{"id":964,"date":"2025-02-07T15:23:57","date_gmt":"2025-02-07T08:23:57","guid":{"rendered":"https:\/\/34.126.143.171\/?p=964"},"modified":"2025-02-07T15:34:42","modified_gmt":"2025-02-07T08:34:42","slug":"van-hoa-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/","title":{"rendered":"V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng"},"content":{"rendered":"\n<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh to\u00e0n c\u1ea7u ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, v\u0103n h\u00f3a doanh nghi\u1ec7p kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 &#8220;l\u00e0m \u0111\u1eb9p&#8221; m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng s\u1ed1ng c\u00f2n quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ecdi t\u1ed5 ch\u1ee9c. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c treo tr\u00ean t\u01b0\u1eddng hay kh\u1ea9u hi\u1ec7u trong ph\u00f2ng h\u1ecdp, m\u00e0 l\u00e0 linh h\u1ed3n th\u1ef1c s\u1ef1 c\u1ee7a doanh nghi\u1ec7p, chi ph\u1ed1i t\u1eeb c\u00e1ch nh\u00e2n vi\u00ean t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn c\u00e1ch c\u00f4ng ty v\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng. <\/p>\n\n\n\n<p>V\u1eady v\u0103n h\u00f3a doanh nghi\u1ec7p th\u1ef1c s\u1ef1 l\u00e0 g\u00ec? T\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn v\u1eady v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a v\u1eefng m\u1ea1nh? C\u00f9ng <a href=\"https:\/\/base.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base Blog<\/a> kh\u00e1m ph\u00e1 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0\">1. V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-1-d\u1ecbnh-nghia-van-hoa-doanh-nghi\u1ec7p\">1.1 \u0110\u1ecbnh ngh\u0129a v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p><strong>V\u0103n h\u00f3a doanh nghi\u1ec7p<\/strong> (ti\u1ebfng Anh l\u00e0 <strong>Corporate Culture<\/strong>) l\u00e0 t\u1eadp h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb, ni\u1ec1m tin, h\u00e0nh vi, th\u00e1i \u0111\u1ed9, chu\u1ea9n m\u1ef1c v\u00e0 c\u00e1ch h\u00e0nh x\u1eed chung c\u1ee7a m\u1ecdi th\u00e0nh vi\u00ean trong m\u1ed9t t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p.<sup> <\/sup>N\u00f3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 &#8220;linh h\u1ed3n&#8221; c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau, c\u00e1ch h\u1ecd l\u00e0m vi\u1ec7c v\u00e0 c\u00e1ch h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-2-cac-c\u1ea5p-d\u1ed9-c\u1ee7a-van-hoa-doanh-nghi\u1ec7p\">1.2 C\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Khi v\u00e0 ch\u1ec9 khi b\u00f3c t\u00e1ch \u0111\u01b0\u1ee3c&nbsp;c\u00e1c th\u00e0nh ph\u1ea7n&nbsp;c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 t\u00ednh ch\u1ea5t \u0111\u1eb7c tr\u01b0ng c\u1ee7a ch\u00fang, nh\u00e0 l\u00e3nh \u0111\u1ea1o m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u0103n h\u00f3a l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m.<\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Edgar_Schein\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Edgar Henry Schein<\/a> \u2013 c\u1ef1u Gi\u00e1o s\u01b0 Tr\u01b0\u1eddng Qu\u1ea3n l\u00fd MIT Sloan \u2013 m\u1ed9t ng\u01b0\u1eddi nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u trong l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n t\u1ed5 ch\u1ee9c v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p, c\u1ea5u tr\u00fac c\u1ee7a v\u0103n ho\u00e1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 chia th\u00e0nh 3 c\u1ea5p:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u1ea5p \u0111\u1ed9 1 &#8211; C\u1ea5u tr\u00fac h\u1eefu h\u00ecnh c\u1ee7a doanh nghi\u1ec7p:<\/strong> \u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y tr\u1ef1c ti\u1ebfp khi ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p. N\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng: S\u01a1 \u0111\u1ed3 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c, c\u00e1ch b\u1ed1 tr\u00ed v\u0103n ph\u00f2ng, h\u00ecnh \u1ea3nh v\u1ec1 trang ph\u1ee5c, logo, t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng, h\u00e0nh vi \u1ee9ng x\u1eed c\u1ee7a nh\u00e2n vi\u00ean, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p&#8230;. C\u1ea5p \u0111\u1ed9 n\u00e0y ch\u1ee7 y\u1ebfu ch\u1ecbu \u1ea3nh h\u01b0\u1edfng v\u00e0 t\u00e1c \u0111\u1ed9ng t\u1eeb t\u1ea7m nh\u00ecn c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u0169ng nh\u01b0 t\u00ednh ch\u1ea5t c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/li>\n\n\n\n<li><strong>C\u1ea5p \u0111\u1ed9 2 &#8211; Gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn:<\/strong> C\u1ea5p \u0111\u1ed9 n\u00e0y m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng qua nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c tuy\u00ean b\u1ed1 hay c\u00e1c bi\u1ec3u hi\u1ec7n b\u00ean ngo\u00e0i c\u1ee7a doanh nghi\u1ec7p. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, quy \u0111\u1ecbnh, quy t\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a t\u1ed5 ch\u1ee9c. V\u1edbi c\u1ea5p \u0111\u1ed9 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 linh ho\u1ea1t thay \u0111\u1ed5i, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb b\u00ean trong t\u1ed5 ch\u1ee9c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>C\u1ea5p \u0111\u1ed9 3 &#8211; Quan \u0111i\u1ec3m chung:<\/strong> \u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 m\u00e0 b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 nh\u1eadn ra b\u1edfi vi\u1ec7c hi\u1ec3u nh\u1eefng gi\u00e1 tr\u1ecb b\u00ean trong s\u1ebd c\u1ea7n nhi\u1ec1u th\u1eddi gian ti\u1ebfp x\u00fac, \u0111\u00e1nh gi\u00e1. H\u01a1n n\u1eefa, nh\u1eefng suy ngh\u0129, quan \u0111i\u1ec3m c\u00f3 th\u1ec3 n\u1eb1m s\u00e2u trong doanh nghi\u1ec7p v\u00e0 \u0103n s\u00e2u v\u00e0o suy ngh\u0129 c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean. V\u00ed d\u1ee5 nh\u01b0: V\u0103n h\u00f3a d\u00e2n t\u1ed9c, t\u00f4n gi\u00e1o, v\u0103n h\u00f3a kinh doanh&#8230; Trong 3 c\u1ea5p \u0111\u1ed9 th\u00ec \u0111\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb cao nh\u1ea5t c\u1ee7a t\u1ed5&nbsp; ch\u1ee9c v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 t\u00e0i s\u1ea3n c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/cap-do-van-hoa-doanh-nghiep.png\" alt=\"C\u00e1c c\u1ea5p \u0111\u1ed9 v\u0103n ho\u00e1 doanh nghi\u1ec7p\"\/><figcaption class=\"wp-element-caption\"><em>C\u00e1c c\u1ea5p \u0111\u1ed9 v\u0103n ho\u00e1 doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">2. 6 l\u00fd do n\u00ean x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-thu-hut-va-gi\u1eef-chan-nhan-tai\">2.1. Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/h3>\n\n\n\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i, kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ec9 sau 1 &#8211; 2 ng\u00e0y. N\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh thu h\u00fat, tuy\u1ec3n d\u1ee5ng v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u1edbi t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i, Gen Z l\u00e0 th\u1ebf h\u1ec7 \u0111\u01b0\u1ee3c l\u1edbn l\u00ean trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 b\u00f9ng n\u1ed5, chi\u1ebfm \u0111\u1ebfn 30% l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. Gen Z lu\u00f4n t\u00ecm ki\u1ebfm m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c m\u00e0 \u1edf \u0111\u00f3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f9ng nhau \u0111o\u00e0n k\u1ebft, \u0111\u1ed3ng l\u00f2ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch chung. Ch\u00ednh v\u00ec v\u1eady vi\u1ec7c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c, c\u1ea1nh tranh c\u00f4ng b\u1eb1ng, ph\u00f9 h\u1ee3p v\u1edbi ni\u1ec1m tin v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a h\u1ecd th\u00ec s\u1ebd th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 h\u01a1n, c\u1ed1ng hi\u1ebfn nhi\u1ec1u h\u01a1n cho t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-t\u1ea1o-s\u1ef1-khac-bi\u1ec7t-cho-t\u1ed5-ch\u1ee9c\">2.2. T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho t\u1ed5 ch\u1ee9c<\/h3>\n\n\n\n<p>M\u1ed7i t\u1ed5 ch\u1ee9c s\u1ebd c\u00f3 m\u1ed9t v\u0103n h\u00f3a kh\u00e1c nhau, kh\u00f4ng ai c\u00f3 th\u1ec3 b\u1eaft ch\u01b0\u1edbc. V\u1eady n\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra ch\u1ea5t ri\u00eang, l\u00e0 t\u00e0i s\u1ea3n \u0111\u01b0\u1ee3c di truy\u1ec1n, g\u00ecn gi\u1eef qua nhi\u1ec1u th\u1ebf h\u1ec7, gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p c\u0169ng gi\u00fap