{"id":8310,"date":"2025-08-14T10:39:47","date_gmt":"2025-08-14T03:39:47","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=8310"},"modified":"2025-08-14T10:41:31","modified_gmt":"2025-08-14T03:41:31","slug":"mo-hinh-canvas","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/mo-hinh-canvas\/","title":{"rendered":"M\u00f4 h\u00ecnh Canvas l\u00e0 g\u00ec? 9 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i b\u1ea1n c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n<p>Trong th\u1ebf gi\u1edbi kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, m\u1ed9t \u00fd t\u01b0\u1edfng hay ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng \u2013 b\u1ea1n c\u1ea7n m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng, tr\u1ef1c quan v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng. M\u00f4 h\u00ecnh Canvas ra \u0111\u1eddi nh\u01b0 m\u1ed9t \u201cb\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c\u201d gi\u00fap doanh nghi\u1ec7p nh\u00ecn to\u00e0n c\u1ea3nh, x\u00e1c \u0111\u1ecbnh 9 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i v\u00e0 nhanh ch\u00f3ng bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh h\u00e0nh \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0\">1. C\u00e1ch ti\u1ebfp c\u1eadn truy\u1ec1n th\u1ed1ng \u0111\u1ebfn m\u1ed9t m\u00f4 h\u00ecnh kinh doanh<\/h2>\n\n\n\n<p>H\u1ea7u h\u1ebft c\u00e1c startup ph\u00e1 s\u1ea3n v\u00ec c\u00e1c doanh nh\u00e2n qu\u00e1 tin t\u01b0\u1edfng v\u00e0o m\u1ee5c \u0111\u00edch t\u1ed3n t\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m. S\u1ef1&nbsp;trung th\u00e0nh v\u00e0o s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 khi\u1ebfn h\u1ecd th\u1ea5t b\u1ea1i trong vi\u1ec7c c\u00e2n nh\u1eafc k\u0129 l\u01b0\u1ee1ng v\u1ec1&nbsp;m\u00f4 h\u00ecnh kinh doanh m\u00e0 c\u00f4ng ty&nbsp;n\u00ean tu\u00e2n theo.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng,&nbsp;<a href=\"https:\/\/base.vn\/blog\/mo-hinh-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00f4 h\u00ecnh kinh doanh<\/a>&nbsp;c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh ph\u1ed5 bi\u1ebfn&nbsp;ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi doanh nghi\u1ec7p trong ng\u00e0nh. Ho\u1eb7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng t\u1ea1o ra&nbsp;m\u1ed9t s\u1ef1 pha tr\u1ed9n c\u00f3 ch\u1ecdn l\u1ecdc&nbsp;gi\u1eefa c\u00e1c h\u1ec7 th\u1ed1ng v\u00e0 quy tr\u00ecnh \u0111\u1ec3&nbsp;theo \u0111u\u1ed5i m\u1ee5c ti\u00eau ch\u00ednh \u2013 \u0111\u00f3 l\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n\n\n\n<p>C\u00e1c d\u1ef1 \u00e1n&nbsp;kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng s\u1ebd kh\u00f4ng ngay l\u1eadp t\u1ee9c&nbsp;tung \u00fd t\u01b0\u1edfng \u0111\u1ea7u ti\u00ean ra th\u1ecb tr\u01b0\u1eddng. Thay v\u00e0o \u0111\u00f3, s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd&nbsp;th\u01b0\u1eddng ph\u1ea3i tr\u1ea3i qua nhi\u1ec1u l\u1ea7n th\u1eed nghi\u1ec7m v\u00e0 s\u1eeda \u0111\u1ed5i \u0111\u1ec3 \u0111\u01b0a ra b\u1ea3n ho\u00e0n thi\u1ec7n cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady,&nbsp;c\u00e1c doanh nghi\u1ec7p&nbsp;s\u1ebd b\u1edbt r\u1ee7i ro v\u00e0&nbsp;b\u1ec1n v\u1eefng h\u01a1n n\u1ebfu h\u1ecd c\u00e2n nh\u1eafc m\u1ed9t v\u00e0i m\u00f4 h\u00ecnh kinh doanh tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng m\u1ed9t m\u00f4 h\u00ecnh c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">2. M\u00f4 h\u00ecnh Canvas l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>M\u00f4 h\u00ecnh Canvas (M\u00f4 h\u00ecnh kinh doanh Canvas \u2013 Business Model Canvas)<\/strong>&nbsp;\u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Alexander Osterwalder, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c quan hi\u1ec7n&nbsp;\u0111\u1ea1i,&nbsp;cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 doanh nghi\u1ec7p qua 9 tr\u1ee5 c\u1ed9t trong kinh doanh.