1. Tri\u1ebft l\u00fd kinh doanh (Business Philosophy) l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n1.1 Kh\u00e1i ni\u1ec7m<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd kinh doanh l\u00e0 t\u1eadp h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc v\u00e0 ph\u01b0\u01a1ng h\u01b0\u1edbng c\u1ee5 th\u1ec3 m\u00e0 m\u1ed9t doanh nghi\u1ec7p tu\u00e2n theo nh\u1eb1m x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 x\u00e3 h\u1ed9i. N\u00f3 th\u1ec3 hi\u1ec7n s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Tri\u1ebft l\u00fd kinh doanh l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p. Do \u0111\u00f3, l\u00e3nh \u0111\u1ea1o c\u1ea7n ch\u1ecdn l\u1ef1a m\u1ed9t h\u1ec7 th\u1ed1ng tri\u1ebft l\u00fd \u0111\u00fang \u0111\u1eafn, \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 l\u00e0m \u0111\u1ed9ng l\u1ef1c l\u00e2u d\u00e0i v\u00e0 m\u1ee5c ti\u00eau ph\u1ea5n \u0111\u1ea5u chung cho t\u1ed5 ch\u1ee9c. H\u1ec7 th\u1ed1ng tri\u1ebft l\u00fd n\u00e0y c\u0169ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n v\u00e0 chu\u1ea9n m\u1ef1c h\u00e0nh vi c\u1ee7a c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n\n
1.2 C\u00e1c n\u1ed9i dung th\u01b0\u1eddng \u0111\u01b0\u1ee3c bao h\u00e0m trong tri\u1ebft l\u00fd kinh doanh<\/strong><\/h3>\n\n\n\nNh\u01b0 ch\u00fang t\u00f4i v\u1eeba \u0111\u1ec1 c\u1eadp, tri\u1ebft l\u00fd kinh doanh ph\u1ea3n \u00e1nh s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p.<\/p>\n\n\n\n
S\u1ee9 m\u1ec7nh kinh doanh<\/strong><\/h4>\n\n\n\nS\u1ee9 m\u1ec7nh kinh doanh l\u00e0 l\u1eddi gi\u1ea3i \u0111\u00e1p cho c\u00e1c c\u00e2u h\u1ecfi: Doanh nghi\u1ec7p mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c nh\u01b0 th\u1ebf n\u00e0o? Doanh nghi\u1ec7p kinh doanh c\u00e1i g\u00ec? Doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00ec \u0111i\u1ec1u g\u00ec? Doanh nghi\u1ec7p c\u00f3 ngh\u0129a v\u1ee5 g\u00ec? \u0110\u00edch \u0111\u1ebfn c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec? N\u00f3i c\u00e1ch kh\u00e1c, s\u1ee9 m\u1ec7nh kinh doanh m\u00f4 t\u1ea3 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n m\u00e0 doanh nghi\u1ec7p theo \u0111u\u1ed5i, th\u01b0\u1eddng l\u00e0 t\u1eeb g\u00f3c \u0111\u1ed9 x\u00e3 h\u1ed9i ho\u1eb7c nh\u1ea5n m\u1ea1nh v\u00e0o tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
T\u1ea7m nh\u00ecn kinh doanh<\/strong><\/h4>\n\n\n\nB\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cCh\u00fang ta k\u1ef3 v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec trong t\u01b0\u01a1ng lai?\u201d, doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn kinh doanh c\u1ee7a m\u00ecnh. T\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p c\u1ea7n c\u00f3 \u00fd ngh\u0129a v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n
Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/h4>\n\n\n\nGi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/a> c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eefng chu\u1ea9n m\u1ef1c chung nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c, bao g\u1ed3m:<\/p>\n\n\n\n\n- Nguy\u00ean t\u1eafc c\u1ee7a doanh nghi\u1ec7p v\u1ec1 ch\u00ednh s\u00e1ch x\u00e3 h\u1ed9i v\u00e0 cam k\u1ebft \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- L\u00f2ng trung th\u00e0nh v\u00e0 cam k\u1ebft v\u1edbi t\u1ed5 ch\u1ee9c.<\/li>\n\n\n\n
- H\u01b0\u1edbng d\u1eabn nh\u1eefng h\u00e0nh vi \u1ee9ng x\u1eed trong t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul>\n\n\n\n
H\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 quy \u0111\u1ecbnh v\u00e0 x\u00e1c l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu v\u00e0 \u00edt thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111\u1ec1 cao vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c, h\u1ecd lu\u00f4n xem ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi v\u00e0 \u0111\u1ee9c t\u00ednh trung th\u1ef1c, li\u00eam ch\u00ednh,… l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau cao c\u1ea3 c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n
\n![\"Tri\u1ebft](\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/triet-ly-kinh-doanh-la-gi-1024x632.webp\")
<\/figure><\/div>\n\n\n2. T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n c\u00f3 tri\u1ebft l\u00fd kinh doanh?<\/strong><\/h2>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t chi\u1ebfc la b\u00e0n d\u1eabn d\u1eaft doanh nghi\u1ec7p v\u01b0\u1ee3t qua m\u1ecdi th\u1eed th\u00e1ch, chinh ph\u1ee5c th\u00e0nh c\u00f4ng. N\u00f3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 ng\u1ecdn h\u1ea3i \u0111\u0103ng soi s\u00e1ng con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc, gi\u00fap doanh nghi\u1ec7p:<\/p>\n\n\n\n
2.1 Th\u1ed1ng nh\u1ea5t n\u1ed9i b\u1ed9, t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh t\u1eadp th\u1ec3<\/strong><\/h3>\n\n\n\nGi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ee3i d\u00e2y v\u00f4 h\u00ecnh, tri\u1ebft l\u00fd kinh doanh g\u1eafn k\u1ebft c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c, t\u1ea1o n\u00ean tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung. M\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u hi\u1ec3u r\u00f5 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n, c\u00f9ng nhau n\u1ed7 l\u1ef1c v\u00ec s\u1ee9 m\u1ec7nh chung.<\/p>\n\n\n\n
Khi hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a t\u1ed5 ch\u1ee9c, nh\u00e2n vi\u00ean s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng, c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh. H\u01a1n n\u1eefa, tri\u1ebft l\u00fd kinh doanh c\u00f2n l\u00e0 l\u1eddi tuy\u00ean b\u1ed1 \u0111anh th\u00e9p v\u1ec1 b\u1ea3n s\u1eafc c\u1ee7a doanh nghi\u1ec7p, gi\u00fap thu h\u00fat nh\u1eefng nh\u00e2n t\u00e0i c\u00f3 chung t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c \u0111\u00edch, t\u1ea1o d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc, g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n
2.2 \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd kinh doanh l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 \u0111\u1ebfn nh\u1eefng c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y. V\u00ed d\u1ee5, trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng, tri\u1ebft l\u00fd kinh doanh gi\u00fap doanh nghi\u1ec7p tuy\u1ec3n ch\u1ecdn nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng h\u00f2a h\u1ee3p c\u1ee7a h\u1ecd v\u1edbi v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n
Khi \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c, tri\u1ebft l\u00fd kinh doanh s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, nh\u1ea5t qu\u00e1n v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u. Nh\u1edd v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1eef v\u1eefng b\u1ea3n s\u1eafc c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
2.3 T\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n\u1ede c\u1ea5p \u0111\u1ed9 b\u00ean ngo\u00e0i, tri\u1ebft l\u00fd kinh doanh g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n
Kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng doanh nghi\u1ec7p c\u00f3 tri\u1ebft l\u00fd kinh doanh c\u1ee5 th\u1ec3, minh b\u1ea1ch v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a h\u1ecd v\u00e0 c\u1ed9ng \u0111\u1ed3ng. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c tin t\u01b0\u1edfng v\u00e0o nh\u1eefng doanh nghi\u1ec7p c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng, th\u1ec3 hi\u1ec7n qua tri\u1ebft l\u00fd kinh doanh s\u00e2u s\u1eafc v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? Top 15 m\u00f4 h\u00ecnh ti\u1ec1m n\u0103ng nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n\n\n\n3. Ti\u00eau ch\u00ed ph\u00e2n bi\u1ec7t c\u00e1c tri\u1ebft l\u00fd kinh doanh “s\u00e2u s\u1eafc” v\u00e0 “h\u1eddi h\u1ee3t”?<\/strong><\/strong><\/h2>\n\n\n\n\u0110\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c tri\u1ebft l\u00fd kinh doanh “s\u00e2u s\u1eafc” v\u00e0 “h\u1eddi h\u1ee3t”, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed sau:<\/p>\n\n\n\n
3.1 Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 Tri\u1ebft l\u00fd kinh doanh \u201cs\u00e2u s\u1eafc\u201d<\/strong><\/h3>\n\n\n\n1. Th\u00fac \u0111\u1ea9y b\u00ean ngo\u00e0i v\u00e0 th\u00f4i th\u00fac b\u00ean trong: <\/strong>Tri\u1ebft l\u00fd kinh doanh nh\u01b0 m\u1ed9t ng\u1ecdn h\u1ea3i \u0111\u0103ng, soi s\u00e1ng con \u0111\u01b0\u1eddng cho doanh nghi\u1ec7p, truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, \u0111\u1ed3ng th\u1eddi kh\u01a1i d\u1eady tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i, th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh v\u00ec m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n2. G\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac: <\/strong>Tri\u1ebft l\u00fd c\u1ea7n ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim ng\u01b0\u1eddi nghe, kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty \u0111\u1ec1 cao gi\u00e1 tr\u1ecb b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 tr\u00e1ch nhi\u1ec7m v\u00e0 s\u1ef1 tr\u00e2n tr\u1ecdng \u0111\u1ed1i v\u1edbi thi\u00ean nhi\u00ean.<\/p>\n\n\n\n3. \u0110\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng, d\u1eabn d\u1eaft h\u00e0nh \u0111\u1ed9ng: <\/strong>Tri\u1ebft l\u00fd kinh doanh n\u00ean l\u00e0 m\u1ed9t kim ch\u1ec9 nam cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. N\u00f3 gi\u00fap doanh nghi\u1ec7p lu\u00f4n h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra khung l\u00e0m vi\u1ec7c \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n\n\n\n4. Ph\u00e1c h\u1ecda b\u1ee9c tranh t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng: <\/strong>Tri\u1ebft l\u00fd c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn t\u01b0\u01a1ng lai, ph\u00e1c h\u1ecda m\u1ed9t vi\u1ec5n c\u1ea3nh \u0111\u1ea7y tham v\u1ecdng nh\u01b0ng kh\u1ea3 thi, khuy\u1ebfn kh\u00edch \u0111\u1ed5i m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n5. B\u1ec1n v\u1eefng theo th\u1eddi gian:<\/strong> Tri\u1ebft l\u00fd kinh doanh c\u1ea7n v\u01b0\u1ee3t qua nh\u1eefng xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi v\u00e0 m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n, gi\u00fap doanh nghi\u1ec7p th\u00edch \u1ee9ng v\u1edbi m\u1ecdi bi\u1ebfn \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey cho th\u1ea5y, c\u00e1c c\u00f4ng ty c\u00f3 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t kinh t\u1ebf cao h\u01a1n 81% so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n6. G\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n x\u00e3 h\u1ed9i:<\/strong> Tri\u1ebft l\u00fd kinh doanh l\u00fd t\u01b0\u1edfng c\u1ea7n mang l\u1ea1i gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i. N\u00f3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ee9c x\u00fac ho\u1eb7c c\u1ea3i thi\u1ec7n t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\nV\u00ed d\u1ee5 v\u1ec1 m\u1ed9t s\u1ed1 Tri\u1ebft l\u00fd kinh doanh \u201cs\u00e2u s\u1eafc\u201d:<\/p>\n\n\n\n
1. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn s\u1ee9c kh\u1ecfe: <\/strong>“Nu\u00f4i d\u01b0\u1ee1ng c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh cho m\u1ed9t ng\u00e0y mai kh\u1ecfe m\u1ea1nh h\u01a1n.”<\/p>\n\n\n\n\u0110i\u1ec3m n\u1ed5i b\u1eadt: Nh\u1eafm \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng l\u00e0 ti\u1ebfp c\u1eadn th\u1ef1c ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe. V\u1ebd ra m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng, thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh.<\/p>\n\n\n\n
2. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 gi\u00e1o d\u1ee5c: <\/strong>“C\u00e1ch m\u1ea1ng h\u00f3a h\u1ecdc t\u1eadp, mang \u0111\u1ebfn n\u1ec1n gi\u00e1o d\u1ee5c ch\u1ea5t l\u01b0\u1ee3ng cho m\u1ecdi ng\u01b0\u1eddi, m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i”.<\/p>\n\n\n\n\u0110i\u1ec3m n\u1ed5i b\u1eadt: X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn n\u1ec1n gi\u00e1o d\u1ee5c, mang t\u00ednh b\u1ec1n v\u1eefng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/p>\n\n\n\n
3.2 Ti\u00eau ch\u00ed nh\u1eadn bi\u1ebft Tri\u1ebft l\u00fd kinh doanh \u201ch\u1eddi h\u1ee3t\u201d<\/strong><\/h3>\n\n\n\n1. M\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng m\u01a1 h\u1ed3: <\/strong>Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1eb7t ra m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng chung chung, thi\u1ebfu t\u00ednh th\u1ef1c t\u1ebf v\u00e0 kh\u00f4ng gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng c\u00e1ch th\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. V\u00ed d\u1ee5, “T\u0103ng g\u1ea5p \u0111\u00f4i doanh thu trong v\u00f2ng 2 n\u0103m” nghe c\u00f3 v\u1ebb h\u1ea5p d\u1eabn nh\u01b0ng l\u1ea1i thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee5 th\u1ec3 v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\nM\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng c\u1ea7n \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u00f3a b\u1eb1ng nh\u1eefng con s\u1ed1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, c\u0169ng nh\u01b0 cam k\u1ebft m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c v\u1ec1 l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
2. Qu\u00e1 ch\u00fa tr\u1ecdng v\u00e0o th\u1ecb ph\u1ea7n: <\/strong>Vi\u1ec7c t\u1eadp trung th\u00e1i qu\u00e1 v\u00e0o th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p tr\u1edf n\u00ean thi\u1ec3n c\u1eadn v\u00e0 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn l\u1ee3i \u00edch b\u1ea3n th\u00e2n. V\u00ed d\u1ee5, “\u0110\u1ea1t 20% th\u1ecb ph\u1ea7n trong 3 n\u0103m t\u1edbi” l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau th\u1ec3 hi\u1ec7n t\u00ednh c\u1ea1nh tranh cao nh\u01b0ng l\u1ea1i b\u1ecf qua nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\nThay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 n\u00e2ng cao v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n
3. Ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau n\u1ed9i b\u1ed9:<\/strong> M\u1ed9t tri\u1ebft l\u00fd kinh doanh ch\u1ec9 t\u1eadp trung v\u00e0o l\u1ee3i \u00edch n\u1ed9i b\u1ed9 ho\u1eb7c d\u1ef1a tr\u00ean s\u1ef1 so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\nThay v\u00e0o \u0111\u00f3, tri\u1ebft l\u00fd kinh doanh c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb mang t\u00ednh c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n\n
V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t s\u1ed1 tri\u1ebft l\u00fd kinh doanh \u201ck\u00e9m c\u1ecfi\u201d:<\/p>\n\n\n\n
1. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t: <\/strong>“Tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t l\u1edbn nh\u1ea5t khu v\u1ef1c v\u00e0o n\u0103m 2025.”<\/p>\n\n\n\nT\u1ea1i sao tri\u1ebft l\u00fd n\u00e0y k\u00e9m h\u1ea5p d\u1eabn? Tri\u1ebft l\u00fd n\u00e0y ch\u1ec9 t\u1eadp trung v\u00e0o quy m\u00f4 m\u00e0 kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch th\u1ee9c t\u0103ng tr\u01b0\u1edfng, c\u0169ng nh\u01b0 b\u1ecf qua l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng ho\u1eb7c x\u00e3 h\u1ed9i. N\u00f3 thi\u1ebfu s\u1ee9c h\u00fat v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac v\u00e0 kh\u00f4ng cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng ngo\u00e0i t\u0103ng tr\u01b0\u1edfng \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n\n\n\n
2. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang: <\/strong>“V\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong m\u1ecdi th\u1ecb tr\u01b0\u1eddng m\u00e0 ch\u00fang t\u00f4i tham gia.”<\/p>\n\n\n\nSai l\u1ea7m c\u1ee7a tri\u1ebft l\u00fd n\u00e0y l\u00e0 g\u00ec? Tri\u1ebft l\u00fd n\u00e0y ch\u1ec9 th\u1ec3 hi\u1ec7n kh\u00e1t v\u1ecdng c\u1ea1nh tranh m\u00e0 qu\u00ean \u0111i c\u00e1c gi\u00e1 tr\u1ecb d\u00e0nh cho kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng. N\u00f3 thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1eb7c \u0111\u1ed5i m\u1edbi v\u00e0 thi\u1ebfu s\u1ee9c h\u00fat v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac.<\/p>\n\n\n
\n![\"Tri\u1ebft](\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/triet-ly-kinh-doanh-1-1024x576.webp\")
<\/figure><\/div>\n\n\n4. B\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh “phi\u00ean b\u1ea3n t\u1ed1t nh\u1ea5t”<\/strong><\/h2>\n\n\n\nX\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng, \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c. Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng g\u1ed3m 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n:<\/p>\n\n\n\n
B\u01b0\u1edbc 1: Suy ngh\u0129 v\u1ec1 \u00fd t\u01b0\u1edfng:<\/strong><\/p>\n\n\n\n\u00dd t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb:<\/p>\n\n\n\n
\n- \u00dd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p:<\/strong> Xem x\u00e9t l\u1ea1i \u00fd t\u01b0\u1edfng kinh doanh ban \u0111\u1ea7u, l\u00fd do th\u00e0nh l\u1eadp doanh nghi\u1ec7p v\u00e0 s\u1ee9 m\u1ec7nh m\u00e0 doanh nghi\u1ec7p mu\u1ed1n theo \u0111u\u1ed5i.<\/li>\n\n\n\n
- Unique Selling Point (USP)<\/a>:<\/strong> X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, hay \u0111i\u1ec1u g\u00ec khi\u1ebfn doanh nghi\u1ec7p tr\u1edf n\u00ean n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng (v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, c\u00f4ng ngh\u1ec7,…)<\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c doanh nghi\u1ec7p c\u00f9ng ng\u00e0nh:<\/strong> Nghi\u00ean c\u1ee9u tri\u1ebft l\u00fd kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng trong c\u00f9ng l\u0129nh v\u1ef1c \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 ch\u1eaft l\u1ecdc nh\u1eefng \u0111i\u1ec3m ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n\n\n\n
Ho\u1eb7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n thu th\u1eadp \u00fd ki\u1ebfn t\u1eeb:<\/p>\n\n\n\n
\n- Chuy\u00ean gia: <\/strong>Trao \u0111\u1ed5i v\u1edbi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c kinh doanh, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch.<\/li>\n\n\n\n
