{"id":967,"date":"2025-12-31T14:46:49","date_gmt":"2025-12-31T07:46:49","guid":{"rendered":"https:\/\/34.126.143.171\/?p=967"},"modified":"2025-12-31T14:46:50","modified_gmt":"2025-12-31T07:46:50","slug":"so-do-to-chuc-cong-ty","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/so-do-to-chuc-cong-ty\/","title":{"rendered":"M\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty 2026 (theo ng\u00e0nh, theo ph\u00f2ng ban &#8211; T\u1ea3i mi\u1ec5n ph\u00ed)"},"content":{"rendered":"\n<p>Trong th\u1eddi \u0111\u1ea1i doanh nghi\u1ec7p ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng v\u00e0 chuy\u00ean m\u00f4n h\u00f3a, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c r\u00f5 r\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u v\u1eadn h\u00e0nh m\u00e0 c\u00f2n t\u1ea1o n\u00ean t\u00ednh minh b\u1ea1ch trong qu\u1ea3n l\u00fd. D\u00f9 l\u00e0 startup nh\u1ecf hay t\u1eadp \u0111o\u00e0n l\u1edbn, s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ch\u00ednh l\u00e0 \u201cb\u1ea3n \u0111\u1ed3\u201d th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c ph\u00f2ng ban, v\u1ecb tr\u00ed v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u1eebng nh\u00e2n s\u1ef1. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd <a href=\"https:\/\/base.vn\/?utm_source=blog&amp;utm_content=so-do-to-chuc-cong-ty\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> cung c\u1ea5p cho b\u1ea1n nh\u1eefng <strong>m\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty 2026<\/strong> m\u1edbi nh\u1ea5t \u2013 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo ng\u00e0nh, theo ph\u00f2ng ban \u2013 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 <strong>t\u1ea3i mi\u1ec5n ph\u00ed<\/strong>, gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh b\u1ed9 m\u00e1y nh\u00e2n s\u1ef1 m\u1ed9t c\u00e1ch khoa h\u1ecdc v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-t\u1ed5ng-quan-v\u1ec1-s\u01a1-d\u1ed3-t\u1ed5-ch\u1ee9c-doanh-nghi\u1ec7p\">1. T\u1ed5ng quan v\u1ec1 s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p<\/h2>\n\n\n\n<p><strong>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c<\/strong> (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 bi\u1ec3u \u0111\u1ed3 t\u1ed5 ch\u1ee9c hay organogram) l\u00e0 m\u1ed9t s\u01a1 \u0111\u1ed3 tr\u1ef1c quan th\u1ec3 hi\u1ec7n c\u1ea5u tr\u00fac b\u00ean trong c\u1ee7a m\u1ed9t c\u00f4ng ty b\u1eb1ng c\u00e1ch chi ti\u1ebft vai tr\u00f2, tr\u00e1ch nhi\u1ec7m v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c c\u00e1 nh\u00e2n trong m\u1ed9t t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p>S\u01a1 \u0111\u1ed3 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c \u0111\u1ecbnh d\u1ea1ng t\u1ed5 ch\u1ee9c, mang l\u1ea1i cho m\u1ecdi ng\u01b0\u1eddi c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 c\u00e1ch t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p, cho d\u00f9 \u0111\u00f3 l\u00e0 v\u0103n ph\u00f2ng, m\u1ed9t start-up, nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t hay b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o kh\u00e1c:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hi\u1ec3n th\u1ecb c\u1ea5u tr\u00fac v\u00e0 h\u1ec7 th\u1ed1ng th\u1ee9 b\u1eadc n\u1ed9i b\u1ed9&nbsp;<\/li>\n\n\n\n<li>Gi\u00fap nh\u00e2n vi\u00ean bi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi c\u1ea7n b\u00e1o c\u00e1o c\u0169ng nh\u01b0 ng\u01b0\u1eddi c\u1ea7n li\u00ean h\u1ec7 khi x\u1ea3y ra v\u1ea5n \u0111\u1ec1&nbsp;<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 l\u00e0m r\u00f5 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m&nbsp;&nbsp;<\/li>\n\n\n\n<li>L\u01b0u gi\u1eef th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a nh\u00e2n vi\u00ean \u1edf m\u1ed9t n\u01a1i thu\u1eadn ti\u1ec7n&nbsp;<\/li>\n\n\n\n<li>Gi\u00fap b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd bi\u1ebft \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean trong t\u1eebng ph\u00f2ng ban c\u0169ng nh\u01b0 c\u00e1ch ph\u00e2n b\u1ed5 nh\u00e2n vi\u00ean v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00e1c hi\u1ec7u qu\u1ea3 nh\u1ea5t&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>M\u1ed9t c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c k\u00e9m s\u1ebd d\u1eabn \u0111\u1ebfn nh\u1eefng m\u00e2u thu\u1eabn r\u1ed1i r\u1eafm trong doanh nghi\u1ec7p: <\/strong>nh\u1ea7m l\u1eabn vai tr\u00f2 c\u1ee7a c\u00e1c v\u1ecb tr\u00ed, thi\u1ebfu s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c ch\u1ee9c n\u0103ng, kh\u00f4ng ch\u1ecbu chia s\u1ebb \u00fd t\u01b0\u1edfng, ch\u1eadm ra quy\u1ebft \u0111\u1ecbnh, nhi\u1ec1u c\u0103ng th\u1eb3ng v\u00e0 xung \u0111\u1ed9t,..<\/p>\n\n\n\n<p>Thi\u1ebft k\u1ebf m\u1ed9t t\u1ed5 ch\u1ee9c l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5. V\u1edbi mong mu\u1ed1n ph\u1ea7n n\u00e0o san s\u1ebb c\u00f9ng c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o trong vi\u1ec7c t\u1ea1o n\u00ean m\u1ed9t c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ph\u00f9 h\u1ee3p, <em><strong>Base.vn<\/strong><\/em> \u0111\u00e3 t\u1ed5ng h\u1ee3p l\u1ea1i <strong>s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u01a1 b\u1ea3n c\u1ee7a 4 ng\u00e0nh (x\u00e2y d\u1ef1ng, s\u1ea3n xu\u1ea5t, kinh doanh chu\u1ed7i, giao nh\u1eadn v\u1eadn t\u1ea3i) v\u00e0 4 ph\u00f2ng ban (nh\u00e2n s\u1ef1, t\u00e0i ch\u00ednh k\u1ebf to\u00e1n, marketing, kinh doanh)<\/strong>, \u0111i k\u00e8m l\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a b\u1ed9 ph\u1eadn v\u00e0 c\u00e1c quy tr\u00ecnh ch\u00ednh c\u1ee7a t\u1eebng lo\u1ea1i doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/mo-hinh-to-chuc-doanh-nghiep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u00e2n bi\u1ec7t 5 lo\u1ea1i m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c doanh nghi\u1ec7p ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-1-so-do-to-chuc-cong-ty-xay-dung\">2. Theo ng\u00e0nh &#8211; M\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty X\u00e2y d\u1ef1ng<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-nganh-xay-dung.jpg\" alt=\"C\u00f4ng ty x\u00e2y d\u1ef1ng\" style=\"width:842px;height:auto\"\/><\/figure><\/div>\n\n\n<p>X\u00e2y d\u1ef1ng l\u00e0 ng\u00e0nh chuy\u00ean v\u1ec1 l\u0129nh v\u1ef1c t\u01b0 v\u1ea5n, thi\u1ebft k\u1ebf, t\u1ed5 ch\u1ee9c thi c\u00f4ng, qu\u1ea3n l\u00fd gi\u00e1m s\u00e1t v\u00e0 nghi\u1ec7m thu c\u00e1c c\u00f4ng tr\u00ecnh x\u00e2y d\u1ef1ng d\u00e2n d\u1ee5ng, c\u00f4ng tr\u00ecnh c\u00f4ng nghi\u1ec7p ph\u1ee5c v\u1ee5 \u0111\u1eddi s\u1ed1ng con ng\u01b0\u1eddi nh\u01b0: nh\u00e0 \u1edf, nh\u00e0 h\u00e0ng, kh\u00e1ch s\u1ea1n, nh\u00e0 x\u01b0\u1edfng, \u0111\u01b0\u1eddng cao t\u1ed1c, c\u1ea7u \u0111\u01b0\u1eddng, s\u00e2n bay, c\u1ea3ng bi\u1ec3n, \u0111\u01b0\u1eddng s\u1eaft, \u0111\u01b0\u1eddng h\u1ea7m, c\u00f4ng tr\u00ecnh tr\u00ean bi\u1ec3n,\u2026<\/p>\n\n\n\n<p>C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u1ee7a m\u1ed9t doanh nghi\u1ec7p thu\u1ed9c l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng r\u1ea5t \u0111a d\u1ea1ng nh\u01b0ng nh\u00ecn chung <em><strong>ph\u1ee5 thu\u1ed9c v\u00e0o hai y\u1ebfu t\u1ed1 ch\u00ednh: Quy m\u00f4 v\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p c\u1ed1t l\u00f5i<\/strong><\/em>. Tu\u1ef3 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a t\u1eebng doanh nghi\u1ec7p, l\u0129nh v\u1ef1c kinh doanh ch\u00ednh c\u00f3 th\u1ec3 l\u00e0:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng, l\u1eafp \u0111\u1eb7t, s\u1eeda ch\u1eefa c\u00f4ng tr\u00ecnh d\u00e2n d\u1ee5ng, c\u00f4ng nghi\u1ec7p, c\u00f4ng tr\u00ecnh k\u0129 thu\u1eadt h\u1ea1 t\u1ea7ng \u0111\u00f4 th\u1ecb, c\u00f4ng nghi\u1ec7p, c\u00f4ng tr\u00ecnh giao th\u00f4ng;&nbsp;<\/li>\n\n\n\n<li>T\u01b0 v\u1ea5n <a href=\"https:\/\/base.vn\/blog\/quan-ly-du-an\/\" target=\"_blank\" rel=\"noreferrer noopener\">qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/a>;&nbsp;<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf c\u00f4ng tr\u00ecnh d\u00e2n d\u1ee5ng, c\u00f4ng nghi\u1ec7p;\u2026<\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean v\u1ec1 c\u01a1 b\u1ea3n th\u00ec c\u00e1c doanh nghi\u1ec7p l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng s\u1ebd c\u00f3 c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c nh\u01b0 sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-cong-ty-khong-co-thi-cong\">#1.&nbsp;C\u00f4ng ty kh\u00f4ng c\u00f3 thi c\u00f4ng<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-cong-ty-khong-thi-cong-1024x400.png\" alt=\"C\u00f4ng ty kh\u00f4ng c\u00f3 thi c\u00f4ng\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-cong-ty-co-thi-cong\">#2&nbsp;C\u00f4ng ty c\u00f3 thi c\u00f4ng<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-cong-ty-co-thi-cong-1024x455.png\" alt=\"C\u00f4ng ty c\u00f3 thi c\u00f4ng\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ch\u1ee9c-nang-c\u1ee7a-cac-b\u1ed9-ph\u1eadn-trong-cong-ty-xay-d\u1ef1ng\"><strong>Ch\u1ee9c n\u0103ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn trong c\u00f4ng ty x\u00e2y d\u1ef1ng:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n: qu\u1ea3n l\u00fd kinh t\u1ebf, k\u1ebf ho\u1ea1ch, kinh doanh v\u00e0 \u0111\u1ea5u th\u1ea7u cho c\u00f4ng ty.