truy\u1ec1n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 phong c\u00e1ch c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u1ebfn to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean, h\u01b0\u1edbng \u0111\u1ebfn cam k\u1ebft v\u00ec m\u1ee5c ti\u00eau v\u00e0 l\u1ee3i \u00edch chung, g\u00f3p ph\u1ea7n t\u1ea1o ra s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u00e0 l\u00e0nh m\u1ea1nh trong doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-nang-cao-th\u01b0\u01a1ng-hi\u1ec7u\">2.3. N\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p bao g\u1ed3m c\u1ea3 nh\u1eefng gi\u00e1 tr\u1ecb v\u1ec1 \u0111\u1ea1o \u0111\u1ee9c, khi c\u00f3 \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p s\u1ebd cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u01b0a nh\u1eefng ti\u00eau chu\u1ea9n cao nh\u1ea5t v\u00e0o ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. \u0110\u00e2y c\u0169ng l\u00e0 c\u01a1 s\u1edf t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t gi\u00fap l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 \u0111i\u1ec1u n\u00e0y ch\u00ednh l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 n\u00e2ng cao danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u0103ng th\u1ecb ph\u1ea7n c\u0169ng nh\u01b0 doanh thu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-nang-cao-nang-su\u1ea5t-nhan-vien\">2.4. N\u00e2ng cao n\u0103ng su\u1ea5t nh\u00e2n vi\u00ean<\/h3>\n\n\n\n<p>Nhi\u1ec1u kh\u1ea3o s\u00e1t cho th\u1ea5y cu\u1ed9c s\u1ed1ng n\u01a1i c\u00f4ng s\u1edf v\u00e0 n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi nhau. Ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng bao g\u1ed3m s\u1ee9c kh\u1ecfe tinh th\u1ea7n, th\u1ec3 ch\u1ea5t, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c. N\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c v\u0103n h\u00f3a c\u00f4ng ty l\u00e0nh m\u1ea1nh th\u00ec c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3 hai y\u1ebfu t\u1ed1 tr\u00ean.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i, v\u0103n h\u00f3a c\u00f4ng ty \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e1t tri\u1ec3n \u0111\u1eddi s\u1ed1ng nh\u00e2n vi\u00ean to\u00e0n di\u1ec7n. V\u1eady n\u00ean nh\u1eefng y\u1ebfu t\u1ed1 t\u1eeb ph\u00eda c\u00f4ng ty nh\u01b0: Gi\u1edd l\u00e0m linh ho\u1ea1t, m\u00f4i tr\u01b0\u1eddng c\u1edfi m\u1edf, \u0111\u00e3i ng\u1ed9 t\u1ed1t, nh\u00e2n vi\u00ean c\u00f3 ti\u1ebfng n\u00f3i\u2026 r\u1ea5t quan tr\u1ecdng. N\u00f3 s\u1ebd gi\u00fap h\u1ecd c\u00f3 \u0111\u1ed9ng l\u1ef1c v\u00e0 tinh th\u1ea7n t\u1ed1t trong c\u00f4ng vi\u1ec7c, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-\u1ea3nh-h\u01b0\u1edfng-d\u1ebfn-d\u1ecbch-v\u1ee5-khach-hang\">2.5. \u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Khi v\u0103n h\u00f3a doanh nghi\u1ec7p t\u00edch c\u1ef1c v\u00e0 l\u00e0nh m\u1ea1nh, nh\u00e2n vi\u00ean s\u1ebd h\u1ea1nh ph\u00fac v\u00e0 l\u00e0m vi\u1ec7c n\u0103ng su\u1ea5t, s\u00e1ng t\u1ea1o h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t th\u00f4ng qua c\u00e1ch h\u1ecd \u1ee9ng x\u1eed v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac v\u00e0 h\u00e0i l\u00f2ng khi l\u00e0m vi\u1ec7c s\u1ebd gi\u1edbi thi\u1ec7u, t\u01b0 v\u1ea5n \u0111\u1ebfn kh\u00e1ch h\u00e0ng nhi\u1ec7t t\u00ecnh, tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu nh\u00e2n vi\u00ean kh\u00f4ng c\u00f3 ni\u1ec1m tin v\u00e0o doanh nghi\u1ec7p th\u00ec h\u1ecd s\u1ebd b\u00e1n h\u00e0ng kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Kh\u1ea3o s\u00e1t t\u1eeb Gallup cho th\u1ea5y nh\u1eefng doanh nghi\u1ec7p s\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac c\u00f3 thu nh\u1eadp tr\u00ean m\u1ed7i c\u1ed5 phi\u1ebfu cao h\u01a1n 147% so v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c. V\u1eady n\u00ean, ngo\u00e0i c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, marketing\u2026. th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-6-la-c\u01a1-s\u1edf-d\u1ec3-ki\u1ec3m-soat-d\u1ed9i-ngu-nhan-vien\">2.6. L\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ki\u1ec3m so\u00e1t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean<\/h3>\n\n\n\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p ch\u00ednh l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty c\u00f9ng noi theo v\u00e0 th\u1ef1c hi\u1ec7n, kh\u00f4ng quan tr\u1ecdng \u0111\u00f3 l\u00e0 nh\u00e2n vi\u00ean hay l\u00e3nh \u0111\u1ea1o. N\u00f3i c\u00e1ch kh\u00e1c, khi c\u00f3 v\u0103n h\u00f3a doanh nghi\u1ec7p, ai \u0111\u00fang ai sai kh\u00f4ng quan tr\u1ecdng, c\u00e1i g\u00ec \u0111\u00fang m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01a1n.<\/p>\n\n\n\n<p>Vi\u1ec7c t\u1ea1o ra \u0111\u01b0\u1ee3c v\u0103n h\u00f3a l\u00e0nh m\u1ea1nh, dung h\u00f2a \u0111\u01b0\u1ee3c c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c gi\u00fap h\u1ea1n ch\u1ebf t\u1ed1i \u0111a c\u00e1c xung \u0111\u1ed9t, c\u0103ng th\u1eb3ng, t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn trong c\u00f4ng ty. N\u1ebfu nh\u00e2n vi\u00ean c\u00f3 xu h\u01b0\u1edbng t\u1ea1o ra xung \u0111\u1ed9t th\u00ec v\u0103n h\u00f3a ch\u00ednh l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi h\u00e0n g\u1eafn v\u00e0 \u0111o\u00e0n k\u1ebft c\u00f9ng nhau.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/vai-tro-cua-van-hoa-doanh-nghiep.png\" alt=\"Vai tr\u00f2 c\u1ee7a v\u0103n ho\u00e1 doanh nghi\u1ec7p\"\/><figcaption class=\"wp-element-caption\"><em>Vai tr\u00f2 c\u1ee7a v\u0103n ho\u00e1 doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/mbti-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBTI l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng c\u1ee7a MBTI trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">3. C\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh n\u00ean v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-t\u1ea7m-nhin\">3.1. T\u1ea7m nh\u00ecn<\/h3>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean v\u00e0 c\u0169ng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t khi doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u0103n h\u00f3a \u0111\u00f3 l\u00e0 t\u1ea7m nh\u00ecn. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra t\u1ea7m nh\u00ecn b\u1eb1ng m\u1ed9t tuy\u00ean ng\u00f4n chung, m\u1ed9t c\u00e2u kh\u1ea9u hi\u1ec7u. N\u00f3 kh\u00f4ng c\u1ea7n qu\u00e1 c\u1ea7u k\u1ef3, hoa m\u1ef9 nh\u01b0ng ph\u1ea3i c\u00f3 \u00fd ngh\u0129a v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 v\u1edbi Google, c\u00e2u kh\u1ea9u hi\u1ec7u c\u1ee7a h\u1ecd l\u00e0 \u201cDon\u2019t be evil &#8211; \u0110\u1eebng l\u00e0m \u0111i\u1ec1u x\u1ea5u\u201d. \u0110i\u1ec1u n\u00e0y gi\u00fap cho nh\u00e2n vi\u00ean c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 lu\u00f4n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi c\u00f4ng vi\u1ec7c, tr\u00e1nh l\u00e0m nh\u1eefng vi\u1ec7c kh\u00f4ng t\u1ed1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn b\u1ea3n th\u00e2n, c\u00f4ng ty c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-gia-tr\u1ecb-c\u1ed1t-loi\">3.2. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/gia-tri-cot-loi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/a> gi\u1ed1ng nh\u01b0 ng\u1ecdn \u0111\u00e8n ch\u1ec9 \u0111\u01b0\u1eddng cho c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng, m\u1ee5c ti\u00eau m\u00e0 c\u00f4ng ty h\u01b0\u1edbng \u0111\u1ebfn. N\u00f3 gi\u00fap th\u1ec3 hi\u1ec7n suy ngh\u0129, quan \u0111i\u1ec3m c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p h\u00ecnh th\u00e0nh v\u0103n h\u00f3a ph\u00f9 h\u1ee3p.&nbsp;<\/p>\n\n\n\n<p>S\u1ef1 ri\u00eang bi\u1ec7t c\u1ee7a gi\u00e1 tr\u1ecb m\u1ed7i doanh nghi\u1ec7p \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0: Tinh th\u1ea7n l\u00e0m vi\u1ec7c nh\u00f3m, t\u00ednh tin c\u1eady, s\u1ef1 c\u00f4ng b\u1eb1ng, s\u1ef1 \u0111o\u00e0n k\u1ebft, tr\u1ea3i nghi\u1ec7m t\u1ed1t t\u1eeb kh\u00e1ch h\u00e0ng\u2026.