- Kh\u00e1ch h\u00e0ng:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 mong mu\u1ed1n, nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n
B\u01b0\u1edbc 2: \u0110\u1ed3ng b\u1ed9 v\u1edbi t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/strong><\/p>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ea7n nh\u1ea5t qu\u00e1n v\u00e0 bao h\u00e0m t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng tri\u1ebft l\u00fd th\u1ec3 hi\u1ec7n r\u00f5 nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, s\u1ee9 m\u1ec7nh doanh nghi\u1ec7p theo \u0111u\u1ed5i v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p \u0111\u1ec1 cao.<\/p>\n\n\n\n
B\u01b0\u1edbc 3: So\u1ea1n th\u1ea3o phi\u00ean b\u1ea3n tri\u1ebft l\u00fd kinh doanh ng\u1eafn g\u1ecdn, s\u00fac t\u00edch:<\/strong><\/p>\n\n\n\nCh\u1ee7 doanh nghi\u1ec7p ho\u1eb7c b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch s\u1ebd nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1eb7c tr\u01b0ng, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1ea1o \u0111\u1ee9c, nguy\u00ean t\u1eafc kinh doanh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, sau \u0111\u00f3 so\u1ea1n th\u1ea3o tri\u1ebft l\u00fd kinh doanh v\u00e0 g\u1eedi v\u0103n b\u1ea3n cho c\u00e1c ph\u00f2ng ban th\u1ea3o lu\u1eadn v\u00e0 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn. Nh\u1eefng \u0111i\u1ec3m th\u1ed1ng nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t v\u00e0 k\u1ebft h\u1ee3p v\u1edbi kinh nghi\u1ec7m t\u1eeb ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n \u0111\u1ec3 t\u1ea1o ra tri\u1ebft l\u00fd kinh doanh ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh \u0111\u00f3, tri\u1ebft l\u00fd kinh doanh n\u00ean ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 nh\u1edb. H\u00e3y s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n, s\u00fac t\u00edch v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Tr\u00e1nh s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef s\u00e1o r\u1ed7ng ho\u1eb7c m\u01a1 h\u1ed3.<\/p>\n\n\n\n
B\u01b0\u1edbc 4: Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean:<\/strong><\/p>\n\n\n\n\u0110\u1ec3 tri\u1ebft l\u00fd kinh doanh \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 truy\u1ec1n \u0111\u1ea1t n\u00f3 \u0111\u1ebfn t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p. H\u00e3y s\u1eed d\u1ee5ng \u0111a ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 chia s\u1ebb tri\u1ebft l\u00fd \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecdp n\u1ed9i b\u1ed9, h\u1ed9i th\u1ea3o, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9, l\u1ed3ng gh\u00e9p tri\u1ebft l\u00fd v\u00e0o t\u00e0i li\u1ec7u \u0111\u00e0o t\u1ea1o v\u00e0 marketing, ho\u1eb7c minh h\u1ecda b\u1eb1ng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
B\u01b0\u1edbc 5: C\u1ee5 th\u1ec3 h\u00f3a tri\u1ebft l\u00fd kinh doanh th\u00e0nh OKR c\u1ee7a doanh nghi\u1ec7p:<\/strong><\/p>\n\n\n\nOKR (M\u1ee5c ti\u00eau v\u00e0 K\u1ebft qu\u1ea3 then ch\u1ed1t)<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u1ee5 th\u1ec3 h\u00f3a tri\u1ebft l\u00fd kinh doanh th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. H\u00e3y chia nh\u1ecf tri\u1ebft l\u00fd th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111\u1eb7t ra th\u1eddi h\u1ea1n ho\u00e0n th\u00e0nh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9.<\/p>\n\n\n\n![\"X\u00e2y](\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/xay-dung-triet-ly-kinh-doanh-1024x632.webp\")
<\/figure><\/div>\n\n\nV\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p \u0111\u1eb7t ra tri\u1ebft l\u00fd kinh doanh: “Mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ed9i th\u1ea5t b\u1ec1n v\u1eefng.”<\/p>\n\n\n\n
D\u1ef1a tr\u00ean tri\u1ebft l\u00fd kinh doanh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 then ch\u1ed1t (OKR) c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n
M\u1ee5c ti\u00eau 1: N\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n\n- K\u1ebft qu\u1ea3 then ch\u1ed1t 1.1: T\u0103ng t\u1ef7 l\u1ec7 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean 85% trong v\u00f2ng 3 th\u00e1ng.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 1.2: Gi\u1ea3m t\u1ef7 l\u1ec7 \u0111\u1ed5i tr\u1ea3 h\u00e0ng xu\u1ed1ng c\u00f2n d\u01b0\u1edbi 7% trong v\u00f2ng 6 th\u00e1ng.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 1.3: T\u0103ng th\u1eddi gian trung b\u00ecnh kh\u00e1ch h\u00e0ng l\u01b0u l\u1ea1i tr\u00ean website l\u00ean 5 ph\u00fat trong v\u00f2ng 12 th\u00e1ng.<\/li>\n<\/ul>\n\n\n\n
M\u1ee5c ti\u00eau 2: Th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ed9i th\u1ea5t b\u1ec1n v\u1eefng<\/strong><\/p>\n\n\n\n\n- K\u1ebft qu\u1ea3 then ch\u1ed1t 2.1: Gi\u1ea3m 25% l\u01b0\u1ee3ng ph\u1ebf th\u1ea3i s\u1ea3n xu\u1ea5t trong v\u00f2ng 1 n\u0103m.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 2.2: S\u1eed d\u1ee5ng 80% v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf ho\u1eb7c th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng trong v\u00f2ng 2 n\u0103m.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 2.3: H\u1ee3p t\u00e1c v\u1edbi 15 t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn trong l\u0129nh v\u1ef1c \u0111\u1ed3 d\u00f9ng b\u1ec1n v\u1eefng trong v\u00f2ng 3 n\u0103m.<\/li>\n<\/ul>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh (c\u00f3 k\u1ebf ho\u1ea1ch kinh doanh m\u1eabu)<\/a><\/p>\n\n\n\n5. Tham kh\u1ea3o tri\u1ebft l\u00fd kinh doanh “kinh \u0111i\u1ec3n” c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn tr\u00ean th\u1ebf gi\u1edbi<\/strong><\/h2>\n\n\n\n5.1 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Apple<\/strong><\/strong><\/h3>\n\n\n\nApple<\/a>, g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tuy\u1ec7t v\u1eddi, \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh b\u1eb1ng c\u00e1ch theo \u0111u\u1ed5i tri\u1ebft l\u00fd kinh doanh \u0111\u01b0\u1ee3c ch\u1eaft l\u1ecdc t\u1eeb ba tr\u1ee5 c\u1ed9t ch\u00ednh: \u201cNgh\u0129 Kh\u00e1c\u201d, “Th\u1ea5u Hi\u1ec3u” v\u00e0 “T\u1eadp Trung”.<\/p>\n\n\n\n1. “Ngh\u0129 Kh\u00e1c” – DNA c\u1ee7a s\u1ef1 \u0111\u1ed9t ph\u00e1:<\/strong><\/p>\n\n\n\nTri\u1ebft l\u00fd “Ngh\u0129 Kh\u00e1c” (Think Different) l\u00e0 linh h\u1ed3n c\u1ee7a Apple, th\u1ec3 hi\u1ec7n qua tinh th\u1ea7n d\u00e1m b\u1ee9t ph\u00e1 kh\u1ecfi nh\u1eefng khu\u00f4n m\u1eabu, kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o v\u00e0 mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o, d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng. Thay v\u00ec ch\u1ea1y theo \u0111\u00e1m \u0111\u00f4ng, Apple lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p m\u1edbi m\u1ebb, t\u1ed1t \u0111\u1eb9p h\u01a1n, t\u1ea1o n\u00ean d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n
2. “Th\u1ea5u Hi\u1ec3u” – Ch\u00eca kh\u00f3a chinh ph\u1ee5c kh\u00e1ch h\u00e0ng:<\/strong><\/p>\n\n\n\nApple \u0111\u1eb7t s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. H\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n ti\u00ean phong t\u1ea1o ra nhu c\u1ea7u m\u1edbi b\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u mong mu\u1ed1n, h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd v\u1eady, Apple lu\u00f4n mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, v\u01b0\u1ee3t tr\u1ed9i, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u v\u00e0 tr\u00e2n tr\u1ecdng.<\/p>\n\n\n\n
3. “T\u1eadp Trung” – Quy\u1ebft \u0111\u1ecbnh cho th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng:<\/strong><\/p>\n\n\n\nSteve Jobs v\u00e0 Mike Markkula, hai huy\u1ec1n tho\u1ea1i \u0111\u00e3 t\u1ea1o d\u1ef1ng n\u00ean Apple, lu\u00f4n \u0111\u1ec1 cao tri\u1ebft l\u00fd “T\u1eadp Trung” – t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec c\u1ed1t l\u00f5i nh\u1ea5t v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng g\u00ec kh\u00f4ng c\u1ea7n thi\u1ebft. Apple kh\u00f4ng ch\u1ea1y theo nh\u1eefng cu\u1ed9c \u0111ua c\u1ea5u h\u00ecnh, t\u00ednh n\u0103ng v\u00f4 ngh\u0129a m\u00e0 thay v\u00e0o \u0111\u00f3, h\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n
\n![\"Tri\u1ebft](\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/triet-ly-kinh-doanh-cua-apple-1024x632.webp\")
<\/figure><\/div>\n\n\n5.2 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Google<\/strong><\/h3>\n\n\n\nGoogle \u0111\u1eb7c bi\u1ec7t \u0111\u1ec1 cao vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean. Tri\u1ebft l\u00fd n\u00e0y \u0111\u01b0\u1ee3c t\u00f3m g\u1ecdn trong c\u00e2u n\u00f3i “Nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 c\u00e1c nh\u00e2n vi\u00ean”, th\u1ec3 hi\u1ec7n s\u1ef1 t\u1eadp trung tuy\u1ec7t \u0111\u1ed1i v\u00e0o vi\u1ec7c trao quy\u1ec1n v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 m\u1ed7i c\u00e1 nh\u00e2n ph\u00e1t huy t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n\n\n\n
\u0110i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a tri\u1ebft l\u00fd n\u00e0y n\u1eb1m \u1edf vi\u1ec7c xem tr\u1ecdng con ng\u01b0\u1eddi h\u01a1n l\u1ee3i nhu\u1eadn. Google kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n xem nh\u00e2n vi\u00ean l\u00e0 ngu\u1ed3n l\u1ef1c lao \u0111\u1ed9ng, m\u00e0 c\u00f2n tr\u00e2n qu\u00fd h\u1ecd nh\u01b0 nh\u1eefng \u0111\u1ed1i t\u00e1c, nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o, nh\u1eefng b\u1ed9 \u00f3c \u0111\u1ea7y ti\u1ec1m n\u0103ng. Nh\u1edd v\u1eady, m\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch ph\u00e1t tri\u1ec3n ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
5.3 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Samsung<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Samsung \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e2u n\u00f3i: \u201c\u0110\u1eb7t ra m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb chu\u1ea9n m\u1ef1c cho con ng\u01b0\u1eddi v\u00e0 s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n\u201d. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn v\u00e0 cam k\u1ebft c\u1ee7a Samsung \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho x\u00e3 h\u1ed9i th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
Gi\u00e1 tr\u1ecb kinh doanh c\u1ee7a Samsung l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty. N\u00f3 th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, s\u00e1ng t\u1ea1o v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
5.4 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Nike<\/strong><\/h3>\n\n\n\nNgay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u th\u00e0nh l\u1eadp, Nike \u0111\u00e3 mang trong m\u00ecnh tri\u1ebft l\u00fd kinh doanh kh\u00e1c bi\u1ec7t, \u0111\u01b0\u1ee3c ch\u1eafp c\u00e1nh b\u1edfi hai nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Phil Knight v\u00e0 Bill Bowerman. Tri\u1ebft l\u00fd n\u00e0y, \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi quan ni\u1ec7m th\u00f4ng th\u01b0\u1eddng khi kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng “ho\u00e0n h\u1ea3o kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh kh\u00f4ng ng\u1eebng ti\u1ebfn h\u00f3a”.<\/p>\n\n\n\n
Knight v\u00e0 Bowerman tin t\u01b0\u1edfng r\u1eb1ng s\u1ef1 ho\u00e0n h\u1ea3o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u1eb1ng s\u1ed1 m\u00e0 l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau lu\u00f4n bi\u1ebfn \u0111\u1ed5i. H\u1ecd kh\u00f4ng \u0111\u1ed3ng t\u00ecnh v\u1edbi nh\u1eefng ai cho r\u1eb1ng “kh\u00f4ng th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eefng g\u00ec \u0111\u00e3 ho\u00e0n h\u1ea3o”, b\u1edfi h\u1ecd hi\u1ec3u r\u1eb1ng lu\u00f4n c\u00f3 ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 v\u01b0\u01a1n l\u00ean.<\/p>\n\n\n\n
Ch\u00ednh tri\u1ebft l\u00fd n\u00e0y \u0111\u00e3 d\u1eabn d\u1eaft Nike chinh ph\u1ee5c nh\u1eefng \u0111\u1ec9nh cao m\u1edbi trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang th\u1ec3 thao. Thay v\u00ec h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng th\u00e0nh t\u1ef1u \u0111\u1ea1t \u0111\u01b0\u1ee3c, Nike kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm \u0111\u1ed9t ph\u00e1, ph\u00e1 v\u1ee1 gi\u1edbi h\u1ea1n v\u00e0 mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o, ch\u1ea5t l\u01b0\u1ee3ng cao cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
5.5 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Alibaba<\/strong><\/h3>\n\n\n\nAlibaba, \u0111\u1ebf ch\u1ebf th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u1ed5ng l\u1ed3, \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng vang d\u1ed9i nh\u1edd chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u00e1ng t\u1ea1o v\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n vi\u00ean \u0111\u1ed3ng t\u00e2m. Hai y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i n\u00e0y, \u0111\u01b0\u1ee3c ch\u00e8o l\u00e1i b\u1edfi t\u1ea7m nh\u00ecn xa tr\u00f4ng r\u1ed9ng c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp Jack Ma, \u0111\u00e3 \u0111\u01b0a Alibaba tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
S\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng:<\/strong><\/p>\n\n\n\nJack Ma lu\u00f4n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean t\u00ecm hi\u1ec3u, ph\u00e2n t\u00edch nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 l\u1ea5y c\u1ea3m h\u1ee9ng v\u00e0 s\u00e1ng t\u1ea1o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u1edbi m\u1ebb, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, Alibaba kh\u00f4ng cho ph\u00e9p vi\u1ec7c sao ch\u00e9p ho\u00e0n to\u00e0n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u1edbi h\u1ecd, sao ch\u00e9p \u0111\u1ed3ng ngh\u0129a v\u1edbi \u201cl\u1ee5i t\u00e0n\u201d.<\/p>\n\n\n\n
Con ng\u01b0\u1eddi \u0111\u1ed3ng t\u00e2m:<\/strong><\/p>\n\n\n\nJack Ma x\u00e2y d\u1ef1ng Alibaba v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c n\u1ed9i b\u1ed9 g\u1eafn k\u1ebft, n\u01a1i m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u \u0111\u1ed3ng l\u00f2ng, \u0111\u1ed3ng h\u01b0\u1edbng v\u00e0 chia s\u1ebb chung m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n. \u00d4ng c\u0169ng kh\u00f4ng ng\u1ea1i vi\u1ec7c thay \u0111\u1ed5i, c\u1ea3i t\u1ed5 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u1ed3ng nh\u1ea5t v\u1ec1 t\u01b0 t\u01b0\u1edfng, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n
6. \u0110i\u1ec3m danh c\u00e1c tri\u1ebft l\u00fd kinh doanh “\u0111\u1eaft gi\u00e1” c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam<\/strong> <\/strong><\/strong> <\/strong><\/strong><\/strong><\/h2>\n\n\n\n6.1 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Vinamilk<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c t\u00f3m g\u1ecdn trong l\u1eddi tuy\u00ean ng\u00f4n: “Vinamilk mong mu\u1ed1n tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u1edf m\u1ecdi khu v\u1ef1c, l\u00e3nh th\u1ed5. V\u00ec th\u1ebf ch\u00fang t\u00f4i t\u00e2m ni\u1ec7m r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u00e1ng t\u1ea1o l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh c\u1ee7a Vinamilk. Vinamilk xem kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m v\u00e0 cam k\u1ebft \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng\u201d.<\/p>\n\n\n\n
L\u1eddi tuy\u00ean b\u1ed1n n\u00e0y kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn m\u00e0 c\u00f2n l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho m\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a Vinamilk, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 y\u00eau th\u00edch t\u1ea1i nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
Ngo\u00e0i ra, Vinamilk lu\u00f4n xem kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng, quan t\u00e2m \u0111\u1ed1i \u0111\u1ebfn l\u1ee3i \u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
6.2 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Viettel<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ee7a T\u1eadp \u0111o\u00e0n C\u00f4ng nghi\u1ec7p \u2013 Vi\u1ec5n th\u00f4ng Qu\u00e2n \u0111\u1ed9i (Viettel Group) l\u00e0 \u201cKinh doanh g\u1eafn li\u1ec1n v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i\u201d.<\/p>\n\n\n\n
\u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ch\u00e2m m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c c\u1ee7a Viettel. Tri\u1ebft l\u00fd n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a Viettel. T\u1eadp trung v\u00e0o tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 t\u1ea1o l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng, t\u1eeb \u0111\u00f3 \u0111em l\u1ea1i l\u1ee3i \u00edch kinh doanh l\u00e2u d\u00e0i.<\/p>\n\n\n\n
6.3 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Vingroup<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ee7a \u00d4ng Ph\u1ea1m Nh\u1eadt V\u01b0\u1ee3ng, Ch\u1ee7 t\u1ecbch T\u1eadp \u0111o\u00e0n Vingroup, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 theo \u0111u\u1ed5i l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n m\u1ee5c ti\u00eau \u201cl\u00e0m \u0111\u1eb9p cho \u0111\u1eddi\u201d.<\/p>\n\n\n\n
C\u00e2u n\u00f3i “M\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 l\u00e0m \u0111\u1eb9p cho \u0111\u1eddi. Kh\u00f4ng quan tr\u1ecdng m\u00ecnh c\u00f3 bao nhi\u00eau t\u00e0i s\u1ea3n, m\u00e0 quan tr\u1ecdng l\u00e0 l\u00e0m sao cho \u0111\u1eb9p, g\u00f3p ph\u1ea7n thay \u0111\u1ed5i b\u1ed9 m\u1eb7t \u0111\u1ea5t n\u01b0\u1edbc m\u00ecnh m\u1ed9t ch\u00fat. D\u0129 nhi\u00ean trong chi\u1ebfn l\u01b0\u1ee3c \u1ea5y l\u00e0 th\u00eam l\u1ee3i nhu\u1eadn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng. Cho n\u00ean b\u1ea5t k\u1ef3 b\u1ea5t \u0111\u1ed9ng s\u1ea3n n\u00e0o \u0111\u01b0\u1ee3c gi\u00e1 t\u1ed1t l\u00e0 m\u00ecnh b\u00e1n ngay, \u0111\u1ec3 c\u00f3 ti\u1ec1n x\u00e2y c\u00e1i kh\u00e1c” \u0111\u00e3 cho th\u1ea5y r\u00f5 \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n
Vingroup kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c ki\u1ebfm l\u1eddi m\u00e0 c\u00f2n lu\u00f4n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng. T\u1eadp \u0111o\u00e0n \u0111\u00e3 v\u00e0 \u0111ang tri\u1ec3n khai nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i thi\u1ebft th\u1ef1c nh\u01b0 h\u1ed7 tr\u1ee3 gi\u00e1o d\u1ee5c, ph\u00e1t tri\u1ec3n y t\u1ebf v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n
