{"id":8267,"date":"2025-03-03T15:08:58","date_gmt":"2025-03-03T08:08:58","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=8267"},"modified":"2025-08-14T09:28:54","modified_gmt":"2025-08-14T02:28:54","slug":"phong-kinh-doanh","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/phong-kinh-doanh\/","title":{"rendered":"Ph\u00f2ng kinh doanh l\u00e0 g\u00ec? Vai tr\u00f2, nhi\u1ec7m v\u1ee5 v\u00e0 c\u00e1ch t\u1ed5 ch\u1ee9c hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p>Trong b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, <strong>ph\u00f2ng kinh doanh<\/strong> lu\u00f4n \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i, quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a c\u00f4ng ty. \u0110\u00e2y l\u00e0 b\u1ed9 ph\u1eadn tr\u1ef1c ti\u1ebfp t\u1ea1o ra doanh thu, k\u1ebft n\u1ed1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kinh doanh l\u00e2u d\u00e0i. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 ph\u00f2ng kinh doanh l\u00e0 g\u00ec, vai tr\u00f2 c\u1ee5 th\u1ec3 ra sao v\u00e0 c\u00e1ch t\u1ed5 ch\u1ee9c nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 ch\u1ee9c n\u0103ng, nhi\u1ec7m v\u1ee5 v\u00e0 b\u00ed quy\u1ebft x\u00e2y d\u1ef1ng m\u1ed9t ph\u00f2ng kinh doanh chuy\u00ean nghi\u1ec7p, gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-d\u1ecbnh-nghia-phong-kinh-doanh\">1. \u0110\u1ecbnh ngh\u0129a ph\u00f2ng kinh doanh<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-phong-kinh-doanh-la-gi\">1.1 Ph\u00f2ng kinh doanh l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p><strong>Ph\u00f2ng kinh doanh<\/strong> l\u00e0 b\u1ed9 ph\u1eadn ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd v\u00e0 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng, t\u00ecm ki\u1ebfm v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng, nh\u1eb1m t\u1ed1i \u0111a h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>N\u1ebfu v\u00ed c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong doanh nghi\u1ec7p l\u00e0 h\u1eadu ph\u01b0\u01a1ng, ph\u00f2ng kinh doanh ch\u00ednh l\u00e0 &#8220;ti\u1ec1n tuy\u1ebfn&#8221;, \u0111\u00f3ng vai tr\u00f2 ti\u00ean phong, tr\u1ef1c ti\u1ebfp \u0111\u1ed1i m\u1eb7t v\u1edbi <a href=\"https:\/\/base.vn\/blog\/khach-hang-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng<\/a> v\u00e0 th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-phong-kinh-doanh-ti\u1ebfng-anh-la-gi\">1.2 Ph\u00f2ng kinh doanh ti\u1ebfng Anh l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>Ph\u00f2ng kinh doanh trong ti\u1ebfng Anh th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 &#8220;<strong>Sales Department<\/strong>&#8221; ho\u1eb7c &#8220;<strong>Business Department<\/strong>&#8220;. T\u00f9y v\u00e0o ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3 v\u00e0 c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c c\u1ee7a doanh nghi\u1ec7p, t\u00ean g\u1ecdi c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u1ed9t ch\u00fat, nh\u01b0ng &#8220;Sales Department&#8221; l\u00e0 thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn nh\u1ea5t khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch v\u1ec1 ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/phong-kinh-doanh-1-1024x665.webp\" alt=\"Ph\u00f2ng Kinh doanh\" class=\"wp-image-8277\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/phong-kinh-doanh-1-1024x665.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/phong-kinh-doanh-1-300x195.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/phong-kinh-doanh-1-768x499.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/phong-kinh-doanh-1-1536x998.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/phong-kinh-doanh-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-phong-kinh-doanh-lam-gi-ch\u1ee9c-nang-c\u1ee7a-phong-kinh-doanh\">2. Ph\u00f2ng kinh doanh l\u00e0m g\u00ec? Ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng kinh doanh<\/h2>\n\n\n\n<p>Ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng kinh doanh kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n bao g\u1ed3m nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-phat-tri\u1ec3n-chi\u1ebfn-l\u01b0\u1ee3c-kinh-doanh\">2.1 Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/h3>\n\n\n\n<p>Ph\u00f2ng kinh doanh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh. H\u1ecd ph\u1ea3i ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng, v\u00e0 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c <a href=\"https:\/\/base.vn\/blog\/ke-hoach-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">k\u1ebf ho\u1ea1ch kinh doanh<\/a> d\u00e0i h\u1ea1n v\u00e0 