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-th\u1ef1c-ti\u1ec5n-doanh-nghi\u1ec7p\">3.3. Th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n h\u00f3a t\u1ea5t c\u1ea3 t\u1ea7m nh\u00ecn, gi\u00e1 tr\u1ecb tr\u00ean l\u00fd thuy\u1ebft th\u00ec doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 th\u1ef1c ti\u1ec5n. C\u1ea5p l\u00e3nh \u0111\u1ea1o ph\u1ea3i \u0111\u01b0a y\u1ebfu t\u1ed1 th\u1ef1c ti\u1ec5n v\u00e0o nguy\u00ean t\u1eafc ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y, c\u1ee7ng c\u1ed1 th\u00eam cho s\u1ee9c m\u1ea1nh c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00f3i r\u1eb1ng \u201cCon ng\u01b0\u1eddi l\u00e0 t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t c\u1ee7a ch\u00fang t\u00f4i\u201d th\u00ec to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u c\u1ea7n t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n con ng\u01b0\u1eddi theo \u0111\u00fang nh\u1eefng g\u00ec \u0111\u00e3 tuy\u00ean b\u1ed1. T\u1ea1i New York, c\u00f4ng ty Wegmans \u0111\u01b0a ra c\u00e1c gi\u00e1 tr\u1ecb s\u1ebd th\u1ef1c hi\u1ec7n g\u1ed3m: Quan t\u00e2m, t\u00f4n tr\u1ecdng, m\u1ed9t c\u00f4ng vi\u1ec7c trong m\u01a1. Sau khi k\u1ebft th\u00fac, c\u00f4ng ty n\u00e0y \u0111\u1ee9ng th\u1ee9 5 trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00f4ng ty t\u1ed1t nh\u1ea5t t\u1ea1i Hoa K\u1ef3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-con-ng\u01b0\u1eddi-trong-doanh-nghi\u1ec7p\">3.4. Con ng\u01b0\u1eddi trong doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a doanh nghi\u1ec7p. \u0110\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi \u0111\u1ecbnh h\u00ecnh m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp \u0111\u01b0a ra m\u1ee5c ti\u00eau, t\u1ea7m nh\u00ecn, t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec v\u1eady, nhi\u1ec1u c\u00f4ng ty t\u1ea1i Vi\u1ec7t Nam c\u0169ng nh\u01b0 tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay c\u00f3 quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng kh\u00e1 kh\u1eaft khe, m\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 t\u00ecm ra nh\u1eefng \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-5-cau-chuy\u1ec7n-doanh-nghi\u1ec7p\">3.5. C\u00e2u chuy\u1ec7n doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>B\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o c\u0169ng \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh, ph\u00e1t tri\u1ec3n c\u0169ng nh\u01b0 c\u00e1c c\u00e2u chuy\u1ec7n \u0111\u1ed9c \u0111\u00e1o xung quanh. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 b\u1ecf qua trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a doanh nghi\u1ec7p. Nh\u1eefng b\u00e0i h\u1ecdc \u0111\u01b0\u1ee3c r\u00fat ra c\u00e2u chuy\u1ec7n s\u1ebd l\u00e0 s\u1ee9c m\u1ea1nh \u0111\u1ec3 gi\u00fap t\u1eebng c\u00e1 nh\u00e2n th\u1ea5u hi\u1ec3u v\u00e0 c\u1ed1 g\u1eafng \u0111\u1ec3 b\u01b0\u1edbc ti\u1ebfp s\u1ef1 nghi\u1ec7p, th\u00e0nh t\u1ef1u tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/van-hoa-doanh-nghiep-1.png\" alt=\"C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh n\u00ean v\u0103n h\u00f3a doanh nghi\u1ec7p\"\/><figcaption class=\"wp-element-caption\"><em>C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh n\u00ean v\u0103n h\u00f3a doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-cac-lo\u1ea1i-hinh-van-hoa-doanh-nghi\u1ec7p-d\u1eb7c-tr\u01b0ng\">4. C\u00e1c lo\u1ea1i h\u00ecnh v\u0103n ho\u00e1 doanh nghi\u1ec7p \u0111\u1eb7c tr\u01b0ng<\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0&nbsp;8 lo\u1ea1i h\u00ecnh v\u0103n h\u00f3a \u0111\u1eb7c tr\u01b0ng tr\u00ean th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c Harvard Business Review&nbsp;ph\u00e2n bi\u1ec7t d\u1ef1a theo 2 ti\u00eau ch\u00ed l\u00e0&nbsp;s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa m\u1ecdi ng\u01b0\u1eddi v\u00e0 kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc thay \u0111\u1ed5i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ch\u0103m s\u00f3c (Caring<strong>-c<\/strong>ulture)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Lo\u1ea1i h\u00ecnh n\u00e0y cho th\u1ea5y m\u1ed1i quan h\u1ec7 gi\u1eefa l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean trong t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng v\u00e0 t\u00f4n tr\u1ecdng l\u1eabn nhau. V\u1edbi m\u00f4 h\u00ecnh Caring, doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c h\u1ea1nh ph\u00fac, nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y th\u00e2n thu\u1ed9c, g\u1eafn b\u00f3, tho\u1ea3i m\u00e1i khi th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ee5c ti\u00eau (Purpose<strong>-c<\/strong>ulture)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 ki\u1ec3u v\u0103n h\u00f3a \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo l\u00fd t\u01b0\u1edfng cao c\u1ea3 c\u1ee7a l\u00e3nh \u0111\u1ea1o cao nh\u1ea5t. Nh\u00e2n vi\u00ean s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ef1c thi c\u00e1c m\u1ee5c ti\u00eau cao c\u1ea3 n\u00e0y. Do \u0111\u00f3, h\u1ecd s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi t\u1eed t\u1ebf trong cu\u1ed9c s\u1ed1ng v\u00e0 c\u1ea3 trong doanh nghi\u1ec7p. Apple, Google hay Facebook \u0111ang th\u1ef1c hi\u1ec7n v\u0103n h\u00f3a doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh n\u00e0y.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1eadn h\u01b0\u1edfng (Enjoyment<strong>-c<\/strong>ulture)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>V\u0103n h\u00f3a Enjoyment c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd l\u00e0m nh\u1eefng g\u00ec h\u1ecd y\u00eau th\u00edch v\u00e0 h\u1ea1nh ph\u00fac. Qua \u0111\u00f3 c\u1ea3 nh\u00e2n vi\u00ean v\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ec1u t\u1ea1o ra kh\u00f4ng kh\u00ed s\u00f4i n\u1ed5i v\u00e0 h\u00e0o h\u1ee9ng trong c\u00f4ng vi\u1ec7c. V\u0103n h\u00f3a n\u00e0y gi\u00fap nh\u00e2n vi\u00ean tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng, \u0111\u1ea7u \u00f3c tho\u1ea3i m\u00e1i v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p thi\u00ean v\u1ec1 c\u00e1c c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u1ebft qu\u1ea3 (Results<strong>-c<\/strong>ulture)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>M\u00f4 h\u00ecnh Results n\u00f3i \u0111\u1ebfn m\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a l\u00e0 t\u1eadp trung nh\u1eefng nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p \u0111\u1ec3 th\u1ef1c thi c\u00e1c m\u1ee5c ti\u00eau, ch\u00ednh s\u00e1ch v\u00e0 c\u00f4ng ty \u0111\u1eb7t ra. M\u1ee5c ti\u00eau c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u l\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n, t\u1ea1o ra nhi\u1ec1u l\u1ee3i nhu\u1eadn, do v\u1eady th\u00e0nh t\u00edch s\u1ebd \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng nh\u1eefng con s\u1ed1. V\u1edbi m\u00f4 h\u00ecnh n\u00e0y, nh\u00e2n vi\u00ean v\u00e0 l\u00e3nh \u0111\u1ea1o s\u1ebd c\u00f9ng c\u00f3 \u0111\u1ed9ng l\u1ef1c v\u00e0 m\u1ee5c ti\u00eau chung \u0111\u1ec3 l\u00e0m vi\u1ec7c, nhanh ch\u00f3ng \u0111i \u0111\u1ebfn \u0111\u00edch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H\u1ecdc t\u1eadp (Learning<strong>-c<\/strong>ulture)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>V\u0103n h\u00f3a h\u1ecdc t\u1eadp r\u1ea5t c\u1ea7n thi\u1ebft n\u1ebfu nh\u01b0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n, m\u1edf r\u1ed9ng quy m\u00f4 c\u0169ng nh\u01b0 t\u1ed3n t\u1ea1i b\u1ec1n v\u1eefng. V\u0103n h\u00f3a n\u00e0y s\u1ebd xu\u1ea5t ph\u00e1t t\u1eeb l\u00e3nh \u0111\u1ea1o &#8211; h\u1ecd s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o, h\u1ecdc t\u1eadp kh\u00f4ng ng\u1eebng ngh\u1ec9 \u0111\u1ec3 nh\u00e2n vi\u00ean c\u00f9ng noi theo. Qua \u0111\u00f3 nh\u00e2n vi\u00ean c\u0169ng s\u1ebd ti\u1ebfn b\u1ed9 v\u00e0 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chuy\u00ean ch\u1ebf (Authority<strong>-c<\/strong>ulture)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh m\u00e0 nh\u00e2n vi\u00ean b\u1ecb ki\u1ec3m so\u00e1t b\u1edfi ph\u00eda ban l\u00e3nh \u0111\u1ea1o. M\u1ecdi quy\u1ebft \u0111\u1ecbnh c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u, c\u00e1c th\u00e0nh vi\u00ean s\u1ebd c\u00f3 xu h\u01b0\u1edbng c\u1ea1nh tranh l\u1eabn nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u00e1 nh\u00e2n.&nbsp; M\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1c m\u00e2u thu\u1eabn n\u1ed9i b\u1ed9, b\u1ea5t \u0111\u1ed3ng quan \u0111i\u1ec3m v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c kh\u00f4ng an to\u00e0n v\u1ec1 m\u1eb7t t\u00e2m l\u00fd.