{"id":7803,"date":"2025-08-21T09:49:57","date_gmt":"2025-08-21T02:49:57","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=7803"},"modified":"2025-10-17T15:48:28","modified_gmt":"2025-10-17T08:48:28","slug":"phong-marketing","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/phong-marketing\/","title":{"rendered":"Ph\u00f2ng Marketing: Ch\u1ee9c n\u0103ng &amp; vai tr\u00f2 quan tr\u1ecdng trong doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>Trong m\u1ed7i doanh nghi\u1ec7p, ph\u00f2ng Marketing gi\u1eef vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf qu\u1ea3ng b\u00e1, b\u1ed9 ph\u1eadn n\u00e0y c\u00f2n gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng. V\u1eady ph\u00f2ng Marketing \u0111\u1ea3m nhi\u1ec7m nh\u1eefng ch\u1ee9c n\u0103ng g\u00ec v\u00e0 v\u00ec sao l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady? H\u00e3y c\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=phong-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u trong b\u00e0i vi\u1ebft sau \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-phong-marketing-la-gi\">1. Ph\u00f2ng Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Ph\u00f2ng Marketing<\/strong> l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u1ecbnh h\u00ecnh v\u00e0 th\u00fac \u0111\u1ea9y h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.&nbsp;<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng, t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i, ph\u00f2ng Marketing nh\u01b0 m\u1ed9t c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i, gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 gi\u1eefa thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.&nbsp;<\/p>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, <a href=\"https:\/\/base.vn\/blog\/marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing<\/a> ch\u00ednh l\u00e0 nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh, v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/phong-marketing-1-1024x563.webp\" alt=\"Ph\u00f2ng Marketing\" class=\"wp-image-7813\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/phong-marketing-1-1024x563.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/phong-marketing-1-300x165.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/phong-marketing-1-768x422.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/phong-marketing-1-1536x844.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/phong-marketing-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-ch\u1ee9c-nang-c\u1ed1t-loi-c\u1ee7a-phong-marketing\">2. Ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a ph\u00f2ng Marketing<\/h2>\n\n\n\n<p>Ph\u00f2ng Marketing \u0111\u00f3ng vai tr\u00f2 tr\u1ecdng y\u1ebfu trong vi\u1ec7c k\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. Ch\u1ee9c n\u0103ng c\u1ed1t l\u00f5i c\u1ee7a b\u1ed9 ph\u1eadn n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 l\u00e0 m\u1ed9t chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng to\u00e0n di\u1ec7n nh\u1eb1m x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc h\u1ebft, Marketing ch\u1ecbu tr\u00e1ch nhi\u1ec7m nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng. T\u1eeb \u0111\u00f3, ph\u00f2ng ban n\u00e0y s\u1ebd x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1ed5ng th\u1ec3, bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, v\u00e0 \u0111\u1ec1 ra c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Ti\u1ebfp theo, Marketing th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng (online v\u00e0 offline), qu\u1ea3n l\u00fd n\u1ed9i dung, v\u00e0 ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed9c \u0111\u00e1o trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, m\u1ed9t ch\u1ee9c n\u0103ng kh\u00f4ng th\u1ec3 thi\u1ebfu l\u00e0 qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb (nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, email marketing, v.v.) \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ed3ng th\u1eddi, Marketing c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u00e3 tri\u1ec3n khai, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh. T\u00f3m l\u1ea1i, Marketing l\u00e0 tr\u00e1i tim c\u1ee7a doanh nghi\u1ec7p, gi\u00fap s\u1ea3n ph\u1ea9m t\u00ecm \u0111\u01b0\u1ee3c \u0111\u01b0\u1eddng \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng nh\u1ea5t.