ng ty, c\u00f9ng v\u1edbi t\u1ed1c \u0111\u1ed9 lan t\u1ecfa c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay, ngu\u1ed3n th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng tr\u1edf n\u00ean \u0111a d\u1ea1ng v\u00e0 d\u1ec5 d\u00e0ng truy c\u1eadp. N\u1ebfu n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u1ec9 v\u1ecfn v\u1eb9n l\u00e0 l\u1eddi h\u1ee9a v\u1ec1 c\u00e1c tr\u1ea3i nghi\u1ec7m m\u00e0 b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 cung c\u1ea5p \u0111\u01b0\u1ee3c, \u1ee9ng vi\u00ean s\u1ebd nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n ra.&nbsp;<\/p>\n\n\n\n<p>B\u1edfi v\u1eady, \u0111\u1eebng h\u1ee9a h\u1eb9n nh\u1eefng th\u1ee9 kh\u00f4ng th\u1ef1c t\u1ebf. Thay v\u00e0o \u0111\u00f3, h\u00e3y th\u1ec3 hi\u1ec7n s\u1ef1 r\u00f5 r\u00e0ng, minh b\u1ea1ch v\u00e0 nh\u1ea5t qu\u00e1n ngay t\u1eeb m\u1ee5c quy\u1ec1n l\u1ee3i c\u00f4ng vi\u1ec7c trong tin tuy\u1ec3n d\u1ee5ng. <strong>N\u1ebfu b\u1ea1n mu\u1ed1n c\u00e1c \u1ee9ng vi\u00ean nh\u1eadn di\u1ec7n c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m vi\u1ec7c, th\u00ec \u0111\u00f3 ph\u1ea3i th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m vi\u1ec7c.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-d\u1ec3-m\u1eaft-d\u1ebfn-hinh-\u1ea3nh-cong-ty-tren-m\u1ea1ng-xa-h\u1ed9i\"><strong>4.2. \u0110\u1ec3 m\u1eaft \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u00f4ng ty tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/h3>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u00ean, <strong>52% \u1ee9ng vi\u00ean s\u1ebd d\u00e0nh th\u1eddi gian t\u00ecm hi\u1ec3u v\u0103n ho\u00e1 c\u00f4ng ty tr\u00ean c\u00e1c website v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i tr\u01b0\u1edbc khi \u1ee9ng tuy\u1ec3n.<\/strong> \u0110\u00e2y \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 k\u00eanh th\u00f4ng tin \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean tin t\u01b0\u1edfng do c\u00f3 y\u1ebfu t\u1ed1 kh\u00e1ch quan v\u00e0 \u0111a chi\u1ec1u. V\u00ec v\u1eady, h\u00e3y \u0111\u1ec3 m\u1eaft v\u00e0 ch\u1ee7 \u0111\u1ed9ng ki\u1ec3m so\u00e1t h\u00ecnh \u1ea3nh c\u00f4ng ty b\u1ea1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, \u00edt nhi\u1ec1u trong kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p>C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi t\u00ecm vi\u1ec7c \u1edf Vi\u1ec7t Nam c\u0169ng c\u00f3 xu h\u01b0\u1edbng t\u00ecm \u0111\u1ebfn c\u00e1c group review c\u00f4ng ty tr\u00ean Facebook \u0111\u1ec3 \u0111\u1ecdc v\u00e0 tham kh\u1ea3o l\u1eddi khuy\u00ean c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3\/ \u0111ang l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty. B\u1ea1n c\u00f3 th\u1ec3 tham gia v\u00e0o c\u00e1c c\u1ed9ng \u0111\u1ed3ng \u0111\u00f3, t\u00ecm t\u00ean c\u00f4ng ty m\u00ecnh theo t\u1eeb kho\u00e1 \u0111\u1ec3 t\u00ecm hi\u1ec3u t\u1ea5t c\u1ea3 nh\u1eefng \u0111\u00e1nh gi\u00e1 th\u00e0nh th\u1eadt nh\u1ea5t c\u1ee7a \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean.&nbsp;<\/p>\n\n\n\n<p>H\u00e3y l\u01b0u \u00fd: <strong>\u1ee8ng vi\u00ean s\u1ebd ki\u1ec3m tra l\u00fd l\u1ecbch c\u1ee7a nh\u00e0 tuy\u1ec3n d\u1ee5ng, gi\u1ed1ng nh\u01b0 c\u00e1ch nh\u00e0 tuy\u1ec3n d\u1ee5ng l\u00e0m v\u1edbi \u1ee9ng vi\u00ean!