{"id":830,"date":"2024-09-04T11:41:36","date_gmt":"2024-09-04T04:41:36","guid":{"rendered":"https:\/\/34.126.143.171\/?p=830"},"modified":"2025-03-13T14:55:45","modified_gmt":"2025-03-13T07:55:45","slug":"kpi-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/kpi-la-gi\/","title":{"rendered":"KPI l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng v\u00e0 \u00e1p d\u1ee5ng KPI trong doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. V\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 ch\u00ednh l\u00e0 KPI (Key Performance Indicator). V\u1eady KPI l\u00e0 g\u00ec? T\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p? C\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/KPI-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u chi ti\u1ebft trong b\u00e0i vi\u1ebft n\u00e0y. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0\">1. KPI l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>KPI l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Key Performance Indicator, d\u1ecbch sang ti\u1ebfng Vi\u1ec7t l\u00e0 Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n, m\u1ed9t b\u1ed9 ph\u1eadn ho\u1eb7c to\u00e0n b\u1ed9 m\u1ed9t t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, KPI l\u00e0 nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 gi\u00fap ch\u00fang ta tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: <strong>&#8220;Ch\u00fang ta \u0111ang l\u00e0m t\u1ed1t \u0111\u1ebfn m\u1ee9c n\u00e0o?&#8221;<\/strong><\/p>\n\n\n\n<p>Trong doanh nghi\u1ec7p, KPI th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u1edf nhi\u1ec1u c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau \u0111\u1ec3 v\u1eeba l\u00e0m m\u1ee5c ti\u00eau, v\u1eeba l\u00e0m th\u01b0\u1edbc \u0111o ti\u1ebfn \u0111\u1ed9 v\u00e0 k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n<p>KPI \u1edf level cao s\u1ebd t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c chung nh\u01b0:&nbsp;T\u0103ng 120% t\u1ed5ng doanh thu trong th\u00e1ng 10, Ho\u00e0n th\u00e0nh 35 d\u1ef1 \u00e1n c\u1ea5p t\u1ec9nh trong qu\u00fd IV,\u2026<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, KPI \u1edf level th\u1ea5p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c h\u1ec7 th\u1ed1ng quy tr\u00ecnh, c\u00e1 nh\u00e2n, ph\u00f2ng ban, nh\u1eb1m \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u01a1n l\u1ebb. V\u00ed d\u1ee5: T\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c 150 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\/th\u00e1ng, Tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c 2 nh\u00e2n vi\u00ean m\u1edbi\/tu\u1ea7n,\u2026<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/KPI-la-gi.png\" alt=\"KPI l\u00e0 g\u00ec?\"\/><figcaption class=\"wp-element-caption\"><em>KPI l\u00e0 g\u00ec?<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>L\u1ee3i \u00edch khi \u00e1p d\u1ee5ng KPI trong doanh nghi\u1ec7p:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>\u2013 V\u1edbi l\u00e3nh \u0111\u1ea1o v\u00e0 c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Theo d\u00f5i \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean tr\u1ef1c quan, minh b\u1ea1ch, ch\u00ednh x\u00e1c c\u0169ng nh\u01b0 \u0111\u1ec1 ra ch\u1ebf \u0111\u1ed9 l\u01b0\u01a1ng th\u01b0\u1edfng, k\u1ef7 lu\u1eadt ph\u00f9 h\u1ee3p<\/li>\n\n\n\n<li>N\u00e2ng cao hi\u1ec7u qu\u1ea3 quy tr\u00ecnh nghi\u1ec7m thu th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c<\/li>\n\n\n\n<li>\u0110\u1ea3m b\u1ea3o nh\u1eefng m\u1ee5c ti\u00eau, t\u1ea7m nh\u00ecn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u00fang nh\u01b0 k\u1ef3 v\u1ecdng<\/li>\n<\/ul>\n\n\n\n<p><strong>\u2013 V\u1edbi nh\u00e2n vi\u00ean:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c so v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra<\/li>\n\n\n\n<li>T\u1ea1o \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c, h\u01b0\u1edbng t\u1edbi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau<\/li>\n\n\n\n<li>Ph\u00e1t hi\u1ec7n ra c\u00e1c khi\u1ebfm khuy\u1ebft n\u1ebfu ch\u1eadm ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ecbp th\u1eddi<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">2. KPI cho c\u00e1c v\u1ecb tr\u00ed, ph\u00f2ng ban trong doanh nghi\u1ec7p&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-kpi-cho-b\u1ed9-ph\u1eadn-nhan-s\u1ef1-hr\">2.1 KPI cho b\u1ed9 ph\u1eadn Nh\u00e2n s\u1ef1 (HR)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ed1 l\u01b0\u1ee3ng CV<\/li>\n\n\n\n<li>Chi ph\u00ed tuy\u1ec3n d\u1ee5ng trung b\u00ecnh tr\u00ean m\u1ed7i CV<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean \u0111\u1ea1t y\u00eau c\u1ea7u tr\u00ean t\u1ed5ng s\u1ed1 CV<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean m\u1edbi<\/li>\n\n\n\n<li>Chi ph\u00ed tuy\u1ec3n d\u1ee5ng trung b\u00ecnh tr\u00ean m\u1ed7i nh\u00e2n vi\u00ean m\u1edbi<\/li>\n\n\n\n<li>Chi ph\u00ed \u0111\u00e0o t\u1ea1o trung b\u00ecnh tr\u00ean m\u1ed7i nh\u00e2n vi\u00ean m\u1edbi<\/li>\n\n\n\n<li>Th\u1eddi gian trung b\u00ecnh t\u1eeb khi \u1ee9ng vi\u00ean g\u1eedi CV t\u1edbi khi nh\u1eadn vi\u1ec7c<\/li>\n\n\n\n<li>Ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tuy\u1ec3n d\u1ee5ng<\/li>\n\n\n\n<li>Ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 t\u1eebng ngu\u1ed3n tuy\u1ec3n d\u1ee5ng<\/li>\n\n\n\n<li>\u0110\u1ed9 d\u00e0i v\u00f2ng \u0111\u1eddi nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>\u0110\u1ed9 tu\u1ed5i trung b\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 theo tr\u00ecnh \u0111\u1ed9 v\u0103n ho\u00e1 n\u00f3i chung c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 m\u1ee9c \u0111\u1ed9 vi ph\u1ea1m n\u1ed9i