ng\u1eafn h\u1ea1n. M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi, v\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-qu\u1ea3n-ly-ban-hang\">2.2 Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a ph\u00f2ng kinh doanh l\u00e0 qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m t\u1ed5 ch\u1ee9c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau doanh s\u1ed1, v\u00e0 theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. Ph\u00f2ng kinh doanh c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ee9ng, k\u1ef9 n\u0103ng m\u1ec1m \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-phat-tri\u1ec3n-khach-hang\">2.3 Ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Ph\u00f2ng kinh doanh c\u00f3 tr\u00e1ch nhi\u1ec7m t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, c\u0169ng nh\u01b0 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd, v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p gi\u00fap gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/chuc-nang-phong-kinh-doanh-1024x665.webp\" alt=\"Ch\u1ee9c n\u0103ng c\u1ee7a ph\u00f2ng kinh doanh\" class=\"wp-image-8281\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/chuc-nang-phong-kinh-doanh-1024x665.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/chuc-nang-phong-kinh-doanh-300x195.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/chuc-nang-phong-kinh-doanh-768x499.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/chuc-nang-phong-kinh-doanh-1536x998.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/chuc-nang-phong-kinh-doanh.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-nghien-c\u1ee9u-th\u1ecb-tr\u01b0\u1eddng\">2.4 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng thi\u1ebft y\u1ebfu c\u1ee7a ph\u00f2ng kinh doanh. B\u1ed9 ph\u1eadn n\u00e0y c\u1ea7n thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng. Nh\u1eefng th\u00f4ng tin n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i kinh doanh ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh v\u00e0 ph\u01b0\u01a1ng \u00e1p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: ma tr\u1eadn BCG \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u00f2ng s\u1ea3n ph\u1ea9m, <a href=\"https:\/\/base.vn\/blog\/mo-hinh-5-ap-luc-canh-tranh\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00f4 h\u00ecnh 5 \u00e1p l\u1ef1c c\u1ea1nh tranh<\/a> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 5 y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng sinh l\u1eddi c\u0169ng nh\u01b0 l\u1ee3i th\u1ebf c\u1ea1nh tranh, m\u00f4 h\u00ecnh PESTEL \u0111\u1ec3 ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-h\u1ed7-tr\u1ee3-va-cham-soc-khach-hang\">2.5 H\u1ed7 tr\u1ee3 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Ph\u00f2ng kinh doanh c\u00f2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m h\u1ed7 tr\u1ee3 v\u00e0 <a href=\"https:\/\/base.vn\/blog\/cham-soc-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/a>. H\u1ecd ph\u1ea3i gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc, x\u1eed l\u00fd khi\u1ebfu n\u1ea1i, v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i. Vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 danh ti\u1ebfng t\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u1ed3ng th\u1eddi gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-phong-kinh-doanh-g\u1ed3m-nh\u1eefng-b\u1ed9-ph\u1eadn-nao-nhi\u1ec7m-v\u1ee5-c\u1ee7a-t\u1eebng-b\u1ed9-ph\u1eadn\">3. Ph\u00f2ng kinh doanh g\u1ed3m nh\u1eefng b\u1ed9 ph\u1eadn n\u00e0o? Nhi\u1ec7m v\u1ee5 c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-b\u1ed9-ph\u1eadn-ban-hang-sales-team\">3.1 B\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng (Sales Team)<\/h3>\n\n\n\n<p>B\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng. Nhi\u1ec7m v\u1ee5 c\u1ee7a h\u1ecd bao g\u1ed3m t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 tr\u1ef1c ti\u1ebfp, \u0111i\u1ec7n tho\u1ea1i, email v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. H\u1ecd gi\u1edbi thi\u1ec7u v\u00e0 t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n \u0111\u00e0m ph\u00e1n v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, x\u1eed l\u00fd \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o ho\u00e0n th\u00e0nh giao d\u1ecbch. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ed9 ph\u1eadn n\u00e0y l\u00e0 \u0111\u1ea1t v\u00e0 v\u01b0\u1ee3t ch\u1ec9 ti\u00eau doanh s\u1ed1 h\u00e0ng th\u00e1ng, h\u00e0ng qu\u00fd, v\u00e0 h\u00e0ng n\u0103m m\u00e0 c\u00f4ng ty \u0111\u1ec1 ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-b\u1ed9-ph\u1eadn-phat-tri\u1ec3n-kinh-doanh-business-development\">3.2 B\u1ed9 ph\u1eadn Ph\u00e1t tri\u1ec3n kinh doanh (Business Development)<\/h3>\n\n\n\n<p>B\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n kinh doanh t\u1eadp trung v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi, b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u, xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. D\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin n\u00e0y, h\u1ecd ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp c\u1eadn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu.&nbsp;<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ed9 ph\u1eadn n\u00e0y c\u00f2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh, nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c, nh\u1eb1m ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-b\u1ed9-ph\u1eadn-cham-soc-khach-hang-customer-service\">3.3 B\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (Customer Service)<\/h3>\n\n\n\n<p>B\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u1ed7 tr\u1ee3 v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng, th\u00f4ng qua vi\u1ec7c gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, x\u1eed l\u00fd khi\u1ebfu n\u1ea1i v\u00e0 cung c\u1ea5p h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.&nbsp;<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1eadp trung ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, cung c\u1ea5p c\u00e1c \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh b\u1ed3i \u0111\u1eafp l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Nh\u1edd v\u00e0o nh\u1eefng n\u1ed7 l\u1ef1c n\u00e0y, c\u00f4ng ty c\u00f3 th\u1ec3 duy tr\u00ec m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh v\u00e0 trung th\u00e0nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-b\u1ed9-ph\u1eadn-h\u1ed7-tr\u1ee3-kinh-doanh-sales-support-operations\">3.4 B\u1ed9 ph\u1eadn H\u1ed7 tr\u1ee3 kinh doanh (Sales Support\/Operations)<\/h3>\n\n\n\n<p>B\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 kinh doanh \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch qu\u1ea3n l\u00fd d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 v\u1ec1 m\u1eb7t h\u1eadu c\u1ea7n. H\u1ecd thu th\u1eadp, l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin c\u1ea7n thi\u1ebft cho qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. \u0110\u1ed3ng th\u1eddi, h\u1ecd chu\u1ea9n b\u1ecb v\u00e0 qu\u1ea3n l\u00fd c\u00e1c t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng nh\u01b0 b\u00e1o gi\u00e1, h\u1ee3p \u0111\u1ed3ng v\u00e0 t\u00e0i li\u1ec7u marketing khi c\u1ea7n.<\/p>\n\n\n\n<p>B\u1ed9 ph\u1eadn n\u00e0y c\u0169ng \u0111i\u1ec1u ph\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, bao g\u1ed3m qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng, l\u00ean l\u1ecbch h\u1eb9n v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n b\u00e1n h\u00e0ng. Vi\u1ec7c duy tr\u00ec v\u00e0 c\u1eadp nh\u1eadt h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) c\u0169ng l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 quan tr\u1ecdng c\u1ee7a b\u1ed9 ph\u1eadn n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng tin kh\u00e1ch h\u00e0ng lu\u00f4n ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/bo-phan-phong-kinh-doanh-1024x558.webp\" alt=\"C\u00e1c b\u1ed9 ph\u1eadn ph\u00f2ng kinh doanh\" class=\"wp-image-8283\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/bo-phan-phong-kinh-doanh-1024x558.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/bo-phan-phong-kinh-doanh-300x163.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/bo-phan-phong-kinh-doanh-768x418.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/bo-phan-phong-kinh-doanh-1536x836.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/bo-phan-phong-kinh-doanh-2048x1115.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-mo-t\u1ea3-cong-vi\u1ec7c-cac-v\u1ecb-tri-quan-tr\u1ecdng-c\u1ee7a-phong-kinh-doanh\">4. M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u00e1c v\u1ecb tr\u00ed quan tr\u1ecdng c\u1ee7a ph\u00f2ng kinh doanh<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-1-giam-d\u1ed1c-kinh-doanh\">4.1 Gi\u00e1m \u0111\u1ed1c kinh doanh<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/cco-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">CCO &#8211; Gi\u00e1m \u0111\u1ed1c kinh doanh<\/a> ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng, \u0111i\u1ec1u ph\u1ed1i th\u1ef1c hi\u1ec7n, v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 kinh doanh: L\u00e3nh \u0111\u1ea1o v\u00e0 gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, bao g\u1ed3m tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean.<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau: \u0110\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau doanh s\u1ed1 v\u00e0 ch\u1ec9 ti\u00eau hi\u1ec7u su\u1ea5t cho c\u00e1c nh\u00f3m b\u00e1n h\u00e0ng v\u00e0 c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o: Theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh v\u1edbi <a href=\"https:\/\/base.vn\/blog\/bod-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">BOD (Ban l\u00e3nh \u0111\u1ea1o)<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-2-tr\u01b0\u1edfng-phong-kinh-doanh\">4.2 Tr\u01b0\u1edfng ph\u00f2ng kinh doanh<\/h3>\n\n\n\n<p>Tr\u01b0\u1edfng ph\u00f2ng kinh doanh gi\u00e1m s\u00e1t v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau doanh s\u1ed1. M\u1ed9t tr\u01b0\u1edfng ph\u00f2ng kinh doanh th\u01b0\u1eddng ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 c\u00e1c \u0111\u1ea7u vi\u1ec7c nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng: Gi\u00e1m s\u00e1t v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh s\u1ed1 v\u00e0 cung c\u1ea5p \u0111\u00e0o t\u1ea1o c\u1ea7n thi\u1ebft.<\/li>\n\n\n\n<li>L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c: Ph\u1ed1i h\u1ee3p v\u1edbi Gi\u00e1m \u0111\u1ed1c kinh doanh \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng chi ti\u1ebft.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng: Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c.<\/li>\n\n\n\n<li>Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng: H\u1ed7 tr\u1ee3 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng trong vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-3-nhan-vien-kinh-doanh\">4.3 Nh\u00e2n vi\u00ean kinh doanh<\/h3>\n\n\n\n<p>Nh\u00e2n vi\u00ean kinh doanh l\u00e0 ng\u01b0\u1eddi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, t\u01b0 v\u1ea5n v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng: T\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau nh\u01b0 g\u1ecdi \u0111i\u1ec7n, email, v\u00e0 g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp.<\/li>\n\n\n\n<li>Gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5: T\u01b0 v\u1ea5n v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty cho kh\u00e1ch h\u00e0ng, gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc v\u00e0 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft.<\/li>\n\n\n\n<li>Ch\u1ed1t \u0111\u01a1n h\u00e0ng: \u0110\u00e0m ph\u00e1n v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, x\u1eed l\u00fd \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o ho\u00e0n th\u00e0nh giao d\u1ecbch.<\/li>\n\n\n\n<li>Theo d\u00f5i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7: Duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, \u0111\u1ea3m b\u1ea3o h\u1ecd h\u00e0i l\u00f2ng v\u00e0 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-4-nhan-vien-cham-soc-khach-hang\">4.4 Nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u201c\u0111\u00f3n \u0111\u1ea7u\u201d kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean, nh\u01b0ng \u0111\u00e2y l\u00e0 b\u1ed9 ph\u1eadn \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng kh\u00e2u sau b\u00e1n.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng: Gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, x\u1eed l\u00fd khi\u1ebfu n\u1ea1i v\u00e0 cung c\u1ea5p h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Duy tr\u00ec quan h\u1ec7 kh\u00e1ch h\u00e0ng: Duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, \u0111\u1ea3m b\u1ea3o h\u1ecd h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft: Qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, \u01b0u \u0111\u00e3i v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Thu th\u1eadp ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng: Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-ch\u1ec9-s\u1ed1-kpi-c\u1ee7a-phong-kinh-doanh\">5. Ch\u1ec9 s\u1ed1 KPI c\u1ee7a ph\u00f2ng kinh doanh<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-doanh-thu-sales-revenue\">5.1 Doanh thu (Sales Revenue)<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/doanh-thu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Doanh thu<\/a> l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a ph\u00f2ng kinh doanh. Doanh thu tr\u1ef1c ti\u1ebfp ph\u1ea3n \u00e1nh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. \u0110\u00e1nh gi\u00e1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch so s\u00e1nh doanh thu h\u00e0ng th\u00e1ng, qu\u00fd ho\u1eb7c n\u0103m \u0111\u1ec3 theo d\u00f5i s\u1ef1 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/KPI-phong-kinh-doanh-1024x665.webp\" alt=\"KPI Ph\u00f2ng Kinh doanh\" class=\"wp-image-8286\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/KPI-phong-kinh-doanh-1024x665.