<\/p>\n\n\n\n<p><strong>9 tr\u1ee5 c\u1ed9t trong m\u00f4 h\u00ecnh kinh doanh Canvas&nbsp;\u0111\u1ea1i di\u1ec7n&nbsp;cho 4 m\u1eb7t ch\u00ednh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p (kh\u00e1ch h\u00e0ng, gi\u00e1 tr\u1ecb, c\u01a1 s\u1edf v\u1eadt ch\u1ea5t v\u00e0 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh), bao g\u1ed3m:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng (Customer Segments)<\/li>\n\n\n\n<li>Gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb (Value Propositions)<\/li>\n\n\n\n<li>K\u00eanh ph\u00e2n ph\u1ed1i (Channels)<\/li>\n\n\n\n<li>Quan h\u1ec7 kh\u00e1ch h\u00e0ng (Customer Relationships)<\/li>\n\n\n\n<li>D\u00f2ng doanh thu (Revenue Stream)<\/li>\n\n\n\n<li>Ngu\u1ed3n l\u1ef1c ch\u00ednh (Key Resources)<\/li>\n\n\n\n<li>Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh (Key Activities)<\/li>\n\n\n\n<li>\u0110\u1ed1i t\u00e1c ch\u00ednh (Key Partnerships)<\/li>\n\n\n\n<li>C\u01a1 c\u1ea5u chi ph\u00ed (Cost Structure)<\/li>\n<\/ol>\n\n\n\n<p>M\u00f4 h\u00ecnh kinh doanh Canvas l\u00e0 m\u1ed9t ng\u00f4n ng\u1eef chung, qua \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c quy tr\u00ecnh truy\u1ec1n th\u1ed1ng v\u00e0 c\u1ea3i ti\u1ebfn m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, m\u00f4 h\u00ecnh n\u00e0y c\u1ef1c k\u00ec h\u1eefu d\u1ee5ng khi doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch so s\u00e1nh v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a gia t\u0103ng \u0111\u1ea7u t\u01b0 l\u00ean b\u1ea5t k\u00ec nh\u00e2n t\u1ed1 n\u00e0o.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-la-gi-1024x576.webp\" alt=\"\" class=\"wp-image-8318\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-la-gi-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-la-gi-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-la-gi-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-la-gi-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">3. 9 tr\u1ee5 c\u1ed9t trong m\u00f4 h\u00ecnh Canvas<\/h2>\n\n\n\n<p>M\u00f4 h\u00ecnh kinh doanh Canvas ph\u00e2n lo\u1ea1i c\u00e1c quy tr\u00ecnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p th\u00e0nh c\u00e1c&nbsp;nh\u00f3m nh\u00e2n t\u1ed1 \u0111\u1ea1i di\u1ec7n cho c\u00e1c&nbsp;th\u00e0nh ph\u1ea7n&nbsp;tr\u1ee5 c\u1ed9t trong qu\u00e1 tr\u00ecnh t\u1ea1o h\u00ecnh s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u1ea7n gi\u1ea3i th\u00edch v\u1ec1 <strong>9 tr\u1ee5 c\u1ed9t trong m\u00f4 h\u00ecnh kinh doanh Canvas<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-phan-khuc-khach-hang-customer-segments\">3.1. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng (Customer Segments)<\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p&nbsp;\u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee5 th\u1ec3 m\u00e0 s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mu\u1ed1n gi\u1ea3i quy\u1ebft. Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong m\u00f4 h\u00ecnh kinh doanh c\u1ee7a t\u1ed5 ch\u1ee9c. N\u00f3 c\u0169ng l\u00e0 k\u00eanh tham chi\u1ebfu&nbsp;\u0111\u1ea3m b\u1ea3o c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u c\u1ee7a ph\u00e2n kh\u00fac.<\/p>\n\n\n\n<p>\u0110\u1ec3 chia ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3, \u0111\u1ea7u ti\u00ean b\u1ea1n&nbsp;ph\u1ea3i hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng th\u00f4ng qua nhu c\u1ea7u hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a h\u1ecd. Sau \u0111\u00f3, b\u1ea1n&nbsp;c\u1ea7n li\u1ec7t k\u00ea v\u00e0 s\u1eafp x\u1ebfp kh\u00e1ch h\u00e0ng theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean, bao g\u1ed3m danh s\u00e1ch c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai. Cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ef9&nbsp;l\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u00ecm hi\u1ec3u \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi kh\u00e1m ph\u00e1 c\u00e1c t\u1ec7p&nbsp;kh\u00e1ch h\u00e0ng kh\u00e1c c\u00f3 th\u1ec3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch n\u1ebfu c\u00f4ng ty t\u1eadp trung v\u00e0 h\u1ecd.<\/p>\n\n\n\n<p><strong>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p&nbsp;ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng bao g\u1ed3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang (Mass Market)<\/em>: V\u1edbi ph\u00e2n kh\u00fac n\u00e0y, doanh nghi\u1ec7p c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1edbn v\u00ec h\u1ecd c\u1ea3m th\u1ea5y s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u chung c\u1ee7a d\u00e2n s\u1ed1. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0&nbsp;b\u1ed9t gi\u1eb7t.