6.4 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Base.vn<\/strong><\/h3>\n\n\n\nBase.vn<\/a> l\u00e0 N\u1ec1n t\u1ea3ng Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam hi\u1ec7n nay v\u1edbi h\u01a1n 9000 doanh nghi\u1ec7p kh\u00e1ch h\u00e0ng. Theo l\u1eddi \u00d4ng Nguy\u1ec5n Th\u01b0\u1ee3ng T\u01b0\u1eddng Minh CEO Base, c\u00f3 th\u1ec3 m\u01b0\u1eddng t\u01b0\u1ee3ng ch\u00e2n dung Base qua ba t\u1eeb “m\u01a1 l\u1edbn, t\u1eadp trung s\u00e2u v\u00e0o s\u1ea3n ph\u1ea9m, n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh”. <\/p>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ee7a Base c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong ch\u00ednh gi\u1ea5c m\u01a1 l\u1edbn \u1ea5y: Bi\u1ebfn c\u00f4ng ngh\u1ec7 th\u00e0nh ch\u00eca kh\u00f3a t\u0103ng tr\u01b0\u1edfng cho h\u01a1n 800.000 doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u00f3m SME<\/a> (doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf).<\/p>\n\n\n\n\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, Base \u0111\u00e3 v\u00e0 \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edf, n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m \u0111i s\u00e2u v\u00e0o nghi\u1ec7p v\u1ee5 l\u00f5i v\u00e0 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau \u0111\u1ec3 gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng. Base Platform hi\u1ec7n c\u00f3 h\u01a1n 60 \u1ee9ng d\u1ee5ng, t\u1eadp trung v\u00e0o 4 l\u0129nh v\u1ef1c ch\u00ednh: Qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t, Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, Qu\u1ea3n tr\u1ecb th\u00f4ng tin v\u00e0 Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh.<\/p>\n\n\n
Tri\u1ebft l\u00fd kinh doanh l\u00e0 t\u1eadp h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc v\u00e0 ph\u01b0\u01a1ng h\u01b0\u1edbng c\u1ee5 th\u1ec3 m\u00e0 m\u1ed9t doanh nghi\u1ec7p tu\u00e2n theo nh\u1eb1m x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 x\u00e3 h\u1ed9i. N\u00f3 th\u1ec3 hi\u1ec7n s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
Tri\u1ebft l\u00fd kinh doanh l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p. Do \u0111\u00f3, l\u00e3nh \u0111\u1ea1o c\u1ea7n ch\u1ecdn l\u1ef1a m\u1ed9t h\u1ec7 th\u1ed1ng tri\u1ebft l\u00fd \u0111\u00fang \u0111\u1eafn, \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 l\u00e0m \u0111\u1ed9ng l\u1ef1c l\u00e2u d\u00e0i v\u00e0 m\u1ee5c ti\u00eau ph\u1ea5n \u0111\u1ea5u chung cho t\u1ed5 ch\u1ee9c. H\u1ec7 th\u1ed1ng tri\u1ebft l\u00fd n\u00e0y c\u0169ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n v\u00e0 chu\u1ea9n m\u1ef1c h\u00e0nh vi c\u1ee7a c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n\n
1.2 C\u00e1c n\u1ed9i dung th\u01b0\u1eddng \u0111\u01b0\u1ee3c bao h\u00e0m trong tri\u1ebft l\u00fd kinh doanh<\/strong><\/h3>\n\n\n\nNh\u01b0 ch\u00fang t\u00f4i v\u1eeba \u0111\u1ec1 c\u1eadp, tri\u1ebft l\u00fd kinh doanh ph\u1ea3n \u00e1nh s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p.<\/p>\n\n\n\n
S\u1ee9 m\u1ec7nh kinh doanh<\/strong><\/h4>\n\n\n\nS\u1ee9 m\u1ec7nh kinh doanh l\u00e0 l\u1eddi gi\u1ea3i \u0111\u00e1p cho c\u00e1c c\u00e2u h\u1ecfi: Doanh nghi\u1ec7p mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c nh\u01b0 th\u1ebf n\u00e0o? Doanh nghi\u1ec7p kinh doanh c\u00e1i g\u00ec? Doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00ec \u0111i\u1ec1u g\u00ec? Doanh nghi\u1ec7p c\u00f3 ngh\u0129a v\u1ee5 g\u00ec? \u0110\u00edch \u0111\u1ebfn c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec? N\u00f3i c\u00e1ch kh\u00e1c, s\u1ee9 m\u1ec7nh kinh doanh m\u00f4 t\u1ea3 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n m\u00e0 doanh nghi\u1ec7p theo \u0111u\u1ed5i, th\u01b0\u1eddng l\u00e0 t\u1eeb g\u00f3c \u0111\u1ed9 x\u00e3 h\u1ed9i ho\u1eb7c nh\u1ea5n m\u1ea1nh v\u00e0o tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
T\u1ea7m nh\u00ecn kinh doanh<\/strong><\/h4>\n\n\n\nB\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cCh\u00fang ta k\u1ef3 v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec trong t\u01b0\u01a1ng lai?\u201d, doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn kinh doanh c\u1ee7a m\u00ecnh. T\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p c\u1ea7n c\u00f3 \u00fd ngh\u0129a v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n
Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/h4>\n\n\n\nGi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/a> c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eefng chu\u1ea9n m\u1ef1c chung nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c, bao g\u1ed3m:<\/p>\n\n\n\n\n- Nguy\u00ean t\u1eafc c\u1ee7a doanh nghi\u1ec7p v\u1ec1 ch\u00ednh s\u00e1ch x\u00e3 h\u1ed9i v\u00e0 cam k\u1ebft \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- L\u00f2ng trung th\u00e0nh v\u00e0 cam k\u1ebft v\u1edbi t\u1ed5 ch\u1ee9c.<\/li>\n\n\n\n
- H\u01b0\u1edbng d\u1eabn nh\u1eefng h\u00e0nh vi \u1ee9ng x\u1eed trong t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul>\n\n\n\n
H\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 quy \u0111\u1ecbnh v\u00e0 x\u00e1c l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu v\u00e0 \u00edt thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111\u1ec1 cao vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c, h\u1ecd lu\u00f4n xem ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi v\u00e0 \u0111\u1ee9c t\u00ednh trung th\u1ef1c, li\u00eam ch\u00ednh,… l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau cao c\u1ea3 c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n c\u00f3 tri\u1ebft l\u00fd kinh doanh?<\/strong><\/h2>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t chi\u1ebfc la b\u00e0n d\u1eabn d\u1eaft doanh nghi\u1ec7p v\u01b0\u1ee3t qua m\u1ecdi th\u1eed th\u00e1ch, chinh ph\u1ee5c th\u00e0nh c\u00f4ng. N\u00f3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 ng\u1ecdn h\u1ea3i \u0111\u0103ng soi s\u00e1ng con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc, gi\u00fap doanh nghi\u1ec7p:<\/p>\n\n\n\n
2.1 Th\u1ed1ng nh\u1ea5t n\u1ed9i b\u1ed9, t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh t\u1eadp th\u1ec3<\/strong><\/h3>\n\n\n\nGi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ee3i d\u00e2y v\u00f4 h\u00ecnh, tri\u1ebft l\u00fd kinh doanh g\u1eafn k\u1ebft c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c, t\u1ea1o n\u00ean tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung. M\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u hi\u1ec3u r\u00f5 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n, c\u00f9ng nhau n\u1ed7 l\u1ef1c v\u00ec s\u1ee9 m\u1ec7nh chung.<\/p>\n\n\n\n
Khi hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a t\u1ed5 ch\u1ee9c, nh\u00e2n vi\u00ean s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng, c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh. H\u01a1n n\u1eefa, tri\u1ebft l\u00fd kinh doanh c\u00f2n l\u00e0 l\u1eddi tuy\u00ean b\u1ed1 \u0111anh th\u00e9p v\u1ec1 b\u1ea3n s\u1eafc c\u1ee7a doanh nghi\u1ec7p, gi\u00fap thu h\u00fat nh\u1eefng nh\u00e2n t\u00e0i c\u00f3 chung t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c \u0111\u00edch, t\u1ea1o d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc, g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n
2.2 \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd kinh doanh l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 \u0111\u1ebfn nh\u1eefng c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y. V\u00ed d\u1ee5, trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng, tri\u1ebft l\u00fd kinh doanh gi\u00fap doanh nghi\u1ec7p tuy\u1ec3n ch\u1ecdn nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng h\u00f2a h\u1ee3p c\u1ee7a h\u1ecd v\u1edbi v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n
Khi \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c, tri\u1ebft l\u00fd kinh doanh s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, nh\u1ea5t qu\u00e1n v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u. Nh\u1edd v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1eef v\u1eefng b\u1ea3n s\u1eafc c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
2.3 T\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n\u1ede c\u1ea5p \u0111\u1ed9 b\u00ean ngo\u00e0i, tri\u1ebft l\u00fd kinh doanh g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n
Kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng doanh nghi\u1ec7p c\u00f3 tri\u1ebft l\u00fd kinh doanh c\u1ee5 th\u1ec3, minh b\u1ea1ch v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a h\u1ecd v\u00e0 c\u1ed9ng \u0111\u1ed3ng. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c tin t\u01b0\u1edfng v\u00e0o nh\u1eefng doanh nghi\u1ec7p c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng, th\u1ec3 hi\u1ec7n qua tri\u1ebft l\u00fd kinh doanh s\u00e2u s\u1eafc v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? Top 15 m\u00f4 h\u00ecnh ti\u1ec1m n\u0103ng nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n\n\n\n3. Ti\u00eau ch\u00ed ph\u00e2n bi\u1ec7t c\u00e1c tri\u1ebft l\u00fd kinh doanh “s\u00e2u s\u1eafc” v\u00e0 “h\u1eddi h\u1ee3t”?<\/strong><\/strong><\/h2>\n\n\n\n\u0110\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c tri\u1ebft l\u00fd kinh doanh “s\u00e2u s\u1eafc” v\u00e0 “h\u1eddi h\u1ee3t”, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed sau:<\/p>\n\n\n\n
3.1 Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 Tri\u1ebft l\u00fd kinh doanh \u201cs\u00e2u s\u1eafc\u201d<\/strong><\/h3>\n\n\n\n1. Th\u00fac \u0111\u1ea9y b\u00ean ngo\u00e0i v\u00e0 th\u00f4i th\u00fac b\u00ean trong: <\/strong>Tri\u1ebft l\u00fd kinh doanh nh\u01b0 m\u1ed9t ng\u1ecdn h\u1ea3i \u0111\u0103ng, soi s\u00e1ng con \u0111\u01b0\u1eddng cho doanh nghi\u1ec7p, truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, \u0111\u1ed3ng th\u1eddi kh\u01a1i d\u1eady tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i, th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh v\u00ec m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n2. G\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac: <\/strong>Tri\u1ebft l\u00fd c\u1ea7n ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim ng\u01b0\u1eddi nghe, kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty \u0111\u1ec1 cao gi\u00e1 tr\u1ecb b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 tr\u00e1ch nhi\u1ec7m v\u00e0 s\u1ef1 tr\u00e2n tr\u1ecdng \u0111\u1ed1i v\u1edbi thi\u00ean nhi\u00ean.<\/p>\n\n\n\n3. \u0110\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng, d\u1eabn d\u1eaft h\u00e0nh \u0111\u1ed9ng: <\/strong>Tri\u1ebft l\u00fd kinh doanh n\u00ean l\u00e0 m\u1ed9t kim ch\u1ec9 nam cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. N\u00f3 gi\u00fap doanh nghi\u1ec7p lu\u00f4n h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra khung l\u00e0m vi\u1ec7c \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n\n\n\n4. Ph\u00e1c h\u1ecda b\u1ee9c tranh t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng: <\/strong>Tri\u1ebft l\u00fd c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn t\u01b0\u01a1ng lai, ph\u00e1c h\u1ecda m\u1ed9t vi\u1ec5n c\u1ea3nh \u0111\u1ea7y tham v\u1ecdng nh\u01b0ng kh\u1ea3 thi, khuy\u1ebfn kh\u00edch \u0111\u1ed5i m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n5. B\u1ec1n v\u1eefng theo th\u1eddi gian:<\/strong> Tri\u1ebft l\u00fd kinh doanh c\u1ea7n v\u01b0\u1ee3t qua nh\u1eefng xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi v\u00e0 m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n, gi\u00fap doanh nghi\u1ec7p th\u00edch \u1ee9ng v\u1edbi m\u1ecdi bi\u1ebfn \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey cho th\u1ea5y, c\u00e1c c\u00f4ng ty c\u00f3 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t kinh t\u1ebf cao h\u01a1n 81% so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n6. G\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n x\u00e3 h\u1ed9i:<\/strong> Tri\u1ebft l\u00fd kinh doanh l\u00fd t\u01b0\u1edfng c\u1ea7n mang l\u1ea1i gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i. N\u00f3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ee9c x\u00fac ho\u1eb7c c\u1ea3i thi\u1ec7n t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\nV\u00ed d\u1ee5 v\u1ec1 m\u1ed9t s\u1ed1 Tri\u1ebft l\u00fd kinh doanh \u201cs\u00e2u s\u1eafc\u201d:<\/p>\n\n\n\n
1. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn s\u1ee9c kh\u1ecfe: <\/strong>“Nu\u00f4i d\u01b0\u1ee1ng c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh cho m\u1ed9t ng\u00e0y mai kh\u1ecfe m\u1ea1nh h\u01a1n.”<\/p>\n\n\n\n\u0110i\u1ec3m n\u1ed5i b\u1eadt: Nh\u1eafm \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng l\u00e0 ti\u1ebfp c\u1eadn th\u1ef1c ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe. V\u1ebd ra m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng, thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh.<\/p>\n\n\n\n
2. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 gi\u00e1o d\u1ee5c: <\/strong>“C\u00e1ch m\u1ea1ng h\u00f3a h\u1ecdc t\u1eadp, mang \u0111\u1ebfn n\u1ec1n gi\u00e1o d\u1ee5c ch\u1ea5t l\u01b0\u1ee3ng cho m\u1ecdi ng\u01b0\u1eddi, m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i”.<\/p>\n\n\n\n\u0110i\u1ec3m n\u1ed5i b\u1eadt: X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn n\u1ec1n gi\u00e1o d\u1ee5c, mang t\u00ednh b\u1ec1n v\u1eefng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/p>\n\n\n\n
3.2 Ti\u00eau ch\u00ed nh\u1eadn bi\u1ebft Tri\u1ebft l\u00fd kinh doanh \u201ch\u1eddi h\u1ee3t\u201d<\/strong><\/h3>\n\n\n\n1. M\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng m\u01a1 h\u1ed3: <\/strong>Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1eb7t ra m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng chung chung, thi\u1ebfu t\u00ednh th\u1ef1c t\u1ebf v\u00e0 kh\u00f4ng gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng c\u00e1ch th\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. V\u00ed d\u1ee5, “T\u0103ng g\u1ea5p \u0111\u00f4i doanh thu trong v\u00f2ng 2 n\u0103m” nghe c\u00f3 v\u1ebb h\u1ea5p d\u1eabn nh\u01b0ng l\u1ea1i thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee5 th\u1ec3 v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\nM\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng c\u1ea7n \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u00f3a b\u1eb1ng nh\u1eefng con s\u1ed1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, c\u0169ng nh\u01b0 cam k\u1ebft m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c v\u1ec1 l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
2. Qu\u00e1 ch\u00fa tr\u1ecdng v\u00e0o th\u1ecb ph\u1ea7n: <\/strong>Vi\u1ec7c t\u1eadp trung th\u00e1i qu\u00e1 v\u00e0o th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p tr\u1edf n\u00ean thi\u1ec3n c\u1eadn v\u00e0 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn l\u1ee3i \u00edch b\u1ea3n th\u00e2n. V\u00ed d\u1ee5, “\u0110\u1ea1t 20% th\u1ecb ph\u1ea7n trong 3 n\u0103m t\u1edbi” l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau th\u1ec3 hi\u1ec7n t\u00ednh c\u1ea1nh tranh cao nh\u01b0ng l\u1ea1i b\u1ecf qua nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\nThay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 n\u00e2ng cao v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n
3. Ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau n\u1ed9i b\u1ed9:<\/strong> M\u1ed9t tri\u1ebft l\u00fd kinh doanh ch\u1ec9 t\u1eadp trung v\u00e0o l\u1ee3i \u00edch n\u1ed9i b\u1ed9 ho\u1eb7c d\u1ef1a tr\u00ean s\u1ef1 so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\nThay v\u00e0o \u0111\u00f3, tri\u1ebft l\u00fd kinh doanh c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb mang t\u00ednh c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n\n
V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t s\u1ed1 tri\u1ebft l\u00fd kinh doanh \u201ck\u00e9m c\u1ecfi\u201d:<\/p>\n\n\n\n
1. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t: <\/strong>“Tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t l\u1edbn nh\u1ea5t khu v\u1ef1c v\u00e0o n\u0103m 2025.”<\/p>\n\n\n\nT\u1ea1i sao tri\u1ebft l\u00fd n\u00e0y k\u00e9m h\u1ea5p d\u1eabn? Tri\u1ebft l\u00fd n\u00e0y ch\u1ec9 t\u1eadp trung v\u00e0o quy m\u00f4 m\u00e0 kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch th\u1ee9c t\u0103ng tr\u01b0\u1edfng, c\u0169ng nh\u01b0 b\u1ecf qua l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng ho\u1eb7c x\u00e3 h\u1ed9i. N\u00f3 thi\u1ebfu s\u1ee9c h\u00fat v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac v\u00e0 kh\u00f4ng cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng ngo\u00e0i t\u0103ng tr\u01b0\u1edfng \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n\n\n\n
2. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang: <\/strong>“V\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong m\u1ecdi th\u1ecb tr\u01b0\u1eddng m\u00e0 ch\u00fang t\u00f4i tham gia.”<\/p>\n\n\n\nSai l\u1ea7m c\u1ee7a tri\u1ebft l\u00fd n\u00e0y l\u00e0 g\u00ec? Tri\u1ebft l\u00fd n\u00e0y ch\u1ec9 th\u1ec3 hi\u1ec7n kh\u00e1t v\u1ecdng c\u1ea1nh tranh m\u00e0 qu\u00ean \u0111i c\u00e1c gi\u00e1 tr\u1ecb d\u00e0nh cho kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng. N\u00f3 thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1eb7c \u0111\u1ed5i m\u1edbi v\u00e0 thi\u1ebfu s\u1ee9c h\u00fat v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n4. B\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh “phi\u00ean b\u1ea3n t\u1ed1t nh\u1ea5t”<\/strong><\/h2>\n\n\n\nX\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng, \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c. Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng g\u1ed3m 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n:<\/p>\n\n\n\n
B\u01b0\u1edbc 1: Suy ngh\u0129 v\u1ec1 \u00fd t\u01b0\u1edfng:<\/strong><\/p>\n\n\n\n\u00dd t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb:<\/p>\n\n\n\n