<\/li>\n\n\n\n<li>Kh\u1ea3o s\u00e1t \u2013 thi\u1ebft k\u1ebf: \u0111\u1ea3m nhi\u1ec7m c\u00f4ng vi\u1ec7c kh\u1ea3o s\u00e1t \u0111\u1ecba ch\u1ea5t, kh\u1ea3o s\u00e1t \u0111\u1ecba h\u00ecnh, kh\u1ea3o s\u00e1t th\u1ee7y v\u0103n v\u00e0 t\u01b0 v\u1ea5n thi\u1ebft k\u1ebf c\u00f4ng tr\u00ecnh.<\/li>\n\n\n\n<li>T\u01b0 v\u1ea5n \u2013 gi\u00e1m s\u00e1t: \u0111\u1ea3m nhi\u1ec7m c\u00f4ng t\u00e1c t\u01b0 v\u1ea5n v\u00e0 gi\u00e1m s\u00e1t thi c\u00f4ng x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng tr\u00ecnh.<\/li>\n\n\n\n<li>Th\u00ed nghi\u1ec7m \u2013 ki\u1ec3m \u0111\u1ecbnh: th\u1ef1c hi\u1ec7n ch\u1ee9c n\u0103ng trong ho\u1ea1t \u0111\u1ed9ng th\u00ed nghi\u1ec7m v\u00e0 ki\u1ec3m \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng tr\u00ecnh.<\/li>\n\n\n\n<li>H\u00e0nh ch\u00ednh \u2013 nh\u00e2n s\u1ef1: tham m\u01b0u cho l\u00e3nh \u0111\u1ea1o v\u1ec1 t\u1ed5 ch\u1ee9c b\u1ed9 m\u00e1y \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, ch\u1ebf \u0111\u1ed9 ch\u00ednh s\u00e1ch v\u00e0 quy ch\u1ebf c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>T\u00e0i ch\u00ednh \u2013 k\u1ebf to\u00e1n: ph\u1ee5 tr\u00e1ch v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh trong c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c k\u1ebf to\u00e1n.<\/li>\n\n\n\n<li>Sales &amp; Marketing: \u0110\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty x\u00e2y d\u1ef1ng l\u1edbn, Marketing v\u00e0 Sales s\u1ebd \u0111\u01b0\u1ee3c t\u00e1ch ri\u00eang ra th\u00e0nh 2 b\u1ed9 ph\u1eadn: Marketing \u0111\u1ec3 ch\u1ea1y leads, t\u00ecm kh\u00e1ch h\u00e0ng cho b\u1ed9 ph\u1eadn Sales th\u00f4ng qua c\u00e1c k\u00eanh social media v\u00e0 Sales nh\u1eadn leads t\u1eeb b\u1ed9 ph\u1eadn Marketing \u0111\u1ec3 khai th\u00e1c nhu c\u1ea7u, t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p v\u00e0 h\u1ed7 tr\u1ee3 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng.<\/li>\n\n\n\n<li>Kh\u1ea3o s\u00e1t \u2013 Thi\u1ebft k\u1ebf: B\u1ed9 ph\u1eadn thi\u1ebft k\u1ebf s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m thi\u1ebft k\u1ebf v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u00ecnh \u1ea3nh m\u1eb7t b\u1eb1ng \u2013 2D\/3D cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Thi c\u00f4ng: D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt v\u00e0 v\u1eadt t\u01b0 m\u00e0 b\u1ed9 ph\u1eadn d\u1ef1 \u00e1n \u0111\u00e3 l\u1eadp ra, th\u1ef1c thi vi\u1ec7c \u0111\u00e0o m\u00f3ng, coppha, c\u1ed1p th\u00e9p, h\u1ed1 ga, c\u1ed9t, d\u1ea7m, s\u00e0n, x\u00e2y, tr\u00e1t, l\u00e1t, ch\u1ed1ng th\u1ea5m, ME,\u2026<\/li>\n\n\n\n<li>Mua h\u00e0ng (v\u1eadt t\u01b0): Ch\u1ecbu tr\u00e1ch nhi\u1ec7m thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7 v\u1eadt t\u01b0 ho\u1eb7c l\u1ef1a ch\u1ecdn nh\u00e0 cung \u1ee9ng ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng thi c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<p><strong>C\u00e1c quy tr\u00ecnh ch\u00ednh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng:<\/strong><\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh, m\u1ed9t doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u quy tr\u00ecnh nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy tr\u00ecnh \u0111\u00e0m ph\u00e1n h\u1ee3p \u0111\u1ed3ng<\/li>\n\n\n\n<li>Quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u1edbi nh\u00e0 th\u1ea7u ph\u1ee5<\/li>\n\n\n\n<li>Quy tr\u00ecnh \u0111\u1eb7t mua v\u1eadt t\u01b0<\/li>\n\n\n\n<li>Quy tr\u00ecnh t\u1ea1m \u1ee9ng &#8211; ho\u00e0n \u1ee9ng<\/li>\n\n\n\n<li>Quy tr\u00ecnh thanh to\u00e1n &#8211; quy\u1ebft to\u00e1n<\/li>\n\n\n\n<li><a href=\"https:\/\/resources.base.vn\/productivity\/case-study-quy-trinh-trien-khai-du-an-thiet-ke-kien-truc-nganh-thiet-ke-thi-cong\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quy tr\u00ecnh thi\u1ebft k\u1ebf<\/a><\/li>\n\n\n\n<li>Quy tr\u00ecnh ki\u1ec3m \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng tr\u00ecnh<\/li>\n\n\n\n<li>Quy tr\u00ecnh d\u1ef1 th\u1ea7u\u2026&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/chuyen-doi-so-nganh-xay-dung\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ng\u00e0nh x\u00e2y d\u1ef1ng: Th\u00e1ch th\u1ee9c l\u1edbn cho doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-2-so-do-to-chuc-cong-ty-san-xuat\">3. Theo ng\u00e0nh &#8211; M\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty S\u1ea3n xu\u1ea5t<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-nganh-san-xuat.jpg\" alt=\"S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty s\u1ea3n xu\u1ea5t\" style=\"width:826px;height:auto\"\/><\/figure><\/div>\n\n\n<p>Doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ra \u0111\u1eddi v\u1edbi m\u1ee5c \u0111\u00edch t\u1eadn d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft (nh\u00e2n l\u1ef1c \u2013 t\u00e0i l\u1ef1c \u2013 v\u1eadt l\u1ef1c) t\u1ea1o ra c\u00e1c h\u00e0ng h\u00f3a \u0111em trao \u0111\u1ed5i trong d\u1ecbch v\u1ee5 th\u01b0\u01a1ng m\u1ea1i, cung \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 ti\u00eau d\u00f9ng c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 chia th\u00e0nh 2 lo\u1ea1i h\u00ecnh c\u00f4ng ty s\u1ea3n xu\u1ea5t: <em><strong>S\u1ea3n xu\u1ea5t \u2013 gia c\u00f4ng<\/strong><\/em> v\u00e0 <em><strong>S\u1ea3n xu\u1ea5t \u2013 th\u01b0\u01a1ng m\u1ea1i<\/strong><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-cong-ty-san-xuat-gia-cong\">#1 C\u00f4ng ty S\u1ea3n xu\u1ea5t \u2013 Gia c\u00f4ng:<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh c\u00f4ng ty th\u01b0\u1eddng s\u1ea3n xu\u1ea5t theo \u0111\u01a1n h\u00e0ng, ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb ngu\u1ed3n kh\u00e1ch h\u00e0ng c\u0169 v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a <a href=\"https:\/\/base.vn\/blog\/bod-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">BOD<\/a>. B\u1edfi v\u1eady, doanh nghi\u1ec7p s\u1ebd quan t\u00e2m t\u1edbi ti\u1ebfn \u0111\u1ed9 s\u1ea3n xu\u1ea5t, t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c (v\u1eadt t\u01b0, nh\u00e2n c\u00f4ng), v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ch\u0103m s\u00f3c c\u00e1c account kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n\n\n\n<p><strong>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u01a1 b\u1ea3n:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-cong-ty-san-xuat-gia-cong-1024x441.png\" alt=\"C\u00f4ng ty S\u1ea3n xu\u1ea5t \u2013 Gia c\u00f4ng\"\/><\/figure>\n\n\n\n<p><strong>Ch\u1ee9c n\u0103ng:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00e0nh ch\u00ednh nh\u00e2n s\u1ef1: Tham m\u01b0u cho l\u00e3nh \u0111\u1ea1o v\u1ec1 t\u1ed5 ch\u1ee9c b\u1ed9 m\u00e1y \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, ch\u1ebf \u0111\u1ed9 ch\u00ednh s\u00e1ch v\u00e0 quy ch\u1ebf c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>K\u1ebf to\u00e1n: Ph\u1ee5 tr\u00e1ch v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh trong c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c k\u1ebf to\u00e1n.<\/li>\n\n\n\n<li>Sales: B\u1ed9 ph\u1eadn Kinh doanh s\u1ebd ti\u1ebfp nh\u1eadn \u0111\u01a1n h\u00e0ng, l\u00e0m b\u00e1o gi\u00e1, ch\u1ed1t h\u1ee3p \u0111\u1ed3ng, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u1ea3i ch\u0103m s\u00f3c chu \u0111\u00e1o \u0111\u1ec3 gi\u1eef ch\u00e2n c\u00e1c account c\u0169<\/li>\n\n\n\n<li>K\u1ebf ho\u1ea1ch: L\u1eadp k\u1ebf ho\u1ea1ch, c\u00e2n \u0111\u1ed1i v\u00e0 \u0111i\u1ec1u chuy\u1ec3n c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a s\u1ea3n xu\u1ea5t nh\u1eb1m \u0111\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u1ed1i \u0111a c\u1ee7a h\u00e0ng h\u00f3a \u0111\u1ea7u ra v\u00e0 t\u1ed1i \u01b0u h\u00f3a v\u1ec1 m\u1eb7t kinh t\u1ebf c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o. L\u1eadp c\u00e1c k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t, \u0111\u1ea3m b\u1ea3o c\u00e1c ho\u1ea1ch \u0111\u1ecbnh, ch\u1ec9 ti\u00eau \u0111\u1ecbnh m\u1ee9c ti\u00eau hao \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn, th\u1ef1c hi\u1ec7n v\u00e0 ki\u1ec3m so\u00e1t.<\/li>\n\n\n\n<li>Mua h\u00e0ng: Ti\u1ebfp nh\u1eadn v\u00e0 x\u1eed l\u00fd nh\u1eefng \u0111\u1ec1 xu\u1ea5t mua nguy\u00ean v\u1eadt li\u1ec7u, mua d\u1ee5ng c\u1ee5 b\u1ea3o h\u1ed9 lao \u0111\u1ed9ng, mua m\u00e1y m\u00f3c thi\u1ebft b\u1ecb\u2026 v\u00e0 \u0111\u1ea3m b\u1ea3o cung \u1ee9ng \u0111\u00fang h\u1ea1n cho c\u00e1c b\u1ed9 ph\u1eadn.