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An to\u00e0n (Safety-culture)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>V\u0103n h\u00f3a an to\u00e0n hi\u1ec7n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u1edf nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam v\u00e0 tr\u00ean th\u1ebf gi\u1edbi. Vi\u1ec7c kinh doanh kh\u00f4ng th\u1ec3 thi\u1ebfu nh\u1eefng r\u1ee7i ro v\u00e0 th\u00e1ch th\u1ee9c, v\u1eady n\u00ean ta c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch v\u00e0 c\u00e1ch gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng t\u1eeb tr\u01b0\u1edbc. \u00c1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y doanh nghi\u1ec7p s\u1ebd c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u1ed5n \u0111\u1ecbnh, h\u1ea1n ch\u1ebf nh\u1eefng ph\u00e1t sinh kh\u00f4ng mong mu\u1ed1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tr\u1eadt t\u1ef1 (Order-culture)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>V\u0103n h\u00f3a tr\u1eadt t\u1ef1 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c quy t\u1eafc, lu\u1eadt l\u1ec7 m\u00e0 c\u00e1c th\u00e0nh vi\u00ean ph\u1ea3i tu\u00e2n theo, ngay c\u1ea3 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u. Vi\u1ec7c t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd chu\u1ea9n s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd v\u00e0 \u0111\u00e1nh gi\u00e1, qua \u0111\u00f3 gi\u1ea3m nh\u1eefng m\u00e2u thu\u1eabn v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a c\u00e1c ph\u00f2ng ban.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/8-loai-hinh-van-hoa-doanh-nghiep-1024x644.png\" alt=\"8 lo\u1ea1i h\u00ecnh v\u0103n ho\u00e1 doanh nghi\u1ec7p \u0111\u1eb7c tr\u01b0ng tr\u00ean th\u1ebf gi\u1edbi\"\/><figcaption class=\"wp-element-caption\"><em>8 lo\u1ea1i h\u00ecnh v\u0103n ho\u00e1 doanh nghi\u1ec7p \u0111\u1eb7c tr\u01b0ng tr\u00ean th\u1ebf gi\u1edbi<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">5. H\u01b0\u1edbng d\u1eabn 6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-danh-gia-van-hoa-hi\u1ec7n-t\u1ea1i-c\u1ee7a-doanh-nghi\u1ec7p\">B\u01b0\u1edbc 1: \u0110\u00e1nh gi\u00e1 v\u0103n h\u00f3a hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 xem v\u0103n h\u00f3a hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec, \u0111ang \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o, c\u00f3 nh\u1eefng bi\u1ec3u hi\u1ec7n ra sao. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u0103n h\u00f3a doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i nh\u01b0 tr\u1ef1c ti\u1ebfp l\u1ea5y kh\u1ea3o s\u00e1t t\u1eeb nh\u00e2n vi\u00ean hay \u0111\u01a1n gi\u1ea3n l\u00e0 quan s\u00e1t th\u1ef1c tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang xu\u1ea5t hi\u1ec7n nh\u1eefng d\u1ea5u hi\u1ec7u sau c\u1ee7a m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u0111\u1ed9c h\u1ea1i, h\u00e3y ngay l\u1eadp t\u1ee9c x\u1ebfp ch\u00fang v\u00e0o \u201cdanh s\u00e1ch \u0111en\u201d \u0111\u1ec3 t\u00ecm ra&nbsp;bi\u1ec7n ph\u00e1p c\u1ea3i thi\u1ec7n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tuy\u1ec3n d\u1ee5ng li\u00ean t\u1ee5c: \u0110\u00e2y v\u1eeba l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 k\u00e9m, v\u1eeba l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a vi\u1ec7c nh\u00e2n vi\u00ean h\u00e0i l\u00f2ng v\u00e0 kh\u00f4ng g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p m\u00e0 ngh\u1ec9 vi\u1ec7c<\/li>\n\n\n\n<li>C\u00e1c th\u00f3i quen x\u1ea5u c\u1ee7a c\u1ea3 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean: K\u1ef7 lu\u1eadt k\u00e9m, hay \u0111i l\u00e0m tr\u1ec5, ho\u00e0n th\u00e0nh deadline mu\u1ed9n, \u0111\u1ebfn v\u0103n ph\u00f2ng \u0111\u00fang gi\u1edd nh\u01b0ng b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c mu\u1ed9n,\u2026&nbsp;<\/li>\n\n\n\n<li>Giao ti\u1ebfp n\u1ed9i b\u1ed9 k\u00e9m: B\u1ea1n b\u01b0\u1edbc ch\u00e2n v\u00e0o v\u0103n ph\u00f2ng v\u00e0 nh\u1eadn ra n\u01a1i l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh m\u1ecdi ng\u01b0\u1eddi y\u00ean l\u1eb7ng, kh\u00f4ng c\u01b0\u1eddi \u0111\u00f9a, kh\u00f4ng giao ti\u1ebfp, ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean l\u00e0 2 nh\u00f3m t\u00e1ch bi\u1ec7t:&nbsp;Hi\u1ebfm khi t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau, n\u1ebfu c\u00f3 th\u00ec c\u0169ng ch\u1ec9 l\u00e0 giao ti\u1ebfp m\u1ed9t chi\u1ec1u<\/li>\n\n\n\n<li>Nhi\u1ec1u cu\u1ed9c h\u1ecdp k\u00e9o d\u00e0i, c\u00e1c bi\u1ec7n ph\u00e1p k\u1ef7 lu\u1eadt \u0111\u01b0\u1ee3c \u0111\u01b0a ra nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi l\u00e0m theo, \u00edt c\u00f3 s\u1ef1 c\u00f4ng nh\u1eadn, khen th\u01b0\u1edfng cho th\u00e0nh t\u00edch c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng l\u00ean ti\u1ebfng th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c \u00fd t\u01b0\u1edfng trong cu\u1ed9c h\u1ecdp, nh\u01b0ng l\u1ea1i t\u00e1m chuy\u1ec7n v\u00e0 \u1ed3n \u00e0o ngay sau khi cu\u1ed9c h\u1ecdp k\u1ebft th\u00fac<\/li>\n\n\n\n<li>N\u1ed7i s\u1ee3 h\u00e3i c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn r\u00f5 r\u00e0ng: C\u1eeda ph\u00f2ng \u0111\u00f3ng s\u1ea7m, m\u1ecdi ng\u01b0\u1eddi im l\u1eb7ng khi s\u1ebfp \u0111i qua, tr\u00e1nh kh\u00f4ng mu\u1ed1n \u0111i chung thang m\u00e1y v\u1edbi s\u1ebfp,\u2026<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-xac-d\u1ecbnh-k\u1ef3-v\u1ecdng-v\u1ec1-van-hoa-doanh-nghi\u1ec7p\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh k\u1ef3 v\u1ecdng v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p><strong>Khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a doanh nghi\u1ec7p, h\u00e3y ngh\u0129 th\u1eadt k\u1ef9 v\u1ec1 nh\u1eefng \u0111i\u1ec1u b\u1ea1n mu\u1ed1n t\u1ea1o n\u00ean, b\u1eaft \u0111\u1ea7u&nbsp;t\u1eeb ch\u00ednh nh\u1eefng th\u1ebf m\u1ea1nh v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang c\u1ee7a c\u00f4ng ty b\u1ea1n.&nbsp;<\/strong>Khi v\u0103n h\u00f3a \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean nh\u1eefng th\u1ee9 c\u00f3 s\u1eb5n th\u00ec l\u00e3nh \u0111\u1ea1o s\u1ebd bi\u1ebft m\u00ecnh ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 m\u1ecdi th\u1ee9 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o&nbsp;8 lo\u1ea1i h\u00ecnh v\u0103n h\u00f3a \u0111\u1eb7c tr\u01b0ng tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y ph\u00eda tr\u00ean. V\u00e0 \u0111\u00e2y l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u00e1c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn ch\u00fang l\u00e0 top 2 khuynh h\u01b0\u1edbng m\u00e0 h\u1ecd quan t\u00e2m t\u1edbi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quan t\u00e2m (caring-culture): 63%<\/li>\n\n\n\n<li>M\u1ee5c ti\u00eau (purpose-culture): 9%<\/li>\n\n\n\n<li>H\u1ecdc t\u1eadp (learning-culture): 7%<\/li>\n\n\n\n<li>T\u1eadn h\u01b0\u1edfng (enjoyment-culture): 2%<\/li>\n\n\n\n<li>K\u1ebft qu\u1ea3 (results-culture): 89%<\/li>\n\n\n\n<li>Chuy\u00ean ch\u1ebf (authority-culture): 4%<\/li>\n\n\n\n<li>Tr\u1eadt t\u1ef1 (order-culture): 15%<\/li>\n<\/ul>\n\n\n\n<p>L\u01b0u \u00fd r\u1eb1ng b\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u00e1p d\u1ee5ng m\u1ed9t v\u00e0 ch\u1ec9 m\u1ed9t lo\u1ea1i h\u00ecnh v\u0103n h\u00f3a duy nh\u1ea5t, m\u00e0 c\u00f3 th\u1ec3 duy ph\u1ed1i h\u1ee3p nhu\u1ea7n nhuy\u1ec5n ch\u00fang v\u1edbi nhau. V\u00ed d\u1ee5, c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5 hi\u1ec7n kh\u00f4ng \u0111\u01a1n thu\u1ea7n t\u1eadp trung x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh Caring-culture th\u00e2n thu\u1ed9c, g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng n\u1eefa, m\u00e0 c\u00f3 k\u1ebft h\u1ee3p Results-culture b\u1eb1ng c\u00e1ch \u0111\u1ec1 ra m\u1ee5c ti\u00eau v\u1ec1 doanh s\u1ed1 v\u00e0 tri\u1ec3n khai h\u00e0ng lo\u1ea1t chi\u1ebfn d\u1ecbch kinh doanh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-xac-d\u1ecbnh-cac-y\u1ebfu-t\u1ed1-lam-nen-van-hoa-doanh-nghi\u1ec7p\">B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 l\u00e0m n\u00ean v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Ng\u00e0y nay c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb ng\u1eef hoa m\u1ef9 v\u00e0 h\u00e0o nho\u00e1ng \u0111\u1ec3 n\u00f3i v\u1ec1 v\u0103n h\u00f3a c\u1ee7a m\u00ecnh. Enron \u2013 m\u1ed9t t\u1eadp \u0111o\u00e0n n\u0103ng l\u01b0\u1ee3ng h\u00f9ng m\u1ea1nh c\u1ee7a M\u1ef9 t\u1eebng d\u00f9ng 4 t\u1eeb sau \u0111\u1ec3 n\u00f3i v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh: <strong>Li\u00eam ch\u00ednh (Integrity), K\u1ebft n\u1ed1i (Communication), T\u00f4n tr\u1ecdng (Respect), Xu\u1ea5t s\u1eafc (Excellence)<\/strong>. K\u1ebft qu\u1ea3 l\u00e0 t\u1eadp \u0111o\u00e0n n\u00e0y \u0111\u00e3 s\u1ee5p \u0111\u1ed5 v\u00e0o n\u0103m 2002 do che gi\u1ea5u, khai man s\u1ed5 s\u00e1ch v\u00e0 l\u1eeba \u0111\u1ea3o, t\u1ea1o n\u00ean m\u1ed9t trong nh\u1eefng v\u1ee5 \u00e1n kinh t\u1ebf ch\u1ea5n \u0111\u1ed9ng nh\u1ea5t l\u1ecbch s\u1eed n\u01b0\u1edbc M\u1ef9.<\/p>\n\n\n\n<p><strong>V\u00ec v\u1eady, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ch\u1ec9 n\u00ean l\u00e0 nh\u1eefng th\u1ee9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u01b0\u1ee3c coi tr\u1ecdng \u1edf doanh nghi\u1ec7p.