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/4p-trong-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">4P trong Marketing l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing 4P<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-phong-marketing-g\u1ed3m-nh\u1eefng-b\u1ed9-ph\u1eadn-nao-nhi\u1ec7m-v\u1ee5-c\u1ee7a-t\u1eebng-b\u1ed9-ph\u1eadn\">3. Ph\u00f2ng Marketing g\u1ed3m nh\u1eefng b\u1ed9 ph\u1eadn n\u00e0o? Nhi\u1ec7m v\u1ee5 c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn<\/h2>\n\n\n\n<p>T\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 doanh nghi\u1ec7p, ph\u00f2ng Marketing c\u1ee7a m\u1ed7i doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c kh\u00e1c nhau. Th\u00f4ng th\u01b0\u1eddng, Marketing \u0111\u01b0\u1ee3c chia th\u00e0nh 2 b\u1ed9 ph\u1eadn l\u1edbn:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-b\u1ed9-ph\u1eadn-xay-d\u1ef1ng-va-qu\u1ea3n-ly-th\u01b0\u01a1ng-hi\u1ec7u-brand-team\">3.1 B\u1ed9 ph\u1eadn x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u (Brand Team)<\/h3>\n\n\n\n<p>B\u1ed9 ph\u1eadn n\u00e0y ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh, gi\u00e1 tr\u1ecb v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. H\u1ecd ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n v\u00e0 h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng. Nhi\u1ec7m v\u1ee5 c\u1ee7a Brand Team bao g\u1ed3m c\u1ea3 vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u00e0 b\u1ea3o v\u1ec7 danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc c\u00f4ng ch\u00fang v\u00e0 trong c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-b\u1ed9-ph\u1eadn-th\u1ef1c-thi-marketing-t\u1ea1o-ra-k\u1ebft-qu\u1ea3-performance-team\">3.2 B\u1ed9 ph\u1eadn th\u1ef1c thi marketing t\u1ea1o ra k\u1ebft qu\u1ea3 (Performance Team)<\/h3>\n\n\n\n<p>Performance Marketing l\u00e0 b\u1ed9 ph\u1eadn ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c thi c\u00e1c k\u00eanh marketing d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t c\u1ee5 th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, ch\u1eb3ng h\u1ea1n nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (Digital Marketing):<\/strong> Ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh Google Ads, Facebook Ads v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn kh\u00e1c, nh\u1eb1m m\u1ee5c \u0111\u00edch thu v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (lead), c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng (MQL, SQL) v\u00e0 c\u00f3 th\u1ec3 l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng (revenue).<\/li>\n\n\n\n<li><strong>Email Marketing:<\/strong> G\u1eedi email \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a t\u1edbi t\u1ec7p ng\u01b0\u1eddi quan t\u00e2m (subscriber), v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 m\u1edf (open rate), t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (click rate), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh lead (conversion rate), ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng lead, s\u1ed1 l\u01b0\u1ee3ng MQL\u2026<\/li>\n\n\n\n<li><strong>S\u1ea3n xu\u1ea5t n\u1ed9i dung (Content Marketing) v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO): <\/strong>Nh\u1eb1m t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean c\u1ee7a c\u00e1c ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0o c\u00e1c n\u1ed9i dung c\u00f3 ch\u1ee7 \u0111\u00edch, t\u1eeb \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh subscriber ho\u1eb7c lead. M\u1ed9t v\u00e0i ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kh\u00e1c c\u00f3 th\u1ec3 l\u00e0 l\u01b0\u1ee3t truy c\u1eadp trang web (traffic), th\u1eddi gian \u1edf l\u1ea1i trung b\u00ecnh tr\u00ean trang (time-on-site)&#8230;<\/li>\n\n\n\n<li><strong>Ti\u1ebfp th\u1ecb Li\u00ean k\u1ebft (Affiliate Marketing): <\/strong>H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3 hoa h\u1ed3ng cho h\u1ecd d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng ho\u1eb7c l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n\n\n\n<p>L\u01b0u \u00fd r\u1eb1ng quy m\u00f4 v\u00e0 ph\u1ea1m vi c\u1ee7a b\u1ed9 ph\u1eadn Performance Marketing c\u00f3 th\u1ec3 thay \u0111\u1ed5i d\u1ef1a tr\u00ean quy m\u00f4 nh\u00e2n s\u1ef1 v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/vi-tri-phong-marketing-1024x723.webp\" alt=\"V\u1ecb tr\u00ed ph\u00f2ng Marketing\" class=\"wp-image-7818\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/vi-tri-phong-marketing-1024x723.