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/KPI-phong-kinh-doanh-300x195.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/KPI-phong-kinh-doanh-768x499.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/KPI-phong-kinh-doanh-1536x998.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/KPI-phong-kinh-doanh.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-s\u1ed1-l\u01b0\u1ee3ng-d\u01a1n-hang-number-of-sales-orders\">5.2 S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng (Number of Sales Orders)<\/h3>\n\n\n\n<p>S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed9i ng\u0169 kinh doanh trong m\u1ed9t th\u1eddi gian c\u1ee5 th\u1ec3. S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng cao cho th\u1ea5y \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-gia-tr\u1ecb-trung-binh-c\u1ee7a-m\u1ed7i-d\u01a1n-hang-m\u1edbi-average-order-value-aov\">5.3 Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i \u0111\u01a1n h\u00e0ng m\u1edbi (Average Order Value &#8211; AOV)<\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i \u0111\u01a1n h\u00e0ng m\u1edbi l\u00e0 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ee7a \u0111\u1ed9i ng\u0169 kinh doanh trong vi\u1ec7c b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n. AOV cao th\u01b0\u1eddng \u0111\u1ed3ng ngh\u0129a v\u1edbi l\u1ee3i nhu\u1eadn cao h\u01a1n v\u00e0 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-4-t\u1ef7-l\u1ec7-chuy\u1ec3n-d\u1ed5i-trung-binh-t\u1eeb-lead-thanh-d\u01a1n-hang-lead-to-sale-conversion-rate-nbsp\">5.4 T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh t\u1eeb Lead th\u00e0nh \u0111\u01a1n h\u00e0ng (Lead to Sale Conversion Rate)&nbsp;<\/h3>\n\n\n\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 sau khi tr\u1ea3i qua qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn v\u00e0 b\u00e1n h\u00e0ng. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao cho th\u1ea5y quy tr\u00ecnh b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-5-th\u1eddi-gian-chuy\u1ec3n-d\u1ed5i-trung-binh-t\u1eeb-lead-thanh-d\u01a1n-hang-average-lead-conversion-time\">5.5. Th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh t\u1eeb Lead th\u00e0nh \u0111\u01a1n h\u00e0ng (Average Lead Conversion Time)<\/h3>\n\n\n\n<p>Th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh b\u00e1n h\u00e0ng. Th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i ng\u1eafn gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-6-t\u1ef7-l\u1ec7-h\u1ee7y-d\u01a1n-hang-order-cancellation-rate\">5.6 T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u01a1n h\u00e0ng (Order Cancellation Rate)<\/h3>\n\n\n\n<p>T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u01a1n h\u00e0ng ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. T\u1ef7 l\u1ec7 h\u1ee7y \u0111\u01a1n h\u00e0ng cao c\u00f3 th\u1ec3 ch\u1ec9 ra v\u1ea5n \u0111\u1ec1 trong quy tr\u00ecnh b\u00e1n h\u00e0ng ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 theo d\u00f5i v\u00e0 c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-7-t\u1ef7-l\u1ec7-gi\u1eef-chan-khach-hang-customer-retention-rate\">5.7 T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng (Customer Retention Rate)<\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c mua h\u00e0ng sau l\u1ea7n mua \u0111\u1ea7u ti\u00ean. T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n cao ch\u00ednh l\u00e0 d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c cho th\u1ea5y s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 ph\u00f2ng kinh doanh v\u00e0 b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1ed1t vai tr\u00f2 c\u1ee7a m\u00ecnh trong vi\u1ec7c h\u1ed7 tr\u1ee3 v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-cac-mo-hinh-t\u1ed5-ch\u1ee9c-phong-kinh-doanh-ph\u1ed5-bi\u1ebfn\">6. C\u00e1c m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c ph\u00f2ng kinh doanh ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-1-the-island-mo-hinh-hon-d\u1ea3o\">6.1 The Island \u2013 M\u00f4 h\u00ecnh h\u00f2n \u0111\u1ea3o<\/h3>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a ph\u00f2ng kinh doanh \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u00e0nh t\u1eebng \u0111\u01a1n v\u1ecb nh\u1ecf ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c h\u00f2n \u0111\u1ea3o tr\u00ean bi\u1ec3n. M\u1ed7i h\u00f2n \u0111\u1ea3o c\u00f3 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd, m\u1ed9t