1. S\u1ed1 h\u00f3a l\u00e0 g\u00ec? V\u00ed d\u1ee5 v\u1ec1 s\u1ed1 h\u00f3a<\/strong> <\/strong><\/strong> <\/strong><\/strong> <\/strong><\/strong><\/h2>\n\n\n\n1.1 Kh\u00e1i ni\u1ec7m s\u1ed1 h\u00f3a<\/strong><\/strong><\/h3>\n\n\n\nS\u1ed1 h\u00f3a l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 qu\u00e9t ho\u1eb7c ch\u1ee5p th\u00f4ng tin t\u1eeb gi\u1ea5y v\u00e0 chuy\u1ec3n \u0111\u1ed5i ch\u00fang th\u00e0nh \u0111\u1ecbnh d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 (bit v\u00e0 byte), cho ph\u00e9p vi\u1ec7c x\u1eed l\u00fd, l\u01b0u tr\u1eef v\u00e0 chia s\u1ebb qua internet. V\u00ed d\u1ee5, ch\u00fang ta c\u00f3 th\u1ec3 qu\u00e9t m\u1ed9t b\u1ee9c \u1ea3nh ho\u1eb7c m\u1ed9t b\u00e1o c\u00e1o gi\u1ea5y v\u00e0 chuy\u1ec3n ch\u00fang th\u00e0nh t\u1ec7p PDF. Th\u00f4ng tin kh\u00f4ng b\u1ecb thay \u0111\u1ed5i, ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a th\u00e0nh \u0111\u1ecbnh d\u1ea1ng s\u1ed1.<\/p>\n\n\n\n
D\u00f9 th\u00f4ng tin l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng v\u1eadt l\u00fd (analog) th\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh h\u01a1n, nh\u01b0ng th\u00f4ng tin s\u1ed1 h\u00f3a l\u1ea1i d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0 truy\u1ec1n t\u1ea3i h\u01a1n v\u00e0 kh\u00f4ng b\u1ecb hao m\u00f2n theo th\u1eddi gian. H\u01a1n n\u1eefa, s\u1ed1 h\u00f3a m\u1edf ra nhi\u1ec1u ti\u1ec7n \u00edch v\u00e0 \u1ee9ng d\u1ee5ng m\u1edbi m\u00e0 th\u00f4ng tin v\u1eadt l\u00fd kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n
1.2 V\u00ed d\u1ee5 v\u1ec1 s\u1ed1 h\u00f3a<\/strong><\/h3>\n\n\n\nTrong quy tr\u00ecnh th\u1ee7 c\u00f4ng truy\u1ec1n th\u1ed1ng, c\u00f4ng v\u0103n v\u00e0 t\u00e0i li\u1ec7u gi\u1ea5y th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1ea1i c\u00e1c ph\u00f2ng ban, khi\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin khi c\u1ea7n thi\u1ebft tr\u1edf n\u00ean t\u1ed1n k\u00e9m th\u1eddi gian. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch s\u1ed1 h\u00f3a, t\u1ea5t c\u1ea3 t\u00e0i li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i sang c\u00e1c \u0111\u1ecbnh d\u1ea1ng file nh\u01b0 Excel, Word ho\u1eb7c PDF v\u00e0 l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y gi\u00fap vi\u1ec7c truy xu\u1ea5t th\u00f4ng tin tr\u1edf n\u00ean nhanh ch\u00f3ng v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n\n\n
\n![\"S\u1ed1](\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/so-hoa-la-gi-1024x673.webp\")
<\/figure><\/div>\n\n\n2. 2 c\u1ea5p \u0111\u1ed9 s\u1ed1 h\u00f3a trong doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\nHi\u1ec7n nay, qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a trong doanh nghi\u1ec7p th\u01b0\u1eddng di\u1ec5n ra theo 2 c\u1ea5p \u0111\u1ed9: Digitization (S\u1ed1 h\u00f3a th\u00f4ng tin)<\/strong> v\u00e0 Digitalization (S\u1ed1 h\u00f3a quy tr\u00ecnh)<\/strong>.<\/p>\n\n\n\n2.1 Digitization – S\u1ed1 h\u00f3a th\u00f4ng tin: Chuy\u1ec3n \u0111\u1ed5i th\u00f4ng tin t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/strong><\/h3>\n\n\n\nS\u1ed1 h\u00f3a th\u00f4ng tin l\u00e0 qu\u00e1 tr\u00ecnh ch\u00fang ta chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u<\/a> t\u1eeb d\u1ea1ng v\u1eadt l\u00fd (nh\u01b0 t\u00e0i li\u1ec7u gi\u1ea5y, \u00e2m thanh, h\u00ecnh \u1ea3nh) sang \u0111\u1ecbnh d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 (bit v\u00e0 byte) \u0111\u1ec3 c\u00f3 th\u1ec3 x\u1eed l\u00fd, l\u01b0u tr\u1eef v\u00e0 truy\u1ec1n t\u1ea3i d\u1ec5 d\u00e0ng qua c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed v\u00e0 internet.<\/p>\n\n\n\nQu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c qu\u00e9t, ch\u1ee5p ho\u1eb7c ghi l\u1ea1i th\u00f4ng tin v\u1eadt l\u00fd ban \u0111\u1ea7u v\u00e0 sau \u0111\u00f3 m\u00e3 h\u00f3a ch\u00fang th\u00e0nh c\u00e1c t\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 JPG, MP3, PDF ho\u1eb7c c\u00e1c \u0111\u1ecbnh d\u1ea1ng s\u1ed1 kh\u00e1c.<\/p>\n\n\n\n
V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u h\u1ed3 s\u01a1 nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng gi\u1ea5y t\u1edd. \u0110\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 truy c\u1eadp, doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh qu\u00e9t (scan) t\u1ea5t c\u1ea3 c\u00e1c h\u1ed3 s\u01a1 n\u00e0y v\u00e0 l\u01b0u ch\u00fang d\u01b0\u1edbi d\u1ea1ng t\u1ec7p PDF trong h\u1ec7 th\u1ed1ng m\u00e1y ch\u1ee7 ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00e1m m\u00e2y (cloud). Nh\u1edd v\u1eady, B\u1ed9 ph\u1eadn Nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 truy c\u1eadp th\u00f4ng tin nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 tr\u00edch l\u1ee5c c\u00e1c t\u1ec7p gi\u1ea5y.<\/p>\n\n\n\n
