{"id":9724,"date":"2024-08-06T15:11:39","date_gmt":"2024-08-06T08:11:39","guid":{"rendered":"https:\/\/base.vn\/blog\/?p=9724"},"modified":"2025-08-11T11:04:14","modified_gmt":"2025-08-11T04:04:14","slug":"data-driven","status":"publish","type":"post","link":"https:\/\/base.vn\/blog\/data-driven\/","title":{"rendered":"Data Driven l\u00e0 g\u00ec? 5 b\u01b0\u1edbc tri\u1ec3n khai data-driven trong doanh nghi\u1ec7p"},"content":{"rendered":"\n<p>Trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. <strong>Data-driven<\/strong> kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef qu\u00e1 m\u1edbi m\u1ebb, nh\u01b0ng li\u1ec7u c\u00f3 bi\u1ebft bao nhi\u00eau doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng quy tr\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 d\u1eef li\u1ec7u mang l\u1ea1i?<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y c\u00f9ng <a href=\"https:\/\/base.vn\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/data-driven\/\" target=\"_blank\" rel=\"noreferrer noopener\">Base.vn<\/a> t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m data-driven, c\u0169ng nh\u01b0 ch\u1ec9 ra h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p tr\u00ean h\u00e0nh tr\u00ecnh \u201cchuy\u1ec3n m\u00ecnh\u201d tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p h\u01b0\u1edbng d\u1eef li\u1ec7u (data-driven business).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-data-driven-la-gi\">1. Data Driven l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Data-driven<\/strong> (t\u1ea1m d\u1ecbch l\u00e0 \u201cd\u1ef1a tr\u00ean d\u1eef li\u1ec7u\u201d hay \u201c\u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u\u201d) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef hay ph\u01b0\u01a1ng ph\u00e1p d\u00f9ng \u0111\u1ec3 m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch, x\u1eed l\u00fd d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>Data-driven \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong nhi\u1ec1u l\u0129nh v\u1ef1c (gi\u00e1o d\u1ee5c, y t\u1ebf, kinh doanh, m\u00f4i tr\u01b0\u1eddng,&#8230;). \u0110\u1eb7c bi\u1ec7t, hi\u1ec7n nay, data-driven \u0111\u00e3 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng kinh doanh.&nbsp;<\/p>\n\n\n\n<p>Data-driven business (doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u) l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, quy\u1ebft \u0111\u1ecbnh kinh doanh.<\/p>\n\n\n\n<p>Thay v\u00ec d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh ho\u1eb7c kinh nghi\u1ec7m c\u00e1 nh\u00e2n, doanh nghi\u1ec7p \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch, ch\u00ednh x\u00e1c trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u201cdata-driven business\u201d, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng, c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 ch\u00fa tr\u1ecdng ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c v\u00e0 t\u01b0 duy c\u1ee7a to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean trong vi\u1ec7c s\u1eed d\u1ee5ng v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 d\u1eef li\u1ec7u.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"344\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Data-driven-la-gi-1024x344.webp\" alt=\"Data-driven l\u00e0 g\u00ec?\" class=\"wp-image-9745\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Data-driven-la-gi-1024x344.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Data-driven-la-gi-300x101.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Data-driven-la-gi-768x258.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Data-driven-la-gi-1536x516.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Data-driven-la-gi.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-l\u1ee3i-ich-khi-ap-d\u1ee5ng-data-driven-vao-doanh-nghi\u1ec7p-nbsp\">2. L\u1ee3i \u00edch khi \u00e1p d\u1ee5ng data-driven v\u00e0o doanh nghi\u1ec7p&nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Theo Mc.Kinsey:<\/a> C\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng cao h\u01a1n 23 l\u1ea7n, m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cao g\u1ea5p 6 l\u1ea7n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi cao h\u01a1n 19 l\u1ea7n. Vi\u1ec7c t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. K\u1ebft qu\u1ea3 l\u00e0 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 ti\u1ebfp t\u1ee5c quay l\u1ea1i mua h\u00e0ng.