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/vi-tri-phong-marketing-300x212.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/vi-tri-phong-marketing-768x542.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/vi-tri-phong-marketing-1536x1085.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/vi-tri-phong-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-phong-marketing-g\u1ed3m-nh\u1eefng-v\u1ecb-tri-nao-mo-t\u1ea3-cong-vi\u1ec7c-cac-v\u1ecb-tri-quan-tr\u1ecdng\">4. Ph\u00f2ng Marketing g\u1ed3m nh\u1eefng v\u1ecb tr\u00ed n\u00e0o? M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u00e1c v\u1ecb tr\u00ed quan tr\u1ecdng<\/h2>\n\n\n\n<p>C\u01a1 b\u1ea3n m\u1ed9t ph\u00f2ng Marketing s\u1ebd g\u1ed3m c\u00e1c v\u1ecb tr\u00ed sau:<\/p>\n\n\n\n<figure class=\"wp-block-table alignleft\"><table><tbody><tr><td><strong>V\u1ecb tr\u00ed<\/strong><\/td><td><strong>M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/base.vn\/blog\/cmo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gi\u00e1m \u0111\u1ed1c Marketing (CMO)<\/a><\/td><td>L\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111i\u1ec1u h\u00e0nh to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ph\u00f2ng Marketing, c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n di\u1ec7n c\u1ee7a t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 trong ph\u00f2ng ban, \u0111\u1ed3ng th\u1eddi l\u00e0m vi\u1ec7c v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3.<\/td><\/tr><tr><td>Content Marketing<\/td><td>L\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung ti\u1ebfp th\u1ecb h\u1ea5p d\u1eabn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. C\u00f4ng vi\u1ec7c bao g\u1ed3m nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a, vi\u1ebft b\u00e0i blog, t\u1ea1o video, qu\u1ea3n l\u00fd n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 website c\u1ee7a c\u00f4ng ty.<\/td><\/tr><tr><td>Designer<\/td><td>L\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m h\u00ecnh \u1ea3nh, video, TVC,&#8230; nh\u1eb1m ph\u1ee5c v\u1ee5 qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c t\u00e0i li\u1ec7u marketing kh\u00e1c. Designer c\u0169ng th\u01b0\u1eddng tham gia v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/td><\/tr><tr><td>Editor \/ Photographer<\/td><td>L\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u1ec9nh s\u1eeda v\u00e0 bi\u00ean t\u1eadp n\u1ed9i dung, c\u0169ng nh\u01b0 ch\u1ee5p v\u00e0 ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh v\u00e0 video cho c\u00e1c chi\u1ebfn d\u1ecbch marketing. M\u1ed9t s\u1ed1 \u0111\u1ea7u vi\u1ec7c ch\u00ednh nh\u01b0 vi\u1ebft b\u00e0i, ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh, quay phim v\u00e0 bi\u00ean t\u1eadp video \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/td><\/tr><tr><td>Digital Ads<\/td><td>L\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 Google Ads, Facebook Ads, v\u00e0 LinkedIn Ads. Ch\u1ea1y Ads c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/td><\/tr><tr><td>Event Organizer<\/td><td>L\u00e0 nh\u00e2n vi\u00ean ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed5 ch\u1ee9c v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. C\u00f4ng vi\u1ec7c bao g\u1ed3m l\u1eadp k\u1ebf ho\u1ea1ch s\u1ef1 ki\u1ec7n, \u0111\u00e0m ph\u00e1n v\u1edbi \u0111\u1ed1i t\u00e1c, qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ef1 ki\u1ec7n.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-ch\u1ec9-s\u1ed1-kpi-c\u1ee7a-phong-marketing\">5. Ch\u1ec9 s\u1ed1 KPI c\u1ee7a ph\u00f2ng Marketing<\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 <a href=\"https:\/\/base.vn\/blog\/kpi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPI<\/a> (Key Performance Indicators) ph\u1ed5 bi\u1ebfn cho c\u00e1c b\u1ed9 ph\u1eadn trong ph\u00f2ng Marketing:<\/p>\n\n\n\n<p><strong>Ch\u1ec9 s\u1ed1 v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Awareness (Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u): \u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u1ea3o s\u00e1t, s\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c s\u1ed1 l\u01b0\u1ee3t nh\u1eafc \u0111\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>Brand Engagement (T\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u): S\u1ed1 l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn, chia s\u1ebb, v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn kh\u00e1c.