V\u1ec1 l\u1ee3i \u00edch, s\u1ed1 h\u00f3a gi\u00fap ch\u00fang ta d\u1ec5 d\u00e0ng truy c\u1eadp, t\u00ecm ki\u1ebfm, truy\u1ec1n t\u1ea3i v\u00e0 b\u1ea3o qu\u1ea3n th\u00f4ng tin l\u00e2u d\u00e0i m\u00e0 kh\u00f4ng lo t\u00ecnh tr\u1ea1ng m\u1ea5t m\u00e1t, r\u1eddi r\u1ea1c ho\u1eb7c h\u01b0 h\u1ecfng nh\u01b0 khi l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng v\u1eadt l\u00fd.<\/p>\n\n\n\n
2.2 Digitalization – S\u1ed1 h\u00f3a quy tr\u00ecnh: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u s\u1ed1 \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1ch b\u1ea1n l\u00e0m vi\u1ec7c<\/strong><\/strong><\/h3>\n\n\n\nS\u1ed1 h\u00f3a quy tr\u00ecnh l\u00e0 qu\u00e1 tr\u00ecnh ch\u00fang ta s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c th\u1ee7 c\u00f4ng. Thay v\u00ec ch\u1ec9 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng tin t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 (nh\u01b0 qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a th\u00f4ng tin), s\u1ed1 h\u00f3a quy tr\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n
V\u00ed d\u1ee5, trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p:<\/p>\n\n\n\n
\n- Tr\u01b0\u1edbc khi s\u1ed1 h\u00f3a:<\/strong> Nh\u00e2n vi\u00ean ch\u1ec9 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp, r\u1ea5t kh\u00f3 \u0111\u1ec3 doanh nghi\u1ec7p theo d\u00f5i l\u1ecbch s\u1eed ch\u0103m s\u00f3c v\u00e0 hi\u1ec7u qu\u1ea3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n\n\n\n
- Sau khi s\u1ed1 h\u00f3a:<\/strong> B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM), doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd, theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng qua \u0111a k\u00eanh (\u0111i\u1ec7n tho\u1ea1i, email, live chat), t\u1eeb \u0111\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n
V\u1ec1 l\u1ee3i \u00edch, s\u1ed1 h\u00f3a quy tr\u00ecnh gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, t\u1eeb nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian, t\u1ed1n c\u00f4ng s\u1ee9c v\u00e0 d\u1ec5 m\u1eafc l\u1ed7i sang nh\u1eefng quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a nh\u1edd c\u00f4ng ngh\u1ec7 s\u1ed1, gi\u00fap ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3<\/a><\/p>\n\n\n\n3. Ph\u00e2n bi\u1ec7t s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/h2>\n\n\n\n3.1 So s\u00e1nh s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/strong><\/h3>\n\n\n\nChuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> (Digital Transformation) l\u00e0 qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh, t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd, n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh v\u00e0 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi.<\/p>\n\n\n\nD\u1ef1a tr\u00ean t\u00ean g\u1ecdi, qu\u00e1 tr\u00ecnh \u201cchuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d g\u1ed3m hai ph\u1ea7n ch\u00ednh:<\/p>\n\n\n\n
\n- \u201cChuy\u1ec3n \u0111\u1ed5i\u201d: L\u00e0 qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn v\u00e0 thay \u0111\u1ed5i quy tr\u00ecnh v\u1eadn h\u00e0nh, v\u0103n h\u00f3a doanh nghi\u1ec7p<\/a> v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ed1i c\u1ea3nh kinh doanh.<\/li>\n\n\n\n
- \u201cS\u1ed1 h\u00f3a\u201d: L\u00e0 qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ul>\n\n\n\n
Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 n\u00f3i chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 c\u1ea5p \u0111\u1ed9 cao h\u01a1n c\u1ee7a s\u1ed1 h\u00f3a, do \u0111\u00f3 vi\u1ec7c th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u so v\u1edbi s\u1ed1 h\u00f3a.<\/p>\n\n\n\n
S\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 s\u1ed1 h\u00f3a \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n c\u1ee5 th\u1ec3 qua b\u1ea3ng so s\u00e1nh sau:<\/p>\n\n\n\n
S\u1ed1 h\u00f3a l\u00e0 qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 qu\u00e9t ho\u1eb7c ch\u1ee5p th\u00f4ng tin t\u1eeb gi\u1ea5y v\u00e0 chuy\u1ec3n \u0111\u1ed5i ch\u00fang th\u00e0nh \u0111\u1ecbnh d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 (bit v\u00e0 byte), cho ph\u00e9p vi\u1ec7c x\u1eed l\u00fd, l\u01b0u tr\u1eef v\u00e0 chia s\u1ebb qua internet. V\u00ed d\u1ee5, ch\u00fang ta c\u00f3 th\u1ec3 qu\u00e9t m\u1ed9t b\u1ee9c \u1ea3nh ho\u1eb7c m\u1ed9t b\u00e1o c\u00e1o gi\u1ea5y v\u00e0 chuy\u1ec3n ch\u00fang th\u00e0nh t\u1ec7p PDF. Th\u00f4ng tin kh\u00f4ng b\u1ecb thay \u0111\u1ed5i, ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a th\u00e0nh \u0111\u1ecbnh d\u1ea1ng s\u1ed1.<\/p>\n\n\n\n
