{"id":8842,"date":"2025-04-02T17:18:58","date_gmt":"2025-04-02T10:18:58","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=8842"},"modified":"2025-04-02T17:27:29","modified_gmt":"2025-04-02T10:27:29","slug":"chien-luoc-la-gi","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/chien-luoc-la-gi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 kim ch\u1ec9 nam gi\u00fap doanh nghi\u1ec7p v\u1ea1ch ra con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 v\u01b0\u1ee3t qua th\u1eed th\u00e1ch. Tuy nhi\u00ean, <strong>chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec<\/strong> v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 lu\u00f4n l\u00e0 c\u00e2u h\u1ecfi m\u00e0 nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd g\u1eb7p ph\u1ea3i. Trong b\u00e0i vi\u1ebft n\u00e0y, <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/chien-luoc-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> s\u1ebd gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ed3ng th\u1eddi h\u01b0\u1edbng d\u1eabn b\u1ea1n 6 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed quy\u1ebft gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-chi\u1ebfn-l\u01b0\u1ee3c-la-gi\"><strong>1. Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-d\u1ecbnh-nghia\"><strong>1.1 \u0110\u1ecbnh ngh\u0129a<\/strong><\/h3>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c<\/strong> <strong>(Strategy)<\/strong> l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p. N\u00f3 bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y, s\u1eed d\u1ee5ng t\u1ed1i \u01b0u c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3, v\u00e0 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c marketing, chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, chi\u1ebfn l\u01b0\u1ee3c t\u00e0i ch\u00ednh, chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 v\u00e0 nhi\u1ec1u lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c, t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/chien-luoc-la-gi-1-1024x576.webp\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?\" class=\"wp-image-8852\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/chien-luoc-la-gi-1-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/chien-luoc-la-gi-1-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/chien-luoc-la-gi-1-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/chien-luoc-la-gi-1-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/chien-luoc-la-gi-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-cac-thu\u1eadt-ng\u1eef-co-lien-quan\"><strong>1.2 C\u00e1c thu\u1eadt ng\u1eef c\u00f3 li\u00ean quan<\/strong><\/h3>\n\n\n\n<p>Khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c, ch\u00fang ta th\u01b0\u1eddng g\u1eb7p m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef c\u00f3 li\u00ean quan nh\u01b0 sau:<\/p>\n\n\n\n<p><strong>Chi\u1ebfn thu\u1eadt<\/strong><\/p>\n\n\n\n<p>Chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa \u201cchi\u1ebfn thu\u1eadt\u201d v\u00e0 \u201cchi\u1ebfn l\u01b0\u1ee3c\u201d th\u1ec3 hi\u1ec7n \u1edf nh\u1eefng \u0111i\u1ec3m sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn thu\u1eadt l\u00e0 h\u00e0nh \u0111\u1ed9ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, trong khi chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/li>\n\n\n\n<li>Chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c. Do \u0111\u00f3, n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt s\u1ebd kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Chi\u1ebfn thu\u1eadt th\u01b0\u1eddng c\u00f3 r\u1ee7i ro th\u1ea5p h\u01a1n chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n<li>Chi\u1ebfn thu\u1eadt c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c \u0111i\u1ec1u ki\u1ec7n m\u00f4i tr\u01b0\u1eddng nh\u01b0 th\u1eddi ti\u1ebft, nhi\u1ec7t \u0111\u1ed9, v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/hoach-dinh-chien-luoc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/a> l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 quy\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng \u0111i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a t\u1ed5 ch\u1ee9c. M\u1ee5c ti\u00eau c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0 gi\u00fap c\u00e1c b\u00ean li\u00ean quan th\u1ed1ng nh\u1ea5t v\u1ec1 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng, h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung, v\u00e0 h\u1ed7 tr\u1ee3 nh\u00e0 qu\u1ea3n tr\u1ecb th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft khi th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi s\u1ef1 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u00e0 ph\u00e2n t\u00edch kh\u00e1ch quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng, <a href=\"https:\/\/base.vn\/blog\/khach-hang-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a>, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u0169ng nh\u01b0 c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c ph\u00eda tr\u01b0\u1edbc. Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng bao g\u1ed3m nhi\u1ec1u kh\u00eda c\u1ea1nh nh\u01b0 kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/quan-tri-chien-luoc-1024x576.webp\" alt=\"Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c\" class=\"wp-image-8854\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/quan-tri-chien-luoc-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/quan-tri-chien-luoc-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/quan-tri-chien-luoc-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/quan-tri-chien-luoc-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/quan-tri-chien-luoc.