<\/strong>&nbsp;<strong>M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>B\u1ea1n mu\u1ed1n c\u00f4ng ty m\u00ecnh \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?&nbsp;<\/li>\n\n\n\n<li>M\u1ee5c ti\u00eau kinh doanh c\u1ee7a c\u00f4ng ty c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a t\u1eadp th\u1ec3 nh\u00e2n vi\u00ean?<\/li>\n\n\n\n<li>M\u1ee5c ti\u00eau v\u0103n h\u00f3a c\u00f4ng ty h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 g\u00ec?<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/van-hoa-doanh-nghiep-1024x604.png\" alt=\"X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 l\u00e0m n\u00ean v\u0103n h\u00f3a doanh nghi\u1ec7p\"\/><figcaption class=\"wp-element-caption\"><em>X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 l\u00e0m n\u00ean v\u0103n h\u00f3a doanh nghi\u1ec7p<\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-len-k\u1ebf-ho\u1ea1ch-xay-d\u1ef1ng-va-truy\u1ec1n-thong-van-hoa-doanh-nghi\u1ec7p\">B\u01b0\u1edbc 4: L\u00ean k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng v\u00e0 truy\u1ec1n th\u00f4ng v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ed9t v\u0103n ho\u00e1 l\u00fd t\u01b0\u1edfng cho doanh nghi\u1ec7p v\u00e0 c\u0169ng \u0111\u00e3 c\u00f3 s\u1ef1 th\u1ea5u hi\u1ec3u v\u1ec1 v\u0103n ho\u00e1 \u0111ang t\u1ed3n t\u1ea1i trong doanh nghi\u1ec7p m\u00ecnh, \u0111\u00e2y l\u00e0 l\u00fac ngh\u0129 t\u1edbi&nbsp;l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa ch\u00fang.&nbsp;<strong>C\u00e1c kho\u1ea3ng c\u00e1ch n\u00e0y n\u00ean \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 theo 4 ti\u00eau ch\u00ed: phong c\u00e1ch l\u00e0m vi\u1ec7c, ra quy\u1ebft \u0111\u1ecbnh, giao ti\u1ebfp, \u0111\u1ed1i x\u1eed.<\/strong><\/p>\n\n\n\n<p>V\u00e0 \u0111\u1eebng qu\u00ean r\u1eb1ng v\u0103n h\u00f3a doanh nghi\u1ec7p s\u1ebd ch\u1ec9 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh n\u1ebfu nh\u00e2n vi\u00ean \u0111\u1ed3ng thu\u1eadn, hi\u1ec3u r\u00f5 nh\u1eefng l\u1ee3i \u00edch m\u00e0 n\u00f3 mang \u0111\u1ebfn. V\u1eady n\u00ean, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p b\u1ea1n s\u1ebd c\u1ea7n c\u1ea7n truy\u1ec1n \u0111\u1ea1t, di\u1ec5n gi\u1ea3i chi ti\u1ebft \u0111\u1ec3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean hi\u1ec3u v\u00e0 chung tay x\u00e2y d\u1ef1ng.<\/p>\n\n\n\n<p>K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p s\u1ebd bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau, ho\u1ea1t \u0111\u1ed9ng, th\u1eddi gian, \u0111i\u1ec3m m\u1ed1c v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee5 th\u1ec3. Ngo\u00e0i ra b\u1ea1n c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec n\u00ean \u01b0u ti\u00ean, c\u1ea7n ngu\u1ed3n l\u1ef1c nh\u01b0 th\u1ebf n\u00e0o, khi n\u00e0o ho\u00e0n th\u00e0nh, ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho t\u1eebng nhi\u1ec7m v\u1ee5.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-b\u1eaft-tay-vao-tri\u1ec3n-khai-van-hoa-doanh-nghi\u1ec7p\">B\u01b0\u1edbc 5: B\u1eaft tay v\u00e0o tri\u1ec3n khai v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p><strong>#1. Th\u00e0nh l\u1eadp m\u1ed9t \u0111\u01a1n v\u1ecb ph\u1ee5 tr\u00e1ch v\u0103n h\u00f3a doanh nghi\u1ec7p:&nbsp;<\/strong>Ban l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p c\u1ea7n tr\u1ef1c ti\u1ebfp ch\u1ec9 \u0111\u1ea1o v\u00e0 theo d\u00f5i qu\u00e1 tr\u00ecnh tri\u1ec3n khai v\u0103n h\u00f3a trong doanh nghi\u1ec7p m\u00ecnh. Ban ph\u1ee5 tr\u00e1ch c\u00f3 th\u1ec3 bao g\u1ed3m \u0111\u1ea1i di\u1ec7n c\u1ea5p qu\u1ea3n l\u00fd c\u1ee7a t\u1eebng ph\u00f2ng ban v\u00e0 m\u1ed9t s\u1ed1 tr\u1ee3 l\u00fd. \u0110\u00f4i khi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 trao l\u1ea1i ph\u1ea7n l\u1edbn quy\u1ec1n h\u1ea1n cho b\u1ed9 ph\u1eadn Nh\u00e2n s\u1ef1 v\u00e0&nbsp;<a href=\"https:\/\/base.vn\/blog\/truyen-thong-noi-bo\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/truyen-thong-noi-bo\/\" rel=\"noreferrer noopener\">Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/a>.<\/p>\n\n\n\n<p><strong>#2. C\u00f4ng b\u1ed1 v\u00e0 truy\u1ec1n \u0111\u1ea1t v\u0103n h\u00f3a doanh nghi\u1ec7p t\u1edbi to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean:<\/strong>&nbsp;Sau khi ban h\u00e0nh quy \u0111\u1ecbnh, quy ch\u1ebf chung, h\u00e3y&nbsp;t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i tr\u00f2 chuy\u1ec7n gi\u1eefa l\u00e3nh \u0111\u1ea1o v\u00e0 t\u1eadp th\u1ec3 nh\u00e2n vi\u00ean v\u1ec1 gi\u00e1 tr\u1ecb v\u0103n h\u00f3a c\u00f4ng ty k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng t\u1eeb h\u1ecd. \u0110\u1eebng qu\u00ean \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 nh\u1eadn bi\u1ebft c\u00e1c tr\u1edf ng\u1ea1i thay \u0111\u1ed5i v\u00e0 gi\u1ea3i quy\u1ebft ch\u00fang.<\/p>\n\n\n\n<p><strong>#3. \u1ed4n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a:<\/strong>&nbsp;Vi\u1ec7c ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c duy tr\u00ec l\u00e2u d\u00e0i, n\u1ebfu kh\u00f4ng mu\u1ed1n n\u00f3i \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh c\u1ea7n s\u1ef1 b\u1ed3i \u0111\u1eafp b\u1ec1n b\u1ec9. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c ti\u1ec5n nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00edch h\u1ee3p gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y nh\u01b0:&nbsp;Nh\u1ea5n m\u1ea1nh&nbsp;t\u1ea7m quan tr\u1ecdng v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb khi c\u00f3 nh\u00e2n vi\u00ean m\u1edbi, \u0110\u1eb7t v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p, \u0110\u1ea3m b\u1ea3o th\u00f4ng tin b\u00ean ngo\u00e0i (ti\u1ebfp th\u1ecb, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, v.v.) ph\u1ea3n \u00e1nh c\u00f9ng c\u00e1c gi\u00e1 tr\u1ecb,\u2026<\/li>\n\n\n\n<li>Tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng v\u0103n h\u00f3a c\u00f4ng ty c\u1ee5 th\u1ec3: Ki\u1ebfn tr\u00fac v\u00e0 n\u1ed9i th\u1ea5t v\u0103n ph\u00f2ng, \u0111\u1ed3ng ph\u1ee5c, nghi th\u1ee9c, <a href=\"https:\/\/base.vn\/blog\/team-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">team building<\/a>, h\u1ec7 th\u1ed1ng khen th\u01b0\u1edfng, du l\u1ecbch c\u00f4ng ty,\u2026&nbsp;<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng khen th\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi v\u0103n ho\u00e1 doanh nghi\u1ec7p<\/li>\n\n\n\n<li>Tuy\u1ec3n d\u1ee5ng \u0111\u00fang ng\u01b0\u1eddi,&nbsp;kh\u00f4ng c\u1ea7n&nbsp;tuy\u1ec3n ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t m\u00e0 l\u00e0 ng\u01b0\u1eddi ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-6-do-l\u01b0\u1eddng-hi\u1ec7u-qu\u1ea3-tri\u1ec3n-khai-van-hoa-doanh-nghi\u1ec7p\">B\u01b0\u1edbc 6: \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 tri\u1ec3n khai v\u0103n h\u00f3a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng hay ROI, sau m\u1ed9t th\u1eddi gian tri\u1ec3n khai, v\u0103n h\u00f3a doanh nghi\u1ec7p n\u00ean \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 c\u1ea9n th\u1eadn b\u1edfi nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd. Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean \u0111o l\u01b0\u1eddng y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n k\u1ecbp th\u1eddi gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 t\u1ed3n \u0111\u1ecdng v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0nh m\u1ea1nh h\u01a1n cho c\u00f4ng ty.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<p><strong>#1. Kh\u1ea3o s\u00e1t:&nbsp;<\/strong>Ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t h\u00e0ng n\u0103m, t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 nh\u00e2n vi\u00ean ph\u1ea3n h\u1ed3i v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty, \u0111\u00e1nh gi\u00e1 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a ch\u00fang v\u1edbi ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y v\u00e0 v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a nh\u00e2n vi\u00ean.