D\u00f9 th\u00f4ng tin l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng v\u1eadt l\u00fd (analog) th\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh h\u01a1n, nh\u01b0ng th\u00f4ng tin s\u1ed1 h\u00f3a l\u1ea1i d\u1ec5 d\u00e0ng truy c\u1eadp v\u00e0 truy\u1ec1n t\u1ea3i h\u01a1n v\u00e0 kh\u00f4ng b\u1ecb hao m\u00f2n theo th\u1eddi gian. H\u01a1n n\u1eefa, s\u1ed1 h\u00f3a m\u1edf ra nhi\u1ec1u ti\u1ec7n \u00edch v\u00e0 \u1ee9ng d\u1ee5ng m\u1edbi m\u00e0 th\u00f4ng tin v\u1eadt l\u00fd kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n
1.2 V\u00ed d\u1ee5 v\u1ec1 s\u1ed1 h\u00f3a<\/strong><\/h3>\n\n\n\nTrong quy tr\u00ecnh th\u1ee7 c\u00f4ng truy\u1ec1n th\u1ed1ng, c\u00f4ng v\u0103n v\u00e0 t\u00e0i li\u1ec7u gi\u1ea5y th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1ea1i c\u00e1c ph\u00f2ng ban, khi\u1ebfn vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin khi c\u1ea7n thi\u1ebft tr\u1edf n\u00ean t\u1ed1n k\u00e9m th\u1eddi gian. Tuy nhi\u00ean, b\u1eb1ng c\u00e1ch s\u1ed1 h\u00f3a, t\u1ea5t c\u1ea3 t\u00e0i li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i sang c\u00e1c \u0111\u1ecbnh d\u1ea1ng file nh\u01b0 Excel, Word ho\u1eb7c PDF v\u00e0 l\u01b0u tr\u1eef trong h\u1ec7 th\u1ed1ng m\u00e1y t\u00ednh c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y gi\u00fap vi\u1ec7c truy xu\u1ea5t th\u00f4ng tin tr\u1edf n\u00ean nhanh ch\u00f3ng v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. 2 c\u1ea5p \u0111\u1ed9 s\u1ed1 h\u00f3a trong doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\nHi\u1ec7n nay, qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a trong doanh nghi\u1ec7p th\u01b0\u1eddng di\u1ec5n ra theo 2 c\u1ea5p \u0111\u1ed9: Digitization (S\u1ed1 h\u00f3a th\u00f4ng tin)<\/strong> v\u00e0 Digitalization (S\u1ed1 h\u00f3a quy tr\u00ecnh)<\/strong>.<\/p>\n\n\n\n2.1 Digitization – S\u1ed1 h\u00f3a th\u00f4ng tin: Chuy\u1ec3n \u0111\u1ed5i th\u00f4ng tin t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/strong><\/h3>\n\n\n\nS\u1ed1 h\u00f3a th\u00f4ng tin l\u00e0 qu\u00e1 tr\u00ecnh ch\u00fang ta chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u<\/a> t\u1eeb d\u1ea1ng v\u1eadt l\u00fd (nh\u01b0 t\u00e0i li\u1ec7u gi\u1ea5y, \u00e2m thanh, h\u00ecnh \u1ea3nh) sang \u0111\u1ecbnh d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 (bit v\u00e0 byte) \u0111\u1ec3 c\u00f3 th\u1ec3 x\u1eed l\u00fd, l\u01b0u tr\u1eef v\u00e0 truy\u1ec1n t\u1ea3i d\u1ec5 d\u00e0ng qua c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed v\u00e0 internet.<\/p>\n\n\n\nQu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c qu\u00e9t, ch\u1ee5p ho\u1eb7c ghi l\u1ea1i th\u00f4ng tin v\u1eadt l\u00fd ban \u0111\u1ea7u v\u00e0 sau \u0111\u00f3 m\u00e3 h\u00f3a ch\u00fang th\u00e0nh c\u00e1c t\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 JPG, MP3, PDF ho\u1eb7c c\u00e1c \u0111\u1ecbnh d\u1ea1ng s\u1ed1 kh\u00e1c.<\/p>\n\n\n\n
V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u h\u1ed3 s\u01a1 nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng gi\u1ea5y t\u1edd. \u0110\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 truy c\u1eadp, doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh qu\u00e9t (scan) t\u1ea5t c\u1ea3 c\u00e1c h\u1ed3 s\u01a1 n\u00e0y v\u00e0 l\u01b0u ch\u00fang d\u01b0\u1edbi d\u1ea1ng t\u1ec7p PDF trong h\u1ec7 th\u1ed1ng m\u00e1y ch\u1ee7 ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00e1m m\u00e2y (cloud). Nh\u1edd v\u1eady, B\u1ed9 ph\u1eadn Nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 truy c\u1eadp th\u00f4ng tin nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 tr\u00edch l\u1ee5c c\u00e1c t\u1ec7p gi\u1ea5y.<\/p>\n\n\n\n
V\u1ec1 l\u1ee3i \u00edch, s\u1ed1 h\u00f3a gi\u00fap ch\u00fang ta d\u1ec5 d\u00e0ng truy c\u1eadp, t\u00ecm ki\u1ebfm, truy\u1ec1n t\u1ea3i v\u00e0 b\u1ea3o qu\u1ea3n th\u00f4ng tin l\u00e2u d\u00e0i m\u00e0 kh\u00f4ng lo t\u00ecnh tr\u1ea1ng m\u1ea5t m\u00e1t, r\u1eddi r\u1ea1c ho\u1eb7c h\u01b0 h\u1ecfng nh\u01b0 khi l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng v\u1eadt l\u00fd.<\/p>\n\n\n\n