<\/p>\n\n\n\n<p><a href=\"https:\/\/bi-survey.com\/big-data-benefits\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Theo nghi\u00ean c\u1ee9u c\u1ee7a BARCA<\/a>: Nh\u1eefng doanh nghi\u1ec7p s\u1eed d\u1ee5ng big data c\u00f3 m\u1ee9c t\u0103ng l\u1ee3i nhu\u1eadn 8% v\u00e0 gi\u1ea3m chi ph\u00ed 10%. Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty n\u00e0y c\u0169ng li\u1ec7t k\u00ea nh\u1eefng l\u1ee3i \u00edch t\u1eeb vi\u1ec7c gi\u00e1m s\u00e1t d\u1eef li\u1ec7u, \u0111\u00f3 l\u00e0: 69% cho bi\u1ebft \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n; 54% cho r\u1eb1ng big data c\u1ea3i thi\u1ec7n ki\u1ec3m so\u00e1t quy tr\u00ecnh v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3; v\u00e0 52% tuy\u00ean b\u1ed1 hi\u1ec3u s\u00e2u s\u1eafc h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 th\u1ea5y vi\u1ec7c khai th\u00e1c v\u00e0 x\u1eed l\u00fd t\u1ed1t d\u1eef li\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p>C\u00f9ng ph\u00e2n t\u00edch m\u1ed9t v\u00e0i l\u1ee3i \u00edch c\u1ee5 th\u1ec3 c\u1ee7a data-driven \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-1-d\u01b0a-ra-cac-quy\u1ebft-d\u1ecbnh-chinh-xac-va-k\u1ecbp-th\u1eddi\">2.1 \u0110\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi<\/h3>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 d\u1eef li\u1ec7u gi\u00fap cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 t\u1ed3n t\u1ea1i b\u00ean trong c\u0169ng nh\u01b0 b\u00ean ngo\u00e0i doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-2-hi\u1ec3u-ro-h\u01a1n-v\u1ec1-khach-hang\">2.2 Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. \u1ee8ng d\u1ee5ng data-driven gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi, nhu c\u1ea7u, insight c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c th\u00f4ng tin tr\u00ean kh\u00f4ng ch\u1ec9 gi\u00fap cho doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n gi\u00fap \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 marketing, b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng,&#8230;m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-3-t\u1ed1i-\u01b0u-hi\u1ec7u-qu\u1ea3-ho\u1ea1t-d\u1ed9ng-nbsp\">2.3 T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/base.vn\/blog\/phan-tich-du-lieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a> chi ti\u1ebft gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n c\u00e1c kh\u00e2u g\u00e2y l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c, c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t, kinh doanh. B\u1eb1ng c\u00e1ch nh\u1eadn di\u1ec7n nh\u1eefng \u201c\u0111i\u1ec3m n\u00f3ng\u201d \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p, \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi nh\u1eb1m gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u00e0 v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 h\u01a1n.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Loi-ich-cua-data-driven-1024x576.webp\" alt=\"L\u1ee3i \u00edch c\u1ee7a Data driven\" class=\"wp-image-9749\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Loi-ich-cua-data-driven-1024x576.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Loi-ich-cua-data-driven-300x169.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Loi-ich-cua-data-driven-768x432.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Loi-ich-cua-data-driven-1536x864.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Loi-ich-cua-data-driven.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-4-d\u1ef1-bao-cac-xu-h\u01b0\u1edbng-m\u1edbi-nbsp\">2.4 D\u1ef1 b\u00e1o c\u00e1c xu h\u01b0\u1edbng m\u1edbi&nbsp;<\/h3>\n\n\n\n<p>Data-driven gi\u00fap ph\u00e2n t\u00edch xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh h\u00f3a th\u00f4ng tin nh\u1eb1m d\u1ef1u b\u00e1o v\u00e0 d\u1ef1 \u0111o\u00e1n v\u1ec1 c\u00e1c xu h\u01b0\u1edbng m\u1edbi. Nh\u1edd v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd s\u1edbm nh\u00ecn ra nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 \u201c\u0111i tr\u01b0\u1edbc \u0111\u00f3n \u0111\u1ea7u\u201d, chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng cho c\u00e1c k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-5-c\u1ea3nh-bao-va-d\u1ec1-phong-r\u1ee7i-ro-nbsp\">2.5 C\u1ea3nh b\u00e1o v\u00e0 \u0111\u1ec1 ph\u00f2ng r\u1ee7i