<\/li>\n\n\n\n<li>S\u1ea3n xu\u1ea5t: Ch\u1ecbu tr\u00e1ch nhi\u1ec7m s\u1ea3n xu\u1ea5t theo k\u1ebf ho\u1ea1ch, n\u1ebfu c\u1ea7n th\u00eam d\u1ee5ng c\u1ee5 lao \u0111\u1ed9ng th\u00ec c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t v\u1edbi b\u1ed9 ph\u1eadn mua h\u00e0ng<\/li>\n\n\n\n<li>Ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng: L\u1eadp k\u1ebf ho\u1ea1ch, c\u00e2n \u0111\u1ed1i v\u00e0 \u0111i\u1ec1u chuy\u1ec3n c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a s\u1ea3n xu\u1ea5t nh\u1eb1m \u0111\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u1ed1i \u0111a c\u1ee7a h\u00e0ng h\u00f3a \u0111\u1ea7u ra v\u00e0 t\u1ed1i \u01b0u h\u00f3a v\u1ec1 m\u1eb7t kinh t\u1ebf c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o.<\/li>\n\n\n\n<li>V\u1eadn chuy\u1ec3n: V\u1eadn chuy\u1ec3n theo \u0111\u01a1n h\u00e0ng \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng theo \u0111\u00fang quy \u0111\u1ecbnh<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-cong-ty-san-xuat-thuong-mai\">#2 C\u00f4ng ty S\u1ea3n xu\u1ea5t \u2013 Th\u01b0\u01a1ng m\u1ea1i<\/h3>\n\n\n\n<p>Lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p n\u00e0y s\u1ea3n xu\u1ea5t v\u00e0 th\u01b0\u01a1ng m\u1ea1i qua c\u00e1c c\u1eeda h\u00e0ng v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i. H\u1ecd th\u01b0\u1eddng quan t\u00e2m nhi\u1ec1u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u01a1 b\u1ea3n:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-cong-ty-san-xuat-thuong-mai-2-1024x455.png\" alt=\" C\u00f4ng ty S\u1ea3n xu\u1ea5t \u2013 Th\u01b0\u01a1ng m\u1ea1i\"\/><\/figure>\n\n\n\n<p><strong>Ch\u1ee9c n\u0103ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00e0nh ch\u00ednh \u2013 Nh\u00e2n s\u1ef1: Tham m\u01b0u cho l\u00e3nh \u0111\u1ea1o v\u1ec1 t\u1ed5 ch\u1ee9c b\u1ed9 m\u00e1y \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, ch\u1ebf \u0111\u1ed9 ch\u00ednh s\u00e1ch v\u00e0 quy ch\u1ebf c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>K\u1ebf to\u00e1n: Ph\u1ee5 tr\u00e1ch v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh trong c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c k\u1ebf to\u00e1n.<\/li>\n\n\n\n<li>Sales: Ph\u00f2ng kinh doanh s\u1ebd thu th\u1eadp th\u00f4ng tin t\u1eeb nh\u1eefng k\u00eanh ph\u00e2n ph\u1ed1i, c\u1eeda h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u kinh doanh \u1edf chu k\u1ef3 t\u1edbi v\u00e0 l\u00ean <a href=\"https:\/\/base.vn\/blog\/ke-hoach-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">k\u1ebf ho\u1ea1ch kinh doanh<\/a>. \u0110\u1ed1i v\u1edbi quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, b\u1ed9 ph\u1eadn kinh doanh s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u00ean k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u c\u1ee7a chu k\u1ef3 ti\u1ebfp theo.<\/li>\n\n\n\n<li>Marketing: Ch\u1ec9 c\u00f3 \u1edf C\u00f4ng ty S\u1ea3n xu\u1ea5t \u2013 Th\u01b0\u01a1ng m\u1ea1i. Ch\u1ecbu tr\u00e1ch nhi\u1ec7m thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, logo, b\u00e0i vi\u1ebft, qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>R&amp;D: Ch\u1ecbu tr\u00e1ch nhi\u1ec7m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, l\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n\n\n\n<li>K\u1ebf ho\u1ea1ch: L\u1eadp k\u1ebf ho\u1ea1ch, c\u00e2n \u0111\u1ed1i v\u00e0 \u0111i\u1ec1u chuy\u1ec3n c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a s\u1ea3n xu\u1ea5t nh\u1eb1m \u0111\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u1ed1i \u0111a c\u1ee7a h\u00e0ng h\u00f3a \u0111\u1ea7u ra v\u00e0 t\u1ed1i \u01b0u h\u00f3a v\u1ec1 m\u1eb7t kinh t\u1ebf c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o. L\u1eadp c\u00e1c k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t, \u0111\u1ea3m b\u1ea3o c\u00e1c ho\u1ea1ch \u0111\u1ecbnh, ch\u1ec9 ti\u00eau \u0111\u1ecbnh m\u1ee9c ti\u00eau hao \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn, th\u1ef1c hi\u1ec7n v\u00e0 ki\u1ec3m so\u00e1t.<\/li>\n<\/ul>\n\n\n\n<p><strong>M\u1ed9t s\u1ed1 quy tr\u00ecnh ch\u00ednh c\u1ee7a doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>Quy tr\u00ecnh s\u1ea3n xu\u1ea5t theo \u0111\u01a1n \u0111\u1eb7t h\u00e0ng<\/li>\n\n\n\n<li>Quy tr\u00ecnh s\u1eeda ch\u1eefa v\u00e0 b\u1ea3o d\u01b0\u1ee1ng thi\u1ebft b\u1ecb<\/li>\n\n\n\n<li><a href=\"https:\/\/resources.base.vn\/san-xuat\/case-study-quy-trinh-mua-hang-nganh-san-xuat\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quy tr\u00ecnh mua h\u00e0ng<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/resources.base.vn\/san-xuat\/case-study-chuan-hoa-quy-trinh-ban-hang-trong-doanh-nghiep-san-xuat-voi-base-workflow\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quy tr\u00ecnh b\u00e1n h\u00e0ng<\/a><\/li>\n\n\n\n<li>Quy tr\u00ecnh xu\u1ea5t kho<\/li>\n\n\n\n<li><a href=\"https:\/\/base.vn\/blog\/quy-trinh-nhap-kho-thanh-pham\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quy tr\u00ecnh nh\u1eadp kho<\/a><\/li>\n\n\n\n<li>Quy tr\u00ecnh x\u1eed l\u00fd khi\u1ebfu n\u1ea1i kh\u00e1ch h\u00e0ng&#8230;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/ai-trong-san-xuat\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI trong s\u1ea3n xu\u1ea5t l\u00e0 g\u00ec? T\u1eeb \u1ee9ng d\u1ee5ng, v\u00ed d\u1ee5, \u0111\u1ebfn c\u00e1c b\u01b0\u1edbc tri\u1ec3n khai<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-3-so-do-cong-ty-kinh-doanh-theo-chuoi\">4. Theo ng\u00e0nh &#8211; M\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty Kinh doanh theo chu\u1ed7i<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-cong-ty-kinh-doanh-chuoi.png\" alt=\"S\u01a1 \u0111\u1ed3 c\u00f4ng ty kinh doanh theo chu\u1ed7i\" style=\"width:832px;height:auto\"\/><\/figure><\/div>\n\n\n<p>Kinh doanh theo chu\u1ed7i l\u00e0 qu\u00e1 tr\u00ecnh m\u1ed9t ch\u1ee7 th\u1ec3 kinh doanh \u0111\u1ea7u t\u01b0 c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t h\u00ecnh th\u1ee9c ph\u00e2n ph\u1ed1i, theo \u0111\u00f3 s\u1edf h\u1eefu v\u00e0 qu\u1ea3n l\u00ed t\u1eadp trung m\u1ed9t nh\u00f3m c\u00e1c c\u1eeda h\u00e0ng\/\u0111i\u1ec3m b\u00e1n l\u1ebb kh\u00e1c nhau, bao g\u1ed3m c\u1ea3 c\u1eeda h\u00e0ng\/\u0111i\u1ec3m b\u00e1n l\u1ebb h\u00e0ng h\u00f3a h\u1eefu h\u00ecnh v\u00e0 c\u1eeda h\u00e0ng\/\u0111i\u1ec3m b\u00e1n l\u1ebb d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p><strong>C\u00e1c lo\u1ea1i h\u00ecnh kinh doanh theo chu\u1ed7i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Theo s\u1ea3n ph\u1ea9m kinh doanh:&nbsp;Chu\u1ed7i kinh doanh\/b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>Theo l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 cung c\u1ea5p trong chu\u1ed7i: t\u1ef1 ph\u1ee5c v\u1ee5, cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ea1n ch\u1ebf, cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ea7y \u0111\u1ee7<\/li>\n\n\n\n<li>Theo d\u00f2ng s\u1ea3n ph\u1ea9m cung \u1ee9ng: Chu\u1ed7i c\u1eeda h\u00e0ng chuy\u00ean bi\u1ec7t, ti\u1ec7n l\u1ee3i, b\u00e1ch h\u00f3a, Chu\u1ed7i si\u00eau th\u1ecb, Chu\u1ed7i trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i<\/li>\n\n\n\n<li>Theo ph\u01b0\u01a1ng th\u1ee9c t\u1ed5 ch\u1ee9c kinh doanh: Chu\u1ed7i c\u1eeda h\u00e0ng th\u00f4ng th\u01b0\u1eddng (Regular Chain) do m\u1ed9t doanh nghi\u1ec7p s\u1edf h\u1eefu, Chu\u1ed7i t\u1ef1 nguy\u1ec7n (Voluntary Chain) bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ed9c l\u1eadp li\u00ean k\u1ebft v\u1edbi nhau, H\u1ee3p t\u00e1c x\u00e3 c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb, Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i&nbsp;<\/li>\n\n\n\n<li>Theo ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng: Chu\u1ed7i c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i<\/li>\n<\/ul>\n\n\n\n<p><strong>\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kinh doanh theo chu\u1ed7i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t h\u1ec7 th\u1ed1ng kinh doanh theo chu\u1ed7i g\u1ed3m t\u1eeb hai hay nhi\u1ec1u h\u01a1n c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c s\u1edf h\u1eefu v\u00e0 qu\u1ea3n l\u00ed t\u1eadp trung. V\u1edbi s\u1ef1 s\u1eafp x\u1ebfp nh\u01b0 v\u1eady, m\u1ed9t h\u1ec7 th\u1ed1ng th\u01b0\u1eddng c\u00f3 m\u1ed9t tr\u1ee5 s\u1edf trung t\u00e2m \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u00e0\/ho\u1eb7c chi nh\u00e1nh t\u1ecda l\u1ea1c r\u1ed9ng kh\u1eafp th\u1ecb tr\u01b0\u1eddng. M\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a h\u1ec7 th\u1ed1ng kinh doanh theo chu\u1ed7i l\u00e0 kinh doanh m\u1ed9t m\u1eb7t h\u00e0ng ho\u1eb7c m\u1ed9t nh\u00f3m m\u1eb7t h\u00e0ng.&nbsp;<\/li>\n\n\n\n<li>C\u00e1c ph\u1ea7n t\u1eed trong chu\u1ed7i c\u00f3 th\u1ec3 h\u1ed9i nh\u1eadp theo chi\u1ec1u ngang, ngh\u0129a l\u00e0 v\u1edbi vi\u1ec7c th\u00eam m\u1ed9t c\u1eeda h\u00e0ng m\u1edbi th\u00ec to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng l\u1ea1i ti\u1ebfp c\u1eadn th\u00eam m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n\n\n\n<li>C\u00e1c ph\u1ea7n t\u1eed trong chu\u1ed7i c\u0169ng h\u1ed9i nh\u1eadp theo chi\u1ec1u d\u1ecdc th\u00f4ng qua vi\u1ec7c duy tr\u00ec c\u00e1c trung t\u00e2m ph\u00e2n ph\u1ed1i n\u01a1i h\u1ecd c\u00f3 th\u1ec3 mua t\u1eeb c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t, d\u1ef1 tr\u1eef h\u00e0ng h\u00f3a v\u00e0 t\u1eeb \u0111\u00f3 ph\u00e2n ph\u1ed1i cho c\u00e1c c\u1eeda h\u00e0ng trong h\u1ec7 th\u1ed1ng.