quy<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng s\u1ef1 ki\u1ec7n n\u1ed9i b\u1ed9 h\u1eb1ng th\u00e1ng<\/li>\n\n\n\n<li>Ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-tuyen-dung\/\" target=\"_blank\" rel=\"noreferrer noopener\">Review 10 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-kpi-cho-b\u1ed9-ph\u1eadn-marketing\">2.2 KPI cho b\u1ed9 ph\u1eadn Marketing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ed5ng chi ph\u00ed marketing<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chi ph\u00ed marketing tr\u00ean doanh thu<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI)<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead, MQL, SQL)<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb traffic sang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n\n\n\n<li>Chi ph\u00ed tr\u00ean m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng n\u1ed9i dung m\u1edbi trong th\u00e1ng<\/li>\n\n\n\n<li>L\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ed7i b\u00e0i vi\u1ebft<\/li>\n\n\n\n<li>X\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a tr\u00ean Google t\u00ecm ki\u1ebfm<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng organic traffic truy c\u1eadp website<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u1ea1i website<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng subscriber v\u00e0 s\u1ed1 l\u01b0\u1ee3t xem tr\u00ean Youtube<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a nh\u00e3n hi\u1ec7u\/th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi c\u00e1c nh\u00e3n hi\u1ec7u kh\u00e1c c\u00f9ng lo\u1ea1i (Online Share of Voice \u2013 OSOV)<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-kpi-cho-b\u1ed9-ph\u1eadn-ban-hang-sales\">2.3 KPI cho b\u1ed9 ph\u1eadn B\u00e1n h\u00e0ng (Sales)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/base.vn\/blog\/doanh-thu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Doanh thu<\/a><\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh thu<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed9t \u0111\u01a1n h\u00e0ng m\u1edbi<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh t\u1eeb Lead th\u00e0nh \u0111\u01a1n h\u00e0ng<\/li>\n\n\n\n<li>Th\u1eddi gian chuy\u1ec3n \u0111\u1ed5i trung b\u00ecnh t\u1eeb Lead th\u00e0nh \u0111\u01a1n h\u00e0ng<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 hu\u1ef7 \u0111\u01a1n h\u00e0ng<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3ng cold call\/ meeting\/ demo \u0111\u00e3 th\u1ef1c hi\u1ec7n<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng\u00a0up-sale\/ cross-sale<\/li>\n\n\n\n<li>Doanh thu ghi nh\u1eadn t\u1eeb up-sale\/ cross-sale<\/li>\n\n\n\n<li>Th\u1eddi gian trung b\u00ecnh tr\u1ea3 l\u1eddi kh\u00e1ch li\u00ean l\u1ea1c<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/data-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec? C\u00e1ch thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-kpi-cho-b\u1ed9-ph\u1eadn-cham-soc-khach-hang-cs\">2.4 KPI cho b\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (CS)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1eddi gian trung b\u00ecnh tr\u1ea3 l\u1eddi kh\u00e1ch li\u00ean l\u1ea1c<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 khi\u1ebfu n\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ngay t\u1eeb l\u1ea7n g\u1ecdi \u0111\u1ea7u ti\u00ean<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 v\u1ea5n \u0111\u1ec1 \u0111\u00e3 gi\u1ea3i quy\u1ebft\/ v\u1ea5n \u0111\u1ec1 t\u1ed3n \u0111\u1ecdng&nbsp;<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 duy tr\u00ec kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li><a href=\"https:\/\/base.vn\/blog\/churn-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf doanh nghi\u1ec7p (churn rate)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/base.vn\/blog\/nps-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Net Promoter Score (NPS)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/base.vn\/blog\/csat-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (CSAT)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/base.vn\/blog\/clv-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV)<\/a><\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg\" alt=\"Base CRM\" class=\"wp-image-13979\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-300x134.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-768x343.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1536x686.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-2048x914.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-kpi-cho-b\u1ed9-ph\u1eadn-s\u1ea3n-xu\u1ea5t\">2.5 KPI cho b\u1ed9 ph\u1eadn S\u1ea3n xu\u1ea5t<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1eddi gian ho\u00e0n thi\u1ec7n chu tr\u00ecnh \u0111\u01a1n h\u00e0ng<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 giao\/ nh\u1eadn h\u00e0ng \u0111\u00fang h\u1ea1n<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 giao\/ nh\u1eadn h\u00e0ng \u0111\u00fang ch\u1ea5t l\u01b0\u1ee3ng, s\u1ed1 l\u01b0\u1ee3ng<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 hao h\u1ee5t h\u00e0ng t\u1ed3n kho<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 h\u00e0ng \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng ngay t\u1eeb \u0111\u1ea7u<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 h\u00e0ng \u0111\u1ea1t ti\u00eau chu\u1ea9n khi xu\u1ea5t x\u01b0\u1edfng<\/li>\n\n\n\n<li>M\u1ee9c \u0111\u1ed9 gia c\u00f4ng l\u1ea1i<\/li>\n\n\n\n<li>M\u1ee9c \u0111\u1ed9 ch\u1ebft m\u00e1y ho\u1eb7c M\u1ee9c \u0111\u1ed9 d\u00e2y chuy\u1ec1n ng\u1eebng ho\u1ea1t \u0111\u1ed9ng<\/li>\n\n\n\n<li>Ch\u1ec9 s\u1ed1 ch\u1ea5t l\u01b0\u1ee3ng<\/li>\n\n\n\n<li>Ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 thi\u1ebft b\u1ecb t\u1ed5ng th\u1ec3<\/li>\n\n\n\n<li>Ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng b\u1ea3o tr\u00ec<\/li>\n\n\n\n<li>Ch\u00eanh l\u1ec7ch chi ph\u00ed s\u1ea3n xu\u1ea5t th\u1ef1c t\u1ebf so v\u1edbi chi ph\u00ed d\u1ef1 tr\u00f9<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/lean-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lean l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh Lean \u0111\u1ec3 gi\u1ea3m chi ph\u00ed trong doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">3. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng KPI<\/h2>\n\n\n\n<p>D\u1ef1a theo \u0111\u1ecbnh ngh\u0129a KPI l\u00e0 g\u00ec v\u00e0 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 KPI b\u00ean tr\u00ean, ta s\u1ebd c\u00f9ng \u0111i v\u00e0o t\u00ecm hi\u1ec3u nh\u1eefng sai l\u1ea7m trong x\u00e2y d\u1ef1ng KPI m\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng m\u1eafc ph\u1ea3i. Ch\u00fang bao g\u1ed3m:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-kpi-khong-lien-k\u1ebft-v\u1edbi-m\u1ee5c-tieu-chi\u1ebfn-l\u01b0\u1ee3c-c\u1ee7a-doanh-nghi\u1ec7p\">3.1 KPI kh\u00f4ng li\u00ean k\u1ebft v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>\u0110\u00fang nh\u01b0 t\u00ean g\u1ecdi KEY Performance Indicator, KPI ph\u1ea3i l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 th\u1ef1c s\u1ef1 QUAN TR\u1eccNG. C\u1ee5 th\u1ec3 h\u01a1n, ch\u00fang ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 theo d\u00f5i d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eebng ph\u00f2ng ban, doanh nghi\u1ec7p. Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 \u0111\u00e1nh gi\u00e1 KPI kh\u00f4ng \u0103n kh\u1edbp v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 t\u00e0i nguy\u00ean, \u0111\u1ed3ng th\u1eddi kh\u00f4ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\n\n\n\n<p>Quay l\u1ea1i v\u00ed d\u1ee5 b\u00ean tr\u00ean, v\u1edbi m\u1ed9t website gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u00f3 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng v\u00e0 t\u0103ng doanh thu, ch\u1ec9 s\u1ed1 KPI t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0 ho\u00e0n to\u00e0n h\u1ee3p l\u00fd. Tr\u00e1i l\u1ea1i, nh\u1eefng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng nh\u01b0 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp trang, th\u1eddi gian xem trang,\u2026 tuy quan tr\u1ecdng, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng website, nh\u01b0ng s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c xem l\u00e0 KPI do kh\u00f4ng c\u00f3 m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-ch\u1ec9-t\u1eadp-trung-t\u1edbi-cac-ch\u1ec9-s\u1ed1-kpi-k\u1ebft-qu\u1ea3-ma-b\u1ecf-qua-kpi-d\u1eabn-d\u1eaft\">3.2 Ch\u1ec9 t\u1eadp trung t\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 KPI k\u1ebft qu\u1ea3 m\u00e0 b\u1ecf qua KPI d\u1eabn d\u1eaft<\/h3>\n\n\n\n<p>KPI nh\u01b0 \u201cT\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng c\u1ee7a website l\u00ean 20%\u201d l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng, nh\u01b0ng kh\u00f4ng cho ta th\u1ea5y nguy\u00ean nh\u00e2n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 n\u00e0y. V\u00f4 h\u00ecnh trung, ch\u1ec9 s\u1ed1 n\u00e0y s\u1ebd tr\u1edf n\u00ean m\u00f4ng lung v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ebfu nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eadp c\u00e1c KPI th\u1ec3 hi\u1ec7n nguy\u00ean nh\u00e2n b\u1ed5 sung th\u00eam (V\u00ed d\u1ee5 trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y c\u00f3 th\u1ec3 l\u00e0 \u201cTung ra th\u1ecb tr\u01b0\u1eddng 3 s\u1ea3n ph\u1ea9m m\u1edbi trong n\u0103m\u201d).&nbsp;<\/p>\n\n\n\n<p>Nh\u00ecn chung, gi\u1eefa c\u00e1c ch\u1ec9 s\u1ed1 KPI c\u1ea7n c\u00f3 m\u1ed1i quan h\u1ec7 nh\u00e2n qu\u1ea3 ch\u1eb7t ch\u1ebd. Doanh nghi\u1ec7p t\u1eeb \u0111\u00f3 c\u0169ng n\u00ean c\u00e2n b\u1eb1ng gi\u1eefa hai lo\u1ea1i ch\u1ec9 ti\u00eau KPI v\u1ec1 k\u1ebft qu\u1ea3 v\u00e0 nguy\u00ean nh\u00e2n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 \u0111\u1ea7u ra \u0111\u01b0\u1ee3c nh\u01b0 mong \u0111\u1ee3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-xay-d\u1ef1ng-kpis-c\u1ed1-d\u1ecbnh-khong-co-s\u1ef1-c\u1eadp-nh\u1eadt-va-tuy-ch\u1ec9nh-theo-th\u1eddi-gian\">3.3 X\u00e2y d\u1ef1ng KPIs c\u1ed1 \u0111\u1ecbnh, kh\u00f4ng c\u00f3 s\u1ef1 c\u1eadp nh\u1eadt v\u00e0 t\u00f9y ch\u1ec9nh theo th\u1eddi gian<\/h3>\n\n\n\n<p>Ti\u1ebfp t\u1ee5c theo d\u00f5i t\u1eeb v\u00ed d\u1ee5 tr\u00ean, ch\u1eb3ng h\u1ea1n, ch\u1ec9 v\u1edbi m\u1ed9t n\u1eeda th\u1eddi gian d\u1ef1 ki\u1ebfn l\u00e0 3 th\u00e1ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u1ea1t ng\u01b0\u1ee1ng 20%, l\u00fac n\u00e0y doanh nghi\u1ec7p n\u00ean l\u00e0m g\u00ec? (1) Gi\u1eef nguy\u00ean KPI v\u00e0 \u0111\u1ec3 nh\u00e2n vi\u00ean th\u1ea3 l\u1ecfng, m\u1ea5t \u0111\u1ed9ng l\u1ef1c ph\u1ea5n \u0111\u1ea5u trong c\u00f4ng vi\u1ec7c trong kho\u1ea3ng th\u1eddi gian c\u00f2n l\u1ea1i? (2) Hay t\u00f9y ch\u1ec9nh KPI \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a website, c\u1ee7a doanh nghi\u1ec7p?