{"id":824,"date":"2025-03-11T14:12:34","date_gmt":"2025-03-11T07:12:34","guid":{"rendered":"https:\/\/34.126.143.171\/?p=824"},"modified":"2025-03-11T14:41:18","modified_gmt":"2025-03-11T07:41:18","slug":"bsc-balanced-scorecard-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/bsc-balanced-scorecard-la-gi\/","title":{"rendered":"BSC l\u00e0 g\u00ec? Kh\u00e1m ph\u00e1 c\u00e1ch s\u1eed d\u1ee5ng Balanced Scorecard hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p>V\u00e0o \u0111\u1ea7u th\u1eadp ni\u00ean 1990, hai Gi\u00e1o s\u01b0 Ti\u1ebfn s\u0129 Kaplan &amp; Norton c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Harvard \u0111\u00e3 nh\u1eadn th\u1ea5y m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1 nghi\u00eam tr\u1ecdng, \u0111\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng ty c\u00f3 khuynh h\u01b0\u1edbng qu\u1ea3n l\u00fd doanh nghi\u1ec7p ch\u1ec9 d\u1ef1a \u0111\u01a1n thu\u1ea7n v\u00e0o ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh. Ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh ch\u1ec9 gi\u00fap cho ch\u00fang ta bi\u1ebft \u0111i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra trong qu\u00e1 kh\u1ee9, n\u01a1i m\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u00e3 x\u1ea3y ra, nh\u01b0ng kh\u00f4ng c\u00f3 t\u00ednh d\u1ef1 \u0111o\u00e1n v\u1ec1 t\u01b0\u01a1ng lai ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 l\u00ed do Kaplan v\u00e0 Norton ph\u00e1t tri\u1ec3n <strong><em>m\u00f4 h\u00ecnh Balanced scorecard (BSC)<\/em><\/strong> \u2013 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng ch\u1ec9 s\u1ed1 \u1edf t\u1ea7m chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 ch\u1eafc ch\u1eafn qua c\u1ea3 4 kh\u00eda c\u1ea1nh: t\u00e0i ch\u00ednh, kh\u00e1ch h\u00e0ng, quy tr\u00ecnh&nbsp;n\u1ed9i b\u1ed9, h\u1ecdc t\u1eadp &amp; ph\u00e1t tri\u1ec3n.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/bsc-la-gi-1024x683.png\" alt=\"M\u00f4 h\u00ecnh Balanced scorecard (BSC) t\u1eadp trung v\u00e0o 4 kh\u00eda c\u1ea1nh\"\/><figcaption class=\"wp-element-caption\"><em>M\u00f4 h\u00ecnh Balanced scorecard (BSC) t\u1eadp trung v\u00e0o 4 kh\u00eda c\u1ea1nh<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>L\u00e0 m\u1ed9t CEO quan t\u00e2m \u0111\u1ebfn b\u00e0i to\u00e1n chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p, kh\u00f3 m\u00e0 kh\u00f4ng bi\u1ebft \u0111\u1ebfn m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng n\u00e0y.&nbsp;Tr\u00ean th\u1ef1c t\u1ebf, BSC c\u00f3 nhi\u1ec1u th\u00e0nh t\u00edch \u0111\u00e1ng n\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u01b0\u1ee3c ch\u1ee9ng minh v\u00e0 b\u00ecnh ch\u1ecdn l\u00e0 m\u1ed9t trong nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t t\u1eebng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong Harvard Business Review<\/li>\n\n\n\n<li>\u0110\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1edfi h\u01a1n h\u01a1n 50% c\u00e1c c\u00f4ng ty l\u1edbn c\u1ee7a M\u1ef9 (Theo Gartner Group) v\u00e0 h\u01a1n 60% c\u00f4ng ty thu\u1ed9c Fortune 500 (Theo Nghi\u00ean c\u1ee9u Bain &amp; Co)<\/li>\n\n\n\n<li>\u0110\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1edf m\u1ee9c hi\u1ec7u qu\u1ea3 c\u1ef1c k\u1ef3 cao v\u00e0 r\u1ea5t cao b\u1edfi 73% doanh nghi\u1ec7p \u00e1p d\u1ee5ng (Theo kh\u1ea3o s\u00e1t to\u00e0n c\u1ea7u c\u1ee7a 2GC)<\/li>\n<\/ul>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u00fang v\u1ec1 m\u00f4 h\u00ecnh n\u00e0y tr\u01b0\u1edbc khi b\u1ea1n mu\u1ed1n v\u1eadn d\u1ee5ng hay th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 k\u1ebf ho\u1ea1ch n\u00e0o xung quanh BSC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0\">1. BSC (Balanced scorecard) l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Balanced scorecard<\/strong> trong ti\u1ebfng Vi\u1ec7t c\u00f3 ngh\u0129a l\u00e0 \u201c<strong>th\u1ebb \u0111i\u1ec3m c\u00e2n b\u1eb1ng<\/strong>\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u1edf c\u1ea5p \u0111\u1ed9 c\u01a1 b\u1ea3n nh\u1ea5t, \u0111\u1ecbnh h\u01b0\u1edbng cho doanh nghi\u1ec7p trong su\u1ed1t qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp, tri\u1ec3n khai, theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u1ee7a <a href=\"https:\/\/base.vn\/blog\/chien-luoc-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">chi\u1ebfn l\u01b0\u1ee3c<\/a> \u0111\u1eb7t