\n- \u00dd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p:<\/strong> Xem x\u00e9t l\u1ea1i \u00fd t\u01b0\u1edfng kinh doanh ban \u0111\u1ea7u, l\u00fd do th\u00e0nh l\u1eadp doanh nghi\u1ec7p v\u00e0 s\u1ee9 m\u1ec7nh m\u00e0 doanh nghi\u1ec7p mu\u1ed1n theo \u0111u\u1ed5i.<\/li>\n\n\n\n
- Unique Selling Point (USP)<\/a>:<\/strong> X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, hay \u0111i\u1ec1u g\u00ec khi\u1ebfn doanh nghi\u1ec7p tr\u1edf n\u00ean n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng (v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, c\u00f4ng ngh\u1ec7,…)<\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c doanh nghi\u1ec7p c\u00f9ng ng\u00e0nh:<\/strong> Nghi\u00ean c\u1ee9u tri\u1ebft l\u00fd kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng trong c\u00f9ng l\u0129nh v\u1ef1c \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 ch\u1eaft l\u1ecdc nh\u1eefng \u0111i\u1ec3m ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n\n\n\n
Ho\u1eb7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n thu th\u1eadp \u00fd ki\u1ebfn t\u1eeb:<\/p>\n\n\n\n
\n- Chuy\u00ean gia: <\/strong>Trao \u0111\u1ed5i v\u1edbi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c kinh doanh, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch.<\/li>\n\n\n\n
- Kh\u00e1ch h\u00e0ng:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 mong mu\u1ed1n, nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n
B\u01b0\u1edbc 2: \u0110\u1ed3ng b\u1ed9 v\u1edbi t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/strong><\/p>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ea7n nh\u1ea5t qu\u00e1n v\u00e0 bao h\u00e0m t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng tri\u1ebft l\u00fd th\u1ec3 hi\u1ec7n r\u00f5 nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, s\u1ee9 m\u1ec7nh doanh nghi\u1ec7p theo \u0111u\u1ed5i v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p \u0111\u1ec1 cao.<\/p>\n\n\n\n
B\u01b0\u1edbc 3: So\u1ea1n th\u1ea3o phi\u00ean b\u1ea3n tri\u1ebft l\u00fd kinh doanh ng\u1eafn g\u1ecdn, s\u00fac t\u00edch:<\/strong><\/p>\n\n\n\nCh\u1ee7 doanh nghi\u1ec7p ho\u1eb7c b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch s\u1ebd nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1eb7c tr\u01b0ng, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1ea1o \u0111\u1ee9c, nguy\u00ean t\u1eafc kinh doanh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, sau \u0111\u00f3 so\u1ea1n th\u1ea3o tri\u1ebft l\u00fd kinh doanh v\u00e0 g\u1eedi v\u0103n b\u1ea3n cho c\u00e1c ph\u00f2ng ban th\u1ea3o lu\u1eadn v\u00e0 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn. Nh\u1eefng \u0111i\u1ec3m th\u1ed1ng nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t v\u00e0 k\u1ebft h\u1ee3p v\u1edbi kinh nghi\u1ec7m t\u1eeb ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n \u0111\u1ec3 t\u1ea1o ra tri\u1ebft l\u00fd kinh doanh ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh \u0111\u00f3, tri\u1ebft l\u00fd kinh doanh n\u00ean ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 nh\u1edb. H\u00e3y s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n, s\u00fac t\u00edch v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Tr\u00e1nh s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef s\u00e1o r\u1ed7ng ho\u1eb7c m\u01a1 h\u1ed3.<\/p>\n\n\n\n
B\u01b0\u1edbc 4: Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean:<\/strong><\/p>\n\n\n\n\u0110\u1ec3 tri\u1ebft l\u00fd kinh doanh \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 truy\u1ec1n \u0111\u1ea1t n\u00f3 \u0111\u1ebfn t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p. H\u00e3y s\u1eed d\u1ee5ng \u0111a ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 chia s\u1ebb tri\u1ebft l\u00fd \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecdp n\u1ed9i b\u1ed9, h\u1ed9i th\u1ea3o, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9, l\u1ed3ng gh\u00e9p tri\u1ebft l\u00fd v\u00e0o t\u00e0i li\u1ec7u \u0111\u00e0o t\u1ea1o v\u00e0 marketing, ho\u1eb7c minh h\u1ecda b\u1eb1ng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
B\u01b0\u1edbc 5: C\u1ee5 th\u1ec3 h\u00f3a tri\u1ebft l\u00fd kinh doanh th\u00e0nh OKR c\u1ee7a doanh nghi\u1ec7p:<\/strong><\/p>\n\n\n\nOKR (M\u1ee5c ti\u00eau v\u00e0 K\u1ebft qu\u1ea3 then ch\u1ed1t)<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u1ee5 th\u1ec3 h\u00f3a tri\u1ebft l\u00fd kinh doanh th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. H\u00e3y chia nh\u1ecf tri\u1ebft l\u00fd th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111\u1eb7t ra th\u1eddi h\u1ea1n ho\u00e0n th\u00e0nh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9.<\/p>\n\n\n\n<\/figure><\/div>\n\n\nV\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p \u0111\u1eb7t ra tri\u1ebft l\u00fd kinh doanh: “Mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ed9i th\u1ea5t b\u1ec1n v\u1eefng.”<\/p>\n\n\n\n
D\u1ef1a tr\u00ean tri\u1ebft l\u00fd kinh doanh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 then ch\u1ed1t (OKR) c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n
M\u1ee5c ti\u00eau 1: N\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n\n- K\u1ebft qu\u1ea3 then ch\u1ed1t 1.1: T\u0103ng t\u1ef7 l\u1ec7 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean 85% trong v\u00f2ng 3 th\u00e1ng.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 1.2: Gi\u1ea3m t\u1ef7 l\u1ec7 \u0111\u1ed5i tr\u1ea3 h\u00e0ng xu\u1ed1ng c\u00f2n d\u01b0\u1edbi 7% trong v\u00f2ng 6 th\u00e1ng.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 1.3: T\u0103ng th\u1eddi gian trung b\u00ecnh kh\u00e1ch h\u00e0ng l\u01b0u l\u1ea1i tr\u00ean website l\u00ean 5 ph\u00fat trong v\u00f2ng 12 th\u00e1ng.<\/li>\n<\/ul>\n\n\n\n
M\u1ee5c ti\u00eau 2: Th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ed9i th\u1ea5t b\u1ec1n v\u1eefng<\/strong><\/p>\n\n\n\n\n- K\u1ebft qu\u1ea3 then ch\u1ed1t 2.1: Gi\u1ea3m 25% l\u01b0\u1ee3ng ph\u1ebf th\u1ea3i s\u1ea3n xu\u1ea5t trong v\u00f2ng 1 n\u0103m.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 2.2: S\u1eed d\u1ee5ng 80% v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf ho\u1eb7c th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng trong v\u00f2ng 2 n\u0103m.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 2.3: H\u1ee3p t\u00e1c v\u1edbi 15 t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn trong l\u0129nh v\u1ef1c \u0111\u1ed3 d\u00f9ng b\u1ec1n v\u1eefng trong v\u00f2ng 3 n\u0103m.<\/li>\n<\/ul>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh (c\u00f3 k\u1ebf ho\u1ea1ch kinh doanh m\u1eabu)<\/a><\/p>\n\n\n\n5. Tham kh\u1ea3o tri\u1ebft l\u00fd kinh doanh “kinh \u0111i\u1ec3n” c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn tr\u00ean th\u1ebf gi\u1edbi<\/strong><\/h2>\n\n\n\n5.1 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Apple<\/strong><\/strong><\/h3>\n\n\n\nApple<\/a>, g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tuy\u1ec7t v\u1eddi, \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh b\u1eb1ng c\u00e1ch theo \u0111u\u1ed5i tri\u1ebft l\u00fd kinh doanh \u0111\u01b0\u1ee3c ch\u1eaft l\u1ecdc t\u1eeb ba tr\u1ee5 c\u1ed9t ch\u00ednh: \u201cNgh\u0129 Kh\u00e1c\u201d, “Th\u1ea5u Hi\u1ec3u” v\u00e0 “T\u1eadp Trung”.<\/p>\n\n\n\n1. “Ngh\u0129 Kh\u00e1c” – DNA c\u1ee7a s\u1ef1 \u0111\u1ed9t ph\u00e1:<\/strong><\/p>\n\n\n\nTri\u1ebft l\u00fd “Ngh\u0129 Kh\u00e1c” (Think Different) l\u00e0 linh h\u1ed3n c\u1ee7a Apple, th\u1ec3 hi\u1ec7n qua tinh th\u1ea7n d\u00e1m b\u1ee9t ph\u00e1 kh\u1ecfi nh\u1eefng khu\u00f4n m\u1eabu, kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o v\u00e0 mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o, d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng. Thay v\u00ec ch\u1ea1y theo \u0111\u00e1m \u0111\u00f4ng, Apple lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p m\u1edbi m\u1ebb, t\u1ed1t \u0111\u1eb9p h\u01a1n, t\u1ea1o n\u00ean d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n
2. “Th\u1ea5u Hi\u1ec3u” – Ch\u00eca kh\u00f3a chinh ph\u1ee5c kh\u00e1ch h\u00e0ng:<\/strong><\/p>\n\n\n\nApple \u0111\u1eb7t s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. H\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n ti\u00ean phong t\u1ea1o ra nhu c\u1ea7u m\u1edbi b\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u mong mu\u1ed1n, h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd v\u1eady, Apple lu\u00f4n mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, v\u01b0\u1ee3t tr\u1ed9i, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u v\u00e0 tr\u00e2n tr\u1ecdng.<\/p>\n\n\n\n
3. “T\u1eadp Trung” – Quy\u1ebft \u0111\u1ecbnh cho th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng:<\/strong><\/p>\n\n\n\nSteve Jobs v\u00e0 Mike Markkula, hai huy\u1ec1n tho\u1ea1i \u0111\u00e3 t\u1ea1o d\u1ef1ng n\u00ean Apple, lu\u00f4n \u0111\u1ec1 cao tri\u1ebft l\u00fd “T\u1eadp Trung” – t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec c\u1ed1t l\u00f5i nh\u1ea5t v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng g\u00ec kh\u00f4ng c\u1ea7n thi\u1ebft. Apple kh\u00f4ng ch\u1ea1y theo nh\u1eefng cu\u1ed9c \u0111ua c\u1ea5u h\u00ecnh, t\u00ednh n\u0103ng v\u00f4 ngh\u0129a m\u00e0 thay v\u00e0o \u0111\u00f3, h\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n5.2 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Google<\/strong><\/h3>\n\n\n\nGoogle \u0111\u1eb7c bi\u1ec7t \u0111\u1ec1 cao vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean. Tri\u1ebft l\u00fd n\u00e0y \u0111\u01b0\u1ee3c t\u00f3m g\u1ecdn trong c\u00e2u n\u00f3i “Nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 c\u00e1c nh\u00e2n vi\u00ean”, th\u1ec3 hi\u1ec7n s\u1ef1 t\u1eadp trung tuy\u1ec7t \u0111\u1ed1i v\u00e0o vi\u1ec7c trao quy\u1ec1n v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 m\u1ed7i c\u00e1 nh\u00e2n ph\u00e1t huy t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n\n\n\n
\u0110i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a tri\u1ebft l\u00fd n\u00e0y n\u1eb1m \u1edf vi\u1ec7c xem tr\u1ecdng con ng\u01b0\u1eddi h\u01a1n l\u1ee3i nhu\u1eadn. Google kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n xem nh\u00e2n vi\u00ean l\u00e0 ngu\u1ed3n l\u1ef1c lao \u0111\u1ed9ng, m\u00e0 c\u00f2n tr\u00e2n qu\u00fd h\u1ecd nh\u01b0 nh\u1eefng \u0111\u1ed1i t\u00e1c, nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o, nh\u1eefng b\u1ed9 \u00f3c \u0111\u1ea7y ti\u1ec1m n\u0103ng. Nh\u1edd v\u1eady, m\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch ph\u00e1t tri\u1ec3n ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
5.3 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Samsung<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Samsung \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e2u n\u00f3i: \u201c\u0110\u1eb7t ra m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb chu\u1ea9n m\u1ef1c cho con ng\u01b0\u1eddi v\u00e0 s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n\u201d. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn v\u00e0 cam k\u1ebft c\u1ee7a Samsung \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho x\u00e3 h\u1ed9i th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
Gi\u00e1 tr\u1ecb kinh doanh c\u1ee7a Samsung l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty. N\u00f3 th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, s\u00e1ng t\u1ea1o v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
5.4 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Nike<\/strong><\/h3>\n\n\n\nNgay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u th\u00e0nh l\u1eadp, Nike \u0111\u00e3 mang trong m\u00ecnh tri\u1ebft l\u00fd kinh doanh kh\u00e1c bi\u1ec7t, \u0111\u01b0\u1ee3c ch\u1eafp c\u00e1nh b\u1edfi hai nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Phil Knight v\u00e0 Bill Bowerman. Tri\u1ebft l\u00fd n\u00e0y, \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi quan ni\u1ec7m th\u00f4ng th\u01b0\u1eddng khi kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng “ho\u00e0n h\u1ea3o kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh kh\u00f4ng ng\u1eebng ti\u1ebfn h\u00f3a”.<\/p>\n\n\n\n
Knight v\u00e0 Bowerman tin t\u01b0\u1edfng r\u1eb1ng s\u1ef1 ho\u00e0n h\u1ea3o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u1eb1ng s\u1ed1 m\u00e0 l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau lu\u00f4n bi\u1ebfn \u0111\u1ed5i. H\u1ecd kh\u00f4ng \u0111\u1ed3ng t\u00ecnh v\u1edbi nh\u1eefng ai cho r\u1eb1ng “kh\u00f4ng th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eefng g\u00ec \u0111\u00e3 ho\u00e0n h\u1ea3o”, b\u1edfi h\u1ecd hi\u1ec3u r\u1eb1ng lu\u00f4n c\u00f3 ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 v\u01b0\u01a1n l\u00ean.<\/p>\n\n\n\n
Ch\u00ednh tri\u1ebft l\u00fd n\u00e0y \u0111\u00e3 d\u1eabn d\u1eaft Nike chinh ph\u1ee5c nh\u1eefng \u0111\u1ec9nh cao m\u1edbi trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang th\u1ec3 thao. Thay v\u00ec h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng th\u00e0nh t\u1ef1u \u0111\u1ea1t \u0111\u01b0\u1ee3c, Nike kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm \u0111\u1ed9t ph\u00e1, ph\u00e1 v\u1ee1 gi\u1edbi h\u1ea1n v\u00e0 mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o, ch\u1ea5t l\u01b0\u1ee3ng cao cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
5.5 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Alibaba<\/strong><\/h3>\n\n\n\nAlibaba, \u0111\u1ebf ch\u1ebf th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u1ed5ng l\u1ed3, \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng vang d\u1ed9i nh\u1edd chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u00e1ng t\u1ea1o v\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n vi\u00ean \u0111\u1ed3ng t\u00e2m. Hai y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i n\u00e0y, \u0111\u01b0\u1ee3c ch\u00e8o l\u00e1i b\u1edfi t\u1ea7m nh\u00ecn xa tr\u00f4ng r\u1ed9ng c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp Jack Ma, \u0111\u00e3 \u0111\u01b0a Alibaba tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
S\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng:<\/strong><\/p>\n\n\n\nJack Ma lu\u00f4n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean t\u00ecm hi\u1ec3u, ph\u00e2n t\u00edch nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 l\u1ea5y c\u1ea3m h\u1ee9ng v\u00e0 s\u00e1ng t\u1ea1o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u1edbi m\u1ebb, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, Alibaba kh\u00f4ng cho ph\u00e9p vi\u1ec7c sao ch\u00e9p ho\u00e0n to\u00e0n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u1edbi h\u1ecd, sao ch\u00e9p \u0111\u1ed3ng ngh\u0129a v\u1edbi \u201cl\u1ee5i t\u00e0n\u201d.<\/p>\n\n\n\n
Con ng\u01b0\u1eddi \u0111\u1ed3ng t\u00e2m:<\/strong><\/p>\n\n\n\nJack Ma x\u00e2y d\u1ef1ng Alibaba v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c n\u1ed9i b\u1ed9 g\u1eafn k\u1ebft, n\u01a1i m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u \u0111\u1ed3ng l\u00f2ng, \u0111\u1ed3ng h\u01b0\u1edbng v\u00e0 chia s\u1ebb chung m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n. \u00d4ng c\u0169ng kh\u00f4ng ng\u1ea1i vi\u1ec7c thay \u0111\u1ed5i, c\u1ea3i t\u1ed5 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u1ed3ng nh\u1ea5t v\u1ec1 t\u01b0 t\u01b0\u1edfng, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n
6. \u0110i\u1ec3m danh c\u00e1c tri\u1ebft l\u00fd kinh doanh “\u0111\u1eaft gi\u00e1” c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam<\/strong> <\/strong><\/strong> <\/strong><\/strong><\/strong><\/h2>\n\n\n\n6.1 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Vinamilk<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c t\u00f3m g\u1ecdn trong l\u1eddi tuy\u00ean ng\u00f4n: “Vinamilk mong mu\u1ed1n tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u1edf m\u1ecdi khu v\u1ef1c, l\u00e3nh th\u1ed5. V\u00ec th\u1ebf ch\u00fang t\u00f4i t\u00e2m ni\u1ec7m r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u00e1ng t\u1ea1o l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh c\u1ee7a Vinamilk. Vinamilk xem kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m v\u00e0 cam k\u1ebft \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng\u201d.<\/p>\n\n\n\n
L\u1eddi tuy\u00ean b\u1ed1n n\u00e0y kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn m\u00e0 c\u00f2n l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho m\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a Vinamilk, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 y\u00eau th\u00edch t\u1ea1i nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
Ngo\u00e0i ra, Vinamilk lu\u00f4n xem kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng, quan t\u00e2m \u0111\u1ed1i \u0111\u1ebfn l\u1ee3i \u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
6.2 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Viettel<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ee7a T\u1eadp \u0111o\u00e0n C\u00f4ng nghi\u1ec7p \u2013 Vi\u1ec5n th\u00f4ng Qu\u00e2n \u0111\u1ed9i (Viettel Group) l\u00e0 \u201cKinh doanh g\u1eafn li\u1ec1n v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i\u201d.<\/p>\n\n\n\n
\u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ch\u00e2m m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c c\u1ee7a Viettel. Tri\u1ebft l\u00fd n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a Viettel. T\u1eadp trung v\u00e0o tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 t\u1ea1o l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng, t\u1eeb \u0111\u00f3 \u0111em l\u1ea1i l\u1ee3i \u00edch kinh doanh l\u00e2u d\u00e0i.<\/p>\n\n\n\n
6.3 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Vingroup<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ee7a \u00d4ng Ph\u1ea1m Nh\u1eadt V\u01b0\u1ee3ng, Ch\u1ee7 t\u1ecbch T\u1eadp \u0111o\u00e0n Vingroup, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 theo \u0111u\u1ed5i l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n m\u1ee5c ti\u00eau \u201cl\u00e0m \u0111\u1eb9p cho \u0111\u1eddi\u201d.<\/p>\n\n\n\n