<\/p>\n\n\n\n<p>\u0110\u00e1p \u00e1n c\u00f3 l\u1ebd t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u01a1n gi\u1ea3n, b\u1edfi ch\u1eb3ng ai mu\u1ed1n l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 gi\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7 khi \u0111ang s\u1edf h\u1eefu \u0111\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ea3. Do v\u1eady, KPI l\u00fac n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p. T\u01b0\u01a1ng t\u1ef1, khi x\u1ea3y ch\u00e2n trong nh\u1eefng giai \u0111o\u1ea1n kh\u00f3 kh\u0103n, c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 c\u0169ng n\u00ean \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u l\u1ea1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 x\u1eed l\u00fd \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c h\u1ee3p l\u00fd, hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-l\u01b0u-y-kpi-khong-nen-d\u01b0\u1ee3c-ap-d\u1ee5ng-d\u1ec3-do-l\u01b0\u1eddng-k\u1ebft-qu\u1ea3-cac-m\u1ee5c-tieu-thu\u1ed9c-linh-v\u1ef1c-sang-t\u1ea1o\">* L\u01b0u \u00fd, KPI kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u00e1c m\u1ee5c ti\u00eau thu\u1ed9c l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o.<\/h3>\n\n\n\n<p>\u0110\u1eb7c \u0111i\u1ec3m c\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1c v\u1ecb tr\u00ed s\u00e1ng t\u1ea1o nh\u01b0 h\u1ecda s\u1ef9 thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, ki\u1ebfn tr\u00fac s\u01b0, chuy\u00ean gia ph\u00e2n t\u00edch d\u1eef li\u1ec7u,\u2026l\u00e0 c\u00f4ng vi\u1ec7c, m\u1ee5c ti\u00eau \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c, kh\u00f4ng l\u1eb7p l\u1ea1i, th\u1eadm ch\u00ed c\u00f3 nh\u1eefng vi\u1ec7c di\u1ec5n ra \u0111\u00fang 1 l\u1ea7n ho\u1eb7c trong th\u1eddi gian ng\u1eafn, v\u00ec v\u1eady kh\u00f4ng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c KPI.&nbsp;<strong>Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y&nbsp;<a href=\"https:\/\/base.vn\/blog\/okr-la-gi\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/okr-la-gi\/\" rel=\"noreferrer noopener\">m\u00f4 h\u00ecnh OKR<\/a> (M\u1ee5c ti\u00eau &amp; K\u1ebft qu\u1ea3 then ch\u1ed1t)&nbsp;l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p<\/strong>. Ng\u00e0y c\u00e0ng nhi\u1ec1u c\u00f4ng ty \u1ee9ng d\u1ee5ng OKR trong qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau&nbsp;v\u00e0 \u0111i\u1ec1u h\u00e0nh n\u1ed9i b\u1ed9 nh\u01b0 Intel, Google, LinkedIn, Deloitte,\u2026.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/goal?utm_source=base-blog&amp;utm_content=base.vn\/blog\/kpi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/base-goal-1024x315.jpg\" alt=\"Base Goal\"\/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">4. H\u01b0\u1edbng d\u1eabn c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 \u00e1p d\u1ee5ng KPI trong doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-xac-d\u1ecbnh-b\u1ed9-ph\u1eadn-ng\u01b0\u1eddi-xay-d\u1ef1ng-kpi\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh b\u1ed9 ph\u1eadn\/ng\u01b0\u1eddi x\u00e2y d\u1ef1ng KPI<\/h3>\n\n\n\n<p><strong>C\u00f3 2 ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Ph\u01b0\u01a1ng ph\u00e1p 1: C\u00e1c b\u1ed9 ph\u1eadn\/ph\u00f2ng ban ch\u1ee9c n\u0103ng t\u1ef1 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng KPI cho c\u00e1c v\u1ecb tr\u00ed trong b\u1ed9 ph\u1eadn\/ph\u00f2ng ban m\u00ecnh<\/strong>; trong \u0111\u00f3 \u0111\u1ed9i ng\u0169 qu\u1ea3n tr\u1ecb nh\u00e2n l\u1ef1c \u0111\u00f3ng vai tr\u00f2 h\u1ed7 tr\u1ee3, ch\u1ec9 d\u1eabn v\u1ec1 m\u1eb7t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o KPI tu\u00e2n th\u1ee7 \u0111\u00fang c\u00e1c nguy\u00ean t\u1eafc tr\u00ean.&nbsp;Theo ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, ng\u01b0\u1eddi x\u00e2y d\u1ef1ng KPI th\u01b0\u1eddng l\u00e0 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn\/ph\u00f2ng\/ban \u2013 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 v\u00e0 t\u1ed5ng quan nh\u1ea5t v\u1ec1 c\u00e1c nhi\u1ec7m v\u1ee5, y\u00eau c\u1ea7u c\u1ee7a c\u00e1c v\u1ecb tr\u00ed ch\u1ee9c danh trong b\u1ed9 ph\u1eadn. B\u1ed9 ph\u1eadn\/Ph\u00f2ng\/Ban c\u00e0ng l\u1edbn th\u00ec c\u00e0ng chia nh\u1ecf vi\u1ec7c x\u00e2y d\u1ef1ng KPI cho c\u00e1c c\u1ea5p d\u01b0\u1edbi.&nbsp;<\/p>\n\n\n\n<p>\u01afu \u0111i\u1ec3m: c\u00e1c ch\u1ec9 s\u1ed1 KPI s\u1ebd c\u00f3 t\u00ednh kh\u1ea3 thi cao v\u00e0 mang th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c r\u00f5 n\u00e9t ch\u1ee9c n\u0103ng, nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ed9 ph\u1eadn. Nh\u01b0\u1ee3c \u0111i\u1ec3m: n\u1ebfu ph\u00f2ng ban t\u1ef1 \u0111\u1eb7t m\u1ee5c ti\u00eau th\u00ec th\u01b0\u1eddng s\u1ebd c\u00f3 t\u00ecnh tr\u1ea1ng thi\u1ebfu kh\u00e1ch quan, \u0111\u1eb7t m\u1ee5c ti\u00eau qu\u00e1 th\u1ea5p. L\u1eddi khuy\u00ean l\u00e0 n\u1ebfu s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y th\u00ec c\u1ea7n c\u00f3 s\u1ef1 ki\u1ec3m \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 v\u00e0 \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u1ea5p cao.&nbsp;<\/p>\n\n\n\n<p><strong>Ph\u01b0\u01a1ng ph\u00e1p 2: B\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1, \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u1ea5p cao s\u1ebd \u0111\u01b0a ra b\u1ed9 KPI cho ph\u00f2ng\/ban\/b\u1ed9 ph\u1eadn.<\/strong>&nbsp;Kh\u00e1c v\u1edbi ph\u01b0\u01a1ng ph\u00e1p tr\u00ean, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c t\u00ednh kh\u00e1ch quan, khoa h\u1ecdc v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p. Tuy nhi\u00ean, c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111\u01b0a ra c\u00f3 th\u1ec3 kh\u00f4ng th\u1ef1c t\u1ebf, kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00fang ch\u1ee9c n\u0103ng, nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ed9 ph\u1eadn\/ph\u00f2ng\/ban. \u0110\u1ec3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 n\u00e0y, h\u1ec7 th\u1ed1ng KPI sau khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u1ea7n c\u00f3 s\u1ef1 th\u1ea9m \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-xac-d\u1ecbnh-cac-ch\u1ec9-s\u1ed1-kpi\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 KPI<\/h3>\n\n\n\n<p><strong>Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi x\u00e2y d\u1ef1ng c\u00e1c ch\u1ec9 s\u1ed1 KPI&nbsp;l\u00e0 vi\u1ec7c ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u00fang \u0111\u01b0\u1ee3c g\u1eafn b\u00f3 ch\u1eb7t ch\u1ebd v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a ph\u00f2ng ban, doanh nghi\u1ec7p.