<\/li>\n\n\n\n<li><em>Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (Niche Market)<\/em>: Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0y d\u1ef1a tr\u00ean nh\u1eefng nhu c\u1ea7u c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, t\u1eadp \u0111o\u00e0n&nbsp;Louis Vuitton \u0111\u00e3 t\u1eadp trung v\u00e0o s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang \u0111\u1eaft gi\u00e1 \u0111\u1ec3 cung c\u1ea5p cho&nbsp;t\u1ea7ng l\u1edbp&nbsp;kh\u00e1ch h\u00e0ng th\u01b0\u1ee3ng l\u01b0u tr\u00ean th\u1ebf gi\u1edbi.<\/li>\n\n\n\n<li><em>Th\u1ecb tr\u01b0\u1eddng ph\u00e2n \u0111o\u1ea1n (Segmented)<\/em>: C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong t\u1eadp ph\u00e2n kh\u00fac ch\u00ednh nh\u1edd d\u1ef1a tr\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ecf v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><em>Th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng (Diversify)<\/em>: M\u1ed9t c\u00f4ng ty v\u1edbi c\u00e1ch ph\u00e2n kh\u00fac n\u00e0y s\u1ebd li\u00ean t\u1ee5c thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 linh ho\u1ea1t \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u kh\u00f4ng gi\u1ed1ng nhau.<\/li>\n\n\n\n<li><em>Th\u1ecb tr\u01b0\u1eddng \u0111a chi\u1ec1u (Multi-sided Platform\/Market)<\/em>: N\u00f3 ph\u1ee5c v\u1ee5 c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi nhau. Th\u1ecb tr\u01b0\u1eddng \u0111a chi\u1ec1u gi\u1ed1ng nh\u01b0 c\u00e1ch&nbsp;trang blog c\u1ea7n thu h\u00fat c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ec3&nbsp;gi\u00fap h\u1ecd&nbsp;t\u1ea1o ra d\u00f2ng ti\u1ec1n, b\u1eedi v\u1eady n\u00ean c\u1ea7n m\u1ed9t l\u01b0\u1ee3ng l\u1edbn blogger ho\u1ea1t \u0111\u1ed9ng. Do v\u1eady, m\u00f4 h\u00ecnh kinh doanh th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c trang blog \u0111\u00f2i h\u1ecfi h\u1ec7 th\u1ed1ng k\u00e9o v\u1edbi c\u1ea3 hai ph\u00e2n kh\u00fac n\u00e0y.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-gi\u1ea3i-phap-gia-tr\u1ecb-value-propositions\">3.2. Gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb (Value Propositions)<\/h3>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p&nbsp;cho&nbsp;kh\u00e1ch h\u00e0ng.&nbsp;<\/strong>Nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y c\u1ea7n \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>Gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb trong m\u00f4 h\u00ecnh kinh doanh g\u1ed3m hai lo\u1ea1i nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Gi\u00e1 tr\u1ecb \u0111\u1ecbnh l\u01b0\u1ee3ng<\/em>: nh\u1ea5n m\u1ea1nh gi\u00e1 c\u1ea3 ho\u1eb7c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><em>Gi\u00e1 tr\u1ecb \u0111\u1ecbnh t\u00ednh<\/em>: nh\u1ea5n m\u1ea1nh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, k\u1ebft qu\u1ea3 v\u00e0 c\u00f4ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n<p>Gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb cung c\u1ea5p gi\u00e1 tr\u1ecb th\u00f4ng qua m\u1ed9t s\u1ed1 thu\u1ed9c t\u00ednh nh\u01b0 s\u1ef1 tu\u1ef3 ch\u1ec9nh linh ho\u1ea1t, hi\u1ec7u su\u1ea5t, kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c, th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, giao di\u1ec7n&nbsp;thi\u1ebft k\u1ebf, s\u1ef1 c\u1ea3i&nbsp;ti\u1ebfn, gi\u00e1 c\u1ea3, chi ph\u00ed, \u0111\u1ed9 gi\u1ea3m thi\u1ec3u r\u1ee7i ro, t\u00ednh t\u01b0\u01a1ng t\u00e1c \u0111a chi\u1ec1u,\u2026<\/p>\n\n\n\n<p>Khi x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb, c\u00e2u h\u1ecfi ti\u00ean quy\u1ebft&nbsp;l\u00e0 b\u1ea1n&nbsp;mu\u1ed1n gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec th\u00f4ng qua gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 \u0111\u00f3. Sau \u0111\u00f3, h\u00e3y t\u00ecm c\u00e1ch c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c&nbsp;to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 mang \u0111\u1ebfn gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n \u0111\u1ed1i th\u1ee7. Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/p>\n\n\n\n<p>M\u1ed9t c\u00e1ch \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i&nbsp;l\u00e0 ch\u1ec9 r\u00f5&nbsp;\u0111i\u1ec1u b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng nh\u1edb v\u1ec1 nh\u1eefng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-kenh-phan-ph\u1ed1i-channels\">3.3. K\u00eanh ph\u00e2n ph\u1ed1i (Channels)<\/h3>\n\n\n\n<p><strong>K\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/strong>&nbsp;C\u00f3 v\u00f4 s\u1ed1 l\u1ef1a ch\u1ecdn cho k\u00eanh ph\u00e2n ph\u1ed1i, v\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1ebd d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed&nbsp;nhanh g\u1ecdn, hi\u1ec7u qu\u1ea3 v\u00e0&nbsp;\u0111\u1ea7u t\u01b0 \u00edt t\u1ed1n k\u00e9m nh\u1ea5t.