ra. B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 t\u00e0i ch\u00ednh, BSC t\u1eadp trung quan t\u00e2m t\u1edbi 3 th\u01b0\u1edbc \u0111o phi t\u00e0i ch\u00ednh kh\u00e1c c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 kh\u00e1ch h\u00e0ng, qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9, h\u1ecdc t\u1eadp &amp; ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>\u00dd ngh\u0129a \u201cbalanced\u201d (c\u00e2n b\u1eb1ng) c\u1ee7a m\u00f4 h\u00ecnh th\u1ec3 hi\u1ec7n \u1edf ch\u1ed7 c\u00e2n \u0111\u1ed1i gi\u1eefa c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n, t\u00e0i ch\u00ednh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 phi t\u00e0i ch\u00ednh, c\u00e1c ch\u1ec9 ti\u00eau \u0111\u1ea7u v\u00e0o v\u00e0 \u0111\u1ea7u ra c\u1ee7a k\u1ebft qu\u1ea3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u01b0\u1edbng ra x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00ec n\u1ed9i b\u1ed9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">2. C\u1ea5u tr\u00fac m\u00f4 h\u00ecnh BSC (Balanced scorecard)<\/h2>\n\n\n\n<p>M\u00f4 h\u00ecnh BSC (Balanced scorecard) bao g\u1ed3m 4 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c coi l\u00e0 4 th\u01b0\u1edbc \u0111o c\u1ee7a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p. Ch\u00fang \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo m\u1ed9t tr\u1eadt t\u1ef1 nh\u1ea5t \u0111\u1ecbnh v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau t\u1eeb d\u01b0\u1edbi l\u00ean tr\u00ean theo k\u1ebf ho\u1ea1ch \u0111\u1eb7t ra t\u1eeb tr\u01b0\u1edbc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/mau-so-do-bsc-balanced-scorecard-1024x478.png\" alt=\"M\u1ed9t m\u1eabu s\u01a1 \u0111\u1ed3 c\u1ee7a m\u00f4 h\u00ecnh BSC (Balanced scorecard)\"\/><figcaption class=\"wp-element-caption\"><em>M\u1ed9t m\u1eabu s\u01a1 \u0111\u1ed3 c\u1ee7a m\u00f4 h\u00ecnh BSC (Balanced scorecard)<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>C\u1ee5 th\u1ec3:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-th\u01b0\u1edbc-do-tai-chinh\">2.1 Th\u01b0\u1edbc \u0111o t\u00e0i ch\u00ednh<\/h3>\n\n\n\n<p>Th\u01b0\u1edbc \u0111o t\u00e0i ch\u00ednh bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 chi ph\u00ed c\u1ed1 \u0111\u1ecbnh, chi ph\u00ed kh\u1ea5u hao, l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0, l\u1ee3i nhu\u1eadn thu v\u1ec1, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu,\u2026 Kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng \u0111o \u0111\u01b0\u1ee3c ngay sau khi th\u1ef1c hi\u1ec7n, nh\u01b0ng ch\u00fang l\u00e0 s\u1ef1 x\u00e1c nh\u1eadn mu\u1ed9n cho hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3.<\/p>\n\n\n\n<p>Ng\u00e0y tr\u01b0\u1edbc, doanh nghi\u1ec7p d\u00f9ng m\u1ed9t ch\u1ec9 ti\u00eau duy nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng l\u00e0 s\u1ed1 ti\u1ec1n ki\u1ebfm \u0111\u01b0\u1ee3c. Con s\u1ed1 n\u00e0y l\u1edbn c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p \u0111ang r\u1ea5t \u1ed5n, c\u00f2n t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh \u1edf m\u1ee9c kh\u00f3 kh\u0103n \u0111\u1ed3ng ngh\u0129a v\u1edbi nguy c\u01a1 s\u1ee5p \u0111\u1ed5 doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Nh\u01b0ng trong k\u1ef7 nguy\u00ean hi\u1ec7n \u0111\u1ea1i ho\u00e1, t\u00e0i ch\u00ednh kh\u00f4ng c\u00f2n l\u00e0 th\u01b0\u1edbc \u0111o duy nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m n\u1eefa. Ch\u00fang ch\u1ec9 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t m\u1ea3nh gh\u00e9p trong b\u1ee9c tranh t\u1ed5ng th\u1ec3. Ngh\u0129a l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu v\u1ec1 r\u1ea5t nhi\u1ec1u ti\u1ec1n nh\u01b0ng v\u1eabn t\u1ed3n t\u1ea1i c\u00e1c r\u1ee7i ro l\u1edbn d\u1ec5 g\u00e2y ph\u00e1 s\u1ea3n. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n quan t\u00e2m t\u1edbi 3 th\u01b0\u1edbc \u0111o c\u00f2n l\u1ea1i c\u1ee7a BSC \u0111\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-th\u01b0\u1edbc-do-khach-hang\">2.2 Th\u01b0\u1edbc \u0111o kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p, b\u1edfi n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi doanh thu thu v\u1ec1 c\u1ee7a c\u1ea3 hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai. Th\u01b0\u1edbc \u0111o n\u00e0y nh\u1eb1m tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: Kh\u00e1ch h\u00e0ng \u0111ang th\u1ea5y doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o? T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n t\u1eadp trung v\u00e0o s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1ea5t v\u1ec1 quan \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean b\u1ed9 khung l\u00e0 c\u00e1c c\u00e2u h\u1ecfi sau: \u0110\u00f3 c\u00f3 \u0111\u00fang l\u00e0 <a href=\"https:\/\/base.vn\/blog\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a> c\u1ee7a b\u1ea1n? H\u1ecd c\u00f3 th\u00edch th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng? % ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd sau khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 l\u00e0 bao nhi\u00eau? Trong \u0111\u00f3 c\u00f3 bao nhi\u00eau % t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c? H\u1ecd so s\u00e1nh nh\u01b0 th\u1ebf n\u00e0o gi\u1eefa b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-th\u01b0\u1edbc-do-qua-trinh-ho\u1ea1t-d\u1ed9ng-n\u1ed9i-b\u1ed9\">2.3 Th\u01b0\u1edbc \u0111o qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9<\/h3>\n\n\n\n<p>R\u00f5 r\u00e0ng, kh\u00f4ng c\u00f3 doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u1ec3 t\u1ef1 h\u00e0o v\u1ec1 th\u00e0nh t\u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3. Nh\u1eadn \u0111\u1ecbnh xem doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t \u1edf m\u1ee9c n\u00e0o gi\u1ed1ng nh\u01b0 vi\u1ec7c t\u1ef1 \u0111\u00e1nh gi\u00e1 v\u00e0 ki\u1ec3m \u0111i\u1ec3m, r\u00fat kinh nghi\u1ec7m b\u1ea3n th\u00e2n v\u1eady.<\/p>\n\n\n\n<p>D\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p l\u1ea1i t\u1eeb nhi\u1ec1u ch\u1ec9 s\u1ed1 nh\u1ecf l\u1ebb nh\u01b0 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a quy m\u00f4, % ng\u01b0\u1eddi lao \u0111\u1ed9ng g\u1eafn b\u00f3 t\u0103ng, % th\u1eddi gian x\u1eed l\u00fd c\u00f4ng v\u1ee5 \u0111\u01b0\u1ee3c r\u00fat ng\u1eafn,\u2026 B\u1ea1n c\u1ea7n r\u00e0 so\u00e1t l\u1ea1i c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9 c\u1ee7a c\u00f4ng ty \u0111\u1ec3 ph\u00e2n lo\u1ea1i \u0111\u00e2u l\u00e0 b\u1ed9 ph\u1eadn \u0111\u00e3 l\u00e0m t\u1ed1t v\u00e0 \u0111\u00e2u l\u00e0 \u0111i\u1ec1u ch\u01b0a h\u1ee3p l\u00fd. Sau \u0111\u00f3, h\u00e3y \u0111\u01b0a nhi\u1ec7m v\u1ee5 c\u1ea3i thi\u1ec7n c\u00e1c l\u1ed7 h\u1ed5ng c\u1ee7a qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9 v\u00e0o th\u00e0nh m\u1ed9t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-th\u01b0\u1edbc-do-h\u1ecdc-t\u1eadp-amp-phat-tri\u1ec3n\">2.4 Th\u01b0\u1edbc \u0111o h\u1ecdc t\u1eadp &amp; ph\u00e1t tri\u1ec3n<\/h3>\n\n\n\n<p>Vi\u1ec7c quan t\u00e2m t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng ngu\u1ed3n nh\u00e2n s\u1ef1 v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 l\u00e0m vi\u1ec7c ch\u00ednh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u00f4ng c\u00f3 con s\u1ed1 ch\u00ednh x\u00e1c v\u00e0 gi\u1edbi h\u1ea1n cao nh\u1ea5t cho th\u01b0\u1edbc \u0111o n\u00e0y, m\u00e0 m\u1ecdi ti\u00eau ch\u00ed \u0111\u1ec1u c\u00f3 th\u1ec3 trau d\u1ed3i t\u1ed1t h\u01a1n song song v\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 kh\u00f4ng ng\u1eebng c\u1ee7a khoa h\u1ecdc \u2013 c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>H\u00e3y xem x\u00e9t c\u00e1c c\u00f4ng c\u1ee5, h\u00e0nh \u0111\u1ed9ng v\u00e0 ch\u00ednh s\u00e1ch c\u00f3 li\u00ean quan t\u1edbi n\u0103ng l\u1ef1c, n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p b\u1ea1n. B\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi tho\u1ea3 \u0111\u00e1ng cho c\u00e2u h\u1ecfi: L\u00e0m th\u1ebf n\u00e0o doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n n\u0103ng su\u1ea5t v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb?<\/p>\n\n\n\n<p>N\u1ebfu nh\u01b0 th\u01b0\u1edbc \u0111o h\u1ecdc t\u1eadp &amp; ph\u00e1t tri\u1ec3n tr\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 t\u1ed1t, b\u1ea1n \u0111ang c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u00e0 bi\u1ebft&nbsp;c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 l\u00e0m vi\u1ec7c&nbsp;hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p nh\u01b0 v\u1eady s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, d\u1ec5 th\u00edch \u1ee9ng h\u01a1n v\u1edbi c\u00e1c thay \u0111\u1ed5i v\u00e0 th\u1ee9c th\u1eddi h\u01a1n v\u1edbi c\u00e1c \u0111i\u1ec1u m\u1edbi m\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m 4.0 hi\u1ec7n