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c <strong>c\u00f4ng ty kinh doanh theo chu\u1ed7i<\/strong>:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-cong-ty-kinh-doanh-chuoi-1-1024x472.png\" alt=\"S\u01a1 \u0111\u1ed3 c\u00f4ng ty kinh doanh theo chu\u1ed7i\"\/><\/figure><\/div>\n\n\n<p><strong>Ch\u1ee9c n\u0103ng c\u00e1c b\u1ed9 ph\u1eadn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00e0nh ch\u00ednh \u2013 Nh\u00e2n s\u1ef1: Tham m\u01b0u cho l\u00e3nh \u0111\u1ea1o v\u1ec1 t\u1ed5 ch\u1ee9c b\u1ed9 m\u00e1y \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, ch\u1ebf \u0111\u1ed9 ch\u00ednh s\u00e1ch v\u00e0 quy ch\u1ebf c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>K\u1ebf to\u00e1n: Ph\u1ee5 tr\u00e1ch v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh trong c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c k\u1ebf to\u00e1n.<\/li>\n\n\n\n<li>Sales: Ph\u00f2ng kinh doanh s\u1ebd thu th\u1eadp th\u00f4ng tin t\u1eeb c\u1eeda h\u00e0ng v\u00e0 b\u1ed9 ph\u1eadn R&amp;D \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh \u1edf chu k\u1ef3 ti\u1ebfp theo, \u0111\u1ed3ng th\u1eddi t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i kinh doanh tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ec3n<\/li>\n\n\n\n<li>R&amp;D: Ch\u1ecbu tr\u00e1ch nhi\u1ec7m <a href=\"https:\/\/base.vn\/blog\/ma-tran-ansoff\/\" target=\"_blank\" rel=\"noreferrer noopener\">nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a>, l\u00ean k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi<\/li>\n\n\n\n<li>Marketing: Ch\u1ecbu tr\u00e1ch nhi\u1ec7m thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, logo, b\u00e0i vi\u1ebft, qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>Mua h\u00e0ng: Ti\u1ebfp nh\u1eadn v\u00e0 x\u1eed l\u00fd nh\u1eefng \u0111\u1ec1 xu\u1ea5t mua h\u00e0ng h\u00f3a, nguy\u00ean v\u1eadt li\u1ec7u, mua m\u00e1y m\u00f3c thi\u1ebft b\u1ecb\u2026v\u00e0 \u0111\u1ea3m b\u1ea3o cung \u1ee9ng \u0111\u00fang h\u1ea1n cho c\u00e1c b\u1ed9 ph\u1eadn.<\/li>\n\n\n\n<li>Ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng: L\u1eadp k\u1ebf ho\u1ea1ch, c\u00e2n \u0111\u1ed1i v\u00e0 \u0111i\u1ec1u chuy\u1ec3n c\u00e1c ngu\u1ed3n l\u1ef1c nh\u1eb1m \u0111\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u1ed1i \u0111a c\u1ee7a h\u00e0ng h\u00f3a \u0111\u1ea7u ra v\u00e0 t\u1ed1i \u01b0u h\u00f3a v\u1ec1 m\u1eb7t kinh t\u1ebf c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ea7u v\u00e0o<\/li>\n\n\n\n<li>Kho: L\u01b0u kho nh\u1eefng h\u00e0ng h\u00f3a, nguy\u00ean v\u1eadt li\u1ec7u, qu\u1ea3n l\u00fd v\u1ec1 hao m\u00f2n, th\u1ea5t tho\u00e1t<\/li>\n\n\n\n<li>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: Ti\u1ebfp nh\u1eadn v\u00e0 x\u1eed l\u00fd nh\u1eefng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u1ec1 xu\u1ea5t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n c\u1eeda h\u00e0ng: T\u00ecm ki\u1ebfm v\u1ecb tr\u00ed v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c ch\u1ee7 m\u1eb7t h\u00e0ng \u0111\u1ec3 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng thu\u00ea d\u00e0i h\u1ea1n, l\u00e0m vi\u1ec7c v\u1edbi \u0110\u1ed1i t\u00e1c \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 thi c\u00f4ng c\u1eeda h\u00e0ng d\u1ef1a tr\u00ean Concept th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1eb5n, t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c nh\u01b0\u1ee3ng quy\u1ec1n.<\/li>\n<\/ul>\n\n\n\n<p><strong>M\u1ed9t s\u1ed1 quy tr\u00ecnh ch\u00ednh c\u1ee7a doanh nghi\u1ec7p kinh doanh theo chu\u1ed7i:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>Quy tr\u00ecnh m\u1edf m\u1edbi c\u1eeda h\u00e0ng<\/li>\n\n\n\n<li><a href=\"https:\/\/resources.base.vn\/productivity\/case-study-quy-trinh-quan-ly-nhuong-quyen\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quy tr\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n c\u1eeda h\u00e0ng<\/a><\/li>\n\n\n\n<li>Quy tr\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111\u1eb7t h\u00e0ng<\/li>\n\n\n\n<li>Quy tr\u00ecnh th\u01b0\u01a1ng m\u1ea1i tr\u1ea3 h\u00e0ng<\/li>\n\n\n\n<li>Quy tr\u00ecnh mua h\u00e0ng \u2013 thanh to\u00e1n<\/li>\n\n\n\n<li>Quy tr\u00ecnh khuy\u1ebfn m\u00e3i h\u00e0ng t\u1ed3n kho<\/li>\n\n\n\n<li>Quy tr\u00ecnh b\u1ea3o h\u00e0nh<\/li>\n\n\n\n<li><a href=\"https:\/\/resources.base.vn\/sales-marketing\/case-study-quy-trinh-xu-ly-khieu-nai-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quy tr\u00ecnh x\u1eed l\u00fd khi\u1ebfu n\u1ea1i kh\u00e1ch h\u00e0ng<\/a>&#8230;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-4-so-do-cong-ty-giao-nhan-van-tai\">5. Theo ng\u00e0nh &#8211; M\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty Giao nh\u1eadn v\u1eadn t\u1ea3i<\/h2>\n\n\n\n<p>Giao nh\u1eadn v\u1eadn t\u1ea3i (hay Freight forwarding) l\u00e0 d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a t\u1eeb g\u1eedi h\u00e0ng \u0111\u1ebfn n\u01a1i nh\u1eadn h\u00e0ng, trong \u0111\u00f3 ng\u01b0\u1eddi giao nh\u1eadn k\u00fd h\u1ee3p \u0111\u1ed3ng v\u1eadn chuy\u1ec3n v\u1edbi ch\u1ee7 h\u00e0ng, \u0111\u1ed3ng th\u1eddi c\u0169ng k\u00fd h\u1ee3p \u0111\u1ed3ng \u0111\u1ed1i \u1ee9ng v\u1edbi ng\u01b0\u1eddi v\u1eadn t\u1ea3i \u0111\u1ec3 th\u1ef1c hi\u1ec7n d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p><strong>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-cong-ty-logistics-1-1024x460.png\" alt=\"S\u01a1 \u0111\u1ed3 c\u00f4ng ty giao nh\u1eadn v\u1eadn t\u1ea3i\"\/><\/figure><\/div>\n\n\n<p><strong>Ch\u1ee9c n\u0103ng:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00e0nh ch\u00ednh \u2013 Nh\u00e2n s\u1ef1: Tham m\u01b0u cho l\u00e3nh \u0111\u1ea1o v\u1ec1 t\u1ed5 ch\u1ee9c b\u1ed9 m\u00e1y \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, ch\u1ebf \u0111\u1ed9 ch\u00ednh s\u00e1ch v\u00e0 quy ch\u1ebf c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>K\u1ebf to\u00e1n: Ph\u1ee5 tr\u00e1ch v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh trong c\u00f4ng ty v\u00e0 t\u1ed5 ch\u1ee9c k\u1ebf to\u00e1n.<\/li>\n\n\n\n<li>Marketing: Th\u01b0\u1eddng c\u00f3 \u1edf nh\u1eefng c\u00f4ng ty Startup ho\u1eb7c ch\u01b0a c\u00f3 danh ti\u1ebfng tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3ng c\u00e1o cho d\u1ecbch v\u1ee5 t\u1ea1o Lead cho Sale v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>Sales: T\u00ecm ki\u1ebfm v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng <a href=\"https:\/\/base.vn\/blog\/b2b-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B<\/a> v\u00e0 B2C \u0111\u1ec3 b\u00e0n giao th\u00f4ng tin v\u1eadn chuy\u1ec3n \u0111\u1ebfn c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan. \u0110\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty nh\u1ecf, ngu\u1ed3n kh\u00e1ch h\u00e0ng ch\u1ee7 y\u1ebfu \u0111\u1ebfn t\u1eeb m\u1ed1i quan h\u1ec7 n\u00ean s\u1ebd kh\u00f4ng \u0111\u1ea9y m\u1ea1nh b\u1ed9 ph\u1eadn n\u00e0y<\/li>\n\n\n\n<li>V\u1eadn h\u00e0nh: Office \u2013 Chu\u1ea9n b\u1ecb th\u1ee7 t\u1ee5c nh\u1eadp c\u1ea3ng, ch\u1ee9ng t\u1eeb h\u1ea3i quan, b\u1ed1 tr\u00ed v\u1ecb tr\u00ed c\u1ee7a c\u00e1c xe container \u0111\u1ec3 l\u1ea5y h\u00e0ng\/ Hi\u1ec7n tr\u01b0\u1eddng \u2013 \u0110i theo t\u00e0i x\u1ebf, \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n kh\u00f4ng b\u1ecb gi\u00e1n \u0111o\u1ea1n, ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng khi giao \u0111\u1ebfn n\u01a1i quy \u0111\u1ecbnh.<\/li>\n\n\n\n<li>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng: Ti\u1ebfp nh\u1eadn v\u00e0 x\u1eed l\u00fd nh\u1eefng ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u1ec1 xu\u1ea5t c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/li>\n\n\n\n<li>Ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng: Ki\u1ec3m tra c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn Kh\u00e1ch h\u00e0ng, T\u00e0i x\u1ebf, \u0110\u01a1n h\u00e0ng \u0111\u1ea3m b\u1ea3o c\u00e1c b\u1ed9 ph\u1eadn th\u1ef1c hi\u1ec7n \u0111\u00fang tr\u00e1ch nhi\u1ec7m cam k\u1ebft<\/li>\n\n\n\n<li>V\u1eadn chuy\u1ec3n: V\u1eadn chuy\u1ec3n theo \u0111\u01a1n h\u00e0ng \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng \u0111\u00fang th\u1eddi gian quy \u0111\u1ecbnh<\/li>\n<\/ul>\n\n\n\n<p><strong>Quy tr\u00ecnh ch\u00ednh:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy tr\u00ecnh giao nh\u1eadn v\u1eadn t\u1ea3i<\/li>\n\n\n\n<li>Quy tr\u00ecnh v\u1eadn h\u00e0nh \u0111\u01a1n h\u00e0ng<\/li>\n\n\n\n<li>Quy tr\u00ecnh ch\u1ed1t gi\u00e1 \u0111\u01a1n h\u00e0ng B2B<\/li>\n\n\n\n<li>Quy tr\u00ecnh x\u1eed l\u00fd khi\u1ebfu n\u1ea1i&#8230;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/logistics-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Logistics l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng v\u00e0 xu h\u01b0\u1edbng logisitics hi\u1ec7n \u0111\u1ea1i<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1\">6. Theo ph\u00f2ng ban &#8211; M\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Nh\u00e2n s\u1ef1<\/h2>\n\n\n\n<p>N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, b\u1ed9 ph\u1eadn Nh\u00e2n s\u1ef1 (Human Resources &#8211; HR) l\u00e0 m\u1ed9t nh\u00f3m ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi c\u1ee7a nh\u00e2n vi\u00ean (t\u1ee9c l\u00e0 tuy\u1ec3n d\u1ee5ng, gi\u1edbi thi\u1ec7u, \u0111\u00e0o t\u1ea1o v\u00e0 sa th\u1ea3i nh\u00e2n vi\u00ean) v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ph\u00fac l\u1ee3i c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee9c n\u0103ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, kh\u00f4ng ph\u00e2n bi\u1ec7t quy m\u00f4 hay lo\u1ea1i h\u00ecnh. <strong>Cho d\u00f9 c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 l\u1edbn hay ch\u1ec9 m\u1ed9t ng\u01b0\u1eddi duy nh\u1ea5t \u0111\u1ea3m nh\u1eadn, th\u00ec vai tr\u00f2 c\u1ee7a HR v\u1ec1 c\u01a1 b\u1ea3n s\u1ebd gi\u1ed1ng nhau.