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><strong>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 qu\u00e1 tr\u00ecnh tri\u1ec3n khai, qu\u1ea3n l\u00fd v\u00e0 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a t\u1ed5 ch\u1ee9c. M\u1ee5c ti\u00eau c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0 \u0111\u1ea3m b\u1ea3o nh\u00e0 qu\u1ea3n tr\u1ecb \u1ee9ng ph\u00f3 k\u1ecbp th\u1eddi tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0 qu\u1ea3n l\u00fd, t\u1ed5 ch\u1ee9c, s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c nh\u1eb1m t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, t\u0103ng th\u1ecb ph\u1ea7n, v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong d\u00e0i h\u1ea1n. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a v\u00e0 x\u00e3 h\u1ed9i, \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/ogsm-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">OGSM l\u00e0 g\u00ec? \u00c1p d\u1ee5ng OGSM hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-3-d\u1eb7c-di\u1ec3m-c\u1ee7a-chi\u1ebfn-l\u01b0\u1ee3c\"><strong>1.3 \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh h\u1ec7 th\u1ed1ng<\/strong><\/p>\n\n\n\n<p>T\u00ednh h\u1ec7 th\u1ed1ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn vi\u1ec7c xem x\u00e9t nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u1ed5ng qu\u00e1t v\u00e0 c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Nhi\u1ec7m v\u1ee5 c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb l\u00e0 ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 nh\u1eb1m \u0111\u1ea3m b\u1ea3o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>T\u00ednh h\u1ec7 th\u1ed1ng c\u0169ng bao h\u00e0m t\u00ednh \u1ed5n \u0111\u1ecbnh t\u01b0\u01a1ng \u0111\u1ed1i, ngh\u0129a l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng n\u00ean thay \u0111\u1ed5i qu\u00e1 nhanh ch\u00f3ng ho\u1eb7c b\u1ecb \u1ea3nh h\u01b0\u1edfng qu\u00e1 m\u1ee9c b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 ng\u1eabu nhi\u00ean hay bi\u1ebfn \u0111\u1ed9ng nh\u1ecf.&nbsp;<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh bao qu\u00e1t<\/strong><\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng bao qu\u00e1t c\u00e1c v\u1ea5n \u0111\u1ec1 d\u00e0i h\u1ea1n, c\u0169ng nh\u01b0 \u1ee9ng ph\u00f3 linh ho\u1ea1t tr\u01b0\u1edbc c\u00e1c th\u00e1ch th\u1ee9c ng\u1eafn h\u1ea1n. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p tinh t\u1ebf gi\u1eefa t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c r\u1ed9ng l\u1edbn v\u00e0 s\u1ef1 t\u1eadp trung chi ti\u1ebft v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh v\u1eeba v\u00e0 nh\u1ecf. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 m\u1ea1nh m\u1ebd m\u00e0 c\u00f2n cung c\u1ea5p n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh linh ho\u1ea1t<\/strong><\/p>\n\n\n\n<p>S\u1ef1 linh ho\u1ea1t trong chi\u1ebfn l\u01b0\u1ee3c cho ph\u00e9p doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng b\u1ea5t ng\u1edd c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh, \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i m\u1edbi v\u00e0 v\u01b0\u1ee3t qua c\u00e1c th\u00e1ch th\u1ee9c.<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh c\u1ee5 th\u1ec3 v\u00e0 l\u01b0\u1ee3ng h\u00f3a<\/strong><\/p>\n\n\n\n<p>T\u00ednh c\u1ee5 th\u1ec3 v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m then ch\u1ed1t c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c. M\u00f4 t\u1ea3 chi ti\u1ebft c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3, \u0111\u1ed3ng th\u1eddi \u0111\u1ecbnh l\u01b0\u1ee3ng chi\u1ebfn l\u01b0\u1ee3c y\u00eau c\u1ea7u x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 v\u00e0 d\u1ef1 b\u00e1o ch\u1ec9 ti\u00eau c\u1ee5 th\u1ec3, t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho vi\u1ec7c theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c mang t\u00ednh d\u00e0i h\u1ea1n<\/strong><\/p>\n\n\n\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n: ph\u00f9 h\u1ee3p khi doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 thay \u0111\u1ed5i <a href=\"https:\/\/base.vn\/blog\/so-do-to-chuc-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty<\/a>, m\u1edf r\u1ed9ng quy m\u00f4, ho\u1eb7c th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi. L\u00fac n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n cho ph\u00e9p doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch c\u00e2n nh\u1eafc \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u00e2u d\u00e0i.<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n: ph\u00f9 h\u1ee3p khi doanh nghi\u1ec7p c\u1ea7n gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 t\u1ea1m th\u1eddi, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh, ho\u1eb7c ph\u1ea3n \u1ee9ng nhanh v\u1edbi bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/dac-diem-chien-luoc-1024x576.webp\" alt=\"\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c\" class=\"wp-image-8857\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/dac-diem-chien-luoc-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/dac-diem-chien-luoc-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/dac-diem-chien-luoc-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/dac-diem-chien-luoc-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/dac-diem-chien-luoc.