nay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-m\u1ed1i-quan-h\u1ec7-gi\u1eefa-cac-th\u01b0\u1edbc-do-trong-mo-hinh-bsc-balanced-scorecard\">2.5 M\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c th\u01b0\u1edbc \u0111o trong m\u00f4 h\u00ecnh BSC (Balanced scorecard)<\/h3>\n\n\n\n<p>Trong nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean m\u00f4 h\u00ecnh BSC \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng, 4 th\u01b0\u1edbc \u0111o t\u00ecnh h\u00ecnh s\u1ee9c kho\u1ebb c\u1ee7a doanh nghi\u1ec7p k\u1ec3 tr\u00ean \u0111\u1ed9c l\u1eadp v\u1edbi nhau v\u00e0 doanh nghi\u1ec7p c\u00f3 quy\u1ec1n l\u1ef1a ch\u1ecdn th\u1ef1c hi\u1ec7n ho\u1eb7c b\u1ecf qua m\u1ed9t v\u00e0i trong s\u1ed1 \u0111\u00f3. Tuy nhi\u00ean, th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng ch\u00fang \u0111\u1ec1u quan tr\u1ecdng v\u00e0 c\u00f3 m\u1ed1i quan h\u1ec7 \u1ea3nh h\u01b0\u1edfng l\u1eabn nhau r\u1ea5t kh\u0103ng kh\u00edt.<\/p>\n\n\n\n<p>D\u1ef1a theo m\u00f4 h\u00ecnh, quy tr\u00ecnh ho\u00e0n thi\u1ec7n c\u00e1c th\u01b0\u1edbc \u0111o trong BSC (Balanced scorecard) \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eeb d\u01b0\u1edbi l\u00ean tr\u00ean, ngh\u0129a l\u00e0 m\u1ed7i th\u00e0nh ph\u1ea7n c\u1ee7a m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi m\u1ed9t ho\u1eb7c nhi\u1ec1u m\u00f4 h\u00ecnh tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u00fa tr\u1ecdng \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t n\u1ec1n v\u0103n ho\u00e1 chia s\u1ebb th\u00f4ng tin hi\u1ec7n \u0111\u1ea1i (Th\u01b0\u1edbc \u0111o h\u1ecdc t\u1eadp &amp; ph\u00e1t tri\u1ec3n), doanh nghi\u1ec7p s\u1ebd ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru v\u00e0 n\u0103ng su\u1ea5t h\u01a1n (Th\u01b0\u1edbc \u0111o qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9). Nh\u1edd s\u1ef1 b\u1ec1n v\u1eefng trong n\u1ec1n t\u1ea3ng n\u1ed9i b\u1ed9 \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n (Ti\u00eau ch\u00ed kh\u00e1ch h\u00e0ng). Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng, ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n; nh\u1edd v\u1eady m\u00e0 doanh nghi\u1ec7p thu v\u1ec1 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cao.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, t\u1eebng y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau trong m\u1ed9t th\u01b0\u1edbc \u0111o c\u0169ng c\u00f3 th\u1ec3 c\u00f3 m\u1ed1i quan h\u1ec7 nh\u00e2n \u2013 qu\u1ea3 v\u1edbi nhau. V\u00ed d\u1ee5: Trong th\u01b0\u1edbc \u0111o t\u00e0i ch\u00ednh, gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng doanh thu \u0111\u1ec1u d\u1eabn t\u1edbi chung m\u1ed9t m\u1ee5c \u0111\u00edch l\u00e0 t\u1ed1i \u0111a ho\u00e1 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/mo-hinh-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? Top 15 m\u00f4 h\u00ecnh ti\u1ec1m n\u0103ng nh\u1ea5t n\u0103m 2025<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">3. 4 l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh BSC (Balanced scorecard) \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BSC gi\u00fap l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Balanced Scorecard cung c\u1ea5p m\u1ed9t b\u1ed9 khung th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau v\u1edbi nhau, ngh\u0129a l\u00e0 ch\u00fang \u0111\u00e3 \u0111\u1ed3ng thu\u1eadn v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i nh\u1ea5t \u0111\u1ecbnh. K\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau n\u00e0y ch\u00ednh l\u00e0 c\u00e1c m\u1ea3nh gh\u00e9p \u0111\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BSC gi\u00fap c\u1ea3i thi\u1ec7n truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Khi \u0111\u00e3 c\u00f3 m\u1ed9t b\u1ee9c tranh chi\u1ebfn l\u01b0\u1ee3c ho\u00e0n ch\u1ec9nh \u2013 t\u1ea5t c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u201cv\u1ebd\u201d tr\u00ean m\u1ed9t m\u1eb7t gi\u1ea5y, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 tri\u1ec3n khai k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p, bao g\u1ed3m c\u1ea3 truy\u1ec1n th\u00f4ng b\u00ean ngo\u00e0i v\u00e0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9. M\u00f4 h\u00ecnh BSC kh\u00f4ng nh\u1eefng gi\u00fap \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 n\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n c\u00f3 \u1ea5n t\u01b0\u1ee3ng v\u00e0 d\u1ec5 nh\u1edb t\u1edbi