<\/strong><\/p>\n\n\n\n<p>Ph\u1ea7n l\u1edbn nh\u1eefng g\u00ec b\u1ed9 ph\u1eadn HR gi\u1ea3i quy\u1ebft \u2013 t\u1eeb tuy\u1ec3n d\u1ee5ng \u0111\u1ebfn \u0111\u00e0o t\u1ea1o v\u00e0 sau \u0111\u00f3 l\u00e0 giao ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p \u2013 l\u00e0 nh\u1eefng vi\u1ec7c li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd ngu\u1ed3n nh\u00e2n l\u1ef1c. Tuy nhi\u00ean, nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ngu\u1ed3n l\u1ef1c h\u1eefu h\u00ecnh, h\u1ecd \u0111\u01b0\u1ee3c coi l\u00e0 \u201cv\u1ed1n con ng\u01b0\u1eddi\u201d \u2013 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra k\u1ebft qu\u1ea3 cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>HR h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 v\u1ec1 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c chi cho nh\u00e2n vi\u00ean (v\u1ed1n con ng\u01b0\u1eddi) v\u00e0 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y th\u00f4ng qua giao ti\u1ebfp, t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 \u0111\u1ed9ng l\u1ef1c, khi\u1ebfn nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn, \u0111\u1ed3ng th\u1eddi c\u0169ng khuy\u1ebfn kh\u00edch s\u1ef1 l\u00e3nh \u0111\u1ea1o hi\u1ec7u qu\u1ea3. \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ngu\u1ed3n nh\u00e2n l\u1ef1c c\u1ee7a c\u00f4ng ty, HR c\u0169ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n bao g\u1ed3m m\u1ea5t kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, gi\u1ea3m n\u0103ng su\u1ea5t, c\u0169ng nh\u01b0 th\u1eddi gian, ti\u1ec1n b\u1ea1c v\u00e0 ngu\u1ed3n l\u1ef1c b\u1ecb l\u00e3ng ph\u00ed n\u1ebfu ngu\u1ed3n nh\u00e2n l\u1ef1c kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u0111a h\u00f3a.<\/p>\n\n\n\n<p><strong>Ph\u00f2ng nh\u00e2n s\u1ef1 c\u00f3 7 ch\u1ee9c n\u0103ng ch\u00ednh, \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 chi ti\u1ebft trong <a href=\"https:\/\/base.vn\/blog\/hr-la-gi\/#2_Chuc_nang_chinh_cua_bo_phan_HR\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e0i vi\u1ebft n\u00e0y<\/a>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"662\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/chuc-nang-cua-hr-1024x662.png\" alt=\"\" class=\"wp-image-4082\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/chuc-nang-cua-hr-1024x662.png 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/chuc-nang-cua-hr-300x194.png 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/chuc-nang-cua-hr-768x497.png 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/chuc-nang-cua-hr.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Nh\u00e2n s\u1ef1:<\/strong><\/p>\n\n\n\n<p>C\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t nh\u00f3m nh\u00e2n s\u1ef1 l\u00e0 c\u00f3 c\u00e1c \u0111\u01a1n v\u1ecb m\u00e0 m\u1ed7i \u0111\u01a1n v\u1ecb chuy\u00ean v\u1ec1 c\u00e1c ch\u1ee9c n\u0103ng nh\u00e2n s\u1ef1 ch\u00ednh:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-phong-nhan-su-1-1024x583.png\" alt=\"S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng nh\u00e2n s\u1ef1\"\/><\/figure>\n\n\n\n<p><strong>M\u00f4 t\u1ea3 ch\u1ee9c n\u0103ng c\u00e1c v\u1ecb tr\u00ed thu\u1ed9c ph\u00f2ng Nh\u00e2n s\u1ef1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/base.vn\/blog\/chro-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gi\u00e1m \u0111\u1ed1c nh\u00e2n s\u1ef1 (CHRO)<\/a><\/strong>: \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed cao nh\u1ea5t trong ph\u00f2ng nh\u00e2n s\u1ef1. V\u1ecb tr\u00ed n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c, l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai k\u1ebf ho\u1ea1ch nh\u00e2n s\u1ef1 t\u1ed5ng th\u1ec3 c\u1ee7a c\u00f4ng ty, ki\u1ec3m so\u00e1t c\u00e1c s\u1ed1 li\u1ec7u, b\u00e1o c\u00e1o li\u00ean quan t\u1edbi m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u00f3 li\u00ean quan t\u1edbi nh\u00e2n s\u1ef1.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/base.vn\/blog\/hr-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tr\u01b0\u1edfng ph\u00f2ng nh\u00e2n s\u1ef1 (HR Manager)<\/a><\/strong>: L\u00e0 v\u1ecb tr\u00ed v\u1edbi nhi\u1ec7m v\u1ee5 l\u00ean k\u1ebf ho\u1ea1ch, x\u00e2y d\u1ef1ng v\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00f4ng vi\u1ec7c qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p. V\u1edbi vi\u1ec7c gi\u00e1m s\u00e1t c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng, tr\u01b0\u1edfng ph\u00f2ng nh\u00e2n s\u1ef1 c\u00f2n \u0111\u00e1nh gi\u00e1 ng\u01b0\u1eddi m\u1edbi, tham gia \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u1edbi CHRO \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng.<\/li>\n\n\n\n<li><strong>HR admin<\/strong>: HR admin \u0111\u1ea3m nhi\u1ec7m c\u00f4ng vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 s\u1eafp x\u1ebfp h\u1ed3 s\u01a1, gi\u1ea5y t\u1edd c\u1ee7a nh\u00e2n vi\u00ean, gi\u00e1m s\u00e1t t\u00e0i li\u1ec7u v\u00e0 c\u1eadp nh\u1eadt d\u1eef li\u1ec7u nh\u00e2n s\u1ef1, qu\u1ea3n l\u00fd th\u00f4ng tin nh\u00e2n vi\u00ean \u0111\u1ec3 li\u00ean h\u1ec7 khi c\u1ea7n thi\u1ebft. \u0110\u00e2y c\u0169ng l\u00e0 ng\u01b0\u1eddi h\u1ed7 tr\u1ee3 \u0111\u01b0a ra k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn c\u1ea5p tr\u00ean v\u00e0 ph\u1ed5 bi\u1ebfn, b\u00e0n giao nhi\u1ec7m v\u1ee5 cho nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f4ng vi\u1ec7c di\u1ec5n ra hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n\n\n\n<li><strong>Chuy\u00ean vi\u00ean tuy\u1ec3n d\u1ee5ng (TA)<\/strong>: Chuy\u00ean vi\u00ean tuy\u1ec3n d\u1ee5ng n\u1ed9i b\u1ed9 l\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch m\u1ea3ng tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng, \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng \u00e1n v\u00e0 t\u00ecm ki\u1ebfm, t\u00ecm ki\u1ebfm nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u00f4ng vi\u1ec7c.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/base.vn\/blog\/lnd-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chuy\u00ean vi\u00ean \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n (L&amp;D)<\/a><\/strong>: L\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch c\u00e1c kh\u00f3a h\u1ecdc d\u00e0nh cho c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p, nh\u1eb1m b\u1ed5 t\u00fac k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c cho t\u1eebng c\u00e1 nh\u00e2n, \u0111\u1ed9i nh\u00f3m trong c\u00f4ng ty b\u1eaft k\u1ecbp xu th\u1ebf kinh doanh hi\u1ec7n \u0111\u1ea1i \u0111ang thay \u0111\u1ed5i t\u1eebng ng\u00e0y. Chuy\u00ean vi\u00ean \u0111\u00e0o t\u1ea1o s\u1ebd t\u00ecm hi\u1ec3u nhu c\u1ea7u, x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh h\u1ecdc t\u1eadp, thu th\u1eadp \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00e1c kh\u00f3a h\u1ecdc trong doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/base.vn\/blog\/cnb-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chuy\u00ean vi\u00ean ti\u1ec1n l\u01b0\u01a1ng v\u00e0 ph\u00fac l\u1ee3i (C&amp;B)<\/a><\/strong>: C&amp;B ph\u1ee5 tr\u00e1ch c\u00f4ng vi\u1ec7c gi\u00e1m s\u00e1t, qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 nh\u1eefng d\u1eef li\u1ec7u v\u1ec1 ti\u1ec1n l\u01b0\u01a1ng, ph\u00fac l\u1ee3i c\u00f9ng nh\u1eefng \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c h\u00e0ng n\u0103m c\u1ee7a nh\u00e2n vi\u00ean. Chuy\u00ean vi\u00ean C&amp;B c\u0169ng qu\u1ea3n l\u00fd v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 quy\u1ec1n l\u1ee3i, ch\u1ebf \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng sao cho \u0111\u00fang quy \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p v\u00e0 ph\u00e1p lu\u1eadt.