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-y-nghia-c\u1ee7a-chi\u1ebfn-l\u01b0\u1ee3c-3-c\u1ea5p-chi\u1ebfn-l\u01b0\u1ee3c-trong-doanh-nghi\u1ec7p\"><strong>2. \u00dd ngh\u0129a c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c? 3 c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c trong doanh nghi\u1ec7p<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-y-nghia-c\u1ee7a-chi\u1ebfn-l\u01b0\u1ee3c\"><strong>2.1 \u00dd ngh\u0129a c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng thi\u1ebft y\u1ebfu trong m\u1ecdi doanh nghi\u1ec7p, mang l\u1ea1i nhi\u1ec1u \u00fd ngh\u0129a quan tr\u1ecdng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ecbnh h\u01b0\u1edbng t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh: Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh r\u00f5 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00edch \u1ee9ng linh ho\u1ea1t v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u.<\/li>\n\n\n\n<li>Gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh: M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi doanh nghi\u1ec7p tr\u1edf th\u00e0nh ng\u01b0\u1eddi ti\u00ean phong trong l\u0129nh v\u1ef1c, t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 ghi d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Ch\u1ee7 \u0111\u1ed9ng trong quy\u1ebft \u0111\u1ecbnh: Chi\u1ebfn l\u01b0\u1ee3c cho ph\u00e9p doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh, khai th\u00e1c k\u1ecbp th\u1eddi c\u00e1c c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng v\u00e0 ng\u0103n ch\u1eb7n ho\u1eb7c h\u1ea1n ch\u1ebf c\u00e1c r\u1ee7i ro b\u1ea5t ng\u1edd.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-3-c\u1ea5p-chi\u1ebfn-l\u01b0\u1ee3c-trong-doanh-nghi\u1ec7p\"><strong>2.2 3 C\u1ea5p chi\u1ebfn l\u01b0\u1ee3c trong doanh nghi\u1ec7p<\/strong><\/h3>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kinh doanh, chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c chia l\u00e0m ba c\u1ea5p:<\/p>\n\n\n\n<p><strong>Qu\u1ea3n tr\u1ecb c\u1ea5p c\u00f4ng ty<\/strong><\/p>\n\n\n\n<p>Th\u00e0nh vi\u00ean c\u1ee7a c\u1ea5p qu\u1ea3n tr\u1ecb n\u00e0y bao g\u1ed3m: T\u1ed5ng gi\u00e1m \u0111\u1ed1c, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea5p cao kh\u00e1c v\u00e0 c\u00e1c nh\u00e2n s\u1ef1 c\u1ea5p c\u00f4ng ty. CEO \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o trong vi\u1ec7c gi\u00e1m s\u00e1t s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, bao g\u1ed3m x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn, ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0 ch\u1ec9 \u0111\u1ea1o th\u1ef1c hi\u1ec7n. Song song \u0111\u00f3, c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan c\u00f3 nhi\u1ec7m v\u1ee5 theo d\u00f5i, \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c kh\u1ea3 thi v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb cho c\u1ed5 \u0111\u00f4ng.<\/p>\n\n\n\n<p><strong>Qu\u1ea3n tr\u1ecb c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh&nbsp;<\/strong><\/p>\n\n\n\n<p>C\u1ea5p qu\u1ea3n tr\u1ecb n\u00e0y bao g\u1ed3m c\u00e1c tr\u01b0\u1edfng \u0111\u01a1n v\u1ecb kinh doanh v\u00e0 nh\u00e2n s\u1ef1 c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y. C\u00e1c tr\u01b0\u1edfng \u0111\u01a1n v\u1ecb kinh doanh c\u00f3 nhi\u1ec7m v\u1ee5 tri\u1ec3n khai c\u00e1c m\u1ee5c ti\u00eau l\u1edbn c\u1ee7a c\u1ea5p qu\u1ea3n tr\u1ecb c\u00f4ng ty th\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 cho t\u1eebng \u0111\u01a1n v\u1ecb kinh doanh.<\/p>\n\n\n\n<p><strong>Qu\u1ea3n tr\u1ecb c\u1ea5p ch\u1ee9c n\u0103ng<\/strong><\/p>\n\n\n\n<p>Nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea5p ch\u1ee9c n\u0103ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong t\u1eebng \u0111\u01a1n v\u1ecb kinh doanh nh\u01b0 ph\u00f2ng h\u00e0nh ch\u00ednh &#8211; nh\u00e2n s\u1ef1, <a href=\"https:\/\/base.vn\/blog\/phong-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u00f2ng kinh doanh<\/a>, ph\u00f2ng marketing,&#8230; T\u1ea1i c\u1ea5p n\u00e0y, nh\u00e0 qu\u1ea3n tr\u1ecb th\u1ef1c thi c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c do c\u1ea5p c\u00f4ng ty v\u00e0 c\u1ea5p \u0111\u01a1n v\u1ecb kinh doanh \u0111\u1ec1 ra.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/y-nghia-cua-chien-luoc-1024x683.webp\" alt=\"\u00dd ngh\u0129a c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c\" class=\"wp-image-8859\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/y-nghia-cua-chien-luoc-1024x683.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/y-nghia-cua-chien-luoc-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/y-nghia-cua-chien-luoc-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/y-nghia-cua-chien-luoc-1536x1024.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/y-nghia-cua-chien-luoc.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-cac-chi\u1ebfn-l\u01b0\u1ee3c-quan-tr\u1ecdng-nh\u1ea5t-doanh-nghi\u1ec7p-c\u1ea7n-quan-tam-co-vi-d\u1ee5-minh-ho\u1ea1\"><strong>3. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng nh\u1ea5t doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m (C\u00f3 v\u00ed d\u1ee5 minh ho\u1ea1)<\/strong><strong> <\/strong><strong><\/strong><strong> <\/strong><strong><\/strong><strong> <\/strong><strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-chi\u1ebfn-l\u01b0\u1ee3c-nhan-s\u1ef1\"><strong>3.1 Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1<\/strong><\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 qu\u1ea3n l\u00fd, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cao cho doanh nghi\u1ec7p, g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat nh\u00e2n t\u00e0i c\u1ee7a T\u1eadp \u0111o\u00e0n Vingroup:<\/strong><\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau: <\/strong>Thu h\u00fat nh\u1eefng \u1ee9ng vi\u00ean gi\u1ecfi nh\u1ea5t v\u00e0o l\u00e0m vi\u1ec7c cho doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean tr\u1ebb, t\u00e0i n\u0103ng, c\u00f3 tr\u00ecnh \u0111\u1ed9 cao v\u00e0 gi\u00e0u nhi\u1ec7t huy\u1ebft.<\/p>\n\n\n\n<p><strong>C\u00e1ch th\u1ee9c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vingroup li\u00ean k\u1ebft v\u1edbi c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng sinh vi\u00ean t\u1ed1t nghi\u1ec7p xu\u1ea5t s\u1eafc.<\/li>\n\n\n\n<li>T\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p cho nh\u00e2n vi\u00ean m\u1edbi.<\/li>\n\n\n\n<li>M\u1ee9c l\u01b0\u01a1ng v\u00e0 ch\u1ebf \u0111\u1ed9 \u0111\u00e3i ng\u1ed9 h\u1ea5p d\u1eabn.<\/li>\n\n\n\n<li>M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c s\u00e1ng t\u1ea1o, \u0111\u1ec1 cao tinh th\u1ea7n h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n.<\/li>\n<\/ul>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3: <\/strong>Nh\u1edd \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p, Vingroup \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p v\u1edbi v\u0103n h\u00f3a g\u1eafn k\u1ebft, g\u00f3p ph\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng to l\u1edbn trong nh\u1eefng n\u0103m qua v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n kinh t\u1ebf t\u01b0 nh\u00e2n l\u1edbn nh\u1ea5t Vi\u1ec7t Nam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-chi\u1ebfn-l\u01b0\u1ee3c-s\u1ea3n-ph\u1ea9m\"><strong>3.2 Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m l\u00e0 t\u1eadp h\u1ee3p c\u00e1c gi\u1ea3i ph\u00e1p cho to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk:<\/strong><\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau: <\/strong>Ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eefa ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u dinh d\u01b0\u1ee1ng c\u1ee7a m\u1ecdi l\u1ee9a tu\u1ed5i ng\u01b0\u1eddi Vi\u1ec7t Nam.<\/p>\n\n\n\n<p><strong>C\u00e1ch th\u1ee9c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eefa cho tr\u1ebb em: s\u1eefa b\u1ed9t Optimum Gold, Dielac.<\/li>\n\n\n\n<li>S\u1eefa cho m\u1ecdi gia \u0111\u00ecnh: s\u1eefa t\u01b0\u01a1i ti\u1ec7t Vinamilk 100%, s\u1eefa t\u01b0\u01a1i thanh tr\u00f9ng Vinamilk.<\/li>\n\n\n\n<li>S\u1eefa cho ng\u01b0\u1eddi l\u1edbn tu\u1ed5i: s\u1eefa b\u1ed9t Sure Prevent Gold, s\u1eefa b\u1ed9t CanxiPro.<\/li>\n<\/ul>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3: <\/strong>C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk lu\u00f4n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn nh\u1edd ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u dinh d\u01b0\u1ee1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t Nam, \u0111\u01b0a Vinamilk tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u s\u1eefa h\u00e0ng \u0111\u1ea7u trong n\u01b0\u1edbc v\u1edbi th\u1ecb ph\u1ea7n \u00e1p \u0111\u1ea3o.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam: <\/strong><a href=\"https:\/\/base.vn\/blog\/ma-tran-bcg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma tr\u1eadn BCG &#8211; c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-chi\u1ebfn-l\u01b0\u1ee3c-marketing\"><strong>3.3 Chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c marketing l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed5ng quan bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ea7n l\u00e0m nh\u1eb1m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5 v\u1ec1 <a href=\"https:\/\/www.simplilearn.com\/tutorials\/marketing-case-studies-tutorial\/mcdonald-marketing-case-study\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a McDonald&#8217;s<\/a>:<\/strong><\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau: <\/strong>T\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u00e2n thi\u1ec7n, g\u1ea7n g\u0169i v\u1edbi gia \u0111\u00ecnh v\u00e0 tr\u1ebb em.<\/p>\n\n\n\n<p><strong>C\u00e1ch th\u1ee9c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eed d\u1ee5ng c\u00e1c nh\u00e2n v\u1eadt ho\u1ea1t h\u00ecnh McDonald&#8217;s nh\u01b0 Ronald McDonald \u0111\u1ec3 thu h\u00fat tr\u1ebb em.<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf nh\u00e0 h\u00e0ng McDonald&#8217;s t\u00edch h\u1ee3p kh\u00f4ng gian vui ch\u01a1i, gi\u1ea3i tr\u00ed d\u00e0nh cho tr\u1ebb em.<\/li>\n\n\n\n<li>Cung c\u1ea5p c\u00e1c combo th\u1ee9c \u0103n gi\u00e1 h\u1ea5p d\u1eabn, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a gia \u0111\u00ecnh.<\/li>\n<\/ul>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3: <\/strong>McDonald&#8217;s tr\u1edf th\u00e0nh chu\u1ed7i nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh \u0111\u01b0\u1ee3c y\u00eau th\u00edch h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, l\u00e0 \u0111\u1ecba \u0111i\u1ec3m h\u1ecdp m\u1eb7t l\u00fd t\u01b0\u1edfng cho c\u00e1c gia \u0111\u00ecnh, l\u00e0 n\u01a1i \u0111\u1ec3 tr\u1ebb em vui ch\u01a1i v\u00e0 th\u01b0\u1edfng th\u1ee9c \u0111\u1ed3 \u0103n ngon.