2.2 Digitalization – S\u1ed1 h\u00f3a quy tr\u00ecnh: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u s\u1ed1 \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1ch b\u1ea1n l\u00e0m vi\u1ec7c<\/strong><\/strong><\/h3>\n\n\n\nS\u1ed1 h\u00f3a quy tr\u00ecnh l\u00e0 qu\u00e1 tr\u00ecnh ch\u00fang ta s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c th\u1ee7 c\u00f4ng. Thay v\u00ec ch\u1ec9 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng tin t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 (nh\u01b0 qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a th\u00f4ng tin), s\u1ed1 h\u00f3a quy tr\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n
V\u00ed d\u1ee5, trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p:<\/p>\n\n\n\n
\n- Tr\u01b0\u1edbc khi s\u1ed1 h\u00f3a:<\/strong> Nh\u00e2n vi\u00ean ch\u1ec9 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp, r\u1ea5t kh\u00f3 \u0111\u1ec3 doanh nghi\u1ec7p theo d\u00f5i l\u1ecbch s\u1eed ch\u0103m s\u00f3c v\u00e0 hi\u1ec7u qu\u1ea3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n\n\n\n
- Sau khi s\u1ed1 h\u00f3a:<\/strong> B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM), doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd, theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng qua \u0111a k\u00eanh (\u0111i\u1ec7n tho\u1ea1i, email, live chat), t\u1eeb \u0111\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n
V\u1ec1 l\u1ee3i \u00edch, s\u1ed1 h\u00f3a quy tr\u00ecnh gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, t\u1eeb nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian, t\u1ed1n c\u00f4ng s\u1ee9c v\u00e0 d\u1ec5 m\u1eafc l\u1ed7i sang nh\u1eefng quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a nh\u1edd c\u00f4ng ngh\u1ec7 s\u1ed1, gi\u00fap ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3<\/a><\/p>\n\n\n\n3. Ph\u00e2n bi\u1ec7t s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/h2>\n\n\n\n3.1 So s\u00e1nh s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/strong><\/h3>\n\n\n\nChuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> (Digital Transformation) l\u00e0 qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh, t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd, n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh v\u00e0 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi.<\/p>\n\n\n\nD\u1ef1a tr\u00ean t\u00ean g\u1ecdi, qu\u00e1 tr\u00ecnh \u201cchuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d g\u1ed3m hai ph\u1ea7n ch\u00ednh:<\/p>\n\n\n\n
\n- \u201cChuy\u1ec3n \u0111\u1ed5i\u201d: L\u00e0 qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn v\u00e0 thay \u0111\u1ed5i quy tr\u00ecnh v\u1eadn h\u00e0nh, v\u0103n h\u00f3a doanh nghi\u1ec7p<\/a> v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ed1i c\u1ea3nh kinh doanh.<\/li>\n\n\n\n
- \u201cS\u1ed1 h\u00f3a\u201d: L\u00e0 qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ul>\n\n\n\n
Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 n\u00f3i chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 c\u1ea5p \u0111\u1ed9 cao h\u01a1n c\u1ee7a s\u1ed1 h\u00f3a, do \u0111\u00f3 vi\u1ec7c th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u so v\u1edbi s\u1ed1 h\u00f3a.<\/p>\n\n\n\n
S\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 s\u1ed1 h\u00f3a \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n c\u1ee5 th\u1ec3 qua b\u1ea3ng so s\u00e1nh sau:<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n2. 2 c\u1ea5p \u0111\u1ed9 s\u1ed1 h\u00f3a trong doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\nHi\u1ec7n nay, qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a trong doanh nghi\u1ec7p th\u01b0\u1eddng di\u1ec5n ra theo 2 c\u1ea5p \u0111\u1ed9: Digitization (S\u1ed1 h\u00f3a th\u00f4ng tin)<\/strong> v\u00e0 Digitalization (S\u1ed1 h\u00f3a quy tr\u00ecnh)<\/strong>.<\/p>\n\n\n\n2.1 Digitization – S\u1ed1 h\u00f3a th\u00f4ng tin: Chuy\u1ec3n \u0111\u1ed5i th\u00f4ng tin t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/strong><\/h3>\n\n\n\nS\u1ed1 h\u00f3a th\u00f4ng tin l\u00e0 qu\u00e1 tr\u00ecnh ch\u00fang ta chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u<\/a> t\u1eeb d\u1ea1ng v\u1eadt l\u00fd (nh\u01b0 t\u00e0i li\u1ec7u gi\u1ea5y, \u00e2m thanh, h\u00ecnh \u1ea3nh) sang \u0111\u1ecbnh d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 (bit v\u00e0 byte) \u0111\u1ec3 c\u00f3 th\u1ec3 x\u1eed l\u00fd, l\u01b0u tr\u1eef v\u00e0 truy\u1ec1n t\u1ea3i d\u1ec5 d\u00e0ng qua c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed v\u00e0 internet.<\/p>\n\n\n\nQu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c qu\u00e9t, ch\u1ee5p ho\u1eb7c ghi l\u1ea1i th\u00f4ng tin v\u1eadt l\u00fd ban \u0111\u1ea7u v\u00e0 sau \u0111\u00f3 m\u00e3 h\u00f3a ch\u00fang th\u00e0nh c\u00e1c t\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 JPG, MP3, PDF ho\u1eb7c c\u00e1c \u0111\u1ecbnh d\u1ea1ng s\u1ed1 kh\u00e1c.<\/p>\n\n\n\n