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ch\u1ec9 s\u1ed1 v\u1ec1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Click-Through Rate (CTR): T\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o ho\u1eb7c n\u1ed9i dung ti\u1ebfp th\u1ecb so v\u1edbi s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb.<\/li>\n\n\n\n<li>Conversion Rate (T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i): T\u1ef7 l\u1ec7 kh\u00e1ch truy c\u1eadp th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n (mua h\u00e0ng, \u0111\u0103ng k\u00fd, \u0111i\u1ec1n form) so v\u1edbi t\u1ed5ng s\u1ed1 kh\u00e1ch truy c\u1eadp.<\/li>\n\n\n\n<li>Cost Per Acquisition (CPA): Chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch marketing<\/li>\n\n\n\n<li>Return on Investment (ROI): L\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch so v\u1edbi chi ph\u00ed \u0111\u00e3 b\u1ecf ra.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ch\u1ec9 s\u1ed1 v\u1ec1 hi\u1ec7u su\u1ea5t trang web:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website Traffic (L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web): S\u1ed1 l\u01b0\u1ee3t truy c\u1eadp v\u00e0o trang web t\u1eeb c\u00e1c ngu\u1ed3n kh\u00e1c nhau (t\u1ef1 nhi\u00ean, tr\u1ea3 ti\u1ec1n, x\u00e3 h\u1ed9i, gi\u1edbi thi\u1ec7u).<\/li>\n\n\n\n<li>Bounce Rate (T\u1ef7 l\u1ec7 tho\u00e1t): T\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng r\u1eddi kh\u1ecfi trang web sau khi ch\u1ec9 xem m\u1ed9t trang duy nh\u1ea5t.<\/li>\n\n\n\n<li>Average Session Duration (Th\u1eddi gian trung b\u00ecnh c\u1ee7a phi\u00ean truy c\u1eadp): Th\u1eddi gian trung b\u00ecnh m\u00e0 ng\u01b0\u1eddi d\u00f9ng d\u00e0nh tr\u00ean trang web.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ch\u1ec9 s\u1ed1 v\u1ec1 n\u1ed9i dung:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content Engagement (T\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung): S\u1ed1 l\u01b0\u1ee3t th\u00edch, chia s\u1ebb, b\u00ecnh lu\u1eadn v\u00e0 l\u01b0\u1ee3t xem c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft, video, ho\u1eb7c c\u00e1c n\u1ed9i dung kh\u00e1c.<\/li>\n\n\n\n<li>Lead Generation (T\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng): S\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch n\u1ed9i dung.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ch\u1ec9 s\u1ed1 v\u1ec1 email marketing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open Rate (T\u1ef7 l\u1ec7 m\u1edf email): T\u1ef7 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn email m\u1edf email.<\/li>\n\n\n\n<li>Click-Through Rate (CTR) c\u1ee7a email: T\u1ef7 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn email nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email.<\/li>\n\n\n\n<li>Conversion Rate c\u1ee7a email: T\u1ef7 l\u1ec7 ng\u01b0\u1eddi nh\u1eadn email th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n sau khi nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ch\u1ec9 s\u1ed1 v\u1ec1 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follower Growth (T\u0103ng tr\u01b0\u1edfng ng\u01b0\u1eddi theo d\u00f5i): S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i m\u1edbi tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>Engagement Rate (T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c): T\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung so v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn n\u1ed9i dung \u0111\u00f3.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ch\u1ec9 s\u1ed1 v\u1ec1 kh\u00e1ch h\u00e0ng:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Lifetime Value (CLV): Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng trong su\u1ed1t th\u1eddi gian h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Customer Acquisition Cost (CAC): Chi ph\u00ed trung b\u00ecnh \u0111\u1ec3 thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 KPI n\u00e0y gi\u00fap ph\u00f2ng Marketing hi\u1ec3u r\u00f5 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/KPI-phong-marketing-1024x683.webp\" alt=\"KPI ph\u00f2ng Marketing\" class=\"wp-image-7824\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/KPI-phong-marketing-1024x683.