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-chi\u1ebfn-l\u01b0\u1ee3c-gia\"><strong>3.4 Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/strong><strong><\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/chien-luoc-gia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/a> gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng, chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 gi\u00e1 th\u00e0nh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a Samsung:<\/strong><\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau:<\/strong> \u0110\u1ecbnh gi\u00e1 \u0111a d\u1ea1ng cho c\u00e1c s\u1ea3n ph\u1ea9m \u1edf nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>C\u00e1ch th\u1ee9c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Galaxy S series: M\u1ee9c gi\u00e1 kh\u1edfi \u0111i\u1ec3m t\u1eeb 15 tri\u1ec7u \u0111\u1ed3ng cho \u0111\u1ebfn h\u01a1n 30 tri\u1ec7u \u0111\u1ed3ng.<\/li>\n\n\n\n<li>Galaxy A series: M\u1ee9c gi\u00e1 t\u1eeb 7 tri\u1ec7u \u0111\u1ed3ng \u0111\u1ebfn 15 tri\u1ec7u \u0111\u1ed3ng.<\/li>\n\n\n\n<li>Galaxy J series: M\u1ee9c gi\u00e1 d\u01b0\u1edbi 7 tri\u1ec7u \u0111\u1ed3ng.<\/li>\n<\/ul>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3: <\/strong>Nh\u1edd \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111a d\u1ea1ng, Samsung \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ph\u1ed5 bi\u1ebfn h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-chi\u1ebfn-l\u01b0\u1ee3c-ban-hang\"><strong>3.5 Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u1ec1 doanh s\u1ed1, x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng, x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ebfn tay ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u1ee7a Apple:<\/strong><\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau:<\/strong> Th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp th\u00f4ng qua c\u00e1c h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng Apple Store v\u00e0 website ch\u00ednh th\u1ee9c c\u1ee7a Apple.<\/p>\n\n\n\n<p><strong>C\u00e1ch th\u1ee9c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng Apple Store t\u1ea1i nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n b\u1edfi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p.<\/li>\n\n\n\n<li>B\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00f4ng qua website ch\u00ednh th\u1ee9c c\u1ee7a c\u00f4ng ty, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1eb7t h\u00e0ng v\u00e0 h\u01b0\u1edfng nhi\u1ec1u \u01b0u \u0111\u00e3i v\u1ec1 tr\u1ea3i g\u00f3p v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3: <\/strong>Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u1ee7a Apple \u0111\u00e3 gi\u00fap c\u00f4ng ty ki\u1ec3m so\u00e1t t\u1ed1t ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7 cao c\u1ea5p v\u00e0 sang tr\u1ecdng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-6-chi\u1ebfn-l\u01b0\u1ee3c-tham-nh\u1eadp-th\u1ecb-tr\u01b0\u1eddng\"><strong>3.6 Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p n\u1ed7 l\u1ef1c gia t\u0103ng th\u1ecb ph\u1ea7n b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi. M\u1ee5c ti\u00eau ch\u00ednh l\u00e0 m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5 chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp c\u1ee7a Grab t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam:<\/strong><\/p>\n\n\n\n<p><strong>M\u1ee5c ti\u00eau:<\/strong> V\u1edbi m\u00f4 h\u00ecnh g\u1ecdi xe qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u00e0n to\u00e0n m\u1edbi \u1edf th\u1eddi \u0111i\u1ec3m b\u1ea5y gi\u1edd, Grab mang \u0111\u1ebfn cho ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m \u0111\u1eb7t xe nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i v\u1edbi gi\u00e1 c\u1ea3 c\u1ea1nh tranh.<\/p>\n\n\n\n<p><strong>C\u00e1ch th\u1ee9c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c1p d\u1ee5ng m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi taxi v\u00e0 xe \u00f4m truy\u1ec1n th\u1ed1ng. C\u1ee5 th\u1ec3, khi m\u1edbi ra m\u1eaft, gi\u00e1 d\u1ecbch v\u1ee5 Grabbike l\u00e0 10.000\u0111\/km cho 2km \u0111\u1ea7u ti\u00ean, v\u00e0 3.400\u0111\/km cho m\u1ed7i km ti\u1ebfp theo.<\/li>\n\n\n\n<li>Li\u00ean t\u1ee5c tung ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 m\u00e3 gi\u1ea3m gi\u00e1 cho kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u1ed3ng th\u1eddi gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 b\u1eb1ng \u01b0u \u0111\u00e3i t\u00edch \u0111i\u1ec3m GrabReward.<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n nh\u01b0 ti\u1ec1n m\u1eb7t, v\u00ed \u0111i\u1ec7n t\u1eed, th\u1ebb ng\u00e2n h\u00e0ng v\u00e0 \u00e1p d\u1ee5ng \u01b0u \u0111\u00e3i ri\u00eang cho t\u1eebng h\u00ecnh th\u1ee9c thanh to\u00e1n.