V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u h\u1ed3 s\u01a1 nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng gi\u1ea5y t\u1edd. \u0110\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 truy c\u1eadp, doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh qu\u00e9t (scan) t\u1ea5t c\u1ea3 c\u00e1c h\u1ed3 s\u01a1 n\u00e0y v\u00e0 l\u01b0u ch\u00fang d\u01b0\u1edbi d\u1ea1ng t\u1ec7p PDF trong h\u1ec7 th\u1ed1ng m\u00e1y ch\u1ee7 ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00e1m m\u00e2y (cloud). Nh\u1edd v\u1eady, B\u1ed9 ph\u1eadn Nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 truy c\u1eadp th\u00f4ng tin nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 tr\u00edch l\u1ee5c c\u00e1c t\u1ec7p gi\u1ea5y.<\/p>\n\n\n\n
V\u1ec1 l\u1ee3i \u00edch, s\u1ed1 h\u00f3a gi\u00fap ch\u00fang ta d\u1ec5 d\u00e0ng truy c\u1eadp, t\u00ecm ki\u1ebfm, truy\u1ec1n t\u1ea3i v\u00e0 b\u1ea3o qu\u1ea3n th\u00f4ng tin l\u00e2u d\u00e0i m\u00e0 kh\u00f4ng lo t\u00ecnh tr\u1ea1ng m\u1ea5t m\u00e1t, r\u1eddi r\u1ea1c ho\u1eb7c h\u01b0 h\u1ecfng nh\u01b0 khi l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng v\u1eadt l\u00fd.<\/p>\n\n\n\n
2.2 Digitalization – S\u1ed1 h\u00f3a quy tr\u00ecnh: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u s\u1ed1 \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1ch b\u1ea1n l\u00e0m vi\u1ec7c<\/strong><\/strong><\/h3>\n\n\n\nS\u1ed1 h\u00f3a quy tr\u00ecnh l\u00e0 qu\u00e1 tr\u00ecnh ch\u00fang ta s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c th\u1ee7 c\u00f4ng. Thay v\u00ec ch\u1ec9 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng tin t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 (nh\u01b0 qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a th\u00f4ng tin), s\u1ed1 h\u00f3a quy tr\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n
V\u00ed d\u1ee5, trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p:<\/p>\n\n\n\n
\n- Tr\u01b0\u1edbc khi s\u1ed1 h\u00f3a:<\/strong> Nh\u00e2n vi\u00ean ch\u1ec9 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp, r\u1ea5t kh\u00f3 \u0111\u1ec3 doanh nghi\u1ec7p theo d\u00f5i l\u1ecbch s\u1eed ch\u0103m s\u00f3c v\u00e0 hi\u1ec7u qu\u1ea3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n\n\n\n
- Sau khi s\u1ed1 h\u00f3a:<\/strong> B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM), doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd, theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng qua \u0111a k\u00eanh (\u0111i\u1ec7n tho\u1ea1i, email, live chat), t\u1eeb \u0111\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n
V\u1ec1 l\u1ee3i \u00edch, s\u1ed1 h\u00f3a quy tr\u00ecnh gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, t\u1eeb nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian, t\u1ed1n c\u00f4ng s\u1ee9c v\u00e0 d\u1ec5 m\u1eafc l\u1ed7i sang nh\u1eefng quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a nh\u1edd c\u00f4ng ngh\u1ec7 s\u1ed1, gi\u00fap ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3<\/a><\/p>\n\n\n\n3. Ph\u00e2n bi\u1ec7t s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/h2>\n\n\n\n3.1 So s\u00e1nh s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/strong><\/h3>\n\n\n\nChuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> (Digital Transformation) l\u00e0 qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh, t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd, n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh v\u00e0 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi.<\/p>\n\n\n\nD\u1ef1a tr\u00ean t\u00ean g\u1ecdi, qu\u00e1 tr\u00ecnh \u201cchuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d g\u1ed3m hai ph\u1ea7n ch\u00ednh:<\/p>\n\n\n\n
\n- \u201cChuy\u1ec3n \u0111\u1ed5i\u201d: L\u00e0 qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn v\u00e0 thay \u0111\u1ed5i quy tr\u00ecnh v\u1eadn h\u00e0nh, v\u0103n h\u00f3a doanh nghi\u1ec7p<\/a> v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ed1i c\u1ea3nh kinh doanh.<\/li>\n\n\n\n
- \u201cS\u1ed1 h\u00f3a\u201d: L\u00e0 qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ul>\n\n\n\n
Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 n\u00f3i chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 c\u1ea5p \u0111\u1ed9 cao h\u01a1n c\u1ee7a s\u1ed1 h\u00f3a, do \u0111\u00f3 vi\u1ec7c th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u so v\u1edbi s\u1ed1 h\u00f3a.<\/p>\n\n\n\n