C\u00e2u n\u00f3i “M\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 l\u00e0m \u0111\u1eb9p cho \u0111\u1eddi. Kh\u00f4ng quan tr\u1ecdng m\u00ecnh c\u00f3 bao nhi\u00eau t\u00e0i s\u1ea3n, m\u00e0 quan tr\u1ecdng l\u00e0 l\u00e0m sao cho \u0111\u1eb9p, g\u00f3p ph\u1ea7n thay \u0111\u1ed5i b\u1ed9 m\u1eb7t \u0111\u1ea5t n\u01b0\u1edbc m\u00ecnh m\u1ed9t ch\u00fat. D\u0129 nhi\u00ean trong chi\u1ebfn l\u01b0\u1ee3c \u1ea5y l\u00e0 th\u00eam l\u1ee3i nhu\u1eadn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng. Cho n\u00ean b\u1ea5t k\u1ef3 b\u1ea5t \u0111\u1ed9ng s\u1ea3n n\u00e0o \u0111\u01b0\u1ee3c gi\u00e1 t\u1ed1t l\u00e0 m\u00ecnh b\u00e1n ngay, \u0111\u1ec3 c\u00f3 ti\u1ec1n x\u00e2y c\u00e1i kh\u00e1c” \u0111\u00e3 cho th\u1ea5y r\u00f5 \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n
Vingroup kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c ki\u1ebfm l\u1eddi m\u00e0 c\u00f2n lu\u00f4n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng. T\u1eadp \u0111o\u00e0n \u0111\u00e3 v\u00e0 \u0111ang tri\u1ec3n khai nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i thi\u1ebft th\u1ef1c nh\u01b0 h\u1ed7 tr\u1ee3 gi\u00e1o d\u1ee5c, ph\u00e1t tri\u1ec3n y t\u1ebf v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n
6.4 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Base.vn<\/strong><\/h3>\n\n\n\nBase.vn<\/a> l\u00e0 N\u1ec1n t\u1ea3ng Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam hi\u1ec7n nay v\u1edbi h\u01a1n 9000 doanh nghi\u1ec7p kh\u00e1ch h\u00e0ng. Theo l\u1eddi \u00d4ng Nguy\u1ec5n Th\u01b0\u1ee3ng T\u01b0\u1eddng Minh CEO Base, c\u00f3 th\u1ec3 m\u01b0\u1eddng t\u01b0\u1ee3ng ch\u00e2n dung Base qua ba t\u1eeb “m\u01a1 l\u1edbn, t\u1eadp trung s\u00e2u v\u00e0o s\u1ea3n ph\u1ea9m, n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh”. <\/p>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ee7a Base c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong ch\u00ednh gi\u1ea5c m\u01a1 l\u1edbn \u1ea5y: Bi\u1ebfn c\u00f4ng ngh\u1ec7 th\u00e0nh ch\u00eca kh\u00f3a t\u0103ng tr\u01b0\u1edfng cho h\u01a1n 800.000 doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u00f3m SME<\/a> (doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf).<\/p>\n\n\n\n\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, Base \u0111\u00e3 v\u00e0 \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edf, n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m \u0111i s\u00e2u v\u00e0o nghi\u1ec7p v\u1ee5 l\u00f5i v\u00e0 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau \u0111\u1ec3 gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng. Base Platform hi\u1ec7n c\u00f3 h\u01a1n 60 \u1ee9ng d\u1ee5ng, t\u1eadp trung v\u00e0o 4 l\u0129nh v\u1ef1c ch\u00ednh: Qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t, Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, Qu\u1ea3n tr\u1ecb th\u00f4ng tin v\u00e0 Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh.<\/p>\n\n\n
S\u1ee9 m\u1ec7nh kinh doanh l\u00e0 l\u1eddi gi\u1ea3i \u0111\u00e1p cho c\u00e1c c\u00e2u h\u1ecfi: Doanh nghi\u1ec7p mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t t\u1ed5 ch\u1ee9c nh\u01b0 th\u1ebf n\u00e0o? Doanh nghi\u1ec7p kinh doanh c\u00e1i g\u00ec? Doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00ec \u0111i\u1ec1u g\u00ec? Doanh nghi\u1ec7p c\u00f3 ngh\u0129a v\u1ee5 g\u00ec? \u0110\u00edch \u0111\u1ebfn c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec? N\u00f3i c\u00e1ch kh\u00e1c, s\u1ee9 m\u1ec7nh kinh doanh m\u00f4 t\u1ea3 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n m\u00e0 doanh nghi\u1ec7p theo \u0111u\u1ed5i, th\u01b0\u1eddng l\u00e0 t\u1eeb g\u00f3c \u0111\u1ed9 x\u00e3 h\u1ed9i ho\u1eb7c nh\u1ea5n m\u1ea1nh v\u00e0o tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
T\u1ea7m nh\u00ecn kinh doanh<\/strong><\/h4>\n\n\n\nB\u1eb1ng c\u00e1ch tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cCh\u00fang ta k\u1ef3 v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec trong t\u01b0\u01a1ng lai?\u201d, doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn kinh doanh c\u1ee7a m\u00ecnh. T\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p c\u1ea7n c\u00f3 \u00fd ngh\u0129a v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n
Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong><\/h4>\n\n\n\nGi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/a> c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eefng chu\u1ea9n m\u1ef1c chung nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c, bao g\u1ed3m:<\/p>\n\n\n\n\n- Nguy\u00ean t\u1eafc c\u1ee7a doanh nghi\u1ec7p v\u1ec1 ch\u00ednh s\u00e1ch x\u00e3 h\u1ed9i v\u00e0 cam k\u1ebft \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
- L\u00f2ng trung th\u00e0nh v\u00e0 cam k\u1ebft v\u1edbi t\u1ed5 ch\u1ee9c.<\/li>\n\n\n\n
- H\u01b0\u1edbng d\u1eabn nh\u1eefng h\u00e0nh vi \u1ee9ng x\u1eed trong t\u1ed5 ch\u1ee9c.<\/li>\n<\/ul>\n\n\n\n
H\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 quy \u0111\u1ecbnh v\u00e0 x\u00e1c l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu v\u00e0 \u00edt thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111\u1ec1 cao vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c, h\u1ecd lu\u00f4n xem ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi v\u00e0 \u0111\u1ee9c t\u00ednh trung th\u1ef1c, li\u00eam ch\u00ednh,… l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau cao c\u1ea3 c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n2. T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n c\u00f3 tri\u1ebft l\u00fd kinh doanh?<\/strong><\/h2>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t chi\u1ebfc la b\u00e0n d\u1eabn d\u1eaft doanh nghi\u1ec7p v\u01b0\u1ee3t qua m\u1ecdi th\u1eed th\u00e1ch, chinh ph\u1ee5c th\u00e0nh c\u00f4ng. N\u00f3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 ng\u1ecdn h\u1ea3i \u0111\u0103ng soi s\u00e1ng con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc, gi\u00fap doanh nghi\u1ec7p:<\/p>\n\n\n\n
2.1 Th\u1ed1ng nh\u1ea5t n\u1ed9i b\u1ed9, t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh t\u1eadp th\u1ec3<\/strong><\/h3>\n\n\n\nGi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ee3i d\u00e2y v\u00f4 h\u00ecnh, tri\u1ebft l\u00fd kinh doanh g\u1eafn k\u1ebft c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c, t\u1ea1o n\u00ean tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung. M\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u hi\u1ec3u r\u00f5 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n, c\u00f9ng nhau n\u1ed7 l\u1ef1c v\u00ec s\u1ee9 m\u1ec7nh chung.<\/p>\n\n\n\n
Khi hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a t\u1ed5 ch\u1ee9c, nh\u00e2n vi\u00ean s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng, c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh. H\u01a1n n\u1eefa, tri\u1ebft l\u00fd kinh doanh c\u00f2n l\u00e0 l\u1eddi tuy\u00ean b\u1ed1 \u0111anh th\u00e9p v\u1ec1 b\u1ea3n s\u1eafc c\u1ee7a doanh nghi\u1ec7p, gi\u00fap thu h\u00fat nh\u1eefng nh\u00e2n t\u00e0i c\u00f3 chung t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c \u0111\u00edch, t\u1ea1o d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc, g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n
2.2 \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd kinh doanh l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 \u0111\u1ebfn nh\u1eefng c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y. V\u00ed d\u1ee5, trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng, tri\u1ebft l\u00fd kinh doanh gi\u00fap doanh nghi\u1ec7p tuy\u1ec3n ch\u1ecdn nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng h\u00f2a h\u1ee3p c\u1ee7a h\u1ecd v\u1edbi v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n
Khi \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c, tri\u1ebft l\u00fd kinh doanh s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, nh\u1ea5t qu\u00e1n v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u. Nh\u1edd v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1eef v\u1eefng b\u1ea3n s\u1eafc c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
2.3 T\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n\u1ede c\u1ea5p \u0111\u1ed9 b\u00ean ngo\u00e0i, tri\u1ebft l\u00fd kinh doanh g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n
Kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng doanh nghi\u1ec7p c\u00f3 tri\u1ebft l\u00fd kinh doanh c\u1ee5 th\u1ec3, minh b\u1ea1ch v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a h\u1ecd v\u00e0 c\u1ed9ng \u0111\u1ed3ng. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c tin t\u01b0\u1edfng v\u00e0o nh\u1eefng doanh nghi\u1ec7p c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng, th\u1ec3 hi\u1ec7n qua tri\u1ebft l\u00fd kinh doanh s\u00e2u s\u1eafc v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? Top 15 m\u00f4 h\u00ecnh ti\u1ec1m n\u0103ng nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n\n\n\n3. Ti\u00eau ch\u00ed ph\u00e2n bi\u1ec7t c\u00e1c tri\u1ebft l\u00fd kinh doanh “s\u00e2u s\u1eafc” v\u00e0 “h\u1eddi h\u1ee3t”?<\/strong><\/strong><\/h2>\n\n\n\n\u0110\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c tri\u1ebft l\u00fd kinh doanh “s\u00e2u s\u1eafc” v\u00e0 “h\u1eddi h\u1ee3t”, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed sau:<\/p>\n\n\n\n
3.1 Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 Tri\u1ebft l\u00fd kinh doanh \u201cs\u00e2u s\u1eafc\u201d<\/strong><\/h3>\n\n\n\n1. Th\u00fac \u0111\u1ea9y b\u00ean ngo\u00e0i v\u00e0 th\u00f4i th\u00fac b\u00ean trong: <\/strong>Tri\u1ebft l\u00fd kinh doanh nh\u01b0 m\u1ed9t ng\u1ecdn h\u1ea3i \u0111\u0103ng, soi s\u00e1ng con \u0111\u01b0\u1eddng cho doanh nghi\u1ec7p, truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, \u0111\u1ed3ng th\u1eddi kh\u01a1i d\u1eady tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i, th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh v\u00ec m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n2. G\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac: <\/strong>Tri\u1ebft l\u00fd c\u1ea7n ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim ng\u01b0\u1eddi nghe, kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty \u0111\u1ec1 cao gi\u00e1 tr\u1ecb b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 tr\u00e1ch nhi\u1ec7m v\u00e0 s\u1ef1 tr\u00e2n tr\u1ecdng \u0111\u1ed1i v\u1edbi thi\u00ean nhi\u00ean.<\/p>\n\n\n\n3. \u0110\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng, d\u1eabn d\u1eaft h\u00e0nh \u0111\u1ed9ng: <\/strong>Tri\u1ebft l\u00fd kinh doanh n\u00ean l\u00e0 m\u1ed9t kim ch\u1ec9 nam cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. N\u00f3 gi\u00fap doanh nghi\u1ec7p lu\u00f4n h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra khung l\u00e0m vi\u1ec7c \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n\n\n\n4. Ph\u00e1c h\u1ecda b\u1ee9c tranh t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng: <\/strong>Tri\u1ebft l\u00fd c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn t\u01b0\u01a1ng lai, ph\u00e1c h\u1ecda m\u1ed9t vi\u1ec5n c\u1ea3nh \u0111\u1ea7y tham v\u1ecdng nh\u01b0ng kh\u1ea3 thi, khuy\u1ebfn kh\u00edch \u0111\u1ed5i m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n5. B\u1ec1n v\u1eefng theo th\u1eddi gian:<\/strong> Tri\u1ebft l\u00fd kinh doanh c\u1ea7n v\u01b0\u1ee3t qua nh\u1eefng xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi v\u00e0 m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n, gi\u00fap doanh nghi\u1ec7p th\u00edch \u1ee9ng v\u1edbi m\u1ecdi bi\u1ebfn \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey cho th\u1ea5y, c\u00e1c c\u00f4ng ty c\u00f3 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t kinh t\u1ebf cao h\u01a1n 81% so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n6. G\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n x\u00e3 h\u1ed9i:<\/strong> Tri\u1ebft l\u00fd kinh doanh l\u00fd t\u01b0\u1edfng c\u1ea7n mang l\u1ea1i gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i. N\u00f3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ee9c x\u00fac ho\u1eb7c c\u1ea3i thi\u1ec7n t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\nV\u00ed d\u1ee5 v\u1ec1 m\u1ed9t s\u1ed1 Tri\u1ebft l\u00fd kinh doanh \u201cs\u00e2u s\u1eafc\u201d:<\/p>\n\n\n\n
1. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn s\u1ee9c kh\u1ecfe: <\/strong>“Nu\u00f4i d\u01b0\u1ee1ng c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh cho m\u1ed9t ng\u00e0y mai kh\u1ecfe m\u1ea1nh h\u01a1n.”<\/p>\n\n\n\n\u0110i\u1ec3m n\u1ed5i b\u1eadt: Nh\u1eafm \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng l\u00e0 ti\u1ebfp c\u1eadn th\u1ef1c ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe. V\u1ebd ra m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng, thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh.<\/p>\n\n\n\n
2. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 gi\u00e1o d\u1ee5c: <\/strong>“C\u00e1ch m\u1ea1ng h\u00f3a h\u1ecdc t\u1eadp, mang \u0111\u1ebfn n\u1ec1n gi\u00e1o d\u1ee5c ch\u1ea5t l\u01b0\u1ee3ng cho m\u1ecdi ng\u01b0\u1eddi, m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i”.<\/p>\n\n\n\n\u0110i\u1ec3m n\u1ed5i b\u1eadt: X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn n\u1ec1n gi\u00e1o d\u1ee5c, mang t\u00ednh b\u1ec1n v\u1eefng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/p>\n\n\n\n
3.2 Ti\u00eau ch\u00ed nh\u1eadn bi\u1ebft Tri\u1ebft l\u00fd kinh doanh \u201ch\u1eddi h\u1ee3t\u201d<\/strong><\/h3>\n\n\n\n1. M\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng m\u01a1 h\u1ed3: <\/strong>Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1eb7t ra m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng chung chung, thi\u1ebfu t\u00ednh th\u1ef1c t\u1ebf v\u00e0 kh\u00f4ng gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng c\u00e1ch th\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. V\u00ed d\u1ee5, “T\u0103ng g\u1ea5p \u0111\u00f4i doanh thu trong v\u00f2ng 2 n\u0103m” nghe c\u00f3 v\u1ebb h\u1ea5p d\u1eabn nh\u01b0ng l\u1ea1i thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee5 th\u1ec3 v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\nM\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng c\u1ea7n \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u00f3a b\u1eb1ng nh\u1eefng con s\u1ed1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, c\u0169ng nh\u01b0 cam k\u1ebft m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c v\u1ec1 l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
2. Qu\u00e1 ch\u00fa tr\u1ecdng v\u00e0o th\u1ecb ph\u1ea7n: <\/strong>Vi\u1ec7c t\u1eadp trung th\u00e1i qu\u00e1 v\u00e0o th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p tr\u1edf n\u00ean thi\u1ec3n c\u1eadn v\u00e0 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn l\u1ee3i \u00edch b\u1ea3n th\u00e2n. V\u00ed d\u1ee5, “\u0110\u1ea1t 20% th\u1ecb ph\u1ea7n trong 3 n\u0103m t\u1edbi” l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau th\u1ec3 hi\u1ec7n t\u00ednh c\u1ea1nh tranh cao nh\u01b0ng l\u1ea1i b\u1ecf qua nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\nThay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 n\u00e2ng cao v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n
3. Ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau n\u1ed9i b\u1ed9:<\/strong> M\u1ed9t tri\u1ebft l\u00fd kinh doanh ch\u1ec9 t\u1eadp trung v\u00e0o l\u1ee3i \u00edch n\u1ed9i b\u1ed9 ho\u1eb7c d\u1ef1a tr\u00ean s\u1ef1 so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\nThay v\u00e0o \u0111\u00f3, tri\u1ebft l\u00fd kinh doanh c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb mang t\u00ednh c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n\n
V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t s\u1ed1 tri\u1ebft l\u00fd kinh doanh \u201ck\u00e9m c\u1ecfi\u201d:<\/p>\n\n\n\n
1. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t: <\/strong>“Tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t l\u1edbn nh\u1ea5t khu v\u1ef1c v\u00e0o n\u0103m 2025.”<\/p>\n\n\n\nT\u1ea1i sao tri\u1ebft l\u00fd n\u00e0y k\u00e9m h\u1ea5p d\u1eabn? Tri\u1ebft l\u00fd n\u00e0y ch\u1ec9 t\u1eadp trung v\u00e0o quy m\u00f4 m\u00e0 kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch th\u1ee9c t\u0103ng tr\u01b0\u1edfng, c\u0169ng nh\u01b0 b\u1ecf qua l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng ho\u1eb7c x\u00e3 h\u1ed9i. N\u00f3 thi\u1ebfu s\u1ee9c h\u00fat v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac v\u00e0 kh\u00f4ng cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng ngo\u00e0i t\u0103ng tr\u01b0\u1edfng \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n\n\n\n
2. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang: <\/strong>“V\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong m\u1ecdi th\u1ecb tr\u01b0\u1eddng m\u00e0 ch\u00fang t\u00f4i tham gia.”<\/p>\n\n\n\nSai l\u1ea7m c\u1ee7a tri\u1ebft l\u00fd n\u00e0y l\u00e0 g\u00ec? Tri\u1ebft l\u00fd n\u00e0y ch\u1ec9 th\u1ec3 hi\u1ec7n kh\u00e1t v\u1ecdng c\u1ea1nh tranh m\u00e0 qu\u00ean \u0111i c\u00e1c gi\u00e1 tr\u1ecb d\u00e0nh cho kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng. N\u00f3 thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1eb7c \u0111\u1ed5i m\u1edbi v\u00e0 thi\u1ebfu s\u1ee9c h\u00fat v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n4. B\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh “phi\u00ean b\u1ea3n t\u1ed1t nh\u1ea5t”<\/strong><\/h2>\n\n\n\nX\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng, \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c. Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng g\u1ed3m 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n:<\/p>\n\n\n\n
B\u01b0\u1edbc 1: Suy ngh\u0129 v\u1ec1 \u00fd t\u01b0\u1edfng:<\/strong><\/p>\n\n\n\n\u00dd t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb:<\/p>\n\n\n\n
\n- \u00dd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p:<\/strong> Xem x\u00e9t l\u1ea1i \u00fd t\u01b0\u1edfng kinh doanh ban \u0111\u1ea7u, l\u00fd do th\u00e0nh l\u1eadp doanh nghi\u1ec7p v\u00e0 s\u1ee9 m\u1ec7nh m\u00e0 doanh nghi\u1ec7p mu\u1ed1n theo \u0111u\u1ed5i.<\/li>\n\n\n\n