t\u1eebng \u01b0u \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m,\u2026 c\u1ee7a c\u00e1c th\u01b0\u1edbc \u0111o b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BSC gi\u00fap li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd c\u00e1c d\u1ef1 \u00e1n kh\u00e1c nhau trong doanh nghi\u1ec7p<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Khi \u0111\u00e3 c\u00f3 b\u1ed9 khung l\u00e0 m\u00f4 h\u00ecnh BSC, m\u1ecdi k\u1ebf ho\u1ea1ch d\u1ef1 \u00e1n nh\u1ecf l\u1ebb \u0111\u1ec1u c\u00f3 n\u1ec1n m\u00f3ng v\u00e0 c\u01a1 s\u1edf chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng. Nh\u1edd v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng to\u00e0n th\u1ec3 doanh nghi\u1ec7p \u0111ang th\u1ed1ng nh\u1ea5t \u0111i chung m\u1ed9t h\u01b0\u1edbng m\u00e0 kh\u00f4ng c\u00f3 d\u1ef1 \u00e1n n\u00e0o b\u1ecb l\u00e3ng ph\u00ed c\u1ea3.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>BSC gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t b\u00e1o c\u00e1o<\/strong><\/li>\n<\/ul>\n\n\n\n<p>BSC c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m \u0111\u1ec1 c\u01b0\u01a1ng b\u00e1o c\u00e1o t\u1ed5ng quan. \u0110i\u1ec1u n\u00e0y gi\u00fap cho vi\u1ec7c b\u00e1o c\u00e1o tr\u1edf n\u00ean nhanh ch\u00f3ng v\u00e0 g\u1ecdn g\u00e0ng h\u01a1n, v\u1edbi c\u00e1c n\u1ed9i dung t\u1eadp trung \u0111\u01b0\u1ee3c r\u00f5 nh\u1ea5t v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng nh\u1ea5t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">4. \u00c1p d\u1ee5ng BSC (Balanced scorecard) nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p?<\/h2>\n\n\n\n<p>Theo&nbsp;k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t&nbsp;n\u0103m 2016 c\u1ee7a 2GC Active Management d\u1ef1a tr\u00ean ng\u01b0\u1eddi d\u00f9ng c\u1ee7a BSC (Balanced scorecard) m\u00e0 trong \u0111\u00f3 c\u00f3 t\u1edbi h\u01a1n 75% l\u00e0 c\u00e1c nh\u00f3m \u0111i\u1ec1u h\u00e0nh ho\u1eb7c qu\u1ea3n l\u00fd c\u1ea5p cao, vai tr\u00f2 ch\u00ednh c\u1ee7a BSC l\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c. Ch\u1ec9 m\u1ed9t s\u1ed1 \u00edt ng\u01b0\u1eddi tr\u1ea3 l\u1eddi s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p, v\u00e0 kho\u1ea3ng 25% trong \u0111\u00f3 s\u1eed d\u1ee5ng BSC ch\u1ec9 \u0111\u1ec3 b\u00e1o c\u00e1o.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, tr\u00ean th\u1ef1c t\u1ebf, BSC l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng h\u1ee3p l\u00fd trong doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/bsc-la-cau-noi-ket-noi-cong-viec-1024x578.png\" alt=\"BSC l\u00e0 m\u1ed9t\u00a0c\u1ea7u n\u1ed1i\u00a0li\u00ean k\u1ebft gi\u1eefa c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p\"\/><figcaption class=\"wp-element-caption\"><em>BSC l\u00e0 m\u1ed9t&nbsp;c\u1ea7u n\u1ed1i&nbsp;li\u00ean k\u1ebft gi\u1eefa c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-tr\u01b0\u1edbc-tien-hay-c\u1ed1-g\u1eafng-ki\u1ec3m-soat-cac-d\u1eef-li\u1ec7u-trong-mo-hinh-bsc-c\u1ee7a-b\u1ea1n\">4.1 Tr\u01b0\u1edbc ti\u00ean, h\u00e3y c\u1ed1 g\u1eafng ki\u1ec3m so\u00e1t c\u00e1c d\u1eef li\u1ec7u trong m\u00f4 h\u00ecnh BSC c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang c\u1ed1 g\u1eafng \u0111o l\u01b0\u1eddng m\u1ecdi th\u1ee9 nh\u01b0ng kh\u00f4ng ph\u1ea3i t\u1eeb g\u00f3c \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n \u0111ang l\u00e3ng ph\u00ed th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c cho m\u1ed9t m\u1edb h\u1ed7n \u0111\u1ed9n. V\u00ec v\u1eady, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang qu\u00e1 t\u1ea3i v\u1edbi s\u1ed1 d\u1eef li\u1ec7u c\u1ea7n \u0111\u01b0a v\u00e0o BSC, h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1eb7t n\u00f3 l\u00ean m\u1ed9t m\u1ea3nh gi\u1ea5y. \u0110\u00f3 ch\u00ednh l\u00e0 ng\u1eef c\u1ea3nh gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u01b0 duy v\u1ec1 c\u00e1ch \u0111\u1eb7t nh\u1eefng d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p v\u00e0o m\u00f4 h\u00ecnh BSC.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o quy tr\u00ecnh \u0111\u1eb7t d\u1eef li\u1ec7u v\u00e0o ng\u1eef c\u1ea3nh nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng c\u00e1c y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau trong m\u00f4 h\u00ecnh BSC. Con s\u1ed1 n\u00e0y n\u00ean dao \u0111\u1ed9ng trong kho\u1ea3ng 10-15 m\u1ee5c ti\u00eau cho t\u1ed5ng to\u00e0n b\u1ed9 4 th\u01b0\u1edbc \u0111o, b\u1edfi n\u1ebfu nhi\u1ec1u h\u01a1n th\u00ec b\u1ea1n c\u00f3 nguy c\u01a1 b\u1ecb m\u1ea5t t\u1eadp trung v\u00e0o h\u1ec7 th\u1ed1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i.