<\/li>\n<\/ul>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3: <\/strong>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u1ee7a Grab th\u00e0nh c\u00f4ng vang d\u1ed9i, gi\u00fap c\u00f4ng ty nhanh ch\u00f3ng d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng taxi v\u00e0 xe \u00f4m tr\u1ef1c tuy\u1ebfn t\u1ea1i Vi\u1ec7t Nam, bu\u1ed9c c\u00e1c h\u00e3ng xe truy\u1ec1n th\u1ed1ng ph\u1ea3i thay \u0111\u1ed5i <a href=\"https:\/\/base.vn\/blog\/chien-luoc-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-7-chi\u1ebfn-l\u01b0\u1ee3c-c\u1ea1nh-tranh\"><strong>3.7 Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/strong><\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh l\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng d\u00e0i h\u1ea1n v\u00e0 ng\u1eafn h\u1ea1n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a doanh nghi\u1ec7p so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u1edd v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng v\u00e0 t\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1eefng v\u00e0ng. Sau \u0111\u00e2y l\u00e0 3 lo\u1ea1i h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh n\u1ed5i b\u1eadt nh\u1ea5t:<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh v\u1edbi chi ph\u00ed th\u1ea5p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ee5c ti\u00eau: <\/strong>Cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7, thu h\u00fat kh\u00e1ch h\u00e0ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1 c\u1ea3.<\/li>\n\n\n\n<li><strong>C\u00e1ch th\u1ee9c: <\/strong>Gi\u1ea3m thi\u1ec3u chi ph\u00ed s\u1ea3n xu\u1ea5t, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh v\u1eadn h\u00e0nh, \u0111\u00e0m ph\u00e1n gi\u00e1 c\u1ea3 nguy\u00ean li\u1ec7u h\u1ee3p l\u00fd.<\/li>\n\n\n\n<li><strong>V\u00ed d\u1ee5: <\/strong>Walmart, nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, th\u00e0nh c\u00f4ng vang d\u1ed9i nh\u1edd chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 c\u1ea1nh tranh.<\/li>\n<\/ul>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh kh\u00e1c bi\u1ec7t h\u00f3a:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ee5c ti\u00eau:<\/strong> Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t so v\u1edbi th\u1ecb tr\u01b0\u1eddng, thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ec1 cao tr\u1ea3i nghi\u1ec7m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n\n\n\n<li><strong>C\u00e1ch th\u1ee9c: <\/strong>T\u1eadp trung c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, n\u00e2ng cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o.<\/li>\n\n\n\n<li><strong>V\u00ed d\u1ee5:<\/strong> Apple g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a, li\u00ean t\u1ee5c ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 nh\u01b0 iPhone X v\u1edbi m\u00e0n h\u00ecnh OLED v\u00e0 Face ID.<\/li>\n<\/ul>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh t\u1eadp trung:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ee5c ti\u00eau: <\/strong>Nh\u1eafm m\u1ee5c ti\u00eau c\u1ea1nh tranh v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch ri\u00eang bi\u1ec7t c\u1ee7a ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0y.<\/li>\n\n\n\n<li><strong>C\u00e1ch th\u1ee9c: <\/strong>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>V\u00ed d\u1ee5: <\/strong>Coca-Cola tung ra s\u1ea3n ph\u1ea9m Diet Coke \u0111\u1ec3 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi Pepsi Max trong ph\u00e2n kh\u00fac \u0111\u1ed3 u\u1ed1ng \u00edt \u0111\u01b0\u1eddng d\u00e0nh cho ng\u01b0\u1eddi \u0103n ki\u00eang<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/cac-chien-luoc-quan-trong-1024x512.webp\" alt=\"C\u00e1c chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng\" class=\"wp-image-8861\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/cac-chien-luoc-quan-trong-1024x512.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/cac-chien-luoc-quan-trong-300x150.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/cac-chien-luoc-quan-trong-768x384.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/cac-chien-luoc-quan-trong-1536x768.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/07\/cac-chien-luoc-quan-trong.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-xay-d\u1ef1ng-va-qu\u1ea3n-tr\u1ecb-chi\u1ebfn-l\u01b0\u1ee3c-hi\u1ec7u-qu\u1ea3-6-b\u01b0\u1edbc-c\u1ea7n-thi\u1ebft-amp-cong-c\u1ee5-h\u1ed7-tr\u1ee3\"><strong>4. X\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3: 6 b\u01b0\u1edbc c\u1ea7n thi\u1ebft &amp; C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-danh-gia-tinh-hinh-hi\u1ec7n-t\u1ea1i\"><strong>B\u01b0\u1edbc 1: \u0110\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i<\/strong><\/h3>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong quy tr\u00ecnh qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c l\u00e0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf c\u00f9ng ngu\u1ed3n l\u1ef1c b\u00ean trong c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu n\u1ed9i b\u1ed9 v\u00e0 c\u00e1c c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c t\u1eeb m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i. Qua \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u1ec1 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u0169ng nh\u01b0 nh\u1eefng kh\u00f3 kh\u0103n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/base.vn\/blog\/swot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ma tr\u1eadn SWOT<\/a>: Ma tr\u1eadn SWOT gi\u00fap \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 (m\u1ea1nh, y\u1ebfu) v\u00e0 ngo\u1ea1i b\u1ed9 (c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c) c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><a href=\"https:\/\/base.vn\/blog\/mo-hinh-pestel\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f4 h\u00ecnh PESTEL<\/a>: M\u00f4 h\u00ecnh PESTEL gi\u00fap \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb, kinh t\u1ebf, x\u00e3 h\u1ed9i, c\u00f4ng ngh\u1ec7, m\u00f4i tr\u01b0\u1eddng v\u00e0 lu\u1eadt ph\u00e1p t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><a