<\/p>\n\n\n\n<p>C\u00f3 hai lo\u1ea1i k\u00eanh ph\u00e2n ph\u1ed1i c\u01a1 b\u1ea3n bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>K\u00eanh thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00f4ng ty<\/em>&nbsp;(nh\u01b0 c\u00e1c c\u1eeda h\u00e0ng)<\/li>\n\n\n\n<li><em>K\u00eanh \u0111\u1ed1i t\u00e1c (<\/em>nh\u01b0 c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i)<\/li>\n<\/ul>\n\n\n\n<p>C\u00f4ng ty c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t trong hai, ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai lo\u1ea1i h\u00ecnh.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nh\u00e2n startup, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e1c l\u1eadp&nbsp;k\u00eanh ph\u00e2n ph\u1ed1i&nbsp;l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 k\u00eanh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb gi\u1edbi h\u1ea1n ho\u1eb7c r\u1ea5t \u0111a d\u1ea1ng tu\u1ef3 thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty. Sau \u0111\u00f3 b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch&nbsp;<a href=\"https:\/\/base.vn\/blog\/swot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">ma tr\u1eadn SWOT<\/a>&nbsp;\u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i. Cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c k\u00eanh kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-quan-h\u1ec7-khach-hang-customer-relationships\">3.4. Quan h\u1ec7 kh\u00e1ch h\u00e0ng (Customer Relationships)<\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p ph\u1ea3i l\u1ef1a ch\u1ecdn x\u00e2y d\u1ef1ng lo\u1ea1i quan h\u1ec7 v\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 b\u1ec1n v\u1eefng v\u1ec1 t\u00e0i ch\u00ednh. Quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n (Personal Assistance)<\/em>: Trong lo\u1ea1i h\u00ecnh n\u00e0y, c\u00f4ng ty t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng qua m\u1ed9t nh\u00e2n vi\u00ean. H\u1ecd s\u1ebd h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng c\u00e1c c\u00f4ng \u0111o\u1ea1n t\u1eeb&nbsp;tr\u01b0\u1edbc khi mua, trong qu\u00e1 tr\u00ecnh mua v\u00e0 sau khi mua s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><em>H\u1ed7 tr\u1ee3 c\u00e1 nh\u00e2n tr\u1ecdn v\u1eb9n (Dedicated Personal Assistance)<\/em>: Lo\u1ea1i quan h\u1ec7 n\u00e0y \u0111\u1eb7c tr\u01b0ng \u1edf s\u1ef1&nbsp;t\u01b0\u01a1ng t\u00e1c ch\u1eb7t ch\u1ebd gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi c\u00f4ng ty&nbsp;th\u00f4ng qua m\u1ed9t ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n&nbsp;ph\u1ee5c v\u1ee5 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n n\u00e0y s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m c\u00e1 nh\u00e2n cho to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00f4ng ty.<\/li>\n\n\n\n<li><em>T\u1ef1 ph\u1ee5c v\u1ee5 (Self-Service)<\/em>: C\u00f4ng ty c\u00e0i \u0111\u1eb7t s\u1eb5n c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3&nbsp;tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng t\u1ef1 ph\u1ee5c v\u1ee5 ch\u00ednh m\u00ecnh.<\/li>\n\n\n\n<li><em>D\u1ecbch v\u1ee5 t\u1ef1 \u0111\u1ed9ng (Automated Services)<\/em>: \u0110\u00e2y l\u00e0 lo\u1ea1i quan h\u1ec7 self-service t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh, trong \u0111\u00f3 l\u1ecbch s\u1eed l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u l\u1ea1i,&nbsp;xem x\u00e9t \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3.<\/li>\n\n\n\n<li><em>C\u1ed9ng \u0111\u1ed3ng (Communities)<\/em>: S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a&nbsp;c\u00f4ng ngh\u1ec7 \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang t\u1ea1o ra c\u00e1c c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng v\u00e0&nbsp;cho ph\u00e9p doanh nghi\u1ec7p giao ti\u1ebfp tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng&nbsp;n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, v\u00ec c\u1ed9ng \u0111\u1ed3ng gi\u00fap kh\u00e1ch h\u00e0ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m ri\u00eang c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 b\u00e0n b\u1ea1c v\u1ec1&nbsp;nh\u1eefng mong mu\u1ed1n&nbsp;v\u00e0 gi\u1ea3i ph\u00e1p chung.