&nbsp;C\u00e1c kh\u1ea3o s\u00e1t \u0111\u01a1n gi\u1ea3n qua email c\u0169ng c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 nh\u1eefng g\u00ec nh\u00e2n vi\u00ean th\u00edch v\u00e0 kh\u00f4ng th\u00edch, t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh v\u0103n h\u00f3a c\u1ee7a m\u00ecnh theo s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p><strong>#2. \u0110o l\u01b0\u1eddng b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1<\/strong>: Trong th\u1eddi \u0111\u1ea1i data-driven nh\u01b0 hi\u1ec7n nay, m\u1ecdi th\u01b0\u1edbc \u0111o, th\u1eadm ch\u00ed l\u00e0 v\u1ec1 hi\u1ec7u qu\u1ea3 v\u0103n h\u00f3a doanh nghi\u1ec7p, \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c di\u1ec5n \u0111\u1ea1t d\u01b0\u1edbi d\u1ea1ng th\u00f4ng tin v\u00e0 con s\u1ed1. D\u01b0\u1edbi \u0111\u00e2y, l\u00e0 3 ch\u1ec9 s\u1ed1 KPI quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng, c\u1ea3i thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a c\u00f4ng ty th\u00e0nh c\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ec9 s\u1ed1 <a href=\"https:\/\/base.vn\/blog\/turnover-rate\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/base.vn\/blog\/turnover-rate\/\" rel=\"noreferrer noopener\">Employee Turnover Rate<\/a> (ETR) \u2013 T\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c<\/li>\n\n\n\n<li>Employee Net Promoter Scores (eNPS) \u2013 Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>Employee Satisfaction Index (ESI) \u2013 Ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/van-hoa-doanh-nghiep-facebook.png\" alt=\"\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 tri\u1ec3n khai v\u0103n h\u00f3a doanh nghi\u1ec7p b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1\"\/><figcaption class=\"wp-element-caption\"><em>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 tri\u1ec3n khai v\u0103n h\u00f3a doanh nghi\u1ec7p b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1<\/em><\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/phan-mem-quan-ly-doanh-nghiep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 10+ ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd doanh nghi\u1ec7p t\u1ed1t nh\u1ea5t n\u0103m 2024<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3\">6. V\u00ed d\u1ee5 v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-1-van-hoa-doanh-nghi\u1ec7p-c\u1ee7a-vinamilk\">6.1. V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a Vinamilk<\/h3>\n\n\n\n<p>Vinamilk l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u1ee7a Vi\u1ec7t Nam v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb s\u1eefa b\u00f2. \u0110\u1ec3 g\u1eafn k\u1ebft c\u00e1c nh\u00e2n s\u1ef1 trong t\u1ed5 ch\u1ee9c, ban l\u00e3nh \u0111\u1ea1o \u0111\u00e3 n\u00eau ra 6 nguy\u00ean t\u1eafc c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tr\u00e1ch nhi\u1ec7m:<\/strong> Khi x\u1ea3y ra b\u1ea5t k\u1ef3 vi\u1ec7c n\u00e0o, nguy\u00ean nh\u00e2n \u0111\u1ea7u ti\u00ean ch\u00ednh l\u00e0 b\u1ea1n, kh\u00f4ng n\u00ean \u0111\u1ed5 l\u1ed7i cho ai<\/li>\n\n\n\n<li><strong>S\u00e1ng t\u1ea1o v\u00e0 ch\u1ee7 \u0111\u1ed9ng:<\/strong> \u0110\u1eebng n\u00f3i kh\u00f4ng, h\u00e3y t\u00ecm ki\u1ebfm \u00edt nh\u1ea5t 2 gi\u1ea3i ph\u00e1p<\/li>\n\n\n\n<li><strong>Ch\u00ednh tr\u1ef1c:<\/strong> L\u1eddi n\u00f3i c\u1ee7a t\u00f4i l\u00e0 ch\u00ednh t\u00f4i, kh\u00f4ng n\u00ean \u0111\u1ed5i tr\u1eafng thay \u0111en<\/li>\n\n\n\n<li><strong>H\u1ee3p t\u00e1c:<\/strong> B\u1ea1n c\u1ea7n ng\u01b0\u1eddi \u0111\u1ec3 h\u1ee3p t\u00e1c ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 gi\u00e1m s\u00e1t<\/li>\n\n\n\n<li><strong>Xu\u1ea5t s\u1eafc:<\/strong> T\u00f4i ph\u1ea3i l\u00e0 chuy\u00ean gia theo ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf trong l\u0129nh v\u1ef1c m\u00e0 t\u00f4i \u0111\u1ea3m nhi\u1ec7m<\/li>\n\n\n\n<li><strong>K\u1ebft qu\u1ea3: <\/strong>N\u00f3i chuy\u1ec7n v\u1edbi nhau b\u1eb1ng l\u01b0\u1ee3ng h\u00f3a, k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-2-van-hoa-doanh-nghi\u1ec7p-c\u1ee7a-fpt\">6.2. V\u0103n ho\u00e1 doanh nghi\u1ec7p c\u1ee7a FPT<\/h3>\n\n\n\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a t\u1eadp \u0111o\u00e0n FPT \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi 3 nguy\u00ean t\u1eafc v\u00e0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o:<\/strong> FPT \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u n\u1ed5i b\u1eadt trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u1edbi 5 tri\u1ebft l\u00fd n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n: S\u00e2u &#8211; S\u00e2u s\u1eafc trong suy ngh\u0129, S\u00e1ng &#8211; S\u00e1ng su\u1ed1t trong qu\u1ea3n l\u00fd v\u00e0 l\u00e3nh \u0111\u1ea1o, Tuy\u1ec7t &#8211; Ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec7t v\u1eddi, Th\u00f4ng &#8211; Th\u00f4ng su\u1ed1t trong ch\u1ecdn l\u1ecdc th\u00f4ng tin, Phong &#8211; Phong ph\u00fa v\u00e0 \u0111a d\u1ea1ng trong thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li><strong>\u0110\u1ec1 cao t\u00ednh d\u00e2n ch\u1ee7: <\/strong>M\u1ed7i th\u00e0nh vi\u00ean c\u1ee7a FPT \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u01b0a ra \u00fd ki\u1ebfn x\u00e2y d\u1ef1ng tr\u00ean tinh th\u1ea7n \u0111o\u00e0n k\u1ebft v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng ty t\u00f4n tr\u1ecdng. N\u1ebfu c\u00f3 xung \u0111\u1ed9t th\u00ec c\u00f4ng ty s\u1ebd \u0111i\u1ec1u h\u00f2a, t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u<\/li>\n\n\n\n<li><strong>Ch\u00fa tr\u1ecdng tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i: <\/strong>S\u1ee9c m\u1ea1nh v\u00e0 s\u1ef1 \u0111o\u00e0n k\u1ebft c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eadp th\u1ec3, do v\u1eady FPT r\u1ea5t ch\u00fa tr\u1ecdng v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n n\u1ed9i b\u1ed9<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-3-van-hoa-doanh-nghi\u1ec7p-c\u1ee7a-vingroup\">6.3. V\u0103n ho\u00e1 doanh nghi\u1ec7p c\u1ee7a Vingroup<\/h3>\n\n\n\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a T\u1eadp \u0111o\u00e0n Vingroup \u0111\u01b0\u1ee3c chia th\u00e0nh 3 c\u1ea5p \u0111\u1ed9:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u1ea5p \u0111\u1ed9 1 &#8211; B\u1ec1 n\u1ed5i v\u0103n h\u00f3a: <\/strong>B\u1ec1 n\u1ed5i v\u0103n h\u00f3a tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng m\u00e0 ai c\u0169ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y, nghe th\u1ea5y v\u1edbi c\u00e1c h\u00ecnh \u1ea3nh nh\u01b0: Logo t\u1eadp \u0111o\u00e0n, m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n, c\u00e1c b\u00e0i h\u00e1t.<\/li>\n\n\n\n<li><strong>C\u1ea5p \u0111\u1ed9 2 &#8211; Gi\u00e1 tr\u1ecb v\u00e0 ni\u1ec1m tin: <\/strong>Vingroup l\u00e0 n\u01a1i t\u1eadp h\u1ee3p nh\u1eefng c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc, t\u00e0i&nbsp; n\u0103ng, b\u1ea3n l\u0129nh, c\u00f3 t\u01b0 t\u01b0\u1edfng k\u1ef7 lu\u1eadt. C\u00e1c th\u00e0nh vi\u00ean s\u1ebd ch\u1ee7 \u0111\u1ed9ng, n\u1ed7 l\u1ef1c h\u1ecdc t\u1eadp, l\u1ea5y t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a t\u1eadp \u0111o\u00e0n l\u00e0m kim ch\u1ec9 nam cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng.<\/li>\n\n\n\n<li><strong>C\u1ea5p \u0111\u1ed9 3 &#8211; S\u1ef1 ng\u1ea7m hi\u1ec3u trong t\u1ed5 ch\u1ee9c: <\/strong>C\u00e1c ni\u1ec1m tin \u0111\u01b0\u1ee3c \u0111\u1ed3ng thu\u1eadn trong t\u1ea7ng s\u00e2u nh\u1ea5t c\u1ee7a t\u1eadp \u0111o\u00e0n v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: T\u1ed1c \u0111\u1ed9 l\u00e0m vi\u1ec7c nhanh, n\u1eafm b\u1eaft th\u1eddi c\u01a1 t\u1ed1t, tinh th\u1ea7n kh\u1edfi nghi\u1ec7p, c\u00e1c th\u00e0nh vi\u00ean cam k\u1ebft c\u1ed1ng hi\u1ebfn b\u1eb1ng tr\u00ed tu\u1ec7 v\u00e0 nhi\u1ec7t huy\u1ebft, lu\u00f4n ti\u00ean phong v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-4-van-hoa-doanh-nghi\u1ec7p-c\u1ee7a-viettel\">6.4. V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a Viettel<\/h3>\n\n\n\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a t\u1eadp \u0111o\u00e0n Viettel \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua 8 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i sau \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ea7u ti\u00ean, th\u1ef1c ti\u1ec5n ch\u00ednh l\u00e0 ti\u00eau chu\u1ea9n ki\u1ec3m nghi\u1ec7m ch\u00e2n l\u00fd. Ng\u01b0\u1eddi Viettel \u0111\u00e1nh gi\u00e1 nh\u00e2n vi\u00ean, con ng\u01b0\u1eddi th\u00f4ng qua qu\u00e1 tr\u00ecnh th\u1ef1c ti\u1ec5n<\/li>\n\n\n\n<li>Tr\u01b0\u1edfng th\u00e0nh th\u00f4ng qua nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 th\u1ea5t b\u1ea1i. Nh\u00e2n vi\u00ean Viettel nh\u1eadn th\u1ee9c r\u1eb1ng th\u00e1ch th\u1ee9c v\u00e0 kh\u00f3 kh\u0103n ch\u00ednh l\u00e0 l\u00f2 luy\u1ec7n \u0111\u1ec3 gi\u00fap con ng\u01b0\u1eddi c\u00f3 th\u1ec3 s\u1ed1ng d\u00f9 b\u1ecb v\u1ee9t v\u00e0o ch\u1ed7 ch\u1ebft.<\/li>\n\n\n\n<li>V\u0103n h\u00f3a n\u1ed9i b\u1ed9 \u0111\u1ec1 cao s\u1ef1 s\u00e1ng t\u1ea1o. S\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t, kh\u00f4ng kh\u00e1c bi\u1ec7t ngh\u0129a l\u00e0 &#8220;ch\u1ebft&#8221;. Viettel c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o, nh\u00e2n vi\u00ean tham gia ng\u00e0y h\u1ed9i \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c h\u00e0ng th\u00e1ng.