href=\"https:\/\/base.vn\/blog\/mo-hinh-5-ap-luc-canh-tranh\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f4 h\u00ecnh 5 l\u1ef1c c\u1ea1nh tranh<\/a> (5 Forces): M\u00f4 h\u00ecnh n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong ng\u00e0nh, bao g\u1ed3m s\u1ee9c m\u1ea1nh c\u1ee7a nh\u00e0 cung c\u1ea5p, t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ef1 \u0111e d\u1ecda t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf, s\u1ef1 \u0111e d\u1ecda t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-xac-d\u1ecbnh-m\u1ee5c-tieu-chi\u1ebfn-l\u01b0\u1ee3c\"><strong>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau l\u00e0 c\u1ee5 th\u1ec3 h\u00f3a t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p. Trong giai \u0111o\u1ea1n n\u00e0y, nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n t\u1eadp trung v\u00e0o 3 kh\u00eda c\u1ea1nh ch\u00ednh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n: \u0110\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho c\u1ea3 hai khung th\u1eddi gian n\u00e0y \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n.<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh quy tr\u00ecnh th\u1ef1c hi\u1ec7n: Thi\u1ebft l\u1eadp c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra, \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng.<\/li>\n\n\n\n<li>Ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5: Giao nhi\u1ec7m v\u1ee5 cho nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng v\u00e0 chuy\u00ean m\u00f4n \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p>C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/base.vn\/blog\/mo-hinh-smart\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f4 h\u00ecnh SMART<\/a>: Khung SMART gi\u00fap doanh nghi\u1ec7p thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3, d\u1ec5 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-xay-d\u1ef1ng-chi\u1ebfn-l\u01b0\u1ee3c\"><strong>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c l\u00e0 vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n nh\u1eb1m t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c \u0111i\u1ec3m m\u1ea1nh, gi\u1ea3m thi\u1ec3u c\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1ed5 ch\u1ee9c, khai th\u00e1c c\u00e1c c\u01a1 h\u1ed9i t\u1eeb m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 ph\u00f2ng ng\u1eeba c\u00e1c m\u1ed1i \u0111e d\u1ecda ti\u1ec1m t\u00e0ng, \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n v\u00e0 ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n<p>Trong b\u01b0\u1edbc n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n ph\u00e1t tri\u1ec3n m\u1ed9t lo\u1ea1t c\u00e1c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c thay th\u1ebf, t\u1eeb c\u1ea5p \u0111\u1ed9 to\u00e0n c\u1ea7u, c\u1ea5p \u0111\u1ed9 c\u00f4ng ty, c\u1ea5p \u0111\u1ed9 kinh doanh \u0111\u1ebfn c\u1ea5p \u0111\u1ed9 ch\u1ee9c n\u0103ng, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/base.vn\/blog\/bsc-balanced-scorecard-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00f4 h\u00ecnh BSC<\/a> (Balanced Scorecard): M\u00f4 h\u00ecnh n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00e2n b\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa c\u00e1c kh\u00eda c\u1ea1nh t\u00e0i ch\u00ednh, kh\u00e1ch h\u00e0ng, quy tr\u00ecnh n\u1ed9i b\u1ed9, v\u00e0 h\u1ecdc t\u1eadp ph\u00e1t tri\u1ec3n.<\/li>\n\n\n\n<li><a href=\"https:\/\/base.vn\/blog\/ban-do-chien-luoc\/\" target=\"_blank\" rel=\"noreferrer noopener\">B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c<\/a> (Strategy map): B\u1ea3n \u0111\u1ed3 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p tr\u1ef1c quan h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau v\u00e0 s\u00e1ng ki\u1ebfn, gi\u00fap c\u00e1c b\u00ean li\u00ean quan hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ec1 ra.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/base.vn\/goal?utm_source=base-blog&amp;utm_content=base.vn\/blog\/chien-luoc-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Base-Goal-1-1024x469.webp\" alt=\"Base Goal\" class=\"wp-image-8529\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Base-Goal-1-1024x469.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Base-Goal-1-300x138.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Base-Goal-1-768x352.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Base-Goal-1-1536x704.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/06\/Base-Goal-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-l\u1eadp-k\u1ebf-ho\u1ea1ch-hanh-d\u1ed9ng\"><strong>B\u01b0\u1edbc 4: L\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng<\/strong><\/h3>\n\n\n\n<p>Trong b\u01b0\u1edbc n\u00e0y, nh\u00e0 qu\u1ea3n tr\u1ecb chia nh\u1ecf m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3, c\u00f3 th\u1eddi h\u1ea1n, v\u00e0 ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 cho t\u1eebng c\u00e1 nh\u00e2n ho\u1eb7c b\u1ed9 ph\u1eadn. \u0110\u1ed3ng th\u1eddi, nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd, \u0111\u00f4n \u0111\u1ed1c v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-cong-viec\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ea7n m\u1ec1m Qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c<\/a>:<\/strong> Gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng, t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e2n chia c\u00f4ng vi\u1ec7c, \u0111\u1ebfn ki\u1ec3m so\u00e1t m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a d\u1ef1 \u00e1n.