- Unique Selling Point (USP)<\/a>:<\/strong> X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, hay \u0111i\u1ec1u g\u00ec khi\u1ebfn doanh nghi\u1ec7p tr\u1edf n\u00ean n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng (v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, c\u00f4ng ngh\u1ec7,…)<\/li>\n\n\n\n
- Tham kh\u1ea3o c\u00e1c doanh nghi\u1ec7p c\u00f9ng ng\u00e0nh:<\/strong> Nghi\u00ean c\u1ee9u tri\u1ebft l\u00fd kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng trong c\u00f9ng l\u0129nh v\u1ef1c \u0111\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 ch\u1eaft l\u1ecdc nh\u1eefng \u0111i\u1ec3m ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n\n\n\n
Ho\u1eb7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n thu th\u1eadp \u00fd ki\u1ebfn t\u1eeb:<\/p>\n\n\n\n
\n- Chuy\u00ean gia: <\/strong>Trao \u0111\u1ed5i v\u1edbi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c kinh doanh, nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c x\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch.<\/li>\n\n\n\n
- Kh\u00e1ch h\u00e0ng:<\/strong> T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 mong mu\u1ed1n, nhu c\u1ea7u v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n
B\u01b0\u1edbc 2: \u0110\u1ed3ng b\u1ed9 v\u1edbi t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/strong><\/p>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ea7n nh\u1ea5t qu\u00e1n v\u00e0 bao h\u00e0m t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng tri\u1ebft l\u00fd th\u1ec3 hi\u1ec7n r\u00f5 nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, s\u1ee9 m\u1ec7nh doanh nghi\u1ec7p theo \u0111u\u1ed5i v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p \u0111\u1ec1 cao.<\/p>\n\n\n\n
B\u01b0\u1edbc 3: So\u1ea1n th\u1ea3o phi\u00ean b\u1ea3n tri\u1ebft l\u00fd kinh doanh ng\u1eafn g\u1ecdn, s\u00fac t\u00edch:<\/strong><\/p>\n\n\n\nCh\u1ee7 doanh nghi\u1ec7p ho\u1eb7c b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch s\u1ebd nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1eb7c tr\u01b0ng, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1ea1o \u0111\u1ee9c, nguy\u00ean t\u1eafc kinh doanh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, sau \u0111\u00f3 so\u1ea1n th\u1ea3o tri\u1ebft l\u00fd kinh doanh v\u00e0 g\u1eedi v\u0103n b\u1ea3n cho c\u00e1c ph\u00f2ng ban th\u1ea3o lu\u1eadn v\u00e0 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn. Nh\u1eefng \u0111i\u1ec3m th\u1ed1ng nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t v\u00e0 k\u1ebft h\u1ee3p v\u1edbi kinh nghi\u1ec7m t\u1eeb ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n \u0111\u1ec3 t\u1ea1o ra tri\u1ebft l\u00fd kinh doanh ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n
B\u00ean c\u1ea1nh \u0111\u00f3, tri\u1ebft l\u00fd kinh doanh n\u00ean ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 nh\u1edb. H\u00e3y s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n, s\u00fac t\u00edch v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Tr\u00e1nh s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef s\u00e1o r\u1ed7ng ho\u1eb7c m\u01a1 h\u1ed3.<\/p>\n\n\n\n
B\u01b0\u1edbc 4: Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean:<\/strong><\/p>\n\n\n\n\u0110\u1ec3 tri\u1ebft l\u00fd kinh doanh \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 truy\u1ec1n \u0111\u1ea1t n\u00f3 \u0111\u1ebfn t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p. H\u00e3y s\u1eed d\u1ee5ng \u0111a ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 chia s\u1ebb tri\u1ebft l\u00fd \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecdp n\u1ed9i b\u1ed9, h\u1ed9i th\u1ea3o, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9, l\u1ed3ng gh\u00e9p tri\u1ebft l\u00fd v\u00e0o t\u00e0i li\u1ec7u \u0111\u00e0o t\u1ea1o v\u00e0 marketing, ho\u1eb7c minh h\u1ecda b\u1eb1ng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf.<\/p>\n\n\n\n
B\u01b0\u1edbc 5: C\u1ee5 th\u1ec3 h\u00f3a tri\u1ebft l\u00fd kinh doanh th\u00e0nh OKR c\u1ee7a doanh nghi\u1ec7p:<\/strong><\/p>\n\n\n\nOKR (M\u1ee5c ti\u00eau v\u00e0 K\u1ebft qu\u1ea3 then ch\u1ed1t)<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u1ee5 th\u1ec3 h\u00f3a tri\u1ebft l\u00fd kinh doanh th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. H\u00e3y chia nh\u1ecf tri\u1ebft l\u00fd th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111\u1eb7t ra th\u1eddi h\u1ea1n ho\u00e0n th\u00e0nh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9.<\/p>\n\n\n\n<\/figure><\/div>\n\n\nV\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p \u0111\u1eb7t ra tri\u1ebft l\u00fd kinh doanh: “Mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ed9i th\u1ea5t b\u1ec1n v\u1eefng.”<\/p>\n\n\n\n
D\u1ef1a tr\u00ean tri\u1ebft l\u00fd kinh doanh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 then ch\u1ed1t (OKR) c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n
M\u1ee5c ti\u00eau 1: N\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n\n- K\u1ebft qu\u1ea3 then ch\u1ed1t 1.1: T\u0103ng t\u1ef7 l\u1ec7 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean 85% trong v\u00f2ng 3 th\u00e1ng.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 1.2: Gi\u1ea3m t\u1ef7 l\u1ec7 \u0111\u1ed5i tr\u1ea3 h\u00e0ng xu\u1ed1ng c\u00f2n d\u01b0\u1edbi 7% trong v\u00f2ng 6 th\u00e1ng.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 1.3: T\u0103ng th\u1eddi gian trung b\u00ecnh kh\u00e1ch h\u00e0ng l\u01b0u l\u1ea1i tr\u00ean website l\u00ean 5 ph\u00fat trong v\u00f2ng 12 th\u00e1ng.<\/li>\n<\/ul>\n\n\n\n
M\u1ee5c ti\u00eau 2: Th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ed9i th\u1ea5t b\u1ec1n v\u1eefng<\/strong><\/p>\n\n\n\n\n- K\u1ebft qu\u1ea3 then ch\u1ed1t 2.1: Gi\u1ea3m 25% l\u01b0\u1ee3ng ph\u1ebf th\u1ea3i s\u1ea3n xu\u1ea5t trong v\u00f2ng 1 n\u0103m.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 2.2: S\u1eed d\u1ee5ng 80% v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf ho\u1eb7c th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng trong v\u00f2ng 2 n\u0103m.<\/li>\n\n\n\n
- K\u1ebft qu\u1ea3 then ch\u1ed1t 2.3: H\u1ee3p t\u00e1c v\u1edbi 15 t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn trong l\u0129nh v\u1ef1c \u0111\u1ed3 d\u00f9ng b\u1ec1n v\u1eefng trong v\u00f2ng 3 n\u0103m.<\/li>\n<\/ul>\n\n\n\n
\u0110\u1ecdc th\u00eam:<\/strong> H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh (c\u00f3 k\u1ebf ho\u1ea1ch kinh doanh m\u1eabu)<\/a><\/p>\n\n\n\n5. Tham kh\u1ea3o tri\u1ebft l\u00fd kinh doanh “kinh \u0111i\u1ec3n” c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn tr\u00ean th\u1ebf gi\u1edbi<\/strong><\/h2>\n\n\n\n5.1 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Apple<\/strong><\/strong><\/h3>\n\n\n\nApple<\/a>, g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tuy\u1ec7t v\u1eddi, \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh b\u1eb1ng c\u00e1ch theo \u0111u\u1ed5i tri\u1ebft l\u00fd kinh doanh \u0111\u01b0\u1ee3c ch\u1eaft l\u1ecdc t\u1eeb ba tr\u1ee5 c\u1ed9t ch\u00ednh: \u201cNgh\u0129 Kh\u00e1c\u201d, “Th\u1ea5u Hi\u1ec3u” v\u00e0 “T\u1eadp Trung”.<\/p>\n\n\n\n1. “Ngh\u0129 Kh\u00e1c” – DNA c\u1ee7a s\u1ef1 \u0111\u1ed9t ph\u00e1:<\/strong><\/p>\n\n\n\nTri\u1ebft l\u00fd “Ngh\u0129 Kh\u00e1c” (Think Different) l\u00e0 linh h\u1ed3n c\u1ee7a Apple, th\u1ec3 hi\u1ec7n qua tinh th\u1ea7n d\u00e1m b\u1ee9t ph\u00e1 kh\u1ecfi nh\u1eefng khu\u00f4n m\u1eabu, kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o v\u00e0 mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o, d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng. Thay v\u00ec ch\u1ea1y theo \u0111\u00e1m \u0111\u00f4ng, Apple lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p m\u1edbi m\u1ebb, t\u1ed1t \u0111\u1eb9p h\u01a1n, t\u1ea1o n\u00ean d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n
2. “Th\u1ea5u Hi\u1ec3u” – Ch\u00eca kh\u00f3a chinh ph\u1ee5c kh\u00e1ch h\u00e0ng:<\/strong><\/p>\n\n\n\nApple \u0111\u1eb7t s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. H\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n ti\u00ean phong t\u1ea1o ra nhu c\u1ea7u m\u1edbi b\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u mong mu\u1ed1n, h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd v\u1eady, Apple lu\u00f4n mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, v\u01b0\u1ee3t tr\u1ed9i, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u v\u00e0 tr\u00e2n tr\u1ecdng.<\/p>\n\n\n\n
3. “T\u1eadp Trung” – Quy\u1ebft \u0111\u1ecbnh cho th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng:<\/strong><\/p>\n\n\n\nSteve Jobs v\u00e0 Mike Markkula, hai huy\u1ec1n tho\u1ea1i \u0111\u00e3 t\u1ea1o d\u1ef1ng n\u00ean Apple, lu\u00f4n \u0111\u1ec1 cao tri\u1ebft l\u00fd “T\u1eadp Trung” – t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec c\u1ed1t l\u00f5i nh\u1ea5t v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng g\u00ec kh\u00f4ng c\u1ea7n thi\u1ebft. Apple kh\u00f4ng ch\u1ea1y theo nh\u1eefng cu\u1ed9c \u0111ua c\u1ea5u h\u00ecnh, t\u00ednh n\u0103ng v\u00f4 ngh\u0129a m\u00e0 thay v\u00e0o \u0111\u00f3, h\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n
\n<\/figure><\/div>\n\n\n5.2 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Google<\/strong><\/h3>\n\n\n\nGoogle \u0111\u1eb7c bi\u1ec7t \u0111\u1ec1 cao vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean. Tri\u1ebft l\u00fd n\u00e0y \u0111\u01b0\u1ee3c t\u00f3m g\u1ecdn trong c\u00e2u n\u00f3i “Nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 c\u00e1c nh\u00e2n vi\u00ean”, th\u1ec3 hi\u1ec7n s\u1ef1 t\u1eadp trung tuy\u1ec7t \u0111\u1ed1i v\u00e0o vi\u1ec7c trao quy\u1ec1n v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 m\u1ed7i c\u00e1 nh\u00e2n ph\u00e1t huy t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n\n\n\n
\u0110i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a tri\u1ebft l\u00fd n\u00e0y n\u1eb1m \u1edf vi\u1ec7c xem tr\u1ecdng con ng\u01b0\u1eddi h\u01a1n l\u1ee3i nhu\u1eadn. Google kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n xem nh\u00e2n vi\u00ean l\u00e0 ngu\u1ed3n l\u1ef1c lao \u0111\u1ed9ng, m\u00e0 c\u00f2n tr\u00e2n qu\u00fd h\u1ecd nh\u01b0 nh\u1eefng \u0111\u1ed1i t\u00e1c, nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o, nh\u1eefng b\u1ed9 \u00f3c \u0111\u1ea7y ti\u1ec1m n\u0103ng. Nh\u1edd v\u1eady, m\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch ph\u00e1t tri\u1ec3n ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n
5.3 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Samsung<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Samsung \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e2u n\u00f3i: \u201c\u0110\u1eb7t ra m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb chu\u1ea9n m\u1ef1c cho con ng\u01b0\u1eddi v\u00e0 s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n\u201d. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn v\u00e0 cam k\u1ebft c\u1ee7a Samsung \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho x\u00e3 h\u1ed9i th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n
Gi\u00e1 tr\u1ecb kinh doanh c\u1ee7a Samsung l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty. N\u00f3 th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, s\u00e1ng t\u1ea1o v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/p>\n\n\n\n
5.4 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Nike<\/strong><\/h3>\n\n\n\nNgay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u th\u00e0nh l\u1eadp, Nike \u0111\u00e3 mang trong m\u00ecnh tri\u1ebft l\u00fd kinh doanh kh\u00e1c bi\u1ec7t, \u0111\u01b0\u1ee3c ch\u1eafp c\u00e1nh b\u1edfi hai nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Phil Knight v\u00e0 Bill Bowerman. Tri\u1ebft l\u00fd n\u00e0y, \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi quan ni\u1ec7m th\u00f4ng th\u01b0\u1eddng khi kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng “ho\u00e0n h\u1ea3o kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh kh\u00f4ng ng\u1eebng ti\u1ebfn h\u00f3a”.<\/p>\n\n\n\n
Knight v\u00e0 Bowerman tin t\u01b0\u1edfng r\u1eb1ng s\u1ef1 ho\u00e0n h\u1ea3o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u1eb1ng s\u1ed1 m\u00e0 l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau lu\u00f4n bi\u1ebfn \u0111\u1ed5i. H\u1ecd kh\u00f4ng \u0111\u1ed3ng t\u00ecnh v\u1edbi nh\u1eefng ai cho r\u1eb1ng “kh\u00f4ng th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eefng g\u00ec \u0111\u00e3 ho\u00e0n h\u1ea3o”, b\u1edfi h\u1ecd hi\u1ec3u r\u1eb1ng lu\u00f4n c\u00f3 ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 v\u01b0\u01a1n l\u00ean.<\/p>\n\n\n\n
Ch\u00ednh tri\u1ebft l\u00fd n\u00e0y \u0111\u00e3 d\u1eabn d\u1eaft Nike chinh ph\u1ee5c nh\u1eefng \u0111\u1ec9nh cao m\u1edbi trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang th\u1ec3 thao. Thay v\u00ec h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng th\u00e0nh t\u1ef1u \u0111\u1ea1t \u0111\u01b0\u1ee3c, Nike kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm \u0111\u1ed9t ph\u00e1, ph\u00e1 v\u1ee1 gi\u1edbi h\u1ea1n v\u00e0 mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o, ch\u1ea5t l\u01b0\u1ee3ng cao cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
5.5 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Alibaba<\/strong><\/h3>\n\n\n\nAlibaba, \u0111\u1ebf ch\u1ebf th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u1ed5ng l\u1ed3, \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng vang d\u1ed9i nh\u1edd chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u00e1ng t\u1ea1o v\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n vi\u00ean \u0111\u1ed3ng t\u00e2m. Hai y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i n\u00e0y, \u0111\u01b0\u1ee3c ch\u00e8o l\u00e1i b\u1edfi t\u1ea7m nh\u00ecn xa tr\u00f4ng r\u1ed9ng c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp Jack Ma, \u0111\u00e3 \u0111\u01b0a Alibaba tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
S\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng:<\/strong><\/p>\n\n\n\nJack Ma lu\u00f4n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean t\u00ecm hi\u1ec3u, ph\u00e2n t\u00edch nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 l\u1ea5y c\u1ea3m h\u1ee9ng v\u00e0 s\u00e1ng t\u1ea1o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u1edbi m\u1ebb, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, Alibaba kh\u00f4ng cho ph\u00e9p vi\u1ec7c sao ch\u00e9p ho\u00e0n to\u00e0n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u1edbi h\u1ecd, sao ch\u00e9p \u0111\u1ed3ng ngh\u0129a v\u1edbi \u201cl\u1ee5i t\u00e0n\u201d.<\/p>\n\n\n\n
Con ng\u01b0\u1eddi \u0111\u1ed3ng t\u00e2m:<\/strong><\/p>\n\n\n\nJack Ma x\u00e2y d\u1ef1ng Alibaba v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c n\u1ed9i b\u1ed9 g\u1eafn k\u1ebft, n\u01a1i m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u \u0111\u1ed3ng l\u00f2ng, \u0111\u1ed3ng h\u01b0\u1edbng v\u00e0 chia s\u1ebb chung m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n. \u00d4ng c\u0169ng kh\u00f4ng ng\u1ea1i vi\u1ec7c thay \u0111\u1ed5i, c\u1ea3i t\u1ed5 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u1ed3ng nh\u1ea5t v\u1ec1 t\u01b0 t\u01b0\u1edfng, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n
6. \u0110i\u1ec3m danh c\u00e1c tri\u1ebft l\u00fd kinh doanh “\u0111\u1eaft gi\u00e1” c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam<\/strong> <\/strong><\/strong> <\/strong><\/strong><\/strong><\/h2>\n\n\n\n6.1 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Vinamilk<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c t\u00f3m g\u1ecdn trong l\u1eddi tuy\u00ean ng\u00f4n: “Vinamilk mong mu\u1ed1n tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u1edf m\u1ecdi khu v\u1ef1c, l\u00e3nh th\u1ed5. V\u00ec th\u1ebf ch\u00fang t\u00f4i t\u00e2m ni\u1ec7m r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u00e1ng t\u1ea1o l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh c\u1ee7a Vinamilk. Vinamilk xem kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m v\u00e0 cam k\u1ebft \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng\u201d.<\/p>\n\n\n\n
L\u1eddi tuy\u00ean b\u1ed1n n\u00e0y kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn m\u00e0 c\u00f2n l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho m\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a Vinamilk, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 y\u00eau th\u00edch t\u1ea1i nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n
Ngo\u00e0i ra, Vinamilk lu\u00f4n xem kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng, quan t\u00e2m \u0111\u1ed1i \u0111\u1ebfn l\u1ee3i \u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
6.2 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Viettel<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ee7a T\u1eadp \u0111o\u00e0n C\u00f4ng nghi\u1ec7p \u2013 Vi\u1ec5n th\u00f4ng Qu\u00e2n \u0111\u1ed9i (Viettel Group) l\u00e0 \u201cKinh doanh g\u1eafn li\u1ec1n v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i\u201d.<\/p>\n\n\n\n
\u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ch\u00e2m m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c c\u1ee7a Viettel. Tri\u1ebft l\u00fd n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a Viettel. T\u1eadp trung v\u00e0o tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 t\u1ea1o l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng, t\u1eeb \u0111\u00f3 \u0111em l\u1ea1i l\u1ee3i \u00edch kinh doanh l\u00e2u d\u00e0i.<\/p>\n\n\n\n
6.3 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Vingroup<\/strong><\/h3>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ee7a \u00d4ng Ph\u1ea1m Nh\u1eadt V\u01b0\u1ee3ng, Ch\u1ee7 t\u1ecbch T\u1eadp \u0111o\u00e0n Vingroup, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 theo \u0111u\u1ed5i l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n m\u1ee5c ti\u00eau \u201cl\u00e0m \u0111\u1eb9p cho \u0111\u1eddi\u201d.<\/p>\n\n\n\n