<\/li>\n\n\n\n<li>Th\u00edch \u1ee9ng nhanh l\u00e0 s\u1ee9c m\u1ea1nh c\u1ea1nh tranh c\u0169ng l\u00e0 v\u0103n h\u00f3a n\u1ed5i b\u1eadt t\u1ea1i Viettel. N\u1ebfu nh\u00e2n vi\u00ean kh\u00f4ng d\u00e1m thay \u0111\u1ed5i th\u00ec \u0111\u00e3 b\u1ecf qua c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ebfn v\u1edbi m\u00ecnh.<\/li>\n\n\n\n<li>V\u0103n h\u00f3a \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo t\u01b0 duy h\u1ec7 th\u1ed1ng. \u0110\u00f3 l\u00e0 quy tr\u00ecnh v\u1edbi 5 b\u01b0\u1edbc \u0111\u1ec3 t\u00ecm ra v\u1ea5n \u0111\u1ec1, nguy\u00ean nh\u00e2n c\u1ee7a v\u1ea5n \u0111\u1ec1, t\u00ecm ra gi\u1ea3i ph\u00e1p, t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n r\u1ed3i ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1.<\/li>\n\n\n\n<li>K\u1ebft h\u1ee3p \u0110\u00f4ng T\u00e2y \u0111\u1ec3 lu\u00f4n nh\u00ecn th\u1ea5y hai m\u1eb7t c\u1ee7a v\u1ea5n \u0111\u1ec1, kh\u00f4ng ph\u1ea3i pha tr\u1ed9n v\u0103n h\u00f3a, t\u1eeb \u0111\u00f3 g\u00f3p ph\u1ea7n cho s\u1ef1 \u0111a d\u1ea1ng v\u0103n h\u00f3a trong \u1ee9ng x\u1eed n\u1ed9i b\u1ed9 doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Gi\u1eef \u0111\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1ch l\u00e0m c\u1ee7a ng\u01b0\u1eddi l\u00ednh v\u1edbi b\u1ea3n l\u0129nh x\u00f4ng pha, ki\u00ean \u0111\u1ecbnh, kh\u00f4ng ng\u1ea1i gian kh\u00f3 \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u0169ng nh\u01b0 s\u1ee9c m\u1ea1nh c\u1ee7a Viettel.<\/li>\n\n\n\n<li>Ng\u01b0\u1eddi Viettel l\u1ea5y vi\u1ec7c l\u00e0m nh\u00f3m \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n, qua t\u1eebng th\u1ebf h\u1ec7, nh\u00e2n vi\u00ean s\u1ebd x\u1ebfp l\u00ean nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a ng\u00e0y m\u1ed9t v\u1eefng m\u1ea1nh h\u01a1n.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/van-hoa-doanh-nghiep-1.png\" alt=\"V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u c\u00f3 nhi\u1ec1u \u0111\u1eb7c tr\u01b0ng\"\/><figcaption class=\"wp-element-caption\"><em>V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u c\u00f3 nhi\u1ec1u \u0111\u1eb7c tr\u01b0ng<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"5\">7. K\u1ebft lu\u1eadn: N\u1ebfu doanh nghi\u1ec7p l\u00e0 m\u00e1y t\u00ednh th\u00ec v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 h\u1ec7 \u0111i\u1ec1u h\u00e0nh!<\/h2>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i, m\u1ed7i t\u1ed5 ch\u1ee9c s\u1ebd c\u00f3 g\u00f3c nh\u00ecn c\u0169ng nh\u01b0 nh\u1eefng quan \u0111i\u1ec3m kh\u00e1c nhau v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 c\u00f3 c\u00e1ch th\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a b\u1ec1n v\u1eefng. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 m\u1ed7i c\u00e1 nh\u00e2n trong t\u1ed5 ch\u1ee9c ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c vai tr\u00f2, t\u1ea7m quan tr\u1ecdng c\u1ee7a v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f9ng nhau t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o, qua \u0111\u00f3 gi\u00fap t\u1ed5 ch\u1ee9c ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>C\u1ed1t l\u00f5i c\u1ee7a v\u0103n ho\u00e1 doanh nghi\u1ec7p l\u00e0 tinh th\u1ea7n v\u00e0 quan \u0111i\u1ec3m gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3 c\u00f3 th\u1ec3 n\u00f3i v\u0103n h\u00f3a nh\u01b0 l\u00e0 linh h\u1ed3n c\u1ee7a doanh nghi\u1ec7p. N\u00f3i n\u00f4m na: N\u1ebfu doanh nghi\u1ec7p l\u00e0 m\u00e1y t\u00ednh th\u00ec v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 h\u1ec7 \u0111i\u1ec1u h\u00e0nh. V\u00ec v\u0103n h\u00f3a doanh nghi\u1ec7p ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb, t\u1ea7m nh\u00ecn m\u00e0 ch\u1ee7 s\u1edf h\u1eefu mu\u1ed1n t\u1ea1o ra.&nbsp;<\/p>\n\n\n\n<p>C\u00f2n b\u1ea1n, b\u1ea1n mu\u1ed1n ph\u1ea3n \u00e1nh \u0111i\u1ec1u g\u00ec?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh to\u00e0n c\u1ea7u ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, v\u0103n h\u00f3a doanh nghi\u1ec7p kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 &#8220;l\u00e0m \u0111\u1eb9p&#8221; m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng s\u1ed1ng c\u00f2n quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ecdi t\u1ed5 ch\u1ee9c. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c treo tr\u00ean t\u01b0\u1eddng hay kh\u1ea9u hi\u1ec7u trong [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,19],"tags":[],"ppma_author":[56],"class_list":["post-964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bai-viet-noi-bat","category-quan-tri-nhan-su"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng<\/title>\n<meta name=\"description\" content=\"X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p: Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng\" \/>\n<meta property=\"og:description\" content=\"X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p: Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/base.vietnam\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-07T08:23:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-07T08:34:42+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/base.vn\/wp-content\/uploads\/2025\/02\/van-hoa-doanh-nghiep.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nguy\u1ec5n Thu H\u01b0\u01a1ng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nguy\u1ec5n Thu H\u01b0\u01a1ng\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"31 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/\"},\"author\":{\"name\":\"Nguy\u1ec5n Thu H\u01b0\u01a1ng\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/424d77bd96c31365b5001382e1742529\"},\"headline\":\"V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng\",\"datePublished\":\"2025-02-07T08:23:57+00:00\",\"dateModified\":\"2025-02-07T08:34:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/\"},\"wordCount\":8248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/base.vn\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/van-hoa-doanh-nghiep.webp\",\"articleSection\":[\"B\u00e0i vi\u1ebft n\u1ed5i b\u1eadt\",\"Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/\",\"url\":\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/\",\"name\":\"V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/van-hoa-doanh-nghiep.webp\",\"datePublished\":\"2025-02-07T08:23:57+00:00\",\"dateModified\":\"2025-02-07T08:34:42+00:00\",\"description\":\"X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p: Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng.\",\"breadcrumb\":{\"@id\":\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#primaryimage\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/van-hoa-doanh-nghiep.webp\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/van-hoa-doanh-nghiep.webp\",\"width\":1200,\"height\":628,\"caption\":\"V\u0103n ho\u00e1 doanh nghi\u1ec7p\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Tin t\u1ee9c\",\"item\":\"https:\/\/base.vn\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1\",\"item\":\"https:\/\/base.vn\/blog\/category\/quan-tri-nhan-su\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/base.vn\/blog\/#website\",\"url\":\"https:\/\/base.vn\/blog\/\",\"name\":\"Base Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/base.vn\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/base.vn\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/base.vn\/blog\/#organization\",\"name\":\"Base.vn\",\"url\":\"https:\/\/base.vn\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png\",\"contentUrl\":\"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png\",\"width\":153,\"height\":47,\"caption\":\"Base.vn\"},\"image\":{\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/base.vietnam\",\"https:\/\/www.linkedin.com\/company\/baseinc\",\"https:\/\/www.youtube.com\/channel\/UCtliV35MJd2Krt19X5r8jBQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/424d77bd96c31365b5001382e1742529\",\"name\":\"Nguy\u1ec5n Thu H\u01b0\u01a1ng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/base.vn\/blog\/#\/schema\/person\/image\/37da9366a2bacf5b2b88e4f72de99e0f\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/301d3507787002e7ac8f4b44cc3d3e416f34564038088618b025cc43ba8baac8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/301d3507787002e7ac8f4b44cc3d3e416f34564038088618b025cc43ba8baac8?s=96&d=mm&r=g\",\"caption\":\"Nguy\u1ec5n Thu H\u01b0\u01a1ng\"},\"description\":\"Nguy\u1ec5n Thu H\u01b0\u01a1ng, v\u1edbi vai tr\u00f2 l\u00e0 Tr\u01b0\u1edfng nh\u00f3m n\u1ed9i dung Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 t\u1ea1i Base.vn, kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 m\u00e0 c\u00f2n l\u00e0 m\u1ed9t t\u00e1c gi\u1ea3 t\u00e0i n\u0103ng v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft \u0111\u1ea7y tinh t\u1ebf v\u00e0 s\u00e2u s\u1eafc. V\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u00e2m huy\u1ebft, Nguy\u1ec5n Thu H\u01b0\u01a1ng kh\u00f4ng ng\u1eebng chia s\u1ebb ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 th\u00f4ng qua c\u00e1c n\u1ed9i dung h\u1eefu \u00edch. C\u00f4 \u1ea5y kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n \u0111\u1ed9ng vi\u00ean, c\u1ea3m h\u1ee9ng cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 chuy\u00ean gia trong ng\u00e0nh nh\u00e2n s\u1ef1.