<\/li>\n\n\n\n<li><em>C\u00f9ng x\u00e2y d\u1ef1ng (Co-creation)<\/em>: Kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp tham gia v\u00e0o qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/li>\n<\/ul>\n\n\n\n<p>B\u1ea1n c\u1ea7n \u01b0u ti\u00ean x\u00e1c \u0111\u1ecbnh m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng m\u00ecnh&nbsp;mu\u1ed1n x\u00e2y d\u1ef1ng, sau \u0111\u00f3 \u0111\u00e1nh gi\u00e1&nbsp;gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean t\u1ea7n su\u1ea5t mua h\u00e0ng. B\u1ea1n n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00ec h\u1ecd l\u00e0 ngu\u1ed3n doanh thu \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-dong-doanh-thu-revenue-stream\">3.5. D\u00f2ng doanh thu (Revenue Stream)<\/h3>\n\n\n\n<p>D\u00f2ng doanh thu l\u00e0 ph\u01b0\u01a1ng ph\u00e1p c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5. C\u00f3 th\u1ec3 t\u1ea1o d\u00f2ng doanh thu b\u1eb1ng nh\u1eefng c\u00e1ch sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>B\u00e1n t\u00e0i s\u1ea3n<\/em>: C\u00f4ng ty b\u00e1n quy\u1ec1n s\u1edf h\u1eefu h\u00e0ng ho\u00e1 cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><em>Ph\u00ed s\u1eed d\u1ee5ng<\/em>: C\u00f4ng ty t\u00ednh ph\u00ed quy\u1ec1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><em>Ph\u00ed \u0111\u0103ng k\u00fd<\/em>: C\u00f4ng ty t\u00ednh ph\u00ed s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u01b0\u1eddng xuy\u00ean v\u00e0 nh\u1ea5t qu\u00e1n.<\/li>\n\n\n\n<li><em>Ti\u1ec1n cho vay\/ Cho th\u1ebf ch\u1ea5p\/ Cho thu\u1ebf<\/em>: Kh\u00e1ch h\u00e0ng tr\u1ea3 ph\u00ed \u0111\u1ec3 c\u00f3 quy\u1ec1n truy c\u1eadp \u0111\u1ed9c quy\u1ec1n v\u1edbi s\u1ea3n ph\u1ea9m trong m\u1ed9t kho\u1ea3ng th\u1eddi gian r\u00e0ng bu\u1ed9c.<\/li>\n\n\n\n<li><em>C\u1ea5p ph\u00e9p<\/em>: C\u00f4ng ty t\u00ednh ph\u00ed s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7.<\/li>\n\n\n\n<li><em>Ph\u00ed m\u00f4i gi\u1edbi<\/em>: C\u00e1c c\u00f4ng ty ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u00f3ng vai tr\u00f2 trung gian gi\u1eefa hai b\u00ean s\u1ebd t\u00ednh ph\u00ed m\u00f4i gi\u1edbi d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li><em>Qu\u1ea3ng c\u00e1o<\/em>: C\u00f4ng ty t\u00ednh ph\u00ed c\u00e1c b\u00ean qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m tr\u00ean k\u00eanh trung gian c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n\n\n\n<p>Sau khi thi\u1ebft l\u1eadp lu\u1ed3ng doanh thu, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 hi\u1ec7u qu\u1ea3 cho s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 th\u00f4ng qua qu\u00e1 tr\u00ecnh lo\u1ea1i b\u1ecf. Nh\u1eefng l\u1ea7n ch\u1ec9nh s\u1eeda m\u1ee9c gi\u00e1 n\u00ean \u0111\u01b0\u1ee3c ghi ch\u00e9p v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i. B\u1ea1n c\u0169ng c\u1ea7n ti\u1ebfp t\u1ee5c&nbsp;suy ngh\u0129 v\u1ec1 nh\u1eefng h\u01b0\u1edbng \u0111i kh\u1ea3 thi ti\u1ebfp theo trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-6-ngu\u1ed3n-l\u1ef1c-chinh-key-resources\">3.6. Ngu\u1ed3n l\u1ef1c ch\u00ednh (Key Resources)<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n thi\u1ebft y\u1ebfu c\u1ee7a doanh nghi\u1ec7p cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Ngu\u1ed3n l\u1ef1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1,&nbsp;t\u00e0i ch\u00ednh, v\u1eadt l\u00ed v\u00e0 tri th\u1ee9c.<\/p>\n\n\n\n<p>Vi\u1ec7c li\u1ec7t k\u00ea c\u00e1c ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p r\u1ea5t quan tr\u1ecdng. N\u00f3 gi\u00fap b\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 ch\u00ednh th\u1ee9c b\u1ea1n c\u1ea7n \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng ngu\u1ed3n l\u1ef1c kh\u00f4ng c\u1ea7n thi\u1ebft, t\u1eeb \u0111\u00f3 ti\u1ebft ki\u1ec7m chi ph\u00ed cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Sau khi ho\u00e0n th\u00e0nh xong danh s\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u1ea7n bao nhi\u00eau v\u1ed1n \u0111\u1ea7u t\u01b0 cho nh\u1eefng ngu\u1ed3n l\u1ef1c ch\u00ednh \u0111\u1ec3 v\u1eadn h\u00e0nh doanh nghi\u1ec7p b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-7-ho\u1ea1t-d\u1ed9ng-chinh-key-activities\">3.7. Ho\u1ea1t \u0111\u1ed9ng ch\u00ednh (Key