<\/li>\n\n\n\n<li><strong>Ph\u1ea7n m\u1ec1m Qu\u1ea3n tr\u1ecb m\u1ee5c ti\u00eau:<\/strong> H\u1ed7 tr\u1ee3 nh\u00e0 qu\u1ea3n tr\u1ecb thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, g\u1eafn k\u1ebft m\u1ee5c ti\u00eau chung v\u1edbi m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n v\u00e0 b\u1ed9 ph\u1eadn, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c, v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 theo chu k\u1ef3.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-th\u1ef1c-thi-chi\u1ebfn-l\u01b0\u1ee3c\"><strong>B\u01b0\u1edbc 5: Th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h3>\n\n\n\n<p>Sau khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh tri\u1ec3n khai c\u00f4ng vi\u1ec7c b\u1eb1ng c\u00e1ch thi\u1ebft k\u1ebf c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c, ph\u00e1t tri\u1ec3n quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh, ph\u00e2n ph\u1ed1i ngu\u1ed3n l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch, c\u0169ng nh\u01b0 truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ea1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9:<\/strong> Gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng \u0111\u1ebfn nh\u00e2n vi\u00ean, cung c\u1ea5p n\u01a1i \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c, c\u1eadp nh\u1eadt th\u00f4ng tin v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c m\u1ed9t c\u00e1ch khoa h\u1ecdc v\u00e0 nh\u1ea5t qu\u00e1n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-6-do-l\u01b0\u1eddng-va-di\u1ec1u-ch\u1ec9nh\"><strong>B\u01b0\u1edbc 6: \u0110o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong><\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 ti\u1ebfn h\u00e0nh th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 \u0111\u1ec3 \u0111\u1ec1 ra ph\u01b0\u01a1ng \u00e1n \u0111i\u1ec1u ch\u1ec9nh n\u1ebfu c\u1ea7n thi\u1ebft. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t, xem x\u00e9t s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u1eafc ph\u1ee5c khi d\u1ef1 \u00e1n g\u1eb7p s\u1ef1 c\u1ed1 ho\u1eb7c ph\u00e1t sinh v\u1ea5n \u0111\u1ec1 ngo\u00e0i \u00fd mu\u1ed1n.<\/p>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c th\u00f4ng s\u1ed1 c\u1ea7n \u0111o l\u01b0\u1eddng, ph\u1ea3n \u00e1nh m\u1ee5c ti\u00eau \u0111\u1eb7t ra ban \u0111\u1ea7u, v\u00e0 so s\u00e1nh k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra. D\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>L\u01b0u \u00fd r\u1eb1ng doanh nghi\u1ec7p c\u1ea7n k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n, v\u00ed d\u1ee5 nh\u01b0 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb nh\u00e2n vi\u00ean v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-du-an\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/a>:<\/strong> Th\u01b0\u1eddng t\u00edch h\u1ee3p s\u1eb5n t\u00ednh n\u0103ng b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng, th\u1ec3 hi\u1ec7n d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u1ec1 ti\u1ebfn \u0111\u1ed9 v\u00e0 k\u1ebft qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean, c\u00e1c nh\u00f3m c\u00f4ng vi\u1ec7c,&#8230;<\/li>\n\n\n\n<li><strong>Ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh:<\/strong> L\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh m\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c mang l\u1ea1i theo th\u1eddi gian th\u1ef1c, b\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd doanh thu, chi ph\u00ed, l\u1ee3i nhu\u1eadn, c\u00f4ng n\u1ee3, d\u00f2ng ti\u1ec1n,&#8230;<\/li>\n\n\n\n<li><strong>C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 tr\u1ef1c quan ho\u00e1 d\u1eef li\u1ec7u:<\/strong> Gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i doanh nghi\u1ec7p, sau \u0111\u00f3 ph\u00e2n t\u00edch v\u00e0 th\u1ec3 hi\u1ec7n ch\u00fang d\u01b0\u1edbi d\u1ea1ng c\u00e1c dashboard d\u1eef li\u1ec7u tr\u1ef1c quan.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-k\u1ebft-lu\u1eadn\"><strong>5. K\u1ebft lu\u1eadn<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>Qua b\u00e0i vi\u1ebft tr\u00ean, Base.vn \u0111\u00e3 chia s\u1ebb \u0111\u1ebfn doanh nghi\u1ec7p nh\u1eefng th\u00f4ng tin quan tr\u1ecdng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec. Hy v\u1ecdng r\u1eb1ng c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u00e3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c trong ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c b\u01b0\u1edbc qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. Ch\u00fac c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y v\u00e0 g\u1eb7t h\u00e1i k\u1ebft qu\u1ea3 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 kim ch\u1ec9 nam gi\u00fap doanh nghi\u1ec7p v\u1ea1ch ra con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 v\u01b0\u1ee3t qua th\u1eed th\u00e1ch. Tuy nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 lu\u00f4n l\u00e0 c\u00e2u h\u1ecfi m\u00e0 nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd g\u1eb7p [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"ppma_author":[57],"class_list":["post-8842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-muc-tieu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3<\/title>\n<meta name=\"description\" content=\"Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec? 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