<\/li>\n\n\n\n<li><strong>Chuy\u00ean vi\u00ean truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 (IC)<\/strong>: L\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch vi\u1ec7c cung c\u1ea5p c\u00e1c th\u00f4ng tin b\u00ean trong n\u1ed9i b\u1ed9 nh\u01b0 c\u00e1c ng\u00e0y l\u1ec5, s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt, th\u00f4ng \u0111i\u1ec7p t\u1eeb ban l\u00e3nh \u0111\u1ea1o, lan to\u1ea3 h\u00ecnh \u1ea3nh v\u00e0 n\u00e9t \u0111\u1eb9p v\u0103n ho\u00e1,\u2026<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-2-phong-tai-chinh-ke-toan\">7. Theo ph\u00f2ng ban &#8211; M\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng T\u00e0i ch\u00ednh k\u1ebf to\u00e1n<\/h2>\n\n\n\n<p>Ch\u1ee9c n\u0103ng t\u00e0i ch\u00ednh k\u1ebf to\u00e1n li\u00ean quan \u0111\u1ebfn nh\u1eefng ho\u1ea1t \u0111\u1ed9ng huy \u0111\u1ed9ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c v\u1eadt ch\u1ea5t c\u1ee7a doanh nghi\u1ec7p trong t\u1eebng k\u1ef3, th\u1ef1c hi\u1ec7n h\u1ea1ch to\u00e1n kinh t\u1ebf trong t\u1ea5t c\u1ea3 c\u00e1c kh\u00e2u c\u00f4ng vi\u1ec7c trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng. Ph\u00f2ng t\u00e0i ch\u00ednh k\u1ebf to\u00e1n, v\u00ec v\u1eady, g\u1eafn li\u1ec1n v\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng kh\u00e1c, quy\u1ebft \u0111\u1ecbnh t\u00ednh kh\u1ea3 thi, t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ch\u00ednh s\u00e1ch kh\u00e1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/phong-ke-toan\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u00f2ng t\u00e0i ch\u00ednh k\u1ebf to\u00e1n<\/a> \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 &#8220;ng\u00e2n h\u00e0ng n\u1ed9i b\u1ed9&#8221; c\u1ee7a doanh nghi\u1ec7p, v\u1edbi c\u00e1c nhi\u1ec7m v\u1ee5 quan tr\u1ecdng v\u00e0 li\u00ean quan m\u1eadt thi\u1ebft t\u1edbi &#8220;ti\u1ec1n&#8221;.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1920\" height=\"1387\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Phan-mem-ke-toan-1.webp\" alt=\"\" class=\"wp-image-7956\" style=\"width:703px;height:auto\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Phan-mem-ke-toan-1.webp 1920w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Phan-mem-ke-toan-1-300x217.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Phan-mem-ke-toan-1-1024x740.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Phan-mem-ke-toan-1-768x555.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Phan-mem-ke-toan-1-1536x1110.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n<p><strong>S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng T\u00e0i ch\u00ednh \u2013 K\u1ebf to\u00e1n:<\/strong><\/p>\n\n\n\n<p>T\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u00e0 ph\u00f2ng T\u00e0i ch\u00ednh \u2013 K\u1ebf to\u00e1n c\u1ee7a \u0111\u01a1n v\u1ecb s\u1ebd c\u00f3 1 Tr\u01b0\u1edfng ph\u00f2ng k\u1ebf to\u00e1n (ho\u1eb7c K\u1ebf to\u00e1n tr\u01b0\u1edfng) v\u00e0 1 tr\u01b0\u1edfng ph\u00f2ng t\u00e0i ch\u00ednh, ngo\u00e0i ra c\u00f2n c\u00f3 th\u1ec3 c\u00f3 th\u00eam 1 ph\u00f3 ph\u00f2ng k\u1ebf to\u00e1n. K\u1ebf to\u00e1n tr\u01b0\u1edfng v\u00e0 tr\u01b0\u1edfng ph\u00f2ng t\u00e0i ch\u00ednh ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u01b0\u1edbc l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u1ec1 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ph\u00f2ng.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-tai-chinh-ke-toan-1024x422.png\" alt=\"S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng T\u00e0i ch\u00ednh \u2013 K\u1ebf to\u00e1n\"\/><\/figure>\n\n\n\n<p><strong>Ch\u1ee9c n\u0103ng c\u00e1c v\u1ecb tr\u00ed thu\u1ed9c ph\u00f2ng T\u00e0i ch\u00ednh k\u1ebf to\u00e1n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u1ebf to\u00e1n tr\u01b0\u1edfng<\/strong>: K\u1ebf to\u00e1n tr\u01b0\u1edfng l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ee7a ph\u00f2ng k\u1ebf to\u00e1n v\u00e0 ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd chung m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u00f3 li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh, k\u1ebf to\u00e1n; tham m\u01b0u cho gi\u00e1m \u0111\u1ed1c ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 ch\u00ednh s\u00e1ch v\u00e0 k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh; l\u1eadp <a href=\"https:\/\/base.vn\/blog\/bao-cao-tai-chinh\/\" target=\"_blank\" rel=\"noreferrer noopener\">b\u00e1o c\u00e1o t\u00e0i ch\u00ednh<\/a> \u0111\u1ecbnh k\u1ef3;\u2026<\/li>\n\n\n\n<li><strong>K\u1ebf to\u00e1n t\u1ed5ng h\u1ee3p<\/strong>: K\u1ebf to\u00e1n t\u1ed5ng h\u1ee3p l\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch chung c\u00e1c m\u1ea3ng li\u00ean quan \u0111\u1ebfn k\u1ebf to\u00e1n trong doanh nghi\u1ec7p v\u00e0 l\u00e0 ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn c\u00e1c chuy\u00ean vi\u00ean k\u1ebf to\u00e1n c\u1ee7a c\u00e1c m\u1ea3ng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi nghi\u1ec7p v\u1ee5 k\u1ebf to\u00e1n. C\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 bao g\u1ed3m thu th\u1eadp v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u, ch\u1ee9ng t\u1eeb; gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc; h\u1ea1ch to\u00e1n; theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng n\u1ee3, gi\u00e1 th\u00e0nh; ki\u1ec3m tra v\u00e0 gi\u00e1m s\u00e1t s\u1ed1 li\u1ec7u kho v\u1eadn.<\/li>\n\n\n\n<li><strong>K\u1ebf to\u00e1n thanh to\u00e1n:<\/strong> K\u1ebf to\u00e1n thanh to\u00e1n th\u1ef1c hi\u1ec7n vi\u1ec7c l\u1eadp c\u00e1c ch\u1ee9ng t\u1eeb thu \u2013 chi, \u0111\u1ed3ng th\u1eddi tr\u1ef1c ti\u1ebfp theo d\u00f5i, qu\u1ea3n l\u00fd, h\u1ea1ch to\u00e1n k\u1ebf to\u00e1n c\u00e1c giao d\u1ecbch, c\u00e1c nghi\u1ec7p v\u1ee5 kinh t\u1ebf, t\u00e0i ch\u00ednh li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng d\u00f2ng ti\u1ec1n \u0111\u1ec3 thanh to\u00e1n c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/base.vn\/blog\/ke-toan-cong-no\/\" target=\"_blank\" rel=\"noreferrer noopener\">K\u1ebf to\u00e1n c\u00f4ng n\u1ee3<\/a>: <\/strong>K\u1ebf to\u00e1n c\u00f4ng n\u1ee3 l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u00e1m s\u00e1t, th\u00fac gi\u1ee5c v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c kho\u1ea3n c\u00f4ng n\u1ee3 c\u1ee7a c\u00f4ng ty, doanh nghi\u1ec7p. Ng\u01b0\u1eddi l\u00e0m c\u00f4ng vi\u1ec7c k\u1ebf to\u00e1n c\u00f4ng n\u1ee3 ph\u1ea3i lu\u00f4n \u0111\u1ea3m b\u1ea3o c\u00f4ng n\u1ee3 ch\u1ec9 t\u1ed3n t\u1ea1i trong m\u1ee9c \u0111\u1ed9 cho ph\u00e9p, tr\u00e1nh \u0111\u1ec3 t\u00ecnh tr\u1ea1ng t\u1ed3n \u0111\u1ecdng c\u00f4ng n\u1ee3, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ecnh h\u00ecnh ph\u00e1t tri\u1ec3n t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li><strong>K\u1ebf to\u00e1n t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh<\/strong>: Ph\u1ee5 tr\u00e1ch ki\u1ec3m k\u00ea v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh theo \u0111\u00fang nh\u01b0 quy \u0111\u1ecbnh c\u1ee7a nh\u00e0 n\u01b0\u1edbc, l\u1eadp nh\u1eefng b\u00e1o c\u00e1o v\u1ec1 t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh c\u1ee7a ch\u00ednh doanh nghi\u1ec7p m\u00ecnh; ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh trang b\u1ecb, huy \u0111\u1ed9ng, b\u1ea3o qu\u1ea3n v\u00e0 s\u1eed d\u1ee5ng c\u00e1c t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh nh\u1eb1m m\u1ee5c \u0111\u00edch n\u00e2ng cao \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh t\u1ebf c\u1ee7a t\u00e0i s\u1ea3n c\u1ed1 \u0111\u1ecbnh.&nbsp;C\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c l\u00e0 <a href=\"https:\/\/base.vn\/asset\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n<\/a>.<\/li>\n\n\n\n<li><strong>K\u1ebf to\u00e1n v\u1eadt t\u01b0 h\u00e0ng h\u00f3a<\/strong>: K\u1ebf to\u00e1n v\u1eadt t\u01b0 l\u00e0 vi\u1ec7c qu\u1ea3n l\u00fd theo d\u00f5i to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng nh\u1eadp \u2013 xu\u1ea5t \u2013 t\u1ed3n c\u00e1c lo\u1ea1i v\u1eadt t\u01b0, c\u00f4ng c\u1ee5, nguy\u00ean v\u1eadt li\u1ec7u, h\u00e0ng h\u00f3a,\u2026 mua v\u00e0o nh\u1eadp kho v\u00e0 xu\u1ea5t kho \u0111\u1ec3 s\u1eed d\u1ee5ng, b\u00e1n, c\u00f4ng tr\u00ecnh,\u2026 b\u1eb1ng Phi\u1ebfu nh\u1eadp kho, xu\u1ea5t kho v\u00e0 s\u1ed5 s\u00e1ch c\u00e1c lo\u1ea1i, th\u1ebb kho,\u2026\u0111\u1ea3m b\u1ea3o c\u1ea9n th\u1eadn, chi ti\u1ebft, ch\u00ednh x\u00e1c.<\/li>\n\n\n\n<li><strong>K\u1ebf to\u00e1n ti\u1ec1n l\u01b0\u01a1ng<\/strong>: L\u00e0 v\u1ecb tr\u00ed ph\u1ee5 tr\u00e1ch vi\u1ec7c h\u1ea1ch to\u00e1n ti\u1ec1n l\u01b0\u01a1ng d\u1ef1a v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 b\u1ea3ng ch\u1ea5m c\u00f4ng, b\u1ea3ng theo d\u00f5i c\u00f4ng t\u00e1c, phi\u1ebfu l\u00e0m th\u00eam gi\u1edd, h\u1ee3p \u0111\u1ed3ng lao \u0111\u1ed9ng, h\u1ee3p \u0111\u1ed3ng kho\u00e1n\u2026. \u0111\u1ec3 l\u1eadp b\u1ea3ng t\u00ednh l\u01b0\u01a1ng, thanh to\u00e1n l\u01b0\u01a1ng v\u00e0 ch\u1ebf \u0111\u1ed9 b\u1ea3o hi\u1ec3m x\u00e3 h\u1ed9i cho ng\u01b0\u1eddi lao \u0111\u1ed9ng.