<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-tim-insight-t\u1eeb-chinh-nhan-vien-c\u1ee7a-b\u1ea1n\"><strong>4.3. T\u00ecm insight t\u1eeb ch\u00ednh nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>T\u1eeb g\u00f3c \u0111\u1ed9 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng, <strong>nh\u00e2n vi\u00ean \u0111\u00f3ng vai tr\u00f2 v\u1eeba l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 Employer Branding, v\u1eeba l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a Employer Branding<\/strong>. V\u00ec v\u1eady, kh\u00f4ng g\u00ec c\u00f3 \u00fd ngh\u0129a h\u01a1n vi\u1ec7c l\u1ea5y nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n l\u00e0m n\u1ec1n t\u1ea3ng cho ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u0111\u1ec3 l\u1eafng nghe nh\u1eefng t\u00e2m t\u01b0, suy ngh\u0129, nguy\u1ec7n v\u1ecdng c\u1ee7a nh\u00e2n vi\u00ean v\u1ec1 c\u00f4ng ty. Tuy nhi\u00ean, n\u1ebfu mu\u1ed1n l\u1ea5y \u0111\u01b0\u1ee3c nh\u1eefng insight \u0111\u1eaft gi\u00e1 h\u01a1n, c\u00e1c h\u00ecnh th\u1ee9c kh\u1ea3o s\u00e1t s\u00e2u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng l\u00e0: trao \u0111\u1ed5i 1-1, ph\u1ecfng v\u1ea5n t\u1eadp trung, h\u1ecdp chi\u1ebfn l\u01b0\u1ee3c\u2026 M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 gi\u00fap t\u00ecm ra t\u1ea5t c\u1ea3 nh\u1eefng \u201cs\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u\u201d v\u1ec1 doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o <a href=\"https:\/\/base.vn\/app\/inside?utm_source=base-blog&amp;utm_content=base.vn\/blog\/employer-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1ea1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 Base Inside<\/strong><\/a>. To\u00e0n b\u1ed9 vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1eeb l\u00e3nh \u0111\u1ea1o, l\u1eafng nghe \u00fd ki\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 trao \u0111\u1ed5i c\u00e1c lu\u1ed3ng th\u00f4ng tin th\u01b0\u1eddng nh\u1eadt \u0111\u01b0\u1ee3c di\u1ec5n ra \u0111\u1ea7y hi\u1ec7u qu\u1ea3 Nh\u1eefng th\u00f4ng tin n\u00e0y \u0111em l\u1ea1i v\u00f4 s\u1ed1 gi\u00e1 tr\u1ecb cho <a href=\"https:\/\/base.vn\/blog\/hr-la-gi\/\">b\u1ed9 ph\u1eadn HR<\/a> trong vi\u1ec7c thi\u1ebft l\u1eadp EVP doanh nghi\u1ec7p v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi t\u1ed5 ch\u1ee9c.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-inside-1024x407.webp\" alt=\"Base Inside\" class=\"wp-image-7584\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-inside-1024x407.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-inside-300x119.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-inside-768x305.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-inside-1536x611.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-inside.webp 1839w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-website-tuy\u1ec3n-d\u1ee5ng-c\u1ee7a-cong-ty-m\u1ed9t-cong-c\u1ee5-thi\u1ebft-y\u1ebfu-trong-employer-branding\"><strong>4.4. Website tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00f4ng ty: m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu trong Employer Branding<\/strong><\/h3>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 m\u1ed9t v\u0103n ph\u00f2ng online, m\u1ed9t website tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp t\u1ed1t s\u1ebd gi\u00fap h\u00ecnh \u1ea3nh c\u00f4ng ty chuy\u00ean nghi\u1ec7p h\u01a1n, c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c h\u01a1n v\u00e0 \u1ee9ng vi\u00ean ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng h\u01a1n. C\u00e1c trang n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u cho c\u00e1c \u1ee9ng vi\u00ean m\u1ee5c ti\u00eau (b\u1ea3n ph\u00e1c h\u1ecda ch\u00e2n dung \u1ee9ng vi\u00ean s\u1ebd r\u1ea5t h\u1eefu \u00edch \u1edf \u0111\u00e2y). Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111\u01b0\u1ee3c c\u1ea5u t\u1ea1o r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, c\u00e1c th\u00f4ng tin quan tr\u1ecdng \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch g\u1ecdn g\u00e0ng v\u00e0 tr\u1ef1c quan.<\/p>\n\n\n\n<p>M\u1ed9t l\u01b0u \u00fd \u1edf \u0111\u00e2y l\u00e0: Tr\u00e1nh l\u1ea1m d\u1ee5ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p s\u00e1o r\u1ed7ng (nh\u01b0 \u201c<em>ch\u00fang t\u00f4i \u0111\u1eb7t con ng\u01b0\u1eddi l\u00ean tr\u00ean h\u1ebft<\/em>\u201d), d\u00f9 c\u00f3 th\u1ec3 n\u00f3 \u0111\u00fang v\u1edbi gi\u00e1 tr\u1ecb doanh nghi\u1ec7p b\u1ea1n. Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u s\u1ebd kh\u00f4ng c\u00f2n nhi\u1ec1u t\u00e1c \u0111\u1ed9ng v\u00e0 t\u1ea1o ni\u1ec1m tin \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecdc.<\/p>\n\n\n\n<p>Th\u1ea5u hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed9t website tuy\u1ec3n d\u1ee5ng hi\u1ec7u qu\u1ea3, Base.vn cung c\u1ea5p d\u1ecbch v\u1ee5 x\u00e2y d\u1ef1ng website tuy\u1ec3n d\u1ee5ng cho kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ec9 m\u1ea5t 30 ph\u00fat \u0111\u1ec3 t\u1ea1o 1 website tuy\u1ec3n d\u1ee5ng<\/li>\n\n\n\n<li>T\u00f9y ch\u1ecdn giao di\u1ec7n v\u1edbi kho m\u1eabu website \u0111a d\u1ea1ng<\/li>\n\n\n\n<li>T\u01b0\u01a1ng th\u00edch v\u1edbi m\u1ecdi thi\u1ebft b\u1ecb<\/li>\n\n\n\n<li>T\u00edch h\u1ee3p c\u00f9ng domain ch\u00ednh th\u1ee9c c\u1ee7a c\u00f4ng ty (tuyendung.tencongty.com)<\/li>\n\n\n\n<li>T\u00edch h\u1ee3p m\u1eabu \u0111\u01a1n \u1ee9ng tuy\u1ec3n cho t\u1eebng v\u1ecb tr\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, Base.vn \u0111ang cung c\u1ea5p<strong> mi\u1ec5n ph\u00ed website tuy\u1ec3n d\u1ee5ng tr\u1ecb gi\u00e1 10,000,000 VND cho c\u00e1c kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m Base E-Hiring g\u00f3i Business tr\u1edf l\u00ean. Chi ti\u1ebft <\/strong><a href=\"https:\/\/base.vn\/app\/e-hiring?utm_source=base-blog&amp;utm_content=base.vn\/blog\/employer-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>xem th\u00eam t\u1ea1i \u0111\u00e2y<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-tuyen-dung\/\" target=\"_blank\" rel=\"noreferrer noopener\">Review 10 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-5-cau-chuy\u1ec7n-doanh-nghi\u1ec7p-b\u1ea1n-la-gi\"><strong>4.5. C\u00e2u chuy\u1ec7n doanh nghi\u1ec7p b\u1ea1n l\u00e0 g\u00ec?<\/strong><\/h3>\n\n\n\n<p>M\u1ed7i doanh nghi\u1ec7p ra \u0111\u1eddi \u0111\u1ec1u mang nh\u1eefng t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh ri\u00eang. Nh\u01b0ng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng bi\u1ebft c\u00e1ch bi\u1ebfn n\u00f3 th\u00e0nh nh\u1eefng c\u00e2u chuy\u1ec7n g\u00e2y \u1ea5n t\u01b0\u1ee3ng. M\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p th\u00f4ng tin, di\u1ec5n bi\u1ebfn, c\u1ea3m x\u00fac s\u1ebd lu\u00f4n t\u1ea1o \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd h\u01a1n m\u1ed9t v\u00e0i g\u1ea1ch \u0111\u1ea7u d\u00f2ng gi\u1edbi thi\u1ec7u th\u00f4ng th\u01b0\u1eddng. <strong>H\u00e3y k\u1ec3 v\u1ec1 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n \u2013 v\u1edbi h\u00ecnh \u1ea3nh, video, b\u00e0i \u0111\u0103ng tr\u00ean blog hay slide tr\u00ecnh chi\u1ebfu.<\/strong><\/p>\n\n\n\n<p>V\u00ed d\u1ee5, khi b\u1ea1n truy c\u1eadp v\u00e0o <strong><a href=\"https:\/\/careers.google.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/careers.google.com<\/a><\/strong> \u2013 trang web tuy\u1ec3n d\u1ee5ng c\u1ee7a Google, b\u1ea1n s\u1ebd th\u1ea5y m\u1ed9t lo\u1ea1t c\u00e1c c\u00e2u chuy\u1ec7n v\u00e0 b\u00e0i vi\u1ebft. T\u1ea5t c\u1ea3 h\u01b0\u1edbng t\u1edbi truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p ch\u00ednh, \u0111\u00f3 l\u00e0: C\u01a1 h\u1ed9i b\u00ecnh \u0111\u1eb3ng.