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/KPI-phong-marketing-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/KPI-phong-marketing-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/KPI-phong-marketing-1536x1024.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/KPI-phong-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-cac-quy-trinh-nghi\u1ec7p-v\u1ee5-quan-tr\u1ecdng-c\u1ee7a-phong-marketing\">6. C\u00e1c quy tr\u00ecnh nghi\u1ec7p v\u1ee5 quan tr\u1ecdng c\u1ee7a ph\u00f2ng Marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-1-quy-trinh-s\u1ea3n-xu\u1ea5t-n\u1ed9i-dung\">6.1 Quy tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung<\/h3>\n\n\n\n<p>Quy tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a n\u1ed9i dung, d\u1ef1a tr\u00ean \u0111\u00f3, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai. \u0110\u1ed9i ng\u0169 s\u1ebd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n n\u1ed9i dung ph\u00f9 h\u1ee3p.&nbsp;<\/p>\n\n\n\n<p>Sau khi c\u00f3 k\u1ebf ho\u1ea1ch, \u0111\u1ed9i ng\u0169 th\u1ef1c hi\u1ec7n s\u1ea3n xu\u1ea5t n\u1ed9i dung, bao g\u1ed3m vi\u1ebft b\u00e0i blog, t\u1ea1o video, ho\u1eb7c thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh. N\u1ed9i dung sau \u0111\u00f3 \u0111\u01b0\u1ee3c ki\u1ec3m tra v\u00e0 s\u1eeda \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau.&nbsp;<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i qua c\u00e1c k\u00eanh nh\u01b0 blog, m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 email, v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1c KPI nh\u01b0 l\u01b0\u1ee3t xem v\u00e0 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-2-quy-trinh-ki\u1ec3m-duy\u1ec7t-n\u1ed9i-dung\">6.2 Quy tr\u00ecnh ki\u1ec3m duy\u1ec7t n\u1ed9i dung<\/h3>\n\n\n\n<p>Marketing l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady m\u1ecdi \u201c\u0111\u1ea7u ra\u201d c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd, \u0111\u1ea3m b\u1ea3o truy\u1ec1n t\u1ea3i \u0111\u00fang tinh th\u1ea7n, s\u1ef1 chuy\u00ean nghi\u1ec7p hay b\u1ea5t c\u1ee9 h\u00ecnh \u1ea3nh n\u00e0o m\u00e0 doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n\n<p>Quy tr\u00ecnh n\u00e0y b\u1eaft \u0111\u1ea7u khi nh\u00e2n vi\u00ean Marketing g\u1eedi n\u1ed9i dung v\u1eeba \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m ki\u1ec3m duy\u1ec7t. N\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau marketing v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. N\u1ebfu c\u1ea7n thi\u1ebft, n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i tr\u01b0\u1edbc khi ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-3-quy-trinh-t\u1ed5-ch\u1ee9c-s\u1ef1-ki\u1ec7n\">6.3 Quy tr\u00ecnh t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty c\u00f3 t\u00ednh ch\u1ea5t \u0111\u1eb7c th\u00f9 c\u1ea7n t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n li\u00ean t\u1ee5c, <a href=\"https:\/\/base.vn\/blog\/quy-trinh-to-chuc-su-kien\/\" target=\"_blank\" rel=\"noreferrer noopener\">quy tr\u00ecnh t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n<\/a> c\u1ea7n \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t b\u1edfi team Marketing.<\/p>\n\n\n\n<p>Quy tr\u00ecnh n\u00e0y b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch, trong \u0111\u00f3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng, ng\u00e2n s\u00e1ch v\u00e0 l\u1ecbch tr\u00ecnh cho s\u1ef1 ki\u1ec7n. Sau \u0111\u00f3, \u0111\u1ed9i ng\u0169 c\u00f9ng c\u00e1c b\u00ean li\u00ean quan chu\u1ea9n b\u1ecb v\u00e0 th\u1ef1c hi\u1ec7n s\u1ef1 ki\u1ec7n theo k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1eadp. Ph\u00f2ng Marketing s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng tham d\u1ef1. Sau c\u00f9ng, hi\u1ec7u su\u1ea5t c\u1ee7a s\u1ef1 ki\u1ec7n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng c\u00e1c KPI nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham d\u1ef1 v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-4-quy-trinh-phe-duy\u1ec7t-ngan-sach\">6.4 Quy tr\u00ecnh ph\u00ea duy\u1ec7t ng\u00e2n s\u00e1ch<\/h3>\n\n\n\n<p>Quy tr\u00ecnh ph\u00ea duy\u1ec7t ng\u00e2n s\u00e1ch l\u00e0 quy tr\u00ecnh quan tr\u1ecdng gi\u00fap \u0111\u1ea3m b\u1ea3o s\u1ef1 minh b\u1ea1ch&nbsp; trong t\u00e0i ch\u00ednh c\u1ee7a m\u1ed9t d\u1ef1 \u00e1n ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng. \u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi ph\u00f2ng Marketing, th\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 ph\u00f2ng ban \u201cti\u00eau ti\u1ec1n\u201d nhi\u1ec1u nh\u1ea5t c\u1ee7a c\u00f4ng ty.