&nbsp;<\/strong>Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c minh h\u1ecda qua m\u00f4 h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/cac-chi-so-KPI.png\" alt=\"C\u00e1c ch\u1ec9 s\u1ed1 KPI trong doanh nghi\u1ec7p\"\/><figcaption class=\"wp-element-caption\"><em>C\u00e1c ch\u1ec9 s\u1ed1 KPI trong doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Sau khi \u0111\u00e3 th\u1ed1ng nh\u1ea5t \u0111\u01b0\u1ee3c KPI v\u1edbi ph\u1ea7n m\u1ee5c ti\u00eau c\u1ee7a ph\u00f2ng ban, doanh nghi\u1ec7p, b\u01b0\u1edbc ti\u1ebfp theo,&nbsp;<strong>b\u1ea1n c\u1ea7n \u1ee9ng d\u1ee5ng nh\u1eefng <a href=\"https:\/\/base.vn\/blog\/mo-hinh-smart\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/mo-hinh-smart\/\" rel=\"noreferrer noopener\">m\u1ee5c ti\u00eau SMART<\/a> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1eebng ch\u1ec9 s\u1ed1 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c:<\/strong><\/p>\n\n\n\n<p><strong>S &nbsp; &nbsp; \u2013 &nbsp; &nbsp; Specific:<\/strong>&nbsp;M\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/p>\n\n\n\n<p><strong>M&nbsp; &nbsp; \u2013 &nbsp; &nbsp; Measurable:<\/strong>&nbsp;M\u1ee5c ti\u00eau \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/p>\n\n\n\n<p><strong>A &nbsp; &nbsp; \u2013 &nbsp; &nbsp; Attainable:<\/strong>&nbsp;M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/p>\n\n\n\n<p><strong>R &nbsp; &nbsp; \u2013 &nbsp; &nbsp; Relevant:<\/strong>&nbsp;M\u1ee5c ti\u00eau th\u1ef1c t\u1ebf<\/p>\n\n\n\n<p><strong>T &nbsp; &nbsp; \u2013 &nbsp; &nbsp; Timebound:<\/strong>&nbsp;M\u1ee5c ti\u00eau c\u00f3 th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3<\/p>\n\n\n\n<p>N\u1ebfu c\u00e1c ch\u1ec9 s\u1ed1 KPI&nbsp;x\u00e2y d\u1ef1ng kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u00eau ch\u00ed SMART, n\u00f3 kh\u00f4ng ch\u1ec9 g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn vi\u1ec7c \u0111\u00e1nh gi\u00e1 n\u00f3i ri\u00eang m\u00e0 c\u00f2n g\u00e2y h\u1eadu qu\u1ea3 ti\u00eau c\u1ef1c cho h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb t\u1ed5 ch\u1ee9c n\u00f3i chung.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u1ebfu m\u1ee5c ti\u00eau kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3 (Specific) th\u00ec ng\u01b0\u1eddi lao \u0111\u1ed9ng kh\u00f4ng bi\u1ebft m\u00ecnh ph\u1ea3i l\u00e0m g\u00ec v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c nh\u01b0 mong mu\u1ed1n.<\/li>\n\n\n\n<li>C\u00e1c ch\u1ec9 s\u1ed1 kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c (Measurable) th\u00ec k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c s\u1ebd kh\u00f4ng c\u00f3 \u00fd ngh\u0129a<\/li>\n\n\n\n<li>C\u00e1c ch\u1ec9 s\u1ed1 KPI&nbsp;n\u1ebfu kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c (Achievable) hay kh\u00f4ng th\u1ef1c t\u1ebf (Realistic) th\u00ec m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng qu\u00e1 xa v\u1eddi, nh\u00e2n vi\u00ean kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c d\u00f9 \u0111\u00e3 c\u1ed1 g\u1eafng h\u1ebft m\u00ecnh. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e2m l\u00fd, g\u00e2y m\u1ec7t m\u1ecfi, ch\u00e1n n\u1ea3n v\u00e0 thi\u1ebfu \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c.<\/li>\n\n\n\n<li>C\u00e1c ch\u1ec9 s\u1ed1 KPI&nbsp;kh\u00f4ng c\u00f3 h\u1ea1n \u0111\u1ecbnh c\u1ee5 th\u1ec3 (Time-bound) khi\u1ebfn ng\u01b0\u1eddi lao \u0111\u1ed9ng kh\u00f4ng bi\u1ebft c\u00f4ng vi\u1ec7c n\u00e0y ph\u1ea3i l\u00e0m trong th\u1eddi gian bao l\u00e2u hay khi n\u00e0o ph\u1ea3i ho\u00e0n th\u00e0nh; g\u00e2y ra t\u00ecnh tr\u1ea1ng kh\u00f3 ki\u1ec3m so\u00e1t ch\u00ednh vi\u1ec7c h\u1ecd \u0111ang l\u00e0m.<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, l\u01b0u \u00fd r\u1eb1ng&nbsp;<strong>c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0m KPIs s\u1ebd kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i h\u00ecnh kinh doanh, ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 KPIs chung c\u1ee7a ph\u00f2ng ban<\/strong>. V\u00ed d\u1ee5: KPIs c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o c\u00e1c khu v\u1ef1c nh\u01b0: \u0111\u01a1n v\u1ecb b\u00e1n h\u00e0ng, l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i m\u1eb7t h\u00e0ng, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5, kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u, doanh thu nh\u00e2n vi\u00ean,\u2026<\/p>\n\n\n\n<p>Ngay c\u1ea3 nh\u1eefng vai tr\u00f2 c\u00f3 v\u1ebb nh\u01b0 kh\u00f4ng \u0111\u00f3ng g\u00f3p cho s\u1ef1 ph\u00e1t tri\u1ec3n t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00f3 KPI ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p. V\u00ed d\u1ee5: KPI cho b\u1ed9 ph\u1eadn k\u1ef9 thu\u1eadt l\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1eddng truy\u1ec1n internet.