<\/li>\n\n\n\n<li>Chu\u1ea9n b\u1ecb s\u1eb5n c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 t\u1eebng y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau tr\u01b0\u1edbc m\u1ed7i cu\u1ed9c h\u1ecdp. H\u00e3y nh\u1ea5n m\u1ea1nh v\u00e0o t\u00ecnh tr\u1ea1ng c\u1ee7a c\u00e1c con s\u1ed1 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c.<\/li>\n\n\n\n<li>T\u1ed5ng h\u1ee3p t\u00e0i li\u1ec7u c\u1ee7a t\u1ea5t c\u1ea3 y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau c\u00f9ng v\u1edbi c\u00e1c c\u00e2u h\u1ecfi tr\u00ean r\u1ed3i g\u1eedi t\u1edbi nh\u00e2n vi\u00ean 1-2 ng\u00e0y tr\u01b0\u1edbc khi di\u1ec5n ra cu\u1ed9c h\u1ecdp v\u00e0 y\u00eau c\u1ea7u h\u1ecd nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng.<\/li>\n\n\n\n<li>\u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh trong c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c. Ghi l\u1ea1i c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00e0y v\u00e0 nghi\u00eam t\u00fac nh\u1eafc nh\u1edf m\u1ecdi ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 n\u00f3.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-ti\u1ebfp-theo-hay-do-l\u01b0\u1eddng-va-danh-gia-cac-y\u1ebfu-t\u1ed1-m\u1ee5c-tieu-trong-mo-hinh-bsc-c\u1ee7a-b\u1ea1n\">4.2 Ti\u1ebfp theo, h\u00e3y \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau trong m\u00f4 h\u00ecnh BSC c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 quy \u01b0\u1edbc m\u1ed9t h\u1ec7 th\u1ed1ng k\u00fd hi\u1ec7u ho\u1eb7c m\u00e0u s\u1eafc \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u c\u00e1c y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau kh\u00e1c nhau. C\u00f9ng xem b\u00e1o c\u00e1o t\u1eeb ph\u00eda ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh v\u00e0 quy\u1ebft \u0111\u1ecbnh xem y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau n\u00e0o thu\u1ed9c lo\u1ea1i n\u00e0o. V\u00ed d\u1ee5:<\/p>\n\n\n\n<p><strong>M\u00e0u \u0111\u1ecf:<\/strong> Y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau c\u1ea7n b\u1ed5 sung th\u00eam t\u00e0i nguy\u00ean ho\u1eb7c s\u1ef1 tr\u1ee3 gi\u00fap \u0111\u1ebfn t\u1eeb b\u00ean ngo\u00e0i \u0111\u1ec3 \u0111\u01b0a m\u1ecdi th\u1ee9 tr\u1edf l\u1ea1i \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u.<\/p>\n\n\n\n<p><strong>M\u00e0u v\u00e0ng:<\/strong> Y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau g\u1ea7n nh\u01b0 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng ho\u1eb7c g\u1eb7p m\u1ed9t ch\u00fat tr\u1edf ng\u1ea1i c\u00f3 th\u1ec3 t\u1ef1 x\u1eed l\u00fd.<\/p>\n\n\n\n<p><strong>M\u00e0u xanh l\u00e1 c\u00e2y:<\/strong> Y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau c\u00f3 m\u1ecdi th\u1ee9 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n\n\n\n<p>L\u01b0u \u00fd r\u1eb1ng vi\u1ec7c \u0111\u00e1nh gi\u00e1 n\u00e0y c\u1ea7n kh\u00e1ch quan nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 tr\u00e1nh c\u00e1c tr\u01b0\u1eddng h\u1ee3p g\u00e1n nh\u1ea7m m\u00e1c d\u1eabn \u0111\u1ebfn vi\u1ec7c s\u1eeda ch\u1eefa b\u1ecb sai, h\u1ea1 th\u1ea5p m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u su\u1ea5t ho\u1eb7c c\u1ed1 \u00fd che gi\u1ea5u khuy\u1ebft \u0111i\u1ec3m b\u1ea3n th\u00e2n. H\u00e3y t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c con s\u1ed1 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng minh b\u1ea1ch v\u00e0 th\u00e0nh l\u1eadp h\u1ed9i \u0111\u1ed3ng \u0111\u00e1nh gi\u00e1 n\u1ebfu c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-da-d\u1ebfn-luc-gan-kpi-t\u01b0\u01a1ng-\u1ee9ng-v\u1edbi-cac-y\u1ebfu-t\u1ed1-m\u1ee5c-tieu\">4.3 \u0110\u00e3 \u0111\u1ebfn l\u00fac g\u00e1n KPI t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>N\u1ebfu nh\u01b0 m\u00f4 h\u00ecnh BSC (Balanced scorecard) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a v\u00e0o k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00ec <a href=\"https:\/\/base.vn\/blog\/kpi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPI (Key Performance Indicator)<\/a> ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t \u0111\u1ec3 b\u1ea1n giao tr\u00e1ch nhi\u1ec7m cho nh\u00e2n vi\u00ean v\u00e0 \u0111\u00e1nh gi\u00e1 xem h\u1ecd \u0111\u00e3 l\u00e0m theo \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 hay ch\u01b0a. M\u1ed9t nh\u00e0 qu\u1ea3n tr\u1ecb t\u00e0i gi\u1ecfi s\u1ebd l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi hai c\u00f4ng c\u1ee5 n\u00e0y.