C\u00e2u n\u00f3i “M\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 l\u00e0m \u0111\u1eb9p cho \u0111\u1eddi. Kh\u00f4ng quan tr\u1ecdng m\u00ecnh c\u00f3 bao nhi\u00eau t\u00e0i s\u1ea3n, m\u00e0 quan tr\u1ecdng l\u00e0 l\u00e0m sao cho \u0111\u1eb9p, g\u00f3p ph\u1ea7n thay \u0111\u1ed5i b\u1ed9 m\u1eb7t \u0111\u1ea5t n\u01b0\u1edbc m\u00ecnh m\u1ed9t ch\u00fat. D\u0129 nhi\u00ean trong chi\u1ebfn l\u01b0\u1ee3c \u1ea5y l\u00e0 th\u00eam l\u1ee3i nhu\u1eadn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng. Cho n\u00ean b\u1ea5t k\u1ef3 b\u1ea5t \u0111\u1ed9ng s\u1ea3n n\u00e0o \u0111\u01b0\u1ee3c gi\u00e1 t\u1ed1t l\u00e0 m\u00ecnh b\u00e1n ngay, \u0111\u1ec3 c\u00f3 ti\u1ec1n x\u00e2y c\u00e1i kh\u00e1c” \u0111\u00e3 cho th\u1ea5y r\u00f5 \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n
Vingroup kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c ki\u1ebfm l\u1eddi m\u00e0 c\u00f2n lu\u00f4n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng. T\u1eadp \u0111o\u00e0n \u0111\u00e3 v\u00e0 \u0111ang tri\u1ec3n khai nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i thi\u1ebft th\u1ef1c nh\u01b0 h\u1ed7 tr\u1ee3 gi\u00e1o d\u1ee5c, ph\u00e1t tri\u1ec3n y t\u1ebf v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n
6.4 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Base.vn<\/strong><\/h3>\n\n\n\nBase.vn<\/a> l\u00e0 N\u1ec1n t\u1ea3ng Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam hi\u1ec7n nay v\u1edbi h\u01a1n 9000 doanh nghi\u1ec7p kh\u00e1ch h\u00e0ng. Theo l\u1eddi \u00d4ng Nguy\u1ec5n Th\u01b0\u1ee3ng T\u01b0\u1eddng Minh CEO Base, c\u00f3 th\u1ec3 m\u01b0\u1eddng t\u01b0\u1ee3ng ch\u00e2n dung Base qua ba t\u1eeb “m\u01a1 l\u1edbn, t\u1eadp trung s\u00e2u v\u00e0o s\u1ea3n ph\u1ea9m, n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh”. <\/p>\n\n\n\nTri\u1ebft l\u00fd kinh doanh c\u1ee7a Base c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong ch\u00ednh gi\u1ea5c m\u01a1 l\u1edbn \u1ea5y: Bi\u1ebfn c\u00f4ng ngh\u1ec7 th\u00e0nh ch\u00eca kh\u00f3a t\u0103ng tr\u01b0\u1edfng cho h\u01a1n 800.000 doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u00f3m SME<\/a> (doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf).<\/p>\n\n\n\n\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, Base \u0111\u00e3 v\u00e0 \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edf, n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m \u0111i s\u00e2u v\u00e0o nghi\u1ec7p v\u1ee5 l\u00f5i v\u00e0 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau \u0111\u1ec3 gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng. Base Platform hi\u1ec7n c\u00f3 h\u01a1n 60 \u1ee9ng d\u1ee5ng, t\u1eadp trung v\u00e0o 4 l\u0129nh v\u1ef1c ch\u00ednh: Qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t, Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, Qu\u1ea3n tr\u1ecb th\u00f4ng tin v\u00e0 Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh.<\/p>\n\n\n
Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/a> c\u1ee7a doanh nghi\u1ec7p l\u00e0 nh\u1eefng chu\u1ea9n m\u1ef1c chung nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c, bao g\u1ed3m:<\/p>\n\n\n\n H\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 quy \u0111\u1ecbnh v\u00e0 x\u00e1c l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu v\u00e0 \u00edt thay \u0111\u1ed5i c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p \u0111\u1ec1 cao vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c, h\u1ecd lu\u00f4n xem ngu\u1ed3n l\u1ef1c con ng\u01b0\u1eddi v\u00e0 \u0111\u1ee9c t\u00ednh trung th\u1ef1c, li\u00eam ch\u00ednh,… l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau cao c\u1ea3 c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n Tri\u1ebft l\u00fd kinh doanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t chi\u1ebfc la b\u00e0n d\u1eabn d\u1eaft doanh nghi\u1ec7p v\u01b0\u1ee3t qua m\u1ecdi th\u1eed th\u00e1ch, chinh ph\u1ee5c th\u00e0nh c\u00f4ng. N\u00f3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 ng\u1ecdn h\u1ea3i \u0111\u0103ng soi s\u00e1ng con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc, gi\u00fap doanh nghi\u1ec7p:<\/p>\n\n\n\n Gi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ee3i d\u00e2y v\u00f4 h\u00ecnh, tri\u1ebft l\u00fd kinh doanh g\u1eafn k\u1ebft c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c, t\u1ea1o n\u00ean tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung. M\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u hi\u1ec3u r\u00f5 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n, c\u00f9ng nhau n\u1ed7 l\u1ef1c v\u00ec s\u1ee9 m\u1ec7nh chung.<\/p>\n\n\n\n Khi hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a t\u1ed5 ch\u1ee9c, nh\u00e2n vi\u00ean s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng, c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh. H\u01a1n n\u1eefa, tri\u1ebft l\u00fd kinh doanh c\u00f2n l\u00e0 l\u1eddi tuy\u00ean b\u1ed1 \u0111anh th\u00e9p v\u1ec1 b\u1ea3n s\u1eafc c\u1ee7a doanh nghi\u1ec7p, gi\u00fap thu h\u00fat nh\u1eefng nh\u00e2n t\u00e0i c\u00f3 chung t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c \u0111\u00edch, t\u1ea1o d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc, g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n Tri\u1ebft l\u00fd kinh doanh l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh, t\u1eeb chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 \u0111\u1ebfn nh\u1eefng c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y. V\u00ed d\u1ee5, trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng, tri\u1ebft l\u00fd kinh doanh gi\u00fap doanh nghi\u1ec7p tuy\u1ec3n ch\u1ecdn nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng h\u00f2a h\u1ee3p c\u1ee7a h\u1ecd v\u1edbi v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n Khi \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c, tri\u1ebft l\u00fd kinh doanh s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, nh\u1ea5t qu\u00e1n v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u. Nh\u1edd v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1eef v\u1eefng b\u1ea3n s\u1eafc c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n \u1ede c\u1ea5p \u0111\u1ed9 b\u00ean ngo\u00e0i, tri\u1ebft l\u00fd kinh doanh g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n Kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng doanh nghi\u1ec7p c\u00f3 tri\u1ebft l\u00fd kinh doanh c\u1ee5 th\u1ec3, minh b\u1ea1ch v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a h\u1ecd v\u00e0 c\u1ed9ng \u0111\u1ed3ng. C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c tin t\u01b0\u1edfng v\u00e0o nh\u1eefng doanh nghi\u1ec7p c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng, th\u1ec3 hi\u1ec7n qua tri\u1ebft l\u00fd kinh doanh s\u00e2u s\u1eafc v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n \u0110\u1ecdc th\u00eam:<\/strong> M\u00f4 h\u00ecnh kinh doanh l\u00e0 g\u00ec? Top 15 m\u00f4 h\u00ecnh ti\u1ec1m n\u0103ng nh\u1ea5t hi\u1ec7n nay<\/a><\/p>\n\n\n\n \u0110\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c tri\u1ebft l\u00fd kinh doanh “s\u00e2u s\u1eafc” v\u00e0 “h\u1eddi h\u1ee3t”, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed sau:<\/p>\n\n\n\n 1. Th\u00fac \u0111\u1ea9y b\u00ean ngo\u00e0i v\u00e0 th\u00f4i th\u00fac b\u00ean trong: <\/strong>Tri\u1ebft l\u00fd kinh doanh nh\u01b0 m\u1ed9t ng\u1ecdn h\u1ea3i \u0111\u0103ng, soi s\u00e1ng con \u0111\u01b0\u1eddng cho doanh nghi\u1ec7p, truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, \u0111\u1ed3ng th\u1eddi kh\u01a1i d\u1eady tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i, th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh v\u00ec m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n 2. G\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac: <\/strong>Tri\u1ebft l\u00fd c\u1ea7n ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim ng\u01b0\u1eddi nghe, kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty \u0111\u1ec1 cao gi\u00e1 tr\u1ecb b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 tr\u00e1ch nhi\u1ec7m v\u00e0 s\u1ef1 tr\u00e2n tr\u1ecdng \u0111\u1ed1i v\u1edbi thi\u00ean nhi\u00ean.<\/p>\n\n\n\n 3. \u0110\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng, d\u1eabn d\u1eaft h\u00e0nh \u0111\u1ed9ng: <\/strong>Tri\u1ebft l\u00fd kinh doanh n\u00ean l\u00e0 m\u1ed9t kim ch\u1ec9 nam cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. N\u00f3 gi\u00fap doanh nghi\u1ec7p lu\u00f4n h\u00e0nh \u0111\u1ed9ng nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra khung l\u00e0m vi\u1ec7c \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n\n\n\n 4. Ph\u00e1c h\u1ecda b\u1ee9c tranh t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng: <\/strong>Tri\u1ebft l\u00fd c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn t\u01b0\u01a1ng lai, ph\u00e1c h\u1ecda m\u1ed9t vi\u1ec5n c\u1ea3nh \u0111\u1ea7y tham v\u1ecdng nh\u01b0ng kh\u1ea3 thi, khuy\u1ebfn kh\u00edch \u0111\u1ed5i m\u1edbi v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n 5. B\u1ec1n v\u1eefng theo th\u1eddi gian:<\/strong> Tri\u1ebft l\u00fd kinh doanh c\u1ea7n v\u01b0\u1ee3t qua nh\u1eefng xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi v\u00e0 m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n, gi\u00fap doanh nghi\u1ec7p th\u00edch \u1ee9ng v\u1edbi m\u1ecdi bi\u1ebfn \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey cho th\u1ea5y, c\u00e1c c\u00f4ng ty c\u00f3 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t kinh t\u1ebf cao h\u01a1n 81% so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n 6. G\u00f3p ph\u1ea7n c\u1ea3i thi\u1ec7n x\u00e3 h\u1ed9i:<\/strong> Tri\u1ebft l\u00fd kinh doanh l\u00fd t\u01b0\u1edfng c\u1ea7n mang l\u1ea1i gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i. N\u00f3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ee9c x\u00fac ho\u1eb7c c\u1ea3i thi\u1ec7n t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t s\u1ed1 Tri\u1ebft l\u00fd kinh doanh \u201cs\u00e2u s\u1eafc\u201d:<\/p>\n\n\n\n 1. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn s\u1ee9c kh\u1ecfe: <\/strong>“Nu\u00f4i d\u01b0\u1ee1ng c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng th\u1ef1c ph\u1ea9m l\u00e0nh m\u1ea1nh cho m\u1ed9t ng\u00e0y mai kh\u1ecfe m\u1ea1nh h\u01a1n.”<\/p>\n\n\n\n \u0110i\u1ec3m n\u1ed5i b\u1eadt: Nh\u1eafm \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng l\u00e0 ti\u1ebfp c\u1eadn th\u1ef1c ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe. V\u1ebd ra m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng, thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan t\u00e2m \u0111\u1ebfn l\u1ed1i s\u1ed1ng l\u00e0nh m\u1ea1nh.<\/p>\n\n\n\n 2. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 gi\u00e1o d\u1ee5c: <\/strong>“C\u00e1ch m\u1ea1ng h\u00f3a h\u1ecdc t\u1eadp, mang \u0111\u1ebfn n\u1ec1n gi\u00e1o d\u1ee5c ch\u1ea5t l\u01b0\u1ee3ng cho m\u1ecdi ng\u01b0\u1eddi, m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i”.<\/p>\n\n\n\n \u0110i\u1ec3m n\u1ed5i b\u1eadt: X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng. S\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ea1o t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn n\u1ec1n gi\u00e1o d\u1ee5c, mang t\u00ednh b\u1ec1n v\u1eefng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/p>\n\n\n\n 1. M\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng m\u01a1 h\u1ed3: <\/strong>Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1eb7t ra m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng chung chung, thi\u1ebfu t\u00ednh th\u1ef1c t\u1ebf v\u00e0 kh\u00f4ng gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng c\u00e1ch th\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. V\u00ed d\u1ee5, “T\u0103ng g\u1ea5p \u0111\u00f4i doanh thu trong v\u00f2ng 2 n\u0103m” nghe c\u00f3 v\u1ebb h\u1ea5p d\u1eabn nh\u01b0ng l\u1ea1i thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee5 th\u1ec3 v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n M\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng c\u1ea7n \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u00f3a b\u1eb1ng nh\u1eefng con s\u1ed1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, c\u0169ng nh\u01b0 cam k\u1ebft m\u1ed9t c\u00e1ch thuy\u1ebft ph\u1ee5c v\u1ec1 l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n\n\n\n 2. Qu\u00e1 ch\u00fa tr\u1ecdng v\u00e0o th\u1ecb ph\u1ea7n: <\/strong>Vi\u1ec7c t\u1eadp trung th\u00e1i qu\u00e1 v\u00e0o th\u1ecb ph\u1ea7n c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p tr\u1edf n\u00ean thi\u1ec3n c\u1eadn v\u00e0 ch\u1ec9 quan t\u00e2m \u0111\u1ebfn l\u1ee3i \u00edch b\u1ea3n th\u00e2n. V\u00ed d\u1ee5, “\u0110\u1ea1t 20% th\u1ecb ph\u1ea7n trong 3 n\u0103m t\u1edbi” l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau th\u1ec3 hi\u1ec7n t\u00ednh c\u1ea1nh tranh cao nh\u01b0ng l\u1ea1i b\u1ecf qua nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1nh b\u1ea1i \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p n\u00ean h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho x\u00e3 h\u1ed9i, t\u1eeb \u0111\u00f3 n\u00e2ng cao v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng.<\/p>\n\n\n\n 3. Ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau n\u1ed9i b\u1ed9:<\/strong> M\u1ed9t tri\u1ebft l\u00fd kinh doanh ch\u1ec9 t\u1eadp trung v\u00e0o l\u1ee3i \u00edch n\u1ed9i b\u1ed9 ho\u1eb7c d\u1ef1a tr\u00ean s\u1ef1 so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n Thay v\u00e0o \u0111\u00f3, tri\u1ebft l\u00fd kinh doanh c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb mang t\u00ednh c\u1ed9ng \u0111\u1ed3ng v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n\n V\u00ed d\u1ee5 v\u1ec1 m\u1ed9t s\u1ed1 tri\u1ebft l\u00fd kinh doanh \u201ck\u00e9m c\u1ecfi\u201d:<\/p>\n\n\n\n 1. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t: <\/strong>“Tr\u1edf th\u00e0nh nh\u00e0 s\u1ea3n xu\u1ea5t l\u1edbn nh\u1ea5t khu v\u1ef1c v\u00e0o n\u0103m 2025.”<\/p>\n\n\n\n T\u1ea1i sao tri\u1ebft l\u00fd n\u00e0y k\u00e9m h\u1ea5p d\u1eabn? Tri\u1ebft l\u00fd n\u00e0y ch\u1ec9 t\u1eadp trung v\u00e0o quy m\u00f4 m\u00e0 kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1ch th\u1ee9c t\u0103ng tr\u01b0\u1edfng, c\u0169ng nh\u01b0 b\u1ecf qua l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng ho\u1eb7c x\u00e3 h\u1ed9i. N\u00f3 thi\u1ebfu s\u1ee9c h\u00fat v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac v\u00e0 kh\u00f4ng cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng ngo\u00e0i t\u0103ng tr\u01b0\u1edfng \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n\n\n\n 2. Tri\u1ebft l\u00fd c\u1ee7a m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb th\u1eddi trang: <\/strong>“V\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong m\u1ecdi th\u1ecb tr\u01b0\u1eddng m\u00e0 ch\u00fang t\u00f4i tham gia.”<\/p>\n\n\n\n Sai l\u1ea7m c\u1ee7a tri\u1ebft l\u00fd n\u00e0y l\u00e0 g\u00ec? Tri\u1ebft l\u00fd n\u00e0y ch\u1ec9 th\u1ec3 hi\u1ec7n kh\u00e1t v\u1ecdng c\u1ea1nh tranh m\u00e0 qu\u00ean \u0111i c\u00e1c gi\u00e1 tr\u1ecb d\u00e0nh cho kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng. N\u00f3 thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1eb7c \u0111\u1ed5i m\u1edbi v\u00e0 thi\u1ebfu s\u1ee9c h\u00fat v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac.<\/p>\n\n\n X\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh quan tr\u1ecdng, \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c. Qu\u00e1 tr\u00ecnh n\u00e0y th\u01b0\u1eddng g\u1ed3m 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n:<\/p>\n\n\n\n B\u01b0\u1edbc 1: Suy ngh\u0129 v\u1ec1 \u00fd t\u01b0\u1edfng:<\/strong><\/p>\n\n\n\n \u00dd t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb:<\/p>\n\n\n\n Ho\u1eb7c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n thu th\u1eadp \u00fd ki\u1ebfn t\u1eeb:<\/p>\n\n\n\n B\u01b0\u1edbc 2: \u0110\u1ed3ng b\u1ed9 v\u1edbi t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/strong><\/p>\n\n\n\n Tri\u1ebft l\u00fd kinh doanh c\u1ea7n nh\u1ea5t qu\u00e1n v\u00e0 bao h\u00e0m t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng tri\u1ebft l\u00fd th\u1ec3 hi\u1ec7n r\u00f5 nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, s\u1ee9 m\u1ec7nh doanh nghi\u1ec7p theo \u0111u\u1ed5i v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p \u0111\u1ec1 cao.<\/p>\n\n\n\n B\u01b0\u1edbc 3: So\u1ea1n th\u1ea3o phi\u00ean b\u1ea3n tri\u1ebft l\u00fd kinh doanh ng\u1eafn g\u1ecdn, s\u00fac t\u00edch:<\/strong><\/p>\n\n\n\n Ch\u1ee7 doanh nghi\u1ec7p ho\u1eb7c b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch s\u1ebd nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1eb7c tr\u01b0ng, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1ea1o \u0111\u1ee9c, nguy\u00ean t\u1eafc kinh doanh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, sau \u0111\u00f3 so\u1ea1n th\u1ea3o tri\u1ebft l\u00fd kinh doanh v\u00e0 g\u1eedi v\u0103n b\u1ea3n cho c\u00e1c ph\u00f2ng ban th\u1ea3o lu\u1eadn v\u00e0 \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn. Nh\u1eefng \u0111i\u1ec3m th\u1ed1ng nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t v\u00e0 k\u1ebft h\u1ee3p v\u1edbi kinh nghi\u1ec7m t\u1eeb ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n \u0111\u1ec3 t\u1ea1o ra tri\u1ebft l\u00fd kinh doanh ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n B\u00ean c\u1ea1nh \u0111\u00f3, tri\u1ebft l\u00fd kinh doanh n\u00ean ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 nh\u1edb. H\u00e3y s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef \u0111\u01a1n gi\u1ea3n, s\u00fac t\u00edch v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng. Tr\u00e1nh s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef s\u00e1o r\u1ed7ng ho\u1eb7c m\u01a1 h\u1ed3.<\/p>\n\n\n\n B\u01b0\u1edbc 4: Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean:<\/strong><\/p>\n\n\n\n \u0110\u1ec3 tri\u1ebft l\u00fd kinh doanh \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 truy\u1ec1n \u0111\u1ea1t n\u00f3 \u0111\u1ebfn t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p. H\u00e3y s\u1eed d\u1ee5ng \u0111a ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 chia s\u1ebb tri\u1ebft l\u00fd \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecdp n\u1ed9i b\u1ed9, h\u1ed9i th\u1ea3o, s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed9i b\u1ed9, l\u1ed3ng gh\u00e9p tri\u1ebft l\u00fd v\u00e0o t\u00e0i li\u1ec7u \u0111\u00e0o t\u1ea1o v\u00e0 marketing, ho\u1eb7c minh h\u1ecda b\u1eb1ng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf.<\/p>\n\n\n\n B\u01b0\u1edbc 5: C\u1ee5 th\u1ec3 h\u00f3a tri\u1ebft l\u00fd kinh doanh th\u00e0nh OKR c\u1ee7a doanh nghi\u1ec7p:<\/strong><\/p>\n\n\n\n OKR (M\u1ee5c ti\u00eau v\u00e0 K\u1ebft qu\u1ea3 then ch\u1ed1t)<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u1ee5 th\u1ec3 h\u00f3a tri\u1ebft l\u00fd kinh doanh th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. H\u00e3y chia nh\u1ecf tri\u1ebft l\u00fd th\u00e0nh c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111\u1eb7t ra th\u1eddi h\u1ea1n ho\u00e0n th\u00e0nh v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9.<\/p>\n\n\n V\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p \u0111\u1eb7t ra tri\u1ebft l\u00fd kinh doanh: “Mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm tuy\u1ec7t v\u1eddi v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m n\u1ed9i th\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng cao, v\u00e0 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ed9i th\u1ea5t b\u1ec1n v\u1eefng.”<\/p>\n\n\n\n D\u1ef1a tr\u00ean tri\u1ebft l\u00fd kinh doanh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u1ee5c ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 then ch\u1ed1t (OKR) c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n M\u1ee5c ti\u00eau 1: N\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n M\u1ee5c ti\u00eau 2: Th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u1ed9i th\u1ea5t b\u1ec1n v\u1eefng<\/strong><\/p>\n\n\n\n \u0110\u1ecdc th\u00eam:<\/strong> H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch kinh doanh (c\u00f3 k\u1ebf ho\u1ea1ch kinh doanh m\u1eabu)<\/a><\/p>\n\n\n\n Apple<\/a>, g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tuy\u1ec7t v\u1eddi, \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong ng\u00e0nh b\u1eb1ng c\u00e1ch theo \u0111u\u1ed5i tri\u1ebft l\u00fd kinh doanh \u0111\u01b0\u1ee3c ch\u1eaft l\u1ecdc t\u1eeb ba tr\u1ee5 c\u1ed9t ch\u00ednh: \u201cNgh\u0129 Kh\u00e1c\u201d, “Th\u1ea5u Hi\u1ec3u” v\u00e0 “T\u1eadp Trung”.<\/p>\n\n\n\n 1. “Ngh\u0129 Kh\u00e1c” – DNA c\u1ee7a s\u1ef1 \u0111\u1ed9t ph\u00e1:<\/strong><\/p>\n\n\n\n Tri\u1ebft l\u00fd “Ngh\u0129 Kh\u00e1c” (Think Different) l\u00e0 linh h\u1ed3n c\u1ee7a Apple, th\u1ec3 hi\u1ec7n qua tinh th\u1ea7n d\u00e1m b\u1ee9t ph\u00e1 kh\u1ecfi nh\u1eefng khu\u00f4n m\u1eabu, kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o v\u00e0 mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o, d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng. Thay v\u00ec ch\u1ea1y theo \u0111\u00e1m \u0111\u00f4ng, Apple lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p m\u1edbi m\u1ebb, t\u1ed1t \u0111\u1eb9p h\u01a1n, t\u1ea1o n\u00ean d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n 2. “Th\u1ea5u Hi\u1ec3u” – Ch\u00eca kh\u00f3a chinh ph\u1ee5c kh\u00e1ch h\u00e0ng:<\/strong><\/p>\n\n\n\n Apple \u0111\u1eb7t s\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. H\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n ti\u00ean phong t\u1ea1o ra nhu c\u1ea7u m\u1edbi b\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u mong mu\u1ed1n, h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd v\u1eady, Apple lu\u00f4n mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, v\u01b0\u1ee3t tr\u1ed9i, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u v\u00e0 tr\u00e2n tr\u1ecdng.<\/p>\n\n\n\n 3. “T\u1eadp Trung” – Quy\u1ebft \u0111\u1ecbnh cho th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng:<\/strong><\/p>\n\n\n\n Steve Jobs v\u00e0 Mike Markkula, hai huy\u1ec1n tho\u1ea1i \u0111\u00e3 t\u1ea1o d\u1ef1ng n\u00ean Apple, lu\u00f4n \u0111\u1ec1 cao tri\u1ebft l\u00fd “T\u1eadp Trung” – t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec c\u1ed1t l\u00f5i nh\u1ea5t v\u00e0 lo\u1ea1i b\u1ecf nh\u1eefng g\u00ec kh\u00f4ng c\u1ea7n thi\u1ebft. Apple kh\u00f4ng ch\u1ea1y theo nh\u1eefng cu\u1ed9c \u0111ua c\u1ea5u h\u00ecnh, t\u00ednh n\u0103ng v\u00f4 ngh\u0129a m\u00e0 thay v\u00e0o \u0111\u00f3, h\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n Google \u0111\u1eb7c bi\u1ec7t \u0111\u1ec1 cao vai tr\u00f2 c\u1ee7a nh\u00e2n vi\u00ean. Tri\u1ebft l\u00fd n\u00e0y \u0111\u01b0\u1ee3c t\u00f3m g\u1ecdn trong c\u00e2u n\u00f3i “Nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 c\u00e1c nh\u00e2n vi\u00ean”, th\u1ec3 hi\u1ec7n s\u1ef1 t\u1eadp trung tuy\u1ec7t \u0111\u1ed1i v\u00e0o vi\u1ec7c trao quy\u1ec1n v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 m\u1ed7i c\u00e1 nh\u00e2n ph\u00e1t huy t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n.<\/p>\n\n\n\n \u0110i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a tri\u1ebft l\u00fd n\u00e0y n\u1eb1m \u1edf vi\u1ec7c xem tr\u1ecdng con ng\u01b0\u1eddi h\u01a1n l\u1ee3i nhu\u1eadn. Google kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n xem nh\u00e2n vi\u00ean l\u00e0 ngu\u1ed3n l\u1ef1c lao \u0111\u1ed9ng, m\u00e0 c\u00f2n tr\u00e2n qu\u00fd h\u1ecd nh\u01b0 nh\u1eefng \u0111\u1ed1i t\u00e1c, nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o, nh\u1eefng b\u1ed9 \u00f3c \u0111\u1ea7y ti\u1ec1m n\u0103ng. Nh\u1edd v\u1eady, m\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch ph\u00e1t tri\u1ec3n ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n Tri\u1ebft l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Samsung \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua c\u00e2u n\u00f3i: \u201c\u0110\u1eb7t ra m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb chu\u1ea9n m\u1ef1c cho con ng\u01b0\u1eddi v\u00e0 s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n\u201d. \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn v\u00e0 cam k\u1ebft c\u1ee7a Samsung \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho x\u00e3 h\u1ed9i th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n Gi\u00e1 tr\u1ecb kinh doanh c\u1ee7a Samsung l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty. N\u00f3 th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, s\u00e1ng t\u1ea1o v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/p>\n\n\n\n Ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u th\u00e0nh l\u1eadp, Nike \u0111\u00e3 mang trong m\u00ecnh tri\u1ebft l\u00fd kinh doanh kh\u00e1c bi\u1ec7t, \u0111\u01b0\u1ee3c ch\u1eafp c\u00e1nh b\u1edfi hai nh\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp Phil Knight v\u00e0 Bill Bowerman. Tri\u1ebft l\u00fd n\u00e0y, \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi quan ni\u1ec7m th\u00f4ng th\u01b0\u1eddng khi kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng “ho\u00e0n h\u1ea3o kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn, m\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh kh\u00f4ng ng\u1eebng ti\u1ebfn h\u00f3a”.<\/p>\n\n\n\n Knight v\u00e0 Bowerman tin t\u01b0\u1edfng r\u1eb1ng s\u1ef1 ho\u00e0n h\u1ea3o kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u1eb1ng s\u1ed1 m\u00e0 l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau lu\u00f4n bi\u1ebfn \u0111\u1ed5i. H\u1ecd kh\u00f4ng \u0111\u1ed3ng t\u00ecnh v\u1edbi nh\u1eefng ai cho r\u1eb1ng “kh\u00f4ng th\u1ec3 c\u1ea3i thi\u1ec7n nh\u1eefng g\u00ec \u0111\u00e3 ho\u00e0n h\u1ea3o”, b\u1edfi h\u1ecd hi\u1ec3u r\u1eb1ng lu\u00f4n c\u00f3 ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 v\u01b0\u01a1n l\u00ean.<\/p>\n\n\n\n Ch\u00ednh tri\u1ebft l\u00fd n\u00e0y \u0111\u00e3 d\u1eabn d\u1eaft Nike chinh ph\u1ee5c nh\u1eefng \u0111\u1ec9nh cao m\u1edbi trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang th\u1ec3 thao. Thay v\u00ec h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng th\u00e0nh t\u1ef1u \u0111\u1ea1t \u0111\u01b0\u1ee3c, Nike kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm \u0111\u1ed9t ph\u00e1, ph\u00e1 v\u1ee1 gi\u1edbi h\u1ea1n v\u00e0 mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o, ch\u1ea5t l\u01b0\u1ee3ng cao cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n Alibaba, \u0111\u1ebf ch\u1ebf th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u1ed5ng l\u1ed3, \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng vang d\u1ed9i nh\u1edd chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u00e1ng t\u1ea1o v\u00e0 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n vi\u00ean \u0111\u1ed3ng t\u00e2m. Hai y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i n\u00e0y, \u0111\u01b0\u1ee3c ch\u00e8o l\u00e1i b\u1edfi t\u1ea7m nh\u00ecn xa tr\u00f4ng r\u1ed9ng c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp Jack Ma, \u0111\u00e3 \u0111\u01b0a Alibaba tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n\n\n\n S\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng:<\/strong><\/p>\n\n\n\n Jack Ma lu\u00f4n khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean t\u00ecm hi\u1ec3u, ph\u00e2n t\u00edch nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 l\u1ea5y c\u1ea3m h\u1ee9ng v\u00e0 s\u00e1ng t\u1ea1o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u1edbi m\u1ebb, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, Alibaba kh\u00f4ng cho ph\u00e9p vi\u1ec7c sao ch\u00e9p ho\u00e0n to\u00e0n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u1edbi h\u1ecd, sao ch\u00e9p \u0111\u1ed3ng ngh\u0129a v\u1edbi \u201cl\u1ee5i t\u00e0n\u201d.<\/p>\n\n\n\n Con ng\u01b0\u1eddi \u0111\u1ed3ng t\u00e2m:<\/strong><\/p>\n\n\n\n Jack Ma x\u00e2y d\u1ef1ng Alibaba v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c n\u1ed9i b\u1ed9 g\u1eafn k\u1ebft, n\u01a1i m\u1ecdi nh\u00e2n vi\u00ean \u0111\u1ec1u \u0111\u1ed3ng l\u00f2ng, \u0111\u1ed3ng h\u01b0\u1edbng v\u00e0 chia s\u1ebb chung m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n. \u00d4ng c\u0169ng kh\u00f4ng ng\u1ea1i vi\u1ec7c thay \u0111\u1ed5i, c\u1ea3i t\u1ed5 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u1ed3ng nh\u1ea5t v\u1ec1 t\u01b0 t\u01b0\u1edfng, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n Tri\u1ebft l\u00fd ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c t\u00f3m g\u1ecdn trong l\u1eddi tuy\u00ean ng\u00f4n: “Vinamilk mong mu\u1ed1n tr\u1edf th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c y\u00eau th\u00edch \u1edf m\u1ecdi khu v\u1ef1c, l\u00e3nh th\u1ed5. V\u00ec th\u1ebf ch\u00fang t\u00f4i t\u00e2m ni\u1ec7m r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 s\u00e1ng t\u1ea1o l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh c\u1ee7a Vinamilk. Vinamilk xem kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m v\u00e0 cam k\u1ebft \u0111\u00e1p \u1ee9ng m\u1ecdi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng\u201d.<\/p>\n\n\n\n L\u1eddi tuy\u00ean b\u1ed1n n\u00e0y kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn m\u00e0 c\u00f2n l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho m\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a Vinamilk, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau mang \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 y\u00eau th\u00edch t\u1ea1i nhi\u1ec1u n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n Ngo\u00e0i ra, Vinamilk lu\u00f4n xem kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng, quan t\u00e2m \u0111\u1ed1i \u0111\u1ebfn l\u1ee3i \u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n Tri\u1ebft l\u00fd kinh doanh c\u1ee7a T\u1eadp \u0111o\u00e0n C\u00f4ng nghi\u1ec7p \u2013 Vi\u1ec5n th\u00f4ng Qu\u00e2n \u0111\u1ed9i (Viettel Group) l\u00e0 \u201cKinh doanh g\u1eafn li\u1ec1n v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i\u201d.<\/p>\n\n\n\n \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ch\u00e2m m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c c\u1ee7a Viettel. Tri\u1ebft l\u00fd n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a Viettel. T\u1eadp trung v\u00e0o tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 mang l\u1ea1i l\u1ee3i \u00edch ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 t\u1ea1o l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng, t\u1eeb \u0111\u00f3 \u0111em l\u1ea1i l\u1ee3i \u00edch kinh doanh l\u00e2u d\u00e0i.<\/p>\n\n\n\n Tri\u1ebft l\u00fd kinh doanh c\u1ee7a \u00d4ng Ph\u1ea1m Nh\u1eadt V\u01b0\u1ee3ng, Ch\u1ee7 t\u1ecbch T\u1eadp \u0111o\u00e0n Vingroup, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 theo \u0111u\u1ed5i l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n m\u1ee5c ti\u00eau \u201cl\u00e0m \u0111\u1eb9p cho \u0111\u1eddi\u201d.<\/p>\n\n\n\n C\u00e2u n\u00f3i “M\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 l\u00e0m \u0111\u1eb9p cho \u0111\u1eddi. Kh\u00f4ng quan tr\u1ecdng m\u00ecnh c\u00f3 bao nhi\u00eau t\u00e0i s\u1ea3n, m\u00e0 quan tr\u1ecdng l\u00e0 l\u00e0m sao cho \u0111\u1eb9p, g\u00f3p ph\u1ea7n thay \u0111\u1ed5i b\u1ed9 m\u1eb7t \u0111\u1ea5t n\u01b0\u1edbc m\u00ecnh m\u1ed9t ch\u00fat. D\u0129 nhi\u00ean trong chi\u1ebfn l\u01b0\u1ee3c \u1ea5y l\u00e0 th\u00eam l\u1ee3i nhu\u1eadn \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng. Cho n\u00ean b\u1ea5t k\u1ef3 b\u1ea5t \u0111\u1ed9ng s\u1ea3n n\u00e0o \u0111\u01b0\u1ee3c gi\u00e1 t\u1ed1t l\u00e0 m\u00ecnh b\u00e1n ngay, \u0111\u1ec3 c\u00f3 ti\u1ec1n x\u00e2y c\u00e1i kh\u00e1c” \u0111\u00e3 cho th\u1ea5y r\u00f5 \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n Vingroup kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c ki\u1ebfm l\u1eddi m\u00e0 c\u00f2n lu\u00f4n \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng. T\u1eadp \u0111o\u00e0n \u0111\u00e3 v\u00e0 \u0111ang tri\u1ec3n khai nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i thi\u1ebft th\u1ef1c nh\u01b0 h\u1ed7 tr\u1ee3 gi\u00e1o d\u1ee5c, ph\u00e1t tri\u1ec3n y t\u1ebf v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n Base.vn<\/a> l\u00e0 N\u1ec1n t\u1ea3ng Qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam hi\u1ec7n nay v\u1edbi h\u01a1n 9000 doanh nghi\u1ec7p kh\u00e1ch h\u00e0ng. Theo l\u1eddi \u00d4ng Nguy\u1ec5n Th\u01b0\u1ee3ng T\u01b0\u1eddng Minh CEO Base, c\u00f3 th\u1ec3 m\u01b0\u1eddng t\u01b0\u1ee3ng ch\u00e2n dung Base qua ba t\u1eeb “m\u01a1 l\u1edbn, t\u1eadp trung s\u00e2u v\u00e0o s\u1ea3n ph\u1ea9m, n\u1ed7 l\u1ef1c h\u1ebft m\u00ecnh”. <\/p>\n\n\n\n Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Base c\u0169ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong ch\u00ednh gi\u1ea5c m\u01a1 l\u1edbn \u1ea5y: Bi\u1ebfn c\u00f4ng ngh\u1ec7 th\u00e0nh ch\u00eca kh\u00f3a t\u0103ng tr\u01b0\u1edfng cho h\u01a1n 800.000 doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam, ch\u00fa tr\u1ecdng \u0111\u1ebfn nh\u00f3m SME<\/a> (doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf).<\/p>\n\n\n\n \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, Base \u0111\u00e3 v\u00e0 \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edf, n\u01a1i c\u00e1c s\u1ea3n ph\u1ea9m \u0111i s\u00e2u v\u00e0o nghi\u1ec7p v\u1ee5 l\u00f5i v\u00e0 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau \u0111\u1ec3 gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng. Base Platform hi\u1ec7n c\u00f3 h\u01a1n 60 \u1ee9ng d\u1ee5ng, t\u1eadp trung v\u00e0o 4 l\u0129nh v\u1ef1c ch\u00ednh: Qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t, Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, Qu\u1ea3n tr\u1ecb th\u00f4ng tin v\u00e0 Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh.<\/p>\n\n\n\n
<\/figure><\/div>\n\n\n2. T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n c\u00f3 tri\u1ebft l\u00fd kinh doanh?<\/strong><\/h2>\n\n\n\n
2.1 Th\u1ed1ng nh\u1ea5t n\u1ed9i b\u1ed9, t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh t\u1eadp th\u1ec3<\/strong><\/h3>\n\n\n\n
2.2 \u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t<\/strong><\/h3>\n\n\n\n
2.3 T\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n
3. Ti\u00eau ch\u00ed ph\u00e2n bi\u1ec7t c\u00e1c tri\u1ebft l\u00fd kinh doanh “s\u00e2u s\u1eafc” v\u00e0 “h\u1eddi h\u1ee3t”?<\/strong><\/strong><\/h2>\n\n\n\n
3.1 Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 Tri\u1ebft l\u00fd kinh doanh \u201cs\u00e2u s\u1eafc\u201d<\/strong><\/h3>\n\n\n\n
3.2 Ti\u00eau ch\u00ed nh\u1eadn bi\u1ebft Tri\u1ebft l\u00fd kinh doanh \u201ch\u1eddi h\u1ee3t\u201d<\/strong><\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n4. B\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng tri\u1ebft l\u00fd kinh doanh “phi\u00ean b\u1ea3n t\u1ed1t nh\u1ea5t”<\/strong><\/h2>\n\n\n\n
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<\/figure><\/div>\n\n\n\n
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5. Tham kh\u1ea3o tri\u1ebft l\u00fd kinh doanh “kinh \u0111i\u1ec3n” c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn tr\u00ean th\u1ebf gi\u1edbi<\/strong><\/h2>\n\n\n\n
5.1 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Apple<\/strong><\/strong><\/h3>\n\n\n\n
<\/figure><\/div>\n\n\n5.2 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Google<\/strong><\/h3>\n\n\n\n
5.3 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Samsung<\/strong><\/h3>\n\n\n\n
5.4 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Nike<\/strong><\/h3>\n\n\n\n
5.5 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Alibaba<\/strong><\/h3>\n\n\n\n
6. \u0110i\u1ec3m danh c\u00e1c tri\u1ebft l\u00fd kinh doanh “\u0111\u1eaft gi\u00e1” c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam<\/strong> <\/strong><\/strong> <\/strong><\/strong><\/strong><\/h2>\n\n\n\n
6.1 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Vinamilk<\/strong><\/h3>\n\n\n\n
6.2 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Viettel<\/strong><\/h3>\n\n\n\n
6.3 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Vingroup<\/strong><\/h3>\n\n\n\n
6.4 Tri\u1ebft l\u00fd kinh doanh c\u1ee7a Base.vn<\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/triet-ly-kinh-doanh-cua-base.vn_-1024x576.jpg\")
<\/a><\/figure><\/div>\n\n\n