S\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 s\u1ed1 h\u00f3a \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n c\u1ee5 th\u1ec3 qua b\u1ea3ng so s\u00e1nh sau:<\/p>\n\n\n\n
2.1 Digitization – S\u1ed1 h\u00f3a th\u00f4ng tin: Chuy\u1ec3n \u0111\u1ed5i th\u00f4ng tin t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/strong><\/h3>\n\n\n\nS\u1ed1 h\u00f3a th\u00f4ng tin l\u00e0 qu\u00e1 tr\u00ecnh ch\u00fang ta chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u<\/a> t\u1eeb d\u1ea1ng v\u1eadt l\u00fd (nh\u01b0 t\u00e0i li\u1ec7u gi\u1ea5y, \u00e2m thanh, h\u00ecnh \u1ea3nh) sang \u0111\u1ecbnh d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 (bit v\u00e0 byte) \u0111\u1ec3 c\u00f3 th\u1ec3 x\u1eed l\u00fd, l\u01b0u tr\u1eef v\u00e0 truy\u1ec1n t\u1ea3i d\u1ec5 d\u00e0ng qua c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed v\u00e0 internet.<\/p>\n\n\n\nQu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c qu\u00e9t, ch\u1ee5p ho\u1eb7c ghi l\u1ea1i th\u00f4ng tin v\u1eadt l\u00fd ban \u0111\u1ea7u v\u00e0 sau \u0111\u00f3 m\u00e3 h\u00f3a ch\u00fang th\u00e0nh c\u00e1c t\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 JPG, MP3, PDF ho\u1eb7c c\u00e1c \u0111\u1ecbnh d\u1ea1ng s\u1ed1 kh\u00e1c.<\/p>\n\n\n\n
V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u h\u1ed3 s\u01a1 nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng gi\u1ea5y t\u1edd. \u0110\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 truy c\u1eadp, doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh qu\u00e9t (scan) t\u1ea5t c\u1ea3 c\u00e1c h\u1ed3 s\u01a1 n\u00e0y v\u00e0 l\u01b0u ch\u00fang d\u01b0\u1edbi d\u1ea1ng t\u1ec7p PDF trong h\u1ec7 th\u1ed1ng m\u00e1y ch\u1ee7 ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00e1m m\u00e2y (cloud). Nh\u1edd v\u1eady, B\u1ed9 ph\u1eadn Nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 truy c\u1eadp th\u00f4ng tin nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 tr\u00edch l\u1ee5c c\u00e1c t\u1ec7p gi\u1ea5y.<\/p>\n\n\n\n
V\u1ec1 l\u1ee3i \u00edch, s\u1ed1 h\u00f3a gi\u00fap ch\u00fang ta d\u1ec5 d\u00e0ng truy c\u1eadp, t\u00ecm ki\u1ebfm, truy\u1ec1n t\u1ea3i v\u00e0 b\u1ea3o qu\u1ea3n th\u00f4ng tin l\u00e2u d\u00e0i m\u00e0 kh\u00f4ng lo t\u00ecnh tr\u1ea1ng m\u1ea5t m\u00e1t, r\u1eddi r\u1ea1c ho\u1eb7c h\u01b0 h\u1ecfng nh\u01b0 khi l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng v\u1eadt l\u00fd.<\/p>\n\n\n\n
2.2 Digitalization – S\u1ed1 h\u00f3a quy tr\u00ecnh: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u s\u1ed1 \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1ch b\u1ea1n l\u00e0m vi\u1ec7c<\/strong><\/strong><\/h3>\n\n\n\nS\u1ed1 h\u00f3a quy tr\u00ecnh l\u00e0 qu\u00e1 tr\u00ecnh ch\u00fang ta s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c th\u1ee7 c\u00f4ng. Thay v\u00ec ch\u1ec9 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng tin t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 (nh\u01b0 qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a th\u00f4ng tin), s\u1ed1 h\u00f3a quy tr\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n
V\u00ed d\u1ee5, trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p:<\/p>\n\n\n\n
\n- Tr\u01b0\u1edbc khi s\u1ed1 h\u00f3a:<\/strong> Nh\u00e2n vi\u00ean ch\u1ec9 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp, r\u1ea5t kh\u00f3 \u0111\u1ec3 doanh nghi\u1ec7p theo d\u00f5i l\u1ecbch s\u1eed ch\u0103m s\u00f3c v\u00e0 hi\u1ec7u qu\u1ea3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n\n\n\n
- Sau khi s\u1ed1 h\u00f3a:<\/strong> B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM), doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd, theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng qua \u0111a k\u00eanh (\u0111i\u1ec7n tho\u1ea1i, email, live chat), t\u1eeb \u0111\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n
V\u1ec1 l\u1ee3i \u00edch, s\u1ed1 h\u00f3a quy tr\u00ecnh gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, t\u1eeb nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian, t\u1ed1n c\u00f4ng s\u1ee9c v\u00e0 d\u1ec5 m\u1eafc l\u1ed7i sang nh\u1eefng quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a nh\u1edd c\u00f4ng ngh\u1ec7 s\u1ed1, gi\u00fap ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3<\/a><\/p>\n\n\n\n3. Ph\u00e2n bi\u1ec7t s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/h2>\n\n\n\n3.1 So s\u00e1nh s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/strong><\/h3>\n\n\n\nChuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> (Digital Transformation) l\u00e0 qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh, t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd, n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh v\u00e0 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi.<\/p>\n\n\n\nD\u1ef1a tr\u00ean t\u00ean g\u1ecdi, qu\u00e1 tr\u00ecnh \u201cchuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d g\u1ed3m hai ph\u1ea7n ch\u00ednh:<\/p>\n\n\n\n