Activities)<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u1ecdng \u0111i\u1ec3m s\u1ebd t\u1ea1o ra gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p v\u00e0 khi\u1ebfn m\u00f4 h\u00ecnh kinh doanh tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3. M\u1ed9t nh\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch li\u1ec7t k\u00ea c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh di\u1ec5n ra song song v\u1edbi d\u00f2ng doanh thu c\u00f3&nbsp;li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Gi\u1edd \u0111\u00e2y, v\u1ea5n \u0111\u1ec1 thi\u1ebft y\u1ebfu m\u00e0 b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n&nbsp;l\u00e0 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng n\u00e0o s\u1ebd l\u00e0 ho\u1ea1t \u0111\u1ed9ng ch\u00ednh, t\u1eeb \u0111\u00f3&nbsp;c\u00e2n nh\u1eafc t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y r\u1ed3i quy\u1ebft \u0111\u1ecbnh b\u1ed5 sung ho\u1eb7c&nbsp;g\u1ea1t b\u1ecf ch\u00fang.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-8-d\u1ed1i-tac-chinh-key-partnerships\">3.8. \u0110\u1ed1i t\u00e1c ch\u00ednh (Key Partnerships)<\/h3>\n\n\n\n<p>\u0110\u1ec3 m\u00f4 h\u00ecnh kinh doanh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro, doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi nh\u1eefng nh\u00e0 cung \u1ee9ng ch\u1ea5t l\u01b0\u1ee3ng cao. B\u1ea1n v\u00e0 nh\u1eefng \u0111\u1ed1i t\u00e1c n\u00e0y&nbsp;s\u1ebd b\u1ed5 sung cho nhau \u0111\u1ec3 gi\u00fap c\u00f4ng ty t\u1ea1o ra gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p><strong>\u0110\u1ed1i t\u00e1c c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m ba lo\u1ea1i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 coopetition)<\/em><\/li>\n\n\n\n<li><em>Li\u00ean doanh<\/em><\/li>\n\n\n\n<li><em>M\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 nh\u00e0 cung c\u1ea5p<\/em><\/li>\n<\/ul>\n\n\n\n<p>B\u1ea1n&nbsp;n\u00ean b\u1eaft \u0111\u1ea7u x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 \u0111\u1ed1i t\u00e1c ch\u00ednh, sau \u0111\u00f3 l\u1eadp k\u1ebf ho\u1ea1ch quan h\u1ec7 \u0111\u1ed1i t\u00e1c trong t\u01b0\u01a1ng lai. B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean c\u00e1c m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c, v\u00e0 lo\u1ea1i h\u00ecnh quan h\u1ec7 \u0111\u1ed1i t\u00e1c n\u00e0o s\u1ebd c\u1ea7n thi\u1ebft ti\u1ebfp theo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-9-c\u01a1-c\u1ea5u-chi-phi-cost-structure\">3.9. C\u01a1 c\u1ea5u chi ph\u00ed (Cost Structure)<\/h3>\n\n\n\n<p>C\u01a1 c\u1ea5u chi ph\u00ed \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 chi ph\u00ed \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh kinh doanh c\u1ee5 th\u1ec3. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung gi\u1ea3m chi ph\u00ed qua vi\u1ec7c gi\u1ea3m v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o kinh doanh ho\u1eb7c t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m (ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1eadp trung t\u1ed1i \u0111a gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng).<\/p>\n\n\n\n<p><strong>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a c\u01a1 c\u1ea5u chi ph\u00ed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Chi ph\u00ed c\u1ed1 \u0111\u1ecbnh (Fixed Costs)<\/em>: chi ph\u00ed kh\u00f4ng \u0111\u1ed5i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian.<\/li>\n\n\n\n<li><em>Chi ph\u00ed bi\u1ebfn \u0111\u1ed9ng (Variable Costs)<\/em>: gi\u1ed1ng nh\u01b0 t\u00ean g\u1ecdi, chi ph\u00ed n\u00e0y thay \u0111\u1ed5i tu\u1ef3 theo ph\u01b0\u01a1ng sai trong s\u1ea3n xu\u1ea5t.<\/li>\n\n\n\n<li><em>T\u00ednh kinh t\u1ebf theo quy m\u00f4 (Economies of Scale)<\/em>: chi ph\u00ed gi\u1ea3m khi quy m\u00f4 s\u1ea3n xu\u1ea5t t\u0103ng&nbsp;l\u00ean.<\/li>\n\n\n\n<li><em>T\u00ednh kinh t\u1ebf theo ph\u1ea1m vi (Economies of Scope)<\/em>: chi ph\u00ed gi\u1ea3m b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ch\u00ednh.<\/li>\n<\/ul>\n\n\n\n<p>D\u0129 nhi\u00ean, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1ea1n&nbsp;c\u1ea7n l\u00e0m l\u00e0 x\u00e1c \u0111\u1ecbnh t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p. Hi\u1ec3u bi\u1ebft th\u1ef1c t\u1ebf v\u1ec1 c\u00e1c chi ph\u00ed l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng&nbsp;c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh t\u1ed1t.