<\/p>\n\n\n\n<p>Google cam k\u1ebft mang l\u1ea1i c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m b\u00ecnh \u0111\u1eb3ng kh\u00f4ng ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c, m\u00e0u da, t\u00f4n gi\u00e1o, khuynh h\u01b0\u1edbng t\u00ecnh d\u1ee5c, khuy\u1ebft t\u1eadt, th\u1eadm ch\u00ed l\u00e0 ti\u1ec1n s\u1eed ph\u1ea1m t\u1ed9i. V\u00e0 th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n nh\u1ea5t qu\u00e1n v\u00e0 xuy\u00ean su\u1ed1t trang web tuy\u1ec3n d\u1ee5ng c\u1ee7a h\u1ecd, gi\u00fap nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng nh\u00ecn th\u1ea5y \u0111i\u1ec3m kh\u00e1c bi\u1ec7t trong v\u0103n ho\u00e1 c\u1ee7a Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-6-tr\u1ea3i-nghi\u1ec7m-khac-bi\u1ec7t-t\u1eeb-quy-trinh-onboarding\"><strong>4.6. Tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t t\u1eeb quy tr\u00ecnh onboarding<\/strong><\/h3>\n\n\n\n<p><strong>B\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i th\u1ee9 2 \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u.<\/strong> H\u00e3y l\u00e0m cho qu\u00e1 tr\u00ecnh <a href=\"https:\/\/base.vn\/blog\/onboarding-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">onboarding<\/a> c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh tr\u1ea3i nghi\u1ec7m tuy\u1ec7t nh\u1ea5t m\u00e0 \u1ee9ng vi\u00ean c\u1ee7a b\u1ea1n t\u1eebng tr\u1ea3i qua. H\u00e3y l\u00e0 12 tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 10, b\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n r\u00f5 s\u1ef1 tr\u00e2n tr\u1ecdng \u1ee9ng vi\u00ean v\u00e0 s\u1ef1 ch\u00e0o \u0111\u00f3n c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o s\u1eed d\u1ee5ng <strong>Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh h\u1ed9i nh\u1eadp nh\u00e2n s\u1ef1 <\/strong><a href=\"https:\/\/base.vn\/app\/onboard?utm_source=base-blog&amp;utm_content=base.vn\/blog\/employer-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Base Onboard<\/strong><\/a>.\u00a0<\/p>\n\n\n\n<p>V\u1ec1 ph\u00eda doanh nghi\u1ec7p, ph\u1ea7n m\u1ec1m gi\u00fap thi\u1ebft l\u1eadp v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh onboarding c\u1ee7a nh\u00e2n s\u1ef1 m\u1edbi chuy\u00ean nghi\u1ec7p v\u00e0 d\u1ec5 qu\u1ea3n l\u00fd. C\u00f2n v\u1ec1 ph\u00eda \u1ee9ng vi\u00ean (l\u00fac n\u00e0y \u0111\u00e3 l\u00e0 nh\u00e2n s\u1ef1 m\u1edbi), h\u1ecd s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m onboarding t\u00edch c\u1ef1c v\u00e0 chuy\u00ean nghi\u1ec7p: ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1n th\u00f4ng tin c\u00e1 nh\u00e2n, \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o v\u1ec1 t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c c\u1ea7n, \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u chi ti\u1ebft v\u1ec1 doanh nghi\u1ec7p,\u2026 \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd b\u1edbt t\u00e2m l\u00fd b\u1ee1 ng\u1ee1 tr\u01b0\u1edbc ng\u00e0y l\u00e0m vi\u1ec7c \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/app\/onboard?utm_source=base-blog&amp;utm_content=base.vn\/blog\/employer-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"315\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-onboard-1024x315.webp\" alt=\"Base Onboard\" class=\"wp-image-7576\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-onboard-1024x315.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-onboard-300x92.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-onboard-768x236.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-onboard-1536x473.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/employer-branding-base-onboard-2048x630.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-7-thi\u1ebft-l\u1eadp-ch\u01b0\u01a1ng-trinh-employee-advocacy\"><strong>4.7. Thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh Employee Advocacy<\/strong><\/h3>\n\n\n\n<p>V\u1ec1 c\u1ed1t l\u00f5i, Employee Advocacy l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean qu\u1ea3ng b\u00e1 cho t\u1ed5 ch\u1ee9c, qua c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0: khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean gi\u1edbi thi\u1ec7u t\u00edch c\u1ef1c v\u1ec1 t\u1ed5 ch\u1ee9c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, hay trao t\u1eb7ng c\u00e1c v\u1eadt ph\u1ea9m c\u00f3 h\u00ecnh \u1ea3nh t\u1ed5 ch\u1ee9c.