\n- \u201cChuy\u1ec3n \u0111\u1ed5i\u201d: L\u00e0 qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn v\u00e0 thay \u0111\u1ed5i quy tr\u00ecnh v\u1eadn h\u00e0nh, v\u0103n h\u00f3a doanh nghi\u1ec7p<\/a> v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ed1i c\u1ea3nh kinh doanh.<\/li>\n\n\n\n
- \u201cS\u1ed1 h\u00f3a\u201d: L\u00e0 qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ul>\n\n\n\n
Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 n\u00f3i chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 c\u1ea5p \u0111\u1ed9 cao h\u01a1n c\u1ee7a s\u1ed1 h\u00f3a, do \u0111\u00f3 vi\u1ec7c th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u so v\u1edbi s\u1ed1 h\u00f3a.<\/p>\n\n\n\n
S\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 s\u1ed1 h\u00f3a \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n c\u1ee5 th\u1ec3 qua b\u1ea3ng so s\u00e1nh sau:<\/p>\n\n\n\n
Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c qu\u00e9t, ch\u1ee5p ho\u1eb7c ghi l\u1ea1i th\u00f4ng tin v\u1eadt l\u00fd ban \u0111\u1ea7u v\u00e0 sau \u0111\u00f3 m\u00e3 h\u00f3a ch\u00fang th\u00e0nh c\u00e1c t\u1ec7p k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 JPG, MP3, PDF ho\u1eb7c c\u00e1c \u0111\u1ecbnh d\u1ea1ng s\u1ed1 kh\u00e1c.<\/p>\n\n\n\n
V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u h\u1ed3 s\u01a1 nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng gi\u1ea5y t\u1edd. \u0110\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 truy c\u1eadp, doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh qu\u00e9t (scan) t\u1ea5t c\u1ea3 c\u00e1c h\u1ed3 s\u01a1 n\u00e0y v\u00e0 l\u01b0u ch\u00fang d\u01b0\u1edbi d\u1ea1ng t\u1ec7p PDF trong h\u1ec7 th\u1ed1ng m\u00e1y ch\u1ee7 ho\u1eb7c c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00e1m m\u00e2y (cloud). Nh\u1edd v\u1eady, B\u1ed9 ph\u1eadn Nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 truy c\u1eadp th\u00f4ng tin nhanh ch\u00f3ng m\u00e0 kh\u00f4ng c\u1ea7n t\u1ed1n nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 tr\u00edch l\u1ee5c c\u00e1c t\u1ec7p gi\u1ea5y.<\/p>\n\n\n\n
V\u1ec1 l\u1ee3i \u00edch, s\u1ed1 h\u00f3a gi\u00fap ch\u00fang ta d\u1ec5 d\u00e0ng truy c\u1eadp, t\u00ecm ki\u1ebfm, truy\u1ec1n t\u1ea3i v\u00e0 b\u1ea3o qu\u1ea3n th\u00f4ng tin l\u00e2u d\u00e0i m\u00e0 kh\u00f4ng lo t\u00ecnh tr\u1ea1ng m\u1ea5t m\u00e1t, r\u1eddi r\u1ea1c ho\u1eb7c h\u01b0 h\u1ecfng nh\u01b0 khi l\u01b0u tr\u1eef d\u01b0\u1edbi d\u1ea1ng v\u1eadt l\u00fd.<\/p>\n\n\n\n
2.2 Digitalization – S\u1ed1 h\u00f3a quy tr\u00ecnh: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u s\u1ed1 \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1ch b\u1ea1n l\u00e0m vi\u1ec7c<\/strong><\/strong><\/h3>\n\n\n\nS\u1ed1 h\u00f3a quy tr\u00ecnh l\u00e0 qu\u00e1 tr\u00ecnh ch\u00fang ta s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c quy tr\u00ecnh l\u00e0m vi\u1ec7c th\u1ee7 c\u00f4ng. Thay v\u00ec ch\u1ec9 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng tin t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 (nh\u01b0 qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a th\u00f4ng tin), s\u1ed1 h\u00f3a quy tr\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n
V\u00ed d\u1ee5, trong quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p:<\/p>\n\n\n\n
\n- Tr\u01b0\u1edbc khi s\u1ed1 h\u00f3a:<\/strong> Nh\u00e2n vi\u00ean ch\u1ec9 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp, r\u1ea5t kh\u00f3 \u0111\u1ec3 doanh nghi\u1ec7p theo d\u00f5i l\u1ecbch s\u1eed ch\u0103m s\u00f3c v\u00e0 hi\u1ec7u qu\u1ea3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n\n\n\n
- Sau khi s\u1ed1 h\u00f3a:<\/strong> B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM), doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd, theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng qua \u0111a k\u00eanh (\u0111i\u1ec7n tho\u1ea1i, email, live chat), t\u1eeb \u0111\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n