nh\u00f3m s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. M\u1ed7i \u0111\u01a1n v\u1ecb c\u00f3 th\u1ec3 c\u00f3 c\u00e1c chuy\u00ean gia v\u00e0 ngu\u1ed3n l\u1ef1c ri\u00eang \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh h\u00f2n \u0111\u1ea3o, ngo\u1ea1i tr\u1eeb m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 quy\u1ec1n h\u1ea1n cao nh\u1ea5t, m\u1ed7i th\u00e0nh vi\u00ean trong ph\u00f2ng kinh doanh v\u1ec1 c\u01a1 b\u1ea3n \u0111\u1ec1u l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 l\u00e0 \u201c\u00f4ng ch\u1ee7\u201d c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-2-the-assembly-line-mo-hinh-day-chuy\u1ec1n\">6.2 The Assembly Line \u2013 M\u00f4 h\u00ecnh d\u00e2y chuy\u1ec1n<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh n\u00e0y l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb quy tr\u00ecnh s\u1ea3n xu\u1ea5t theo d\u00e2y chuy\u1ec1n, n\u01a1i m\u1ed7i b\u01b0\u1edbc c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tu\u1ea7n t\u1ef1 v\u00e0 li\u00ean t\u1ee5c. Trong ph\u00f2ng kinh doanh, c\u00e1c c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c ph\u00e2n chia th\u00e0nh c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau v\u00e0 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo chu\u1ed7i logic. V\u00ed d\u1ee5, m\u1ed9t nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 ch\u1ecbu tr\u00e1ch nhi\u1ec7m thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng, sau \u0111\u00f3 chuy\u1ec3n h\u1ed3 s\u01a1 \u0111\u1ebfn b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, v\u00e0 cu\u1ed1i c\u00f9ng \u0111\u1ebfn b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng \u0111\u1ec3 ho\u00e0n t\u1ea5t quy tr\u00ecnh.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh d\u1ea1ng d\u00e2y chuy\u1ec1n s\u1ebd chuy\u00ean bi\u1ec7t h\u00f3a \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 trong ph\u00f2ng kinh doanh. Kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i l\u1ea7n l\u01b0\u1ee3t qua c\u00e1c giai \u0111o\u1ea1n trong <a href=\"https:\/\/base.vn\/blog\/sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ec5u b\u00e1n h\u00e0ng<\/a> \u2013 t\u1eeb Lead \u0111\u1ebfn MQL, SQL r\u1ed3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-3-the-pod-mo-hinh-nhom\">6.3 The Pod \u2013 M\u00f4 h\u00ecnh nh\u00f3m<\/h3>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c nh\u00f3m nh\u1ecf (g\u1ecdi l\u00e0 &#8220;Pods&#8221;) \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi c\u00e1c th\u00e0nh vi\u00ean c\u00f3 k\u1ef9 n\u0103ng v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3. M\u1ed7i Pod ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t \u0111\u1ed9i ng\u0169 t\u1ef1 qu\u1ea3n l\u00fd, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 x\u1eed l\u00fd c\u00f4ng vi\u1ec7c m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 can thi\u1ec7p t\u1eeb b\u00ean ngo\u00e0i. M\u00f4 h\u00ecnh nh\u00f3m ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng d\u1ea1ng ph\u1ec5u t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u00f4 h\u00ecnh d\u00e2y chuy\u1ec1n, nh\u01b0ng kh\u00e1c \u1edf ch\u1ed7 ph\u00f2ng kinh doanh s\u1ebd th\u00e0nh l\u1eadp c\u00e1c nh\u00f3m \u0111a ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n<p>D\u1ec5 hi\u1ec3u h\u01a1n, ph\u00f2ng kinh doanh c\u1ee7a doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh 2-3 nh\u00f3m l\u1edbn, c\u00e1c th\u00e0nh vi\u00ean trong m\u1ed7i nh\u00f3m l\u1edbn s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh 4 nh\u00f3m nh\u1ecf l\u00e0 Leaders, Chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng, nh\u00f3m Account Executives v\u00e0 nh\u00f3m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. C\u00e1c nh\u00f3m n\u00e0y s\u1ebd linh \u0111\u1ed9ng h\u01a1n v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed9c l\u1eadp.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/mo-hinh-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? Top 15 m\u00f4 h\u00ecnh ti\u1ec1m n\u0103ng nh\u1ea5t n\u0103m 2024<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-cac-cong-c\u1ee5-lam-vi\u1ec7c-c\u1ea7n-thi\u1ebft-cho-phong-kinh-doanh\">7. C\u00e1c c\u00f4ng c\u1ee5 l\u00e0m vi\u1ec7c c\u1ea7n thi\u1ebft cho ph\u00f2ng kinh doanh<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Phan-mem-cho-phong-kinh-doanh-1024x665.webp\" alt=\"C\u00e1c c\u00f4ng c\u1ee5 l\u00e0m vi\u1ec7c c\u1ea7n thi\u1ebft cho ph\u00f2ng kinh doanh\" class=\"wp-image-8288\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Phan-mem-cho-phong-kinh-doanh-1024x665.