&nbsp;<\/p>\n\n\n\n<p>H\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng, khi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n th\u1ec3 hi\u1ec7n t\u1ed1t trong c\u00f4ng vi\u1ec7c, v\u1edbi \u1ee8ng d\u1ee5ng khen th\u01b0\u1edfng<strong> <\/strong><a href=\"https:\/\/base.vn\/app\/reward?utm_source=base-blog&amp;utm_content=base.vn\/blog\/employer-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Base Reward<\/strong><\/a>, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi t\u1eb7ng h\u1ecd m\u1ed9t m\u00f3n qu\u00e0 nh\u1ecf nh\u01b0: m\u1ed9t c\u1ed1c c\u00e0 ph\u00ea hay m\u1ed9t voucher mua s\u1eafm. V\u00e0 h\u00ecnh \u1ea3nh m\u00f3n qu\u00e0 \u0111\u00f3 s\u1ebd:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ee9 nh\u1ea5t: \u0111\u01b0\u1ee3c c\u00f4ng khai trong n\u1ed9i b\u1ed9 c\u00f4ng ty, gi\u00fap n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c t\u1ea1o \u0111\u1ed9ng l\u1ef1c.<\/li>\n\n\n\n<li>Th\u1ee9 hai: c\u00f3 kh\u1ea3 n\u0103ng cao \u0111\u01b0\u1ee3c b\u1ea1n nh\u00e2n vi\u00ean \u0111\u00f3 chia s\u1ebb l\u1ea1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, th\u00f4ng qua \u0111\u00f3 qu\u1ea3ng b\u00e1 cho t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 kh\u00f4ng h\u1ec1 s\u1eafp \u0111\u1eb7t.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"702\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/base-reward-1024x702.webp\" alt=\"Base Reward\" class=\"wp-image-7580\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/base-reward-1024x702.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/base-reward-300x206.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/base-reward-768x527.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/base-reward.webp 1231w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-k\u1ebft-lu\u1eadn\"><strong>5. K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>Employer Branding kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh t\u1ed1t \u0111\u1eb9p v\u1ec1 c\u00f4ng ty trong m\u1eaft \u1ee9ng vi\u00ean, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n gi\u00fap doanh nghi\u1ec7p thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u1eefng nh\u00e2n t\u00e0i xu\u1ea5t s\u1eafc.&nbsp;<\/p>\n\n\n\n<p>V\u1edbi 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng hi\u1ec7u qu\u1ea3 m\u00e0 Base \u0111\u1ec1 xu\u1ea5t, hy v\u1ecdng c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng, n\u00e2ng cao s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau tuy\u1ec3n d\u1ee5ng mong mu\u1ed1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cKhi n\u00f3i v\u1ec1 tuy\u1ec3n d\u1ee5ng nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, ch\u00fang ta ch\u1ee9ng ki\u1ebfn c\u00e1n c\u00e2n \u0111ang d\u1ea7n chuy\u1ec3n \u0111\u1ed5i, t\u1eeb Employer-centric, t\u1ee9c l\u00e0 t\u1eadp trung v\u00e0o nh\u00e0 tuy\u1ec3n d\u1ee5ng, sang Candidate-centric, t\u1ee9c l\u00e0 t\u1eadp trung v\u00e0o \u1ee9ng vi\u00ean. \u1ee8ng vi\u00ean c\u0169ng gi\u1ed1ng nh\u01b0 ng\u01b0\u1eddi mua h\u00e0ng c\u1ee7a c\u00f4ng ty m\u00ecnh. H\u1ecd ng\u00e0y c\u00e0ng th\u00f4ng minh [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"ppma_author":[56],"class_list":["post-7554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-nhan-su"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employer Branding l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/title>\n<meta name=\"description\" content=\"Employer Branding l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c, b\u00ed quy\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u00e0nh c\u00f4ng. 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