\",\"url\":\"https:\/\/base.vn\/blog\/tac-gia\/thu-huong\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng","description":"X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p: Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/","og_locale":"vi_VN","og_type":"article","og_title":"V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng","og_description":"X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p: Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng.","og_url":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/","og_site_name":"Base Blog","article_publisher":"https:\/\/www.facebook.com\/base.vietnam","article_published_time":"2025-02-07T08:23:57+00:00","article_modified_time":"2025-02-07T08:34:42+00:00","og_image":[{"width":1200,"height":628,"url":"http:\/\/base.vn\/wp-content\/uploads\/2025\/02\/van-hoa-doanh-nghiep.webp","type":"image\/webp"}],"author":"Nguy\u1ec5n Thu H\u01b0\u01a1ng","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"Nguy\u1ec5n Thu H\u01b0\u01a1ng","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"31 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#article","isPartOf":{"@id":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/"},"author":{"name":"Nguy\u1ec5n Thu H\u01b0\u01a1ng","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/424d77bd96c31365b5001382e1742529"},"headline":"V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng","datePublished":"2025-02-07T08:23:57+00:00","dateModified":"2025-02-07T08:34:42+00:00","mainEntityOfPage":{"@id":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/"},"wordCount":8248,"commentCount":0,"publisher":{"@id":"https:\/\/base.vn\/blog\/#organization"},"image":{"@id":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#primaryimage"},"thumbnailUrl":"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/van-hoa-doanh-nghiep.webp","articleSection":["B\u00e0i vi\u1ebft n\u1ed5i b\u1eadt","Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1"],"inLanguage":"vi","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/","url":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/","name":"V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng","isPartOf":{"@id":"https:\/\/base.vn\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#primaryimage"},"image":{"@id":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#primaryimage"},"thumbnailUrl":"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/van-hoa-doanh-nghiep.webp","datePublished":"2025-02-07T08:23:57+00:00","dateModified":"2025-02-07T08:34:42+00:00","description":"X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p: Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3, thu h\u00fat nh\u00e2n t\u00e0i v\u00e0 th\u00fac \u0111\u1ea9y th\u00e0nh c\u00f4ng.","breadcrumb":{"@id":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#primaryimage","url":"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/van-hoa-doanh-nghiep.webp","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/van-hoa-doanh-nghiep.webp","width":1200,"height":628,"caption":"V\u0103n ho\u00e1 doanh nghi\u1ec7p"},{"@type":"BreadcrumbList","@id":"https:\/\/base.vn\/blog\/van-hoa-doanh-nghiep\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Tin t\u1ee9c","item":"https:\/\/base.vn\/blog\/"},{"@type":"ListItem","position":2,"name":"Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1","item":"https:\/\/base.vn\/blog\/category\/quan-tri-nhan-su\/"},{"@type":"ListItem","position":3,"name":"V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng"}]},{"@type":"WebSite","@id":"https:\/\/base.vn\/blog\/#website","url":"https:\/\/base.vn\/blog\/","name":"Base Blog","description":"","publisher":{"@id":"https:\/\/base.vn\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/base.vn\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/base.vn\/blog\/#organization","name":"Base.vn","url":"https:\/\/base.vn\/blog\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png","contentUrl":"https:\/\/base.vn\/wp-content\/uploads\/2023\/12\/Base-1.png","width":153,"height":47,"caption":"Base.vn"},"image":{"@id":"https:\/\/base.vn\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/base.vietnam","https:\/\/www.linkedin.com\/company\/baseinc","https:\/\/www.youtube.com\/channel\/UCtliV35MJd2Krt19X5r8jBQ"]},{"@type":"Person","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/424d77bd96c31365b5001382e1742529","name":"Nguy\u1ec5n Thu H\u01b0\u01a1ng","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/base.vn\/blog\/#\/schema\/person\/image\/37da9366a2bacf5b2b88e4f72de99e0f","url":"https:\/\/secure.gravatar.com\/avatar\/301d3507787002e7ac8f4b44cc3d3e416f34564038088618b025cc43ba8baac8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/301d3507787002e7ac8f4b44cc3d3e416f34564038088618b025cc43ba8baac8?s=96&d=mm&r=g","caption":"Nguy\u1ec5n Thu H\u01b0\u01a1ng"},"description":"Nguy\u1ec5n Thu H\u01b0\u01a1ng, v\u1edbi vai tr\u00f2 l\u00e0 Tr\u01b0\u1edfng nh\u00f3m n\u1ed9i dung Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 t\u1ea1i Base.vn, kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 m\u00e0 c\u00f2n l\u00e0 m\u1ed9t t\u00e1c gi\u1ea3 t\u00e0i n\u0103ng v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft \u0111\u1ea7y tinh t\u1ebf v\u00e0 s\u00e2u s\u1eafc. V\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u00e2m huy\u1ebft, Nguy\u1ec5n Thu H\u01b0\u01a1ng kh\u00f4ng ng\u1eebng chia s\u1ebb ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 th\u00f4ng qua c\u00e1c n\u1ed9i dung h\u1eefu \u00edch. C\u00f4 \u1ea5y kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n \u0111\u1ed9ng vi\u00ean, c\u1ea3m h\u1ee9ng cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 chuy\u00ean gia trong ng\u00e0nh nh\u00e2n s\u1ef1.","url":"https:\/\/base.vn\/blog\/tac-gia\/thu-huong\/"}]}},"jetpack_featured_media_url":"https:\/\/base.vn\/wp-content\/uploads\/2025\/02\/van-hoa-doanh-nghiep.webp","authors":[{"term_id":56,"user_id":10,"is_guest":0,"slug":"thu-huong","display_name":"Nguy\u1ec5n Thu H\u01b0\u01a1ng","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/301d3507787002e7ac8f4b44cc3d3e416f34564038088618b025cc43ba8baac8?s=96&d=mm&r=g","first_name":"Thu H\u01b0\u01a1ng","last_name":"Nguy\u1ec5n","user_url":"","job_title":"","description":"Nguy\u1ec5n Thu H\u01b0\u01a1ng, v\u1edbi vai tr\u00f2 l\u00e0 Tr\u01b0\u1edfng nh\u00f3m n\u1ed9i dung Qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 t\u1ea1i Base.vn, kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 l\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 m\u00e0 c\u00f2n l\u00e0 m\u1ed9t t\u00e1c gi\u1ea3 t\u00e0i n\u0103ng v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft \u0111\u1ea7y tinh t\u1ebf v\u00e0 s\u00e2u s\u1eafc. V\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u00e2m huy\u1ebft, Nguy\u1ec5n Thu H\u01b0\u01a1ng kh\u00f4ng ng\u1eebng chia s\u1ebb ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 th\u00f4ng qua c\u00e1c n\u1ed9i dung h\u1eefu \u00edch. C\u00f4 \u1ea5y kh\u00f4ng ch\u1ec9 l\u00e0 ngu\u1ed3n th\u00f4ng tin \u0111\u00e1ng tin c\u1eady m\u00e0 c\u00f2n l\u00e0 ngu\u1ed3n \u0111\u1ed9ng vi\u00ean, c\u1ea3m h\u1ee9ng cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 chuy\u00ean gia trong ng\u00e0nh nh\u00e2n s\u1ef1."}],"_links":{"self":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/comments?post=964"}],"version-history":[{"count":0,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/posts\/964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media\/15006"}],"wp:attachment":[{"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/media?parent=964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/categories?post=964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/tags?post=964"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/base.vn\/blog\/wp-json\/wp\/v2\/ppma_author?post=964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}