<\/p>\n\n\n\n<p><em><strong>L\u1ea5y v\u00ed d\u1ee5 t\u1eeb ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p, c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 m\u1ed9t trang web gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, m\u1ed9t ch\u1ec9 s\u1ed1 KPI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 sau:<\/strong><\/em><\/p>\n\n\n\n<p><em><strong>KPI: T\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng c\u1ee7a website l\u00ean 20%<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>M\u00f4 t\u1ea3: T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7n t\u1ea1i c\u1ee7a website \u0111ang b\u1ecb ch\u1eefng l\u1ea1i \u1edf ng\u01b0\u1ee1ng 12%, \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u00f9ng ph\u00e2n kh\u00fac, doanh nghi\u1ec7p ph\u1ea3i t\u00ecm c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u ch\u00fang l\u00ean 20%<\/em><\/li>\n\n\n\n<li><em>Th\u1eddi h\u1ea1n th\u1ef1c hi\u1ec7n: trong v\u00f2ng 6 th\u00e1ng.<\/em><\/li>\n\n\n\n<li><em>T\u1ea7n su\u1ea5t b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n: H\u1eb1ng th\u00e1ng<\/em><\/li>\n\n\n\n<li><em>Ngu\u1ed3n d\u1eef li\u1ec7u \u0111o l\u01b0\u1eddng: S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd tr\u1ea3i nghi\u1ec7m th\u1eed s\u1ea3n ph\u1ea9m\/ S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua h\u00e0ng<\/em><\/li>\n\n\n\n<li><em>Ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch ki\u1ec3m so\u00e1t KPI: Product Manager c\u1ee7a website.<\/em><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/cac-chi-so-KPI-1.png\" alt=\"KPI: T\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng c\u1ee7a website l\u00ean 20%\"\/><figcaption class=\"wp-element-caption\"><em>KPI: T\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng c\u1ee7a website l\u00ean 20%<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-danh-gia-m\u1ee9c-d\u1ed9-hoan-thanh-kpi\">B\u01b0\u1edbc 3: \u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh KPI<\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 x\u00e2y d\u1ef1ng KPI th\u00e0nh c\u00f4ng cho c\u00e1c ph\u00f2ng ban v\u00e0 v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c trong doanh nghi\u1ec7p, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u00e1p d\u1ee5ng n\u00f3 v\u00e0o trong vi\u1ec7c qu\u1ea3n tr\u1ecb, c\u1ea3 nh\u00e2n s\u1ef1 v\u00e0 n\u0103ng su\u1ea5t.<\/p>\n\n\n\n<p>B\u1edfi c\u00e1c KPI \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean ti\u00eau ch\u00ed c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, n\u00ean ch\u1eafc ch\u1eafn \u0111\u00e3 c\u00f3 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh gi\u00e1 c\u1ee5 th\u1ec3 cho t\u1eebng m\u1ee5c KPI. Nh\u00ecn chung, m\u1ecdi \u0111\u1ea7u c\u00f4ng vi\u1ec7c, KPI \u0111\u1ec1u c\u00f3 th\u1ec3 ph\u00e2n chia v\u1ec1 3 nh\u00f3m ch\u00ednh nh\u01b0 sau:<\/p>\n\n\n\n<p>Nh\u00f3m A: t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n, \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n<p>Nh\u00f3m B: t\u1ed1n \u00edt th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n, \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn m\u1ee5c ti\u00eau chung HO\u1eb6C\/V\u00c0 t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n, \u1ea3nh h\u01b0\u1edfng \u00edt \u0111\u1ebfn m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n<p>Nh\u00f3m C: t\u1ed1n \u00edt th\u1eddi gian, \u1ea3nh h\u01b0\u1edfng \u00edt.<\/p>\n\n\n\n<p>M\u1ed7i nh\u00f3m KPI n\u00e0y s\u1ebd c\u00f3 tr\u1ecdng s\u1ed1 kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a ch\u00fang, ch\u1eb3ng h\u1ea1n nh\u01b0: A: 50%; B: 30% v\u00e0 C: 20%<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean A c\u00f3 b\u1ed9 3 KPI bao g\u1ed3m c\u1ea3 A, B v\u00e0 C; trong \u0111\u00f3 KPI C c\u00f3 2 KPI con, th\u00ec ta c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3n c\u00f4ng th\u1ee9c nh\u01b0 d\u01b0\u1edbi \u0111\u00e2y:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/bang-danh-gia-KPI.png\" alt=\"\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh KPI\"\/><figcaption class=\"wp-element-caption\"><em>\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh KPI<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-lien-h\u1ec7-gi\u1eefa-danh-gia-kpi-nbsp-va-l\u01b0\u01a1ng-th\u01b0\u1edfng\">B\u01b0\u1edbc 4: Li\u00ean h\u1ec7 gi\u1eefa \u0111\u00e1nh gi\u00e1 KPI&nbsp;v\u00e0 l\u01b0\u01a1ng th\u01b0\u1edfng<\/h3>\n\n\n\n<p>V\u1edbi m\u1ed7i m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh KPI, ng\u01b0\u1eddi x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng KPI&nbsp;s\u1ebd x\u00e1c \u0111\u1ecbnh m\u1ed9t m\u1ee9c l\u01b0\u01a1ng th\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh.&nbsp;<\/p>\n\n\n\n<p>Ch\u00ednh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh t\u1eeb tr\u01b0\u1edbc b\u1edfi c\u00e1c c\u1ea5p l\u00e3nh \u0111\u1ea1o trong doanh nghi\u1ec7p, c\u1ee7a qu\u1ea3n l\u00fd c\u1ea5p cao nh\u1ea5t trong ph\u00f2ng ban, ng\u01b0\u1eddi x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng KPI&nbsp;ho\u1eb7c do ch\u00ednh c\u00e1c nh\u00e2n vi\u00ean t\u1ef1 th\u1ed1ng nh\u1ea5t v\u1edbi nhau.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, s\u1ebd c\u00f3 m\u1ed9t bu\u1ed5i nghi\u1ec7m thu \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c \u0111\u1ecbnh k\u1ef3 cu\u1ed1i m\u1ed7i k\u1ef3 \u0111\u00e1nh gi\u00e1. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 n\u00ean \u0111\u01b0\u1ee3c kh\u00e1ch quan v\u00e0 to\u00e0n di\u1ec7n b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p \u00fd ki\u1ebfn c\u1ee7a c\u1ea3 s\u1ebfp, \u0111\u1ed3ng nghi\u1ec7p, kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea3n th\u00e2n nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-di\u1ec1u-ch\u1ec9nh-va-t\u1ed1i-\u01b0u-kpi-nbsp\">B\u01b0\u1edbc 5: \u0110i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u KPI&nbsp;<\/h3>\n\n\n\n<p>KPIs c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian.<\/p>\n\n\n\n<p>Ban \u0111\u1ea7u, h\u00e3y xem x\u00e9t c\u00e1c KPI&nbsp;v\u1eeba \u0111\u01b0\u1ee3c l\u1eadp \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c s\u1ed1 li\u1ec7u l\u00e0 ph\u00f9 h\u1ee3p. C\u00f3 th\u1ec3 m\u1ea5t v\u00e0i th\u00e1ng \u0111\u1ea7u \u0111\u1ec3 m\u1ecdi th\u1ee9 \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c t\u1ed1i \u01b0u nh\u01b0ng m\u1ed9t khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c KPI cu\u1ed1i c\u00f9ng, h\u00e3y duy tr\u00ec n\u00f3 trong \u00edt nh\u1ea5t m\u1ed9t n\u0103m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-m\u1ed9t-s\u1ed1-cau-h\u1ecfi-th\u01b0\u1eddng-g\u1eb7p-v\u1ec1-kpi\">5. M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 KPI<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-ch\u1ea1y-kpi-la-gi\">5.1 Ch\u1ea1y KPI l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>&#8220;Ch\u1ea1y KPI&#8221; l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111\u1ec3 ch\u1ec9 vi\u1ec7c n\u1ed7 l\u1ef1c \u0111\u1ea1t \u0111\u01b0\u1ee3c ho\u1eb7c v\u01b0\u1ee3t qu\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra. N\u00f3i c\u00e1ch kh\u00e1c, khi b\u1ea1n &#8220;ch\u1ea1y KPI&#8221;, b\u1ea1n \u0111ang c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 m\u00e0 c\u00f4ng ty ho\u1eb7c c\u1ea5p tr\u00ean giao cho b\u1ea1n.<\/p>\n\n\n\n<p>&#8220;Ch\u1ea1y KPI&#8221; trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p c\u00f3 th\u1ec3 mang \u00fd ngh\u0129a ti\u00eau c\u1ef1c, \u00e1m ch\u1ec9 vi\u1ec7c nh\u00e2n vi\u00ean b\u1ecb \u0111\u1eb7t d\u01b0\u1edbi \u00e1p l\u1ef1c qu\u00e1 l\u1edbn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau kh\u00f4ng th\u1ef1c t\u1ebf. Thay v\u00ec t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c con s\u1ed1, d\u1eabn \u0111\u1ebfn vi\u1ec7c &#8220;l\u00e0m v\u00ec KPI&#8221; m\u00e0 b\u1ecf qua c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00e1c c\u1ee7a c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-d\u1ea1t-kpi-la-gi\">5.2 \u0110\u1ea1t KPI l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>\u0110\u1ea1t KPI ngh\u0129a l\u00e0 b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh ho\u1eb7c v\u01b0\u1ee3t qu\u00e1 c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) m\u00e0 c\u00f4ng ty ho\u1eb7c c\u1ea5p tr\u00ean \u0111\u00e3 giao cho b\u1ea1n. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, khi b\u1ea1n \u0111\u1ea1t KPI, b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh xu\u1ea5t s\u1eafc c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o th\u00e0nh c\u00f4ng chung c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-l\u01b0\u01a1ng-th\u01b0\u1edfng-kpi-la-gi\">5.3 L\u01b0\u01a1ng, th\u01b0\u1edfng KPI l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>L\u01b0\u01a1ng, th\u01b0\u1edfng KPI l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c tr\u1ea3 l\u01b0\u01a1ng, th\u01b0\u1edfng d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c, n\u01a1i m\u00e0 m\u1ee9c thu nh\u1eadp c\u1ee7a b\u1ea1n s\u1ebd ph\u1ee5 thu\u1ed9c tr\u1ef1c ti\u1ebfp v\u00e0o vi\u1ec7c b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra tr\u01b0\u1edbc \u0111\u00f3. Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 KPI. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng, th\u01b0\u1edfng cao h\u01a1n n\u1ebfu b\u1ea1n ho\u00e0n th\u00e0nh t\u1ed1t c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u00f3ng g\u00f3p nhi\u1ec1u h\u01a1n v\u00e0o th\u00e0nh c\u00f4ng chung c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/phan-mem-kpi\/\" href=\"https:\/\/base.vn\/blog\/phan-mem-kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 10 ph\u1ea7n m\u1ec1m KPI h\u00e0ng \u0111\u1ea7u: Review t\u00ednh n\u0103ng, chi ph\u00ed v\u00e0 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">6. V\u1ec1 Base Goal \u2013 Gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau to\u00e0n di\u1ec7n trong doanh nghi\u1ec7p<\/h2>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau theo k\u1ebft qu\u1ea3 then ch\u1ed1t OKR ph\u00e1t huy t\u00e1c d\u1ee5ng h\u01a1n l\u00e0 KPI. B\u1edfi l\u1ebd KPI l\u00e0 m\u1ed9t con s\u1ed1 r\u00f5 r\u00e0ng, tuy nhi\u00ean con s\u1ed1 \u0111\u00f3 l\u1ea1i kh\u00f4ng gi\u1ea3i th\u00edch c\u00e2u h\u1ecfi t\u1ea1i sao v\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ea1t \u0111\u01b0\u1ee3c con s\u1ed1 \u0111\u00f3.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c giao KPI 200 tri\u1ec7u doanh thu\/ th\u00e1ng, tuy nhi\u00ean t\u1ea1i sao m\u1ee5c ti\u00eau l\u1ea1i l\u00e0 con s\u1ed1 200 tri\u1ec7u, con s\u1ed1 \u0111\u00f3 \u0111\u00f3ng g\u00f3p g\u00ec cho m\u1ee5c ti\u00eau l\u1edbn c\u1ee7a c\u00f4ng ty, v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u1ea1t \u0111\u01b0\u1ee3c 200 tri\u1ec7u th\u00ec KPI kh\u00f4ng gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c. \u1ede kh\u00eda c\u1ea1nh n\u00e0y, OKR l\u1ea1i l\u00e0m r\u1ea5t t\u1ed1t, b\u1edfi n\u00f3 k\u1ebft n\u1ed1i m\u1ee5c ti\u00eau c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n v\u1edbi \u0111\u1ed9i nh\u00f3m, ph\u00f2ng ban v\u00e0 doanh nghi\u1ec7p th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng chung ch\u1eb7t ch\u1ebd.<\/p>\n\n\n\n<p><strong>B\u1edfi v\u1eady, \u0111\u1ec3 qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p c\u1ea3 <a href=\"https:\/\/base.vn\/blog\/kpi-va-okr\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/kpi-va-okr\/\" rel=\"noreferrer noopener\">KPI v\u00e0 OKR<\/a>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ee5c ti\u00eau d\u1ea1ng KPI \u0111\u01b0\u1ee3c&nbsp;\u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1.