&nbsp;<\/p>\n\n\n\n<p>B\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd ho\u1eb7c ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 d\u1ef1 \u00e1n Marketing \u0111\u00f3 s\u1ebd \u0111\u1ec1 xu\u1ea5t ng\u00e2n s\u00e1ch d\u1ef1a tr\u00ean d\u1ef1 to\u00e1n \u0111\u00e3 x\u00e2y d\u1ef1ng. Sau khi \u0111\u1ec1 xu\u1ea5t \u0111\u00e3 ho\u00e0n ch\u1ec9nh, ng\u00e2n s\u00e1ch s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a ra ph\u00ea duy\u1ec7t t\u1eeb c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd cao h\u01a1n ho\u1eb7c ph\u00f2ng ban qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u1ee7a t\u1ed5 ch\u1ee9c. Qu\u00e1 tr\u00ecnh ph\u00ea duy\u1ec7t n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1, th\u1ea3o lu\u1eadn, v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u1ea3 thi v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>B\u1ea5t k\u1ef3 bi\u1ebfn \u0111\u1ed9ng ho\u1eb7c s\u1ef1 thay \u0111\u1ed5i trong ng\u00e2n s\u00e1ch \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o v\u00e0 \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t l\u1ea1i theo quy tr\u00ecnh qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/quy-trinh-phong-marketing-1024x683.webp\" alt=\"Quy tr\u00ecnh ph\u00f2ng Marketing\" class=\"wp-image-7826\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/quy-trinh-phong-marketing-1024x683.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/quy-trinh-phong-marketing-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/quy-trinh-phong-marketing-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/quy-trinh-phong-marketing-1536x1024.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/quy-trinh-phong-marketing.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-cac-cong-c\u1ee5-lam-vi\u1ec7c-c\u1ea7n-thi\u1ebft-cho-phong-marketing\">7. C\u00e1c c\u00f4ng c\u1ee5 l\u00e0m vi\u1ec7c c\u1ea7n thi\u1ebft cho ph\u00f2ng Marketing<\/h2>\n\n\n\n<p>Ph\u00f2ng Marketing c\u1ea7n s\u1eed d\u1ee5ng nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c nhau \u0111\u1ec3 v\u1eeba ph\u1ee5c v\u1ee5 nghi\u1ec7p v\u1ee5 t\u01b0\u01a1ng \u1ee9ng c\u1ee7a c\u00e1c v\u1ecb tr\u00ed, v\u1eeba \u0111\u1ec3 qu\u1ea3n l\u00fd v\u1eadn h\u00e0nh chung c\u1ee7a ph\u00f2ng. C\u00f9ng \u0111i\u1ec3m danh m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 n\u1ed5i b\u1eadt nh\u1ea5t:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-1-cong-c\u1ee5-chuyen-mon-nghi\u1ec7p-v\u1ee5\">7.1 C\u00f4ng c\u1ee5 chuy\u00ean m\u00f4n nghi\u1ec7p v\u1ee5:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd Email Marketing: Mailchimp, ActiveCampaign, HubSpot\u2026<\/li>\n\n\n\n<li>Ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda: Canva, Figma, Adobe Creative Cloud\u2026<\/li>\n\n\n\n<li>Ph\u1ea7n m\u1ec1m \u0111\u0103ng t\u1ea3i n\u1ed9i dung website: WordPress,&#8230;<\/li>\n\n\n\n<li>C\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager\u2026<\/li>\n\n\n\n<li>C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i: Hootsuite, Buffer\u2026<\/li>\n\n\n\n<li>C\u00f4ng c\u1ee5 SEO: Ahrefs, SEMrush, Moz\u2026<\/li>\n\n\n\n<li>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u: Google Analytics, Hotjar, PowerBI\u2026<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-2-cong-c\u1ee5-qu\u1ea3n-ly-m\u1ed1i-quan-h\u1ec7-khach-hang\">7.2 C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>CRM l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu cho b\u1ea5t k\u1ef3 ph\u00f2ng Marketing n\u00e0o. N\u00f3 gi\u00fap t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1eeb nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u1ecbnh danh cho \u0111\u1ebfn l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c. V\u1edbi CRM, \u0111\u1ed9i ng\u0169 Marketing c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u1ed3ng th\u1eddi c\u00f3 d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, <a href=\"https:\/\/base.vn\/blog\/phan-mem-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m CRM<\/a> s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u1ea3 ph\u00f2ng Marketing v\u00e0 ph\u00f2ng Kinh doanh (Sale). C\u00e1c t\u00e0i kho\u1ea3n truy c\u1eadp s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n quy\u1ec1n ch\u1eb7t ch\u1ebd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea3o m\u1eadt v\u00e0 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh.<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 cung c\u1ea5p ph\u1ea7n m\u1ec1m CRM n\u1ed5i ti\u1ebfng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi l\u00e0 Salesforce, HubSpot, Zoho, Pipedrive,&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-3-cong-c\u1ee5-qu\u1ea3n-ly-m\u1ee5c-tieu\">7.3 C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong b\u1ed9 c\u00f4ng c\u1ee5 l\u00e0m vi\u1ec7c c\u1ee7a ph\u00f2ng Marketing. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y th\u01b0\u1eddng t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng nh\u01b0 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau theo <a href=\"https:\/\/base.vn\/blog\/mo-hinh-smart\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00f4 h\u00ecnh SMART<\/a> (Specific, Measurable, Achievable, Relevant, Time-bound), theo d\u00f5i ti\u1ebfn \u0111\u1ed9, ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t v\u00e0 b\u00e1o c\u00e1o.<\/p>\n\n\n\n<p>M\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c tin d\u00f9ng b\u1edfi nhi\u1ec1u ph\u00f2ng ban Marketing n\u00f3i ri\u00eang v\u00e0 c\u00e1c doanh doanh nghi\u1ec7p Vi\u1ec7t Nam n\u00f3i chung l\u00e0 <a href=\"https:\/\/base.vn\/app\/goal?utm_source=base-blog&amp;utm_content=base.vn\/blog\/phong-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base Goal<\/a> &#8211; c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau tr\u1ef1c tuy\u1ebfn. Ph\u1ea7n m\u1ec1m n\u00e0y s\u1edf h\u1eefu b\u1ed9 t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd \u0111\u1ec3 thi\u1ebft l\u1eadp s\u01a1 \u0111\u1ed3 c\u00e2y m\u1ee5c ti\u00eau ch\u1eb7t ch\u1ebd cho to\u00e0n b\u1ed9 ph\u00f2ng Marketing, c\u1eadp nh\u1eadt ti\u1ebfn \u0111\u1ed9 th\u1ef1c thi real-time c\u1ee7a t\u1eebng m\u1ee5c ti\u00eau v\u00e0 t\u1eebng nh\u00e2n s\u1ef1.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, Base Goal c\u00f3 th\u1ec3 qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau theo c\u1ea3 2 d\u1ea1ng KPI v\u00e0 <a href=\"https:\/\/base.vn\/blog\/okr-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">OKR<\/a> (Objectives and Key Results), th\u00edch h\u1ee3p cho c\u1ea3 Performance v\u00e0 Brand Team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-4-cong-c\u1ee5-qu\u1ea3n-ly-cong-vi\u1ec7c-d\u1ef1-an\">7.4 C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c, d\u1ef1 \u00e1n<\/h3>\n\n\n\n<p>Marketing l\u00e0 ph\u00f2ng ban h\u1eb1ng ng\u00e0y ph\u1ea3i ti\u1ebfp nh\u1eadn v\u00e0 tri\u1ec3n khai r\u1ea5t nhi\u1ec1u \u0111\u1ea7u c\u00f4ng vi\u1ec7c th\u01b0\u1eddng ng\u00e0y m\u1ed9t c\u00e1ch li\u00ean t\u1ee5c, ho\u1eb7c ph\u00e2n b\u1ed5 theo d\u1ef1 \u00e1n. N\u1ebfu kh\u00f4ng c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3, th\u00ec qu\u1ea3 th\u1ef1c \u201cn\u00fai c\u00f4ng vi\u1ec7c\u201d n\u00e0y r\u1ea5t kh\u00f3 ki\u1ec3m so\u00e1t.&nbsp;<\/p>\n\n\n\n<p>Hi\u1ec7n nay, h\u01a1n 9000 doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111ang s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m <a href=\"https:\/\/base.vn\/app\/wework?utm_source=base-blog&amp;utm_content=base.vn\/blog\/phong-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base Wework<\/a> \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c. T\u1ea5t c\u1ea3 thao t\u00e1c c\u1ea7n thi\u1ebft cho ph\u00f2ng Marketing nh\u01b0 l\u1eadp k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3, giao vi\u1ec7c, \u0111\u1eb7t deadline, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 th\u1ef1c thi, b\u00e1o c\u00e1o k\u1ebft qu\u1ea3\u2026 \u0111\u1ec1u \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean ph\u1ea7n m\u1ec1m. V\u00e0 m\u1ed9t t\u00ednh n\u0103ng ch\u1eafc h\u1eb3n c\u00e1c marketer r\u1ea5t y\u00eau th\u00edch, l\u00e0 dashboard b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf tr\u1ef1c