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Phan-mem-cho-phong-kinh-doanh-300x195.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Phan-mem-cho-phong-kinh-doanh-768x499.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Phan-mem-cho-phong-kinh-doanh-1536x998.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Phan-mem-cho-phong-kinh-doanh.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-1-ph\u1ea7n-m\u1ec1m-qu\u1ea3n-ly-kpi\">7.1 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd KPI<\/h3>\n\n\n\n<p>Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd KPI l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh c\u1ee7a \u0111\u1ed9i ng\u0169 kinh doanh. V\u1edbi c\u00f4ng c\u1ee5 n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 (th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau v\u1ec1 doanh thu) cho t\u1eebng nh\u00e2n vi\u00ean c\u0169ng nh\u01b0 cho to\u00e0n b\u1ed9 ph\u00f2ng kinh doanh, ki\u1ec3m so\u00e1t ti\u1ebfn \u0111\u1ed9 kinh doanh h\u1eb1ng ng\u00e0y, theo t\u1eebng tu\u1ea7n\/th\u00e1ng.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c b\u00e1o c\u00e1o v\u00e0 bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan gi\u00fap d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n c\u00e1c \u201ckho\u1ea3ng tr\u1ed1ng\u201d c\u1ea7n c\u1ea3i thi\u1ec7n v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. \u0110\u1eb7c bi\u1ec7t, <a href=\"https:\/\/base.vn\/blog\/phan-mem-kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m KPI<\/a> c\u00f2n h\u1ed7 tr\u1ee3 vi\u1ec7c \u0111\u1ed9ng vi\u00ean v\u00e0 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean b\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 c\u00f4ng nh\u1eadn nh\u1eefng th\u00e0nh t\u00edch \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-2-ph\u1ea7n-m\u1ec1m-crm\">7.2 Ph\u1ea7n m\u1ec1m CRM<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/phan-mem-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ea7n m\u1ec1m CRM<\/a> l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng, gi\u00fap l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng, theo d\u00f5i l\u1ecbch s\u1eed giao d\u1ecbch v\u00e0 qu\u1ea3n l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. CRM gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, CRM cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u, gi\u00fap \u0111\u1ed9i ng\u0169 kinh doanh ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>C\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng c\u1ee7a CRM bao g\u1ed3m qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng, theo d\u00f5i c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd pipeline b\u00e1n h\u00e0ng, v\u00e0 g\u1eedi email. Vi\u1ec7c s\u1eed d\u1ee5ng CRM gi\u00fap b\u1ed9 ph\u1eadn kinh doanh hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg\" alt=\"Base CRM\" class=\"wp-image-13979\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-300x134.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-768x343.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1536x686.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-2048x914.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-3-ph\u1ea7n-m\u1ec1m-qu\u1ea3n-ly-cong-vi\u1ec7c\">7.3 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-cong-viec\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c<\/a> gi\u00fap ph\u00f2ng kinh doanh t\u1ed5 ch\u1ee9c, theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee7a m\u1ecdi th\u00e0nh vi\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. N\u00f3 cho ph\u00e9p l\u00ean k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c, ph\u00e2n chia c\u00f4ng vi\u1ec7c, \u0111\u1eb7t l\u1ecbch tr\u00ecnh v\u00e0 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u n\u1eafm r\u00f5 nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c; \u0111\u1ed3ng th\u1eddi nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c b\u1ee9c tranh t\u1ed5ng quan.<\/p>\n\n\n\n<p>T\u1eeb ph\u00eda m\u1ed7i nh\u00e2n vi\u00ean kinh doanh, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 ghi ch\u00fa v\u00e0 nh\u1eafc vi\u1ec7c hi\u1ec7u qu\u1ea3, gi\u00fap h\u1ecd kh\u00f4ng b\u1ecb t\u00ecnh tr\u1ea1ng qu\u00ean vi\u1ec7c, ch\u1eadm vi\u1ec7c, s\u00f3t vi\u1ec7c &#8211; nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f3 v\u1ebb nh\u1ecf nh\u1eb7t nh\u01b0ng l\u1ea1i c\u00f3 nguy c\u01a1 g\u00e2y ra h\u1ec7 qu\u1ea3 nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-4-ph\u1ea7n-m\u1ec1m-qu\u1ea3n-ly-ban-hang\">7.4 Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-ban-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/a> \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ph\u00f2ng kinh doanh, mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho doanh nghi\u1ec7p. Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng gi\u00fap t\u1ed1i \u01b0u ho\u00e1 quy tr\u00ecnh b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh kinh doanh &#8230;<\/p>\n\n\n\n<p>Nh\u00ecn chung, ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho ph\u00f2ng kinh doanh, gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-5-cong-c\u1ee5-qu\u1ea3n-ly-l\u1ecbch-ca-nhan\">7.5 C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd l\u1ecbch c\u00e1 nh\u00e2n<\/h3>\n\n\n\n<p>C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd l\u1ecbch c\u00e1 nh\u00e2n gi\u00fap nh\u00e2n vi\u00ean kinh doanh t\u1ed5 ch\u1ee9c th\u1eddi gian, l\u00ean l\u1ecbch h\u1eb9n v\u1edbi kh\u00e1ch h\u00e0ng, v\u00e0 qu\u1ea3n l\u00fd c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. N\u00f3 gi\u00fap \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecf l\u1ee1 c\u00e1c cu\u1ed9c h\u1eb9n quan tr\u1ecdng, t\u1ed1i \u01b0u h\u00f3a qu\u1ef9 th\u1eddi gian v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 n\u00e0y c\u0169ng gi\u00fap \u0111\u1ed3ng b\u1ed9 h\u00f3a l\u1ecbch l\u00e0m vi\u1ec7c gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m, t\u0103ng c\u01b0\u1eddng s\u1ef1 ph\u1ed1i h\u1ee3p v\u00e0 gi\u1ea3m thi\u1ec3u xung \u0111\u1ed9t v\u1ec1 th\u1eddi gian. Ngo\u00e0i ra, c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd l\u1ecbch hi\u1ec7n \u0111\u1ea1i c\u00f2n cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng nh\u01b0 nh\u1eafc nh\u1edf, \u0111\u1eb7t l\u1ecbch t\u1ef1 \u0111\u1ed9ng v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c, gi\u00fap vi\u1ec7c qu\u1ea3n l\u00fd th\u1eddi gian tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd l\u1ecbch c\u00e1 nh\u00e2n ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay l\u00e0 Google Calendar, Microsoft Outlook Calendar,&#8230; \u0110i\u1ec3m m\u1ea1nh c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y l\u00e0 c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u00e0 \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng c\u00f3 li\u00ean quan kh\u00e1c, v\u00ed d\u1ee5 nh\u01b0 c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c ho\u1eb7c qu\u1ea3n l\u00fd cu\u1ed9c h\u1ecdp c\u1ee7a <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/phong-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-k\u1ebft-lu\u1eadn\">8. K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>V\u1edbi vai tr\u00f2 l\u00e0 b\u1ed9 ph\u1eadn ti\u00ean phong tr\u00ean &#8220;ti\u1ec1n tuy\u1ebfn&#8221;, ph\u00f2ng kinh doanh kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o d\u00f2ng doanh thu li\u00ean t\u1ee5c m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, vi\u1ec7c t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n ph\u00f2ng kinh doanh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 kinh doanh v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n\n\n\n<p>Ch\u00fac c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed9i ng\u0169 kinh doanh m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng, g\u00f3p ph\u1ea7n \u0111\u01b0a doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng v\u01b0\u1ee3t b\u1eadc trong t\u01b0\u01a1ng lai!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, ph\u00f2ng kinh doanh lu\u00f4n \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i, quy\u1ebft \u0111\u1ecbnh s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a c\u00f4ng ty. \u0110\u00e2y l\u00e0 b\u1ed9 ph\u1eadn tr\u1ef1c ti\u1ebfp t\u1ea1o ra doanh thu, k\u1ebft n\u1ed1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 kinh doanh l\u00e2u d\u00e0i. Tuy [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":8275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,19],"tags":[],"ppma_author":[56],"class_list":["post-8267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh","category-quan-tri-nhan-su"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00f2ng kinh doanh l\u00e0 g\u00ec? Vai tr\u00f2, nhi\u1ec7m v\u1ee5 v\u00e0 c\u00e1ch t\u1ed5 ch\u1ee9c hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"Ph\u00f2ng kinh doanh: Ch\u1ee9c n\u0103ng, nhi\u1ec7m v\u1ee5, vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y doanh thu, l\u1ee3i nhu\u1eadn, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/phong-kinh-doanh\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u00f2ng kinh doanh l\u00e0 g\u00ec? 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