<\/li>\n\n\n\n<li><strong>Th\u1ee7 qu\u1ef9<\/strong>: Th\u1ee7 qu\u1ef9 l\u00e0 ng\u01b0\u1eddi ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng thu chi ph\u00e1t sinh trong doanh nghi\u1ec7p nh\u01b0 ki\u1ec3m tra phi\u1ebfu Thu, phi\u1ebfu Chi, k\u00fd x\u00e1c nh\u1eadn, giao c\u00e1c li\u00ean, t\u1ea1m \u1ee9ng,\u2026 Th\u1ee7 qu\u1ef9 qu\u1ea3n l\u00fd, l\u01b0u tr\u1eef to\u00e0n b\u1ed9 gi\u1ea5y t\u1edd li\u00ean quan kh\u00e1c trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/li>\n\n\n\n<li><strong>Ki\u1ec3m to\u00e1n vi\u00ean n\u1ed9i b\u1ed9:<\/strong> L\u00e0 ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch c\u00f4ng vi\u1ec7c ki\u1ec3m tra th\u00f4ng tin v\u00e0 gi\u00e1m s\u00e1t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p, gi\u00fap cho h\u1ec7 th\u1ed1ng th\u00f4ng tin &amp; v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng tr\u01a1n tru, ch\u00ednh x\u00e1c v\u00e0 h\u1ee3p ph\u00e1p.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/budget-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">H\u01b0\u1edbng d\u1eabn l\u1eadp v\u00e0 qu\u1ea3n l\u00fd k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch cho doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-3-so-do-to-chuc-phong-marketing\">8. Theo ph\u00f2ng ban &#8211; M\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing<\/h2>\n\n\n\n<p>Ho\u1ea1t \u0111\u1ed9ng marketing th\u1ef1c ch\u1ea5t l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd mang t\u00ednh x\u00e3 h\u1ed9i cao. C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y bao g\u1ed3m t\u1eeb l\u00ean \u00fd t\u01b0\u1edfng, s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 \u0111\u1ebfn ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 ti\u00eau th\u1ee5 t\u1ed1t nh\u1ea5t. Ph\u00f2ng Marketing ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u00f4ng ty v\u00e0 th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i, gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u1eefa thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m v\u1edbi nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/marketing-b2c-1024x576.webp\" alt=\"\" class=\"wp-image-12778\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/marketing-b2c-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/marketing-b2c-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/marketing-b2c-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/marketing-b2c-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/10\/marketing-b2c.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/phong-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u00f2ng Marketing<\/a> s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, sau \u0111\u00f3 s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. Sau khi \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, ph\u00f2ng Marketing s\u1ebd x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, ph\u00e1t tri\u1ec3n doanh s\u1ed1 d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 marketing. Song song \u0111\u00f3, b\u1ed9 ph\u1eadn n\u00e0y c\u0169ng s\u1ebd ghi nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t c\u00e1c k\u1ebf ho\u1ea1ch \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m, tung ra s\u1ea3n ph\u1ea9m m\u1edbi hay c\u1eadp nh\u1eadt chi\u1ebfn l\u01b0\u1ee3c marketing.&nbsp;<\/p>\n\n\n\n<p><strong>Marketing l\u00e0 ph\u00f2ng ban mang t\u00ednh \u0111\u1eb7c th\u00f9 cao. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1ed9t t\u1ed5 ch\u1ee9c, b\u1ed9 ph\u1eadn Marketing c\u0169ng c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 c\u1ea5u tr\u00fac:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c ch\u1ee9c n\u0103ng: M\u1ed9t trong nh\u1eefng lo\u1ea1i c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c ph\u1ed5 bi\u1ebfn nh\u1ea5t, c\u1ea5u tr\u00fac ch\u1ee9c n\u0103ng ph\u00e2n chia t\u1ed5 ch\u1ee9c d\u1ef1a tr\u00ean c\u00e1c ch\u1ee9c n\u0103ng c\u00f4ng vi\u1ec7c chung.&nbsp;<\/li>\n\n\n\n<li>C\u1ea5u tr\u00fac d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m: B\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 v\u1ec1 c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c b\u1ed9 ph\u1eadn nh\u01b0 m\u1ed9t c\u1ea5u tr\u00fac bao g\u1ed3m nhi\u1ec1u c\u1ea5u tr\u00fac ch\u1ee9c n\u0103ng nh\u1ecf h\u01a1n<\/li>\n\n\n\n<li>C\u1ea5u tr\u00fac d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng: C\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c d\u1ef1a tr\u00ean th\u1ecb tr\u01b0\u1eddng, ng\u00e0nh c\u00f4ng nghi\u1ec7p ho\u1eb7c lo\u1ea1i kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>C\u1ea5u tr\u00fac \u0111\u1ecba l\u00fd: C\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a c\u1ea5u tr\u00fac \u0111\u1ecba l\u00fd c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c l\u00e3nh th\u1ed5, khu v\u1ef1c ho\u1eb7c qu\u1eadn.<\/li>\n\n\n\n<li>C\u1ea5u tr\u00fac d\u1ef1a tr\u00ean quy tr\u00ecnh: c\u00e1c b\u1ed9 ph\u1eadn \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c xung quanh c\u00e1c quy tr\u00ecnh ch\u00ednh, nh\u01b0 thu h\u00fat kh\u00e1ch h\u00e0ng, ho\u00e0n th\u00e0nh \u0111\u01a1n h\u00e0ng, h\u1eadu c\u1ea7n,v.v..<\/li>\n\n\n\n<li>C\u1ea5u tr\u00fac ma tr\u1eadn: t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u00f3 m\u1ed1i quan h\u1ec7 b\u00e1o c\u00e1o k\u00e9p. Th\u00f4ng th\u01b0\u1eddng, c\u00f3 m\u1ed9t d\u00f2ng b\u00e1o c\u00e1o ch\u1ee9c n\u0103ng c\u0169ng nh\u01b0 m\u1ed9t d\u00f2ng b\u00e1o c\u00e1o d\u1ef1a tr\u00ean s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n<p>T\u00f9y v\u00e0o quy m\u00f4 v\u00e0 ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau m\u00e0 m\u1ed7i doanh nghi\u1ec7p s\u1ebd \u00e1p d\u1ee5ng m\u1ed9t c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing kh\u00e1c nhau. Ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u m\u1ed9t c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing c\u01a1 b\u1ea3n:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/so-do-to-chuc-phong-marketing-1-1024x438.png\" alt=\"S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Marketing\"\/><\/figure>\n\n\n\n<p><strong>Ch\u1ee9c n\u0103ng c\u00e1c v\u1ecb tr\u00ed trong ph\u00f2ng Marketing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/base.vn\/blog\/cmo-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gi\u00e1m \u0111\u1ed1c Marketing (CMO)<\/a><\/strong>: CMO l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a c\u00f4ng ty, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh v\u00e0 t\u1ea7m nh\u00ecn doanh nghi\u1ec7p.&nbsp;<\/li>\n\n\n\n<li><strong>Tr\u01b0\u1edfng ph\u00f2ng Marketing<\/strong>: L\u00e0 ng\u01b0\u1eddi c\u00f3 nhi\u1ec7m v\u1ee5 d\u1eabn d\u1eaft, x\u00e2y d\u1ef1ng c\u00e1c k\u1ebf ho\u1ea1ch marketing ng\u1eafn h\u1ea1n, nh\u1eb1m \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra, gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn, \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u1ed1i h\u1ee3p c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn, c\u00f9ng nhau h\u01b0\u1edbng v\u1ec1 m\u1ee5c ti\u00eau chung c\u1ee7a ph\u00f2ng. Tr\u01b0\u1edfng ph\u00f2ng Marketing ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho s\u1ef1 th\u00e0nh c\u00f4ng\/ th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn qu\u1ea3ng b\u00e1 v\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Tr\u01b0\u1edfng c\u00e1c b\u1ed9 ph\u1eadn<\/strong> (Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, Content, Digital, Trade, PR-Event): Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh v\u1ec1 chuy\u00ean m\u00f4n b\u1ed9 ph\u1eadn m\u00ecnh ph\u1ee5 tr\u00e1ch, thi\u1ebft l\u1eadp c\u00e1c KPI cho c\u1ea5p chuy\u00ean vi\u00ean, l\u00ean k\u1ebf ho\u1ea1ch cho b\u1ed9 ph\u1eadn c\u1ee7a m\u00ecnh d\u1ef1a theo k\u1ebf ho\u1ea1ch marketing chung \u0111\u00e3 \u0111\u01b0\u1ee3c duy\u1ec7t.<\/li>\n\n\n\n<li><strong>C\u1ea5p chuy\u00ean vi\u00ean<\/strong>: L\u00e0 ng\u01b0\u1eddi th\u1ef1c thi ch\u00ednh, tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch marketing, \u0111\u1ea3m b\u1ea3o ho\u00e0n th\u00e0nh KPI do tr\u01b0\u1edfng b\u1ed9 ph\u1eadn \u0111\u1ec1 ra. Trong t\u1eebng b\u1ed9 ph\u1eadn c\u00f3 th\u1ec3 s\u1ebd c\u00f3 nhi\u1ec1u chuy\u00ean vi\u00ean ph\u1ee5 tr\u00e1ch c\u00e1c m\u1ea3ng kh\u00e1c nhau, v\u00ed d\u1ee5 nh\u01b0 chuy\u00ean vi\u00ean SEO\/SEM, chuy\u00ean vi\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o, chuy\u1ec7n vi\u00ean social media,\u2026<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-4-so-do-to-chuc-phong-kinh-doanh\">9. Theo ph\u00f2ng ban &#8211; M\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ph\u00f2ng Kinh doanh<\/h2>\n\n\n\n<p>Ph\u00f2ng Kinh doanh l\u00e0 b\u1ed9 ph\u1eadn tham m\u01b0u, gi\u00fap vi\u1ec7c cho CEO v\u1ec1 c\u00f4ng t\u00e1c b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m &amp; d\u1ecbch v\u1ee5 c\u1ee7a C\u00f4ng ty, c\u00f4ng t\u00e1c nghi\u00ean c\u1ee9u &amp; ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng; c\u00f4ng t\u00e1c x\u00e2y d\u1ef1ng &amp; ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p><strong>Ph\u00f2ng kinh doanh th\u00f4ng th\u01b0\u1eddng c\u00f3 c\u00e1c ch\u1ee9c n\u0103ng sau \u0111\u00e2y (<a href=\"https:\/\/base.vn\/blog\/phong-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xem chi ti\u1ebft t\u1ea1i \u0111\u00e2y<\/a>):<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c ch\u1ee9c n\u0103ng tr\u00ean, c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a ph\u00f2ng Kinh doanh l\u00e0 ph\u1ea7n m\u1ec1m CRM &#8211; gi\u00fap qu\u1ea3n tr\u1ecb xuy\u00ean su\u1ed1t t\u1ea5t c\u1ea3 c\u00e1c kh\u00e2u t\u1eeb S\u1ea3n ph\u1ea9m, Marketing, B\u00e1n h\u00e0ng v\u00e0 Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m CRM th\u1ebf h\u1ec7 m\u1edbi nh\u01b0 <a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base CRM<\/a>, doanh nghi\u1ec7p s\u1ebd s\u1edf h\u1eefu trong tay t\u1ea5t c\u1ea3 c\u00e1c t\u00ednh n\u0103ng quan tr\u1ecdng \u0111\u1ec3 gi\u1eef ch\u00e2n c\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh &#8211; ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh kinh doanh ABM (account-based marketing).