<\/p>\n\n\n\n<p>Sau b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh, vi\u1ec7c li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c chi ph\u00ed trong m\u00f4 h\u00ecnh kinh doanh Canvas r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn&nbsp;ch\u00fang&nbsp;d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 tr\u1ef1c quan v\u00e0&nbsp;l\u00ean k\u1ebf ho\u1ea1ch cho t\u1eebng lo\u1ea1i. B\u1ea1n c\u00f3 th\u1ec3 c\u1eaft gi\u1ea3m m\u1ed9t s\u1ed1 chi ph\u00ed qua c\u00e1c bi\u1ec7n ph\u00e1p \u0111o l\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh. \u0110\u1ed3ng th\u1eddi, b\u1ea1n s\u1ebd ph\u1ea3i t\u0103ng m\u1ed9t s\u1ed1 chi ph\u00ed n\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o kho\u1ea3n m\u1ee5c c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 gia t\u0103ng l\u1ee3i nhu\u1eadn trong t\u01b0\u01a1ng lai.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-1-1024x576.webp\" alt=\"M\u00f4 h\u00ecnh Canvas\" class=\"wp-image-8322\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-1-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-1-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-1-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-1-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">4. T\u1ea1i sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh Canvas?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>T\u01b0 duy tr\u1ef1c quan<\/em>: M\u00f4 h\u00ecnh kinh doanh Canvas&nbsp;mang \u0111\u1ebfn m\u1ed9t c\u00e1i nh\u00ecn tr\u1ef1c quan gi\u00fap b\u1ea1n&nbsp;d\u1ec5 d\u00e0ng c\u00e2n nh\u1eafc v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. N\u00f3 \u0111\u01b0a ra m\u1ed9t b\u1ea3n ph\u00e2n t\u00edch g\u1ecdn g\u00e0ng v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1&nbsp;ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 l\u00e0m r\u00f5 ph\u01b0\u01a1ng h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua m\u00f4 h\u00ecnh.<\/li>\n\n\n\n<li><em>Nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i<\/em>: N\u1ebfu b\u1ea1n in m\u00f4 h\u00ecnh Canvas ra m\u1ed9t t\u1ea5m \u00e1p ph\u00edch, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 d\u00f9ng c\u00e1c m\u1ea3nh gi\u1ea5y nh\u1edb&nbsp;\u0111\u1ec3 d\u00e1n l\u00ean \u0111\u00f3 nh\u1eefng t\u1eeb kho\u00e1 ch\u00ednh&nbsp;v\u00e0 theo d\u00f5i&nbsp;t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang t\u1edbi&nbsp;m\u00f4 h\u00ecnh kinh doanh trong t\u01b0\u01a1ng lai.<\/li>\n\n\n\n<li><em>N\u1eafm \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 gi\u1eefa 9 tr\u1ee5 c\u1ed9t<\/em>: M\u00f4 h\u00ecnh kinh doanh Canvas cho ph\u00e9p b\u1ea1n&nbsp;hi\u1ec3u \u0111\u01b0\u1ee3c&nbsp;m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa 9 tr\u1ee5 c\u1ed9t&nbsp;v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p h\u1eefu \u00edch c\u00f3 th\u1ec3 thay \u0111\u1ed5i &nbsp;m\u1ed1i quan h\u1ec7 gi\u1eefa ch\u00fang&nbsp;nh\u1eb1m&nbsp;t\u0103ng hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c. V\u1edbi c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng&nbsp;kh\u00e1m ph\u00e1 c\u01a1 h\u1ed9i ho\u1eb7c ph\u01b0\u01a1ng \u00e1n c\u1ea3i ti\u1ebfn m\u1edbi.<\/li>\n\n\n\n<li><em>L\u01b0u th\u00f4ng d\u1ec5 d\u00e0ng<\/em>: Canvas l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 di \u0111\u1ed9ng thu\u1eadn ti\u1ec7n, cho ph\u00e9p truy c\u1eadp v\u00e0 chia s\u1ebb d\u1ec5 d\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng v\u1ebd l\u1ea1i&nbsp;m\u1ed9t m\u00f4 h\u00ecnh Canvas ho\u00e0n ch\u1ec9nh, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 truy\u1ec1n tay nhau&nbsp;gi\u1eefa m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec3 ai c\u0169ng c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c \u00fd ch\u00ednh c\u0169ng nh\u01b0 b\u1ed5 sung th\u00eam th\u00f4ng tin n\u1ebfu c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/mo-hinh-pestel\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f4 h\u00ecnh PESTEL l\u00e0 g\u00ec? Gi\u1ea3i m\u00e3 6 y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4\">5. Case study th\u00e0nh c\u00f4ng: M\u00f4 h\u00ecnh Canvas c\u1ee7a Apple<\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p&nbsp;s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh Canvas th\u00e0nh c\u00f4ng nh\u1ea5t&nbsp;ch\u00ednh l\u00e0 Apple.