quan, mang l\u1ea1i nhi\u1ec1u g\u00f3c nh\u00ecn \u0111a d\u1ea1ng v\u00e0 ch\u00ednh x\u00e1c v\u1ec1 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a ph\u00f2ng ban, d\u1ef1 \u00e1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-5-cong-c\u1ee5-phan-tich-va-tr\u1ef1c-quan-hoa-d\u1eef-li\u1ec7u\">7.5. C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng kh\u00f4ng ch\u1ec9 cho b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd m\u00e0 c\u00f2n cho t\u1ea5t c\u1ea3 nh\u00e2n s\u1ef1 c\u1ee7a ph\u00f2ng Marketing: b\u00e1o c\u00e1o chi ph\u00ed v\u00e0 doanh thu, theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, \u0111o l\u01b0\u1eddng ROI c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing, \u0111\u00e0o s\u00e2u v\u00e0o d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra th\u00f4ng tin quan tr\u1ecdng v\u1ec1 xu h\u01b0\u1edbng,&#8230;&nbsp;<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, <a href=\"https:\/\/base.vn\/blog\/power-bi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power BI<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ee7a Microsoft \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng k\u1ebft n\u1ed1i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. \u0110\u1ea7u ra mong mu\u1ed1n c\u1ee7a Power BI l\u00e0 c\u00e1c trang dashboard d\u1eef li\u1ec7u tr\u1ef1c quan v\u00e0 h\u1eefu \u00edch.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/ai-marketing-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Marketing l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng AI trong chi\u1ebfn l\u01b0\u1ee3c marketing<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-k\u1ebft-lu\u1eadn\">8. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>T\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 \u201cn\u1ed7i \u0111au\u201d c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 v\u00e0 s\u00e1ng t\u1ea1o, ph\u00f2ng Marketing \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u01b0a doanh nghi\u1ec7p \u201cneo \u0111\u1eadu\u201d trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>Ch\u00fac cho m\u1ecdi nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ec1u s\u1edf h\u1eefu m\u1ed9t team Marketing \u0111\u1eafc l\u1ef1c, s\u1eb5n s\u00e0ng \u0111\u1ed5i m\u1edbi, s\u1eb5n s\u00e0ng th\u00edch nghi v\u00e0 lu\u00f4n ti\u00ean phong trong vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn d\u1ecbch b\u1eaft k\u1ecbp xu h\u01b0\u1edbng, t\u1eeb \u0111\u00f3 \u0111em l\u1ea1i s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong m\u1ed7i doanh nghi\u1ec7p, ph\u00f2ng Marketing gi\u1eef vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf qu\u1ea3ng b\u00e1, b\u1ed9 ph\u1eadn n\u00e0y c\u00f2n gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng. V\u1eady [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":7808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"ppma_author":[63],"class_list":["post-7803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00f2ng Marketing: Ch\u1ee9c n\u0103ng &amp; vai tr\u00f2 quan tr\u1ecdng trong doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Ph\u00f2ng Marketing \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. 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T\u1ea1i Base.vn, Nguy\u1ec5n H\u1ea3i H\u00e0 th\u01b0\u1eddng xuy\u00ean chia s\u1ebb c\u00e1c b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u, cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 g\u00f3c nh\u00ecn m\u1edbi m\u1ebb gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb v\u00e0 marketer x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong k\u1ef7 nguy\u00ean s\u1ed1."}],"_links":{"self":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/7803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/comments?post=7803"}],"version-history":[{"count":0,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/7803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media\/7808"}],"wp:attachment":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media?parent=7803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/categories?post=7803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/tags?post=7803"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/ppma_author?post=7803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}