V\u1ec1 l\u1ee3i \u00edch, s\u1ed1 h\u00f3a quy tr\u00ecnh gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, t\u1eeb nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian, t\u1ed1n c\u00f4ng s\u1ee9c v\u00e0 d\u1ec5 m\u1eafc l\u1ed7i sang nh\u1eefng quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a nh\u1edd c\u00f4ng ngh\u1ec7 s\u1ed1, gi\u00fap ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3<\/a><\/p>\n\n\n\n3. Ph\u00e2n bi\u1ec7t s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/h2>\n\n\n\n3.1 So s\u00e1nh s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/strong><\/h3>\n\n\n\nChuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> (Digital Transformation) l\u00e0 qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh, t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd, n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh v\u00e0 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi.<\/p>\n\n\n\nD\u1ef1a tr\u00ean t\u00ean g\u1ecdi, qu\u00e1 tr\u00ecnh \u201cchuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d g\u1ed3m hai ph\u1ea7n ch\u00ednh:<\/p>\n\n\n\n
\n- \u201cChuy\u1ec3n \u0111\u1ed5i\u201d: L\u00e0 qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn v\u00e0 thay \u0111\u1ed5i quy tr\u00ecnh v\u1eadn h\u00e0nh, v\u0103n h\u00f3a doanh nghi\u1ec7p<\/a> v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ed1i c\u1ea3nh kinh doanh.<\/li>\n\n\n\n
- \u201cS\u1ed1 h\u00f3a\u201d: L\u00e0 qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u t\u1eeb d\u1ea1ng v\u1eadt l\u00fd sang d\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ul>\n\n\n\n
Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 n\u00f3i chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 c\u1ea5p \u0111\u1ed9 cao h\u01a1n c\u1ee7a s\u1ed1 h\u00f3a, do \u0111\u00f3 vi\u1ec7c th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u so v\u1edbi s\u1ed1 h\u00f3a.<\/p>\n\n\n\n
S\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 s\u1ed1 h\u00f3a \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n c\u1ee5 th\u1ec3 qua b\u1ea3ng so s\u00e1nh sau:<\/p>\n\n\n\n
V\u1ec1 l\u1ee3i \u00edch, s\u1ed1 h\u00f3a quy tr\u00ecnh gi\u00fap doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, t\u1eeb nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ee7 c\u00f4ng t\u1ed1n nhi\u1ec1u th\u1eddi gian, t\u1ed1n c\u00f4ng s\u1ee9c v\u00e0 d\u1ec5 m\u1eafc l\u1ed7i sang nh\u1eefng quy tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a nh\u1edd c\u00f4ng ngh\u1ec7 s\u1ed1, gi\u00fap ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi cho doanh nghi\u1ec7p.<\/p>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 g\u00ec? Quy tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3<\/a><\/p>\n\n\n\n Chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a> (Digital Transformation) l\u00e0 qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p v\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o m\u1ecdi kh\u00eda c\u1ea1nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh, t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd, n\u00e2ng cao s\u1ee9c c\u1ea1nh tranh v\u00e0 t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb m\u1edbi.<\/p>\n\n\n\n D\u1ef1a tr\u00ean t\u00ean g\u1ecdi, qu\u00e1 tr\u00ecnh \u201cchuy\u1ec3n \u0111\u1ed5i s\u1ed1\u201d g\u1ed3m hai ph\u1ea7n ch\u00ednh:<\/p>\n\n\n\n Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 n\u00f3i chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 c\u1ea5p \u0111\u1ed9 cao h\u01a1n c\u1ee7a s\u1ed1 h\u00f3a, do \u0111\u00f3 vi\u1ec7c th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u1ee9c t\u1ea1p h\u01a1n nhi\u1ec1u so v\u1edbi s\u1ed1 h\u00f3a.<\/p>\n\n\n\n S\u1ef1 kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n gi\u1eefa chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 s\u1ed1 h\u00f3a \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n c\u1ee5 th\u1ec3 qua b\u1ea3ng so s\u00e1nh sau:<\/p>\n\n\n\n3. Ph\u00e2n bi\u1ec7t s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/h2>\n\n\n\n
3.1 So s\u00e1nh s\u1ed1 h\u00f3a v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/strong><\/strong><\/h3>\n\n\n\n
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![\"Chuy\u1ec3n](\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/chuyen-doi-so-1024x683.webp\")
<\/figure><\/div>\n\n\n![\"L\u1ee3i](\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/loi-ich-cua-so-hoa-1024x574.webp\")
<\/figure><\/div>\n\n\n![\"Base](\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Base-HRM-1024x469.webp\")
<\/a><\/figure>\n\n\n\n![\"Base](\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-Finance-1-1024x469.webp\")
<\/a><\/figure>\n\n\n\n