<\/strong>&nbsp;V\u00ed d\u1ee5 KPI doanh thu 2 t\u1ef7. \u0110\u1ec3 ho\u00e0n th\u00e0nh KPI, c\u00e1c gi\u00e1 tr\u1ecb k\u1ebft qu\u1ea3 m\u00e0 nh\u00e2n s\u1ef1 c\u1eadp nh\u1eadt ph\u1ea3i l\u1edbn h\u01a1n ho\u1eb7c b\u1eb1ng gi\u00e1 tr\u1ecb KPI \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp ban \u0111\u1ea7u. Nh\u00e2n s\u1ef1 ch\u1ec9 c\u1ea7n c\u1eadp nh\u1eadt k\u1ebft qu\u1ea3 l\u00ean h\u1ec7 th\u1ed1ng, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u00ednh to\u00e1n % ho\u00e0n th\u00e0nh KPI.<\/li>\n\n\n\n<li><strong>M\u1ee5c ti\u00eau d\u1ea1ng OKR<\/strong>&nbsp;<strong>\u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1c&nbsp;Key result<\/strong>. M\u1ed7i OKR c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c Key result t\u01b0\u01a1ng \u1ee9ng (c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp tr\u1ecdng s\u1ed1 cho c\u00e1c key result n\u1ebfu c\u1ea7n thi\u1ebft), khi nh\u00e2n vi\u00ean ho\u00e0n th\u00e0nh 100% key result th\u00ec m\u1ee5c ti\u00eau s\u1ebd t\u1ef1 \u0111\u1ed9ng ho\u00e0n th\u00e0nh. (% ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau = trung b\u00ecnh % ho\u00e0n th\u00e0nh c\u1ee7a c\u00e1c key result b\u00ean trong n\u00f3.)<\/li>\n<\/ul>\n\n\n\n<p><strong>T\u1ea1i Vi\u1ec7t Nam,&nbsp;<a href=\"https:\/\/base.vn\/goal?utm_source=base-blog&amp;utm_content=base.vn\/blog\/kpi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base Goal&nbsp;<\/a>l\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u1ea3 6 ti\u00eau ch\u00ed: nh\u1ea5t qu\u00e1n, c\u00f3 t\u00ednh k\u1ebf th\u1eeba, c\u00f3 t\u00ednh li\u00ean k\u1ebft, \u0111\u01b0\u1ee3c chu\u1ea9n ho\u00e1 \u0111o l\u01b0\u1eddng, c\u00f3 s\u1ef1 cam k\u1ebft v\u00e0 d\u1ec5 d\u00e0ng th\u1ef1c thi.&nbsp;<\/strong>\u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p&nbsp;mu\u1ed1n&nbsp;qu\u1ea3n tr\u1ecb KPI v\u00e0 OKR,&nbsp;\u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed9t t\u1ed5 ch\u1ee9c m\u00e0 m\u1ecdi th\u00e0nh vi\u00ean g\u1eafn k\u1ebft l\u1eabn nhau, c\u00f9ng h\u01b0\u1edbng t\u1edbi m\u1ed9t m\u1ee5c ti\u00eau chung.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/KPI-tren-base-goal.png\" alt=\"Ph\u1ea7n m\u1ec1m Base Goal c\u00f3 th\u1ec3 qu\u1ea3n tr\u1ecb \u0111\u1ed3ng th\u1eddi c\u1ea3 m\u1ee5c ti\u00eau d\u1ea1ng KPI v\u00e0 OKR\"\/><figcaption class=\"wp-element-caption\"><em>Ph\u1ea7n m\u1ec1m Base Goal c\u00f3 th\u1ec3 qu\u1ea3n tr\u1ecb \u0111\u1ed3ng th\u1eddi c\u1ea3 m\u1ee5c ti\u00eau d\u1ea1ng KPI v\u00e0 OKR<\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Base Goal gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau qua c\u00e1c b\u01b0\u1edbc:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1. Thi\u1ebft l\u1eadp c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c (bao g\u1ed3m ph\u00f2ng ban v\u00e0 \u0111\u1ed9i nh\u00f3m tr\u1ef1c thu\u1ed9c ph\u00f2ng ban), metrics (ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1ee5c ti\u00eau) v\u00e0 cycle (chu k\u1ef3)<\/li>\n\n\n\n<li>2. Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n, nh\u00f3m, b\u1ed9 ph\u1eadn v\u00e0 c\u00f4ng ty: Bao g\u1ed3m hai lo\u1ea1i m\u1ee5c ti\u00eau l\u00e0 d\u1ea1ng OKR (\u0111o l\u01b0\u1eddng b\u1eb1ng Key result) v\u00e0 d\u1ea1ng KPI (\u0111o l\u01b0\u1eddng b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3)<\/li>\n\n\n\n<li>3. Qu\u1ea3n l\u00fd m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n, nh\u00f3m v\u00e0 b\u1ed9 ph\u1eadn: Giao di\u1ec7n m\u1ee5c ti\u00eau t\u1ed5ng quan, m\u1ee5c ti\u00eau theo th\u00e0nh vi\u00ean ho\u1eb7c m\u1ee5c ti\u00eau theo s\u01a1 \u0111\u1ed3 c\u00e2y (li\u00ean k\u1ebft gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn)<\/li>\n\n\n\n<li>4. C\u1eadp nh\u1eadt &amp; \u0111\u00e1nh gi\u00e1 m\u1ee5c ti\u00eau: Check-in t\u1ef1 \u0111\u1ed9ng, T\u1ef1 \u0111\u00e1nh gi\u00e1 (Self-review) ho\u1eb7c Qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 (Manager review)<\/li>\n\n\n\n<li>5. B\u00e1o c\u00e1o m\u1ee5c ti\u00eau: Cung c\u1ea5p c\u00e1c s\u1ed1 li\u1ec7u trong cycle<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"[Base Goal] \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong vi\u1ec7c qu\u1ea3n tr\u1ecb hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c, \u00e1p d\u1ee5ng KPI\/OKR.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nD2XFe-S2kI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>Demo \u1ee9ng d\u1ee5ng Base Goal trong qu\u1ea3n tr\u1ecb&nbsp;hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c v\u00e0 KPI\/OKR doanh nghi\u1ec7p<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>\u0110\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n 1-1 v\u00e0 Demo tr\u1ea3i nghi\u1ec7m t\u00ednh n\u0103ng Ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau Base Goal, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd <a href=\"https:\/\/base.vn\/goal?utm_source=base-blog&amp;utm_content=base.vn\/blog\/kpi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">ngay t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. V\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 ch\u00ednh l\u00e0 KPI (Key Performance Indicator). V\u1eady KPI l\u00e0 g\u00ec? T\u1ea1i sao n\u00f3 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":11101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"ppma_author":[57],"class_list":["post-830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-muc-tieu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KPI l\u00e0 g\u00ec? C\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 \u00e1p d\u1ee5ng KPI trong doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"KPI l\u00e0 g\u00ec? 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