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/signup.base.vn\/dang-ky-demo-base-crm\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/so-do-to-chuc-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg\" alt=\"Base CRM\" class=\"wp-image-13979\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-300x134.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-768x343.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1536x686.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-2048x914.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Ph\u1ea7n m\u1ec1m CRM l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a ph\u00f2ng kinh doanh. <a href=\"https:\/\/base.vn\/blog\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demo tr\u1ea3i nghi\u1ec7m ngay!<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"co-cau-to-chuc\">C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ph\u00f2ng Kinh doanh:<\/h4>\n\n\n\n<p>C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ph\u00f2ng kinh doanh t\u00f9y thu\u1ed9c v\u00e0o l\u0129nh v\u1ef1c, s\u1ea3n ph\u1ea9m, v\u0103n h\u00f3a doanh nghi\u1ec7p, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac theo c\u00e1c c\u00e1ch kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a ph\u00f2ng kinh doanh \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng:<\/p>\n\n\n\n<p><strong>#1 M\u00f4 h\u00ecnh h\u00f2n \u0111\u1ea3o<\/strong><\/p>\n\n\n\n<p>Trong m\u00f4 h\u00ecnh h\u00f2n \u0111\u1ea3o, ngo\u1ea1i tr\u1eeb m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 quy\u1ec1n h\u1ea1n cao nh\u1ea5t, m\u1ed7i th\u00e0nh vi\u00ean trong ph\u00f2ng kinh doanh v\u1ec1 c\u01a1 b\u1ea3n \u0111\u1ec1u l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp v\u00e0 l\u00e0 \u201c\u00f4ng ch\u1ee7\u201d c\u1ee7a ri\u00eang h\u1ecd. M\u00f4 h\u00ecnh ph\u00f2ng kinh doanh n\u00e0y th\u01b0\u1eddng \u00e1p d\u1ee5ng cho nh\u1eefng c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c truy\u1ec1n th\u1ed1ng nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n ho\u1eb7c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/mo-hinh-hon-dao-1024x607.png\" alt=\"m\u00f4 h\u00ecnh h\u00f2n \u0111\u1ea3o\"\/><\/figure>\n\n\n\n<p><strong>#2 M\u00f4 h\u00ecnh d\u00e2y chuy\u1ec1n<\/strong><\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh d\u00e2y chuy\u1ec1n s\u1ebd t\u1ed5 ch\u1ee9c ph\u00f2ng kinh doanh c\u1ee7a b\u1ea1n th\u00e0nh 4 nh\u00f3m theo ch\u1ee9c n\u0103ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead Generation Team: C\u00f3 tr\u00e1ch nhi\u1ec7m thu th\u1eadp t\u00ean, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, email v\u00e0 th\u00f4ng tin c\u1ea7n thi\u1ebft c\u1ee7a nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li>Sales Development Representatives (SDRs): C\u00f3 tr\u00e1ch nhi\u1ec7m ti\u1ebfp c\u1eadn v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c leads \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n (qualified leads) b\u1eb1ng c\u00e1ch c\u00e2u h\u1ecfi v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n\n\n\n<li>Account Executives (AEs): C\u00f3 tr\u00e1ch nhi\u1ec7m ch\u1ed1t c\u00e1c \u0111\u01a1n h\u00e0ng. H\u1ecd s\u1ebd g\u1ecdi \u0111i\u1ec7n cho c\u00e1c SQLs, demo s\u1ea3n ph\u1ea9m, xo\u00e1 b\u1ecf c\u00e1c m\u1ed1i lo ng\u1ea1i, th\u00fac \u0111\u1ea9y c\u00e1c th\u1ecfa thu\u1eadn v\u00e0 c\u1ed1 g\u1eafng t\u1ed1i \u0111a \u0111\u1ec3 ch\u1ed1t c\u00e1c \u0111\u01a1n h\u00e0ng.<\/li>\n\n\n\n<li>Customer Success Team: Khi m\u1ed9t \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c ch\u1ed1t, c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n qua cho nh\u00f3m n\u00e0y. Nh\u00e2n vi\u00ean s\u1ebd t\u1eadp trung ch\u0103m s\u00f3c nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3, khi\u1ebfn h\u1ecd h\u00e0i l\u00f2ng nh\u1eb1m gia t\u0103ng <a href=\"https:\/\/base.vn\/blog\/clv-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">CLV (Customer Lifetime Value &#8211; gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng)<\/a>. H\u1ecd c\u0169ng c\u1ed1 g\u1eafng upsell ho\u1eb7c cross-sell \u0111\u1ec3 t\u0103ng doanh s\u1ed1.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/mo-hinh-day-chuyen-1024x330.png\" alt=\"M\u00f4 h\u00ecnh d\u00e2y chuy\u1ec1n\"\/><\/figure><\/div>\n\n\n<p><strong>#3&nbsp;M\u00f4 h\u00ecnh nh\u00f3m<\/strong><\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh nh\u00f3m ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng d\u1ea1ng ph\u1ec5u t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u00f4 h\u00ecnh d\u00e2y chuy\u1ec1n, nh\u01b0ng kh\u00e1c \u1edf ch\u1ed7 ph\u00f2ng kinh doanh s\u1ebd th\u00e0nh l\u1eadp c\u00e1c nh\u00f3m \u0111a ch\u1ee9c n\u0103ng. M\u1ed7i nh\u00f3m s\u1ebd \u0111\u1ea3m nh\u1eadn to\u00e0n b\u1ed9 ph\u1ec5u b\u00e1n h\u00e0ng v\u1edbi c\u00e1c th\u00e0nh vi\u00ean \u0111\u00f3ng nh\u1eefng vai tr\u00f2 kh\u00e1c nhau. M\u00f4 h\u00ecnh nh\u00f3m s\u1ebd <a href=\"https:\/\/base.vn\/blog\/customer-centric\/\" target=\"_blank\" rel=\"noreferrer noopener\">l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m (customer centric)<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/03\/mo-hinh-nhom.png\" alt=\"M\u00f4 h\u00ecnh nh\u00f3m\"\/><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong><em><a href=\"https:\/\/docs.google.com\/presentation\/d\/1hU9hdfs471oIMOgNBH2buQku_jjXCyzBGMzQLtZ87OY\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ea2I XU\u1ed0NG T\u1ea4T C\u1ea2 FILE M\u1eaaU S\u01a0 \u0110\u1ed2 T\u1ed4 CH\u1ee8C T\u1ea0I \u0110\u00c2Y<\/a><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2\">10. K\u1ebft b\u00e0i<\/h2>\n\n\n\n<p>S\u1eafp x\u1ebfp c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c l\u00e0 m\u1ed9t b\u00e0i to\u00e1n l\u1edbn \u0111\u00f2i h\u1ecfi m\u1ed9t t\u01b0 duy \u0111\u00fang \u0111\u1eafn, t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n v\u00e0 c\u00f3 t\u00ednh chi\u1ebfn l\u01b0\u1ee3c. M\u1ed9t t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ee7 \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh hi\u1ec7n t\u1ea1i, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u1ee7 linh ho\u1ea1t \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh cho chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng lai.&nbsp;<\/p>\n\n\n\n<p>V\u00e0 t\u1ea5t nhi\u00ean, s\u1ebd kh\u00f4ng c\u00f3 m\u1ed9t s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c n\u00e0o ch\u00ednh x\u00e1c v\u1edbi t\u1ea5t c\u1ea3 doanh nghi\u1ec7p. \u0110\u1ec3 v\u1ebd \u0111\u01b0\u1ee3c m\u1ed9t c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c ho\u00e0n ch\u1ec9nh, nh\u00e0 l\u00e3nh \u0111\u1ea1o ph\u1ea3i t\u1ea1o ra s\u1ef1 ph\u00f9 h\u1ee3p gi\u1eefa c\u00e1c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 b\u1ed1i c\u1ea3nh t\u1ed5 ch\u1ee9c.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i doanh nghi\u1ec7p ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng v\u00e0 chuy\u00ean m\u00f4n h\u00f3a, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c r\u00f5 r\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u v\u1eadn h\u00e0nh m\u00e0 c\u00f2n t\u1ea1o n\u00ean t\u00ednh minh b\u1ea1ch trong qu\u1ea3n l\u00fd. D\u00f9 l\u00e0 startup nh\u1ecf hay t\u1eadp \u0111o\u00e0n l\u1edbn, s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c ch\u00ednh l\u00e0 \u201cb\u1ea3n [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"ppma_author":[59],"class_list":["post-967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan-tri-nhan-su"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty 2026 (theo ng\u00e0nh, theo ph\u00f2ng ban - T\u1ea3i mi\u1ec5n ph\u00ed)<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 m\u1eabu s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c c\u00f4ng ty 2026 theo ng\u00e0nh, theo ph\u00f2ng ban. 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