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-apple-1024x576.webp\" alt=\"M\u00f4 h\u00ecnh Canvas c\u1ee7a Apple\" class=\"wp-image-8325\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-apple-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-apple-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-apple-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-apple-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/mo-hinh-canvas-apple.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Apple \u0111\u00e3&nbsp;thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi b\u1eb1ng vi\u1ec7c cho ra m\u1eaft iPod. V\u1edbi iTunes, Apple \u0111\u00e3 t\u00edch h\u1ee3p c\u00e1c thi\u1ebft b\u1ecb, ph\u1ea7n m\u1ec1m v\u00e0 c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m duy nh\u1ea5t, \u0111\u01b0\u1ee3c vinh danh l\u00e0 n\u1ec1n&nbsp;c\u00f4ng nghi\u1ec7p \u00e2m nh\u1ea1c tr\u00ean tai.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 Apple kh\u00f4ng ph\u1ea3i l\u00e0 doanh nghi\u1ec7p ti\u00ean phong tr\u00ean&nbsp;th\u1ecb tr\u01b0\u1eddng m\u00e1y nghe nh\u1ea1c mp3, m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed9c \u0111\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n xu\u1ea5t s\u1eafc mang l\u1ea1i&nbsp;th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>B\u1ea3n ch\u1ea5t m\u00f4 h\u00ecnh kinh doanh Canvas n\u00e0y k\u1ebft h\u1ee3p li\u1ec1n m\u1ea1ch c\u00e1c y\u1ebfu t\u1ed1 tr\u1ee5 c\u1ed9t&nbsp;\u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb \u0111\u1eb7c tr\u01b0ng c\u1ee7a n\u00f3. Apple c\u00f3 m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i qua c\u00e1c tho\u1ea3 thu\u1eadn th\u01b0\u01a1ng l\u01b0\u1ee3ng v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t \u00e2m nh\u1ea1c, do \u0111\u00f3 c\u00f3 th\u1ec3 b\u00e1n nh\u1ea1c c\u1ee7a h\u1ecd&nbsp;tr\u00ean c\u1eeda h\u00e0ng ti\u1ec7n \u00edch&nbsp;c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>D\u00f2ng doanh thu c\u1ee7a Apple \u0111\u1ebfn t\u1eeb doanh s\u1ed1 b\u00e1n iPod. Tuy nhi\u00ean, l\u1ee3i \u00edch t\u1eeb App Store&nbsp;\u0111\u00e3 g\u00e2y \u00e1p l\u1ef1c \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u00e3ng n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5\">6. T\u1ea1m k\u1ebft<\/h2>\n\n\n\n<p>M\u00f4 h\u00ecnh Canvas kh\u00f4ng ph\u1ea3i l\u00e0 l\u00fd thuy\u1ebft qu\u1ea3n tr\u1ecb xa v\u1eddi v\u00e0 \u201cs\u00e1ch v\u1edf\u201d. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng n\u00f3 b\u1eb1ng hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea3n th\u00e2n v\u1ec1 9 tr\u1ee5 c\u1ed9t trong m\u00f4 h\u00ecnh v\u00e0 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn v\u1edbi t\u1eebng tr\u1ee5 c\u1ed9t. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh v\u1eefng ch\u1eafc gi\u1ed1ng nh\u01b0 h\u00e0ng tr\u0103m doanh nghi\u1ec7p \u0111\u00e3 th\u00e0nh c\u00f4ng tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng, m\u1ed9t \u00fd t\u01b0\u1edfng hay ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng \u2013 b\u1ea1n c\u1ea7n m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng, tr\u1ef1c quan v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng. M\u00f4 h\u00ecnh Canvas ra \u0111\u1eddi nh\u01b0 m\u1ed9t \u201cb\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c\u201d gi\u00fap doanh nghi\u1ec7p nh\u00ecn to\u00e0n c\u1ea3nh, x\u00e1c \u0111\u1ecbnh 9 y\u1ebfu [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,18],"tags":[],"ppma_author":[55],"class_list":["post-8310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc-kinh-doanh","category-quan-ly-van-hanh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00f4 h\u00ecnh Canvas l\u00e0 g\u00ec? 9 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i b\u1ea1n c\u1ea7n bi\u1ebft<\/title>\n<meta name=\"description\" content=\"M\u00f4 h\u00ecnh Canvas: L\u01b0\u1ee3c qu\u00e9t 9 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i, gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng, ph\u00e2n t\u00edch v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho m\u00f4 h\u00ecnh kinh doanh th\u00e0nh c\u00f4ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/mo-hinh-canvas\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f4 h\u00ecnh Canvas l\u00e0 g\u00ec? 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