<\/p>\n\n\n\n<p>T\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau, h\u00e3y \u0111\u1eb7t ra c\u00e1c KPI t\u01b0\u01a1ng \u1ee9ng. KPI c\u00e0ng s\u00e1t v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf m\u00e0 b\u1ea1n \u0111\u00e3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 \u1edf tr\u00ean th\u00ec c\u00e0ng c\u00f3 hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t.<\/p>\n\n\n\n<p>D\u1ef1a v\u00e0o \u0111\u00e1nh gi\u00e1 KPI \u0111\u1ecbnh k\u1ef3, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kho\u1ea3ng c\u00e1ch gi\u1eefa hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p v\u00e0 m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ecbnh ra, qua \u0111\u00f3 c\u00f3 k\u1ebf ho\u1ea1ch c\u1ea3i thi\u1ec7n, \u0111i\u1ec1u ch\u1ec9nh h\u1ee3p l\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-cu\u1ed1i-cung-hay-k\u1ebft-n\u1ed1i-cac-y\u1ebfu-t\u1ed1-m\u1ee5c-tieu-l\u1ea1i-v\u1edbi-nhau-nbsp\">4.4 Cu\u1ed1i c\u00f9ng, h\u00e3y k\u1ebft n\u1ed1i c\u00e1c y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau l\u1ea1i v\u1edbi nhau&nbsp;<\/h3>\n\n\n\n<p>H\u00e3y s\u1eed d\u1ee5ng m\u0169i t\u00ean 1 chi\u1ec1u \u0111\u1ec3 th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 m\u1ee5c ti\u00eau. B\u1ea1n c\u00f3 th\u1ec3 linh ho\u1ea1t h\u01a1n \u0111\u1ec3 k\u1ebft n\u1ed1i hai m\u1ee5c ti\u00eau trong c\u00f9ng th\u01b0\u1edbc \u0111o, gom 2 m\u1ee5c ti\u00eau l\u1ea1i th\u00e0nh nguy\u00ean nh\u00e2n c\u1ee7a m\u1ed9t m\u1ee5c ti\u00eau kh\u00e1c, m\u1ed9t m\u1ee5c ti\u00eau d\u1eabn t\u1edbi hai m\u1ee5c ti\u00eau kh\u00e1c,\u2026 mi\u1ec5n l\u00e0 kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau n\u00e0o \u0111\u1ee9ng ri\u00eang l\u1ebb m\u1ed9t m\u00ecnh.<\/p>\n\n\n\n<p>V\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh Balanced Scorecard c\u1ee7a ri\u00eang doanh nghi\u1ec7p m\u00e0 t\u1eebng con s\u1ed1 trong \u0111\u00f3 \u0111\u1ec1u g\u1eafn ch\u1eb7t v\u1edbi th\u1ef1c t\u1ebf b\u1ea1n \u0111ang qu\u1ea3n tr\u1ecb. Th\u1ef1c hi\u1ec7n theo \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a BSC ch\u00ednh l\u00e0 l\u1ed9 tr\u00ecnh ng\u1eafn nh\u1ea5t v\u00e0 ch\u1eafc ch\u1eafn nh\u1ea5t d\u1eabn t\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/chien-luoc-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 g\u00ec? 9 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-5-va-b\u1ea3n-d\u1ed3-chi\u1ebfn-l\u01b0\u1ee3c-strategy-map-chinh-la-mo-hinh-t\u01b0-duy-chi\u1ebfn-l\u01b0\u1ee3c-cho-nha-lanh-d\u1ea1o\">4.5 V\u00e0 B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c (Strategy map) ch\u00ednh l\u00e0 m\u00f4 h\u00ecnh t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c cho nh\u00e0 l\u00e3nh \u0111\u1ea1o<\/h3>\n\n\n\n<p>C\u00f9ng v\u1edbi BSC, Kaplan v\u00e0 Norton c\u0169ng gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c (Strategy map), nh\u01b0 m\u1ed9t s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a BSC, th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 nh\u00e2n-qu\u1ea3 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 trong BSC. M\u1ed9t strategy map gi\u1ed1ng nh\u01b0 b\u1ea3n \u0111\u1ed3 c\u1ea3nh quan khu v\u1ef1c khi b\u1ea1n d\u1eabn d\u1eaft qu\u00e2n \u0111\u1ed9i c\u1ee7a m\u00ecnh ti\u1ebfn v\u00e0o khai ph\u00e1 m\u1ed9t v\u00f9ng \u0111\u1ea5t m\u1edbi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/mo-hinh-tong-quan-ve-ban-do-chien-luoc-1-1024x577.png\" alt=\"M\u00f4 h\u00ecnh t\u1ed5ng quan v\u1ec1 B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c (Strategy map)\"\/><figcaption class=\"wp-element-caption\"><em>M\u00f4 h\u00ecnh t\u1ed5ng quan v\u1ec1 B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c (Strategy map)<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh&nbsp;c\u00f3 c\u1ea5u tr\u00fac h\u00e0ng. M\u1ed7i h\u00e0ng bao g\u1ed3m c\u00e1c n\u1ed9i dung m\u00f4 t\u1ea3 v\u00e0 c\u00e1c m\u1ee5c ti\u00eau trung h\u1ea1n li\u00ean quan t\u1edbi m\u1ed9t trong 4 y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea5u th\u00e0nh n\u00ean b\u1ed9 m\u00e1y doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng. C\u00e1c chi\u1ec1u m\u0169i t\u00ean \u0111\u01b0\u1ee3c v\u1ebd th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c bao h\u00e0m s\u1ef1 di chuy\u1ec3n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p t\u1eeb v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i sang m\u1ed9t v\u1ecb tr\u00ed k\u1ef3 v\u1ecdng kh\u00e1c trong t\u01b0\u01a1ng lai. B\u1edfi v\u00ec doanh nghi\u1ec7p m\u1edbi \u0111ang k\u1ef3 v\u1ecdng ch\u1ee9 ch\u01b0a bao gi\u1edd th\u1ef1c s\u1ef1 c\u00f3 m\u1eb7t t\u1ea1i \u0111i\u1ec3m \u0111\u1ebfn n\u00e0y, con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn \u0111\u00f3 lu\u00f4n bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c gi\u1ea3 thuy\u1ebft ch\u01b0a ki\u1ec3m \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed9 ch\u1eafc ch\u1eafn. B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p ch\u1ec9 r\u00f5 m\u1ed1i quan h\u1ec7 nguy\u00ean nh\u00e2n \u2013 k\u1ebft qu\u1ea3 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh n\u00ean b\u1ed9 m\u00e1y, t\u1eeb \u0111\u00f3 cho bi\u1ebft vi\u1ec7c th\u1ef1c hi\u1ec7n c\u1ea3i ti\u1ebfn m\u1ed9t y\u1ebfu t\u1ed1 c\u1ee5 th\u1ec3 s\u1ebd t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp t\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap s\u1eafp x\u1ebfp t\u1ea5t c\u1ea3 c\u00e1c \u0111\u01a1n v\u1ecb v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e1c gi\u1ea3 thuy\u1ebft \u0111\u00f3 v\u00e0 ch\u1ec9 ra c\u00e1c m\u1ee5c ti\u00eau quan tr\u1ecdng c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eb1m ph\u1ee5c v\u1ee5 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 ra. \u0110\u1ed3ng th\u1eddi, B\u1ea3n \u0111\u1ed3 c\u0169ng cung c\u1ea5p cho to\u00e0n th\u1ec3 nh\u00e2n vi\u00ean m\u1ed9t c\u00e1i nh\u00ecn tr\u1ef1c quan v\u1ec1 c\u00e1ch c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>T\u1eeb m\u1ed9t g\u00f3c nh\u00ecn l\u1edbn h\u01a1n, B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c cho th\u1ea5y c\u00e1ch m\u1ed9t doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bv\u00e0 ngu\u1ed3n l\u1ef1c ti\u1ec1m \u1ea9n c\u1ee7a m\u00ecnh \u2013 bao g\u1ed3m c\u1ea3 c\u00e1c t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh nh\u01b0 v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 tri th\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean \u2013 th\u00e0nh c\u00e1c k\u1ebft qu\u1ea3 h\u1eefu h\u00ecnh nh\u01b0 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">5. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>M\u00f4 h\u00ecnh BSC (Balanced scorecard) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb c\u1ef1c k\u1ef3 m\u1ea1nh m\u1ebd \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u1edbi c\u00e1c m\u1ee5c \u0111\u00edch quan tr\u1ecdng v\u00e0 kh\u1ea3 thi. C\u00e1c th\u01b0\u1edbc \u0111o trong \u0111\u00f3 c\u00f3 m\u1ed1i quan h\u1ec7 nh\u00e2n \u2013 qu\u1ea3 v\u1edbi nhau v\u00e0 \u0111\u1ec1u l\u00e0 ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1eef v\u1eefng v\u00e0 n\u00e2ng cao h\u01a1n n\u1eefa s\u1ee9c kho\u1ebb doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e0o \u0111\u1ea7u th\u1eadp ni\u00ean 1990, hai Gi\u00e1o s\u01b0 Ti\u1ebfn s\u0129 Kaplan &amp; Norton c\u1ee7a tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Harvard \u0111\u00e3 nh\u1eadn th\u1ea5y m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1 nghi\u00eam tr\u1ecdng, \u0111\u00f3 l\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng ty c\u00f3 khuynh h\u01b0\u1edbng qu\u1ea3n l\u00fd doanh nghi\u1ec7p ch\u1ec9 d\u1ef1a \u0111\u01a1n thu\u1ea7n v\u00e0o ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh. Ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh ch\u1ec9 gi\u00fap [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"ppma_author":[57],"class_list":["post-824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-muc-tieu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BSC l\u00e0 g\u00ec? Kh\u00e1m ph\u00e1 c\u00e1ch s\u1eed d\u1ee5ng Balanced Scorecard hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"Gi\u1ea3i th\u00edch kh\u00e1i ni\u1ec7m BSC (Balanced Scorecard), c\u1ea5u tr\u00fac BSC, l\u1ee3i \u00edch, quy tr\u00ecnh tri\u1ec3n khai BSC, \u1ee9ng d\u1ee5ng, so s\u00e1nh v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/bsc-balanced-scorecard-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BSC l\u00e0 g\u00ec? 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