ro&nbsp;<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u c\u00f2n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 r\u1ee7i ro, ph\u00e1t hi\u1ec7n nh\u1eefng th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 x\u1ea3y \u0111\u1ebfn, t\u1eeb \u0111\u00f3 s\u1edbm \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p ph\u00f2ng ng\u1eeba v\u00e0 qu\u1ea3n l\u00fd r\u1ee7i ro m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/data-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data l\u00e0 g\u00ec? Vai tr\u00f2 quan tr\u1ecdng c\u1ee7a D\u1eef li\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-doanh-nghi\u1ec7p-co-th\u1ec3-\u1ee9ng-d\u1ee5ng-data-driven-nh\u01b0-th\u1ebf-nao\">3. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng data-driven nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-1-data-driven-trong-qu\u1ea3n-ly-nhan-s\u1ef1\">3.1 Data-driven trong qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1<\/h3>\n\n\n\n<p>C\u00e1c d\u1eef li\u1ec7u nh\u00e2n s\u1ef1 cho ph\u00e9p nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd nh\u1eadn di\u1ec7n c\u00e1c xu h\u01b0\u1edbng, l\u1ed7 h\u1ed5ng trong h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, gi\u00fap \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh, chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng h\u1ec3 \u0111\u1ec3 tri\u1ec3n khai to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng nh\u00e2n s\u1ef1 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3 c\u1ee7a data-driven trong qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 bao g\u1ed3m:<\/p>\n\n\n\n<p><strong>Ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c hi\u1ec7u qu\u1ea3<\/strong>: Th\u00f4ng qua h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u nh\u00e2n s\u1ef1, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng ngh\u1ec9 vi\u1ec7c, d\u1ef1 b\u00e1o v\u1ec1 nh\u00e2n s\u1ef1 trong t\u01b0\u01a1ng lai, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c r\u1ee7i ro ti\u1ec1m \u1ea9n v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng tinh g\u1ecdn, b\u1ec1n v\u1eefng.&nbsp;<\/p>\n\n\n\n<p><strong>Qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean<\/strong>: C\u00e1c d\u1eef li\u1ec7u v\u1ec1 hi\u1ec7u su\u1ea5t c\u00e1 nh\u00e2n, hi\u1ec7u su\u1ea5t nh\u00f3m, t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh <a href=\"https:\/\/base.vn\/blog\/kpi-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">KPI<\/a> ho\u1eb7c <a href=\"https:\/\/base.vn\/blog\/okr-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">OKR<\/a>,&#8230;gi\u00fap nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn kh\u00e1ch quan h\u01a1n v\u1ec1 t\u1eebng nh\u00e2n s\u1ef1, ph\u00f2ng ban.<\/p>\n\n\n\n<p><strong>Tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1<\/strong>: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 \u1ee9ng vi\u00ean, CV, c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t,&#8230;\u0111\u1ec3 c\u1ea3i thi\u1ec7n quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng, x\u00e1c \u0111\u1ecbnh ngu\u1ed3n hi\u1ec7u qu\u1ea3, l\u1ef1a ch\u1ecdn \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p, gi\u00fap gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u00e0 t\u1ed1i \u01b0u quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng trong doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><a href=\"https:\/\/base.vn\/app\/e-hiring\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/data-driven\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Base E-Hiring<\/strong><\/a> l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 c\u00f4ng c\u1ee5 t\u00edch h\u1ee3p data-driven v\u00e0o ho\u1ea1t \u0111\u1ed9ng tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb tuy\u1ec3n d\u1ee5ng ATS to\u00e0n di\u1ec7n v\u00e0 th\u00f4ng minh. V\u1edbi kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i tr\u1ef1c tuy\u1ebfn v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng tuy\u1ec3n d\u1ee5ng, c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng thu th\u1eadp v\u00e0 cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o d\u1eef li\u1ec7u tr\u1ef1c quan, Base E-Hiring gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m l\u00ean t\u1edbi 85% th\u1eddi gian v\u00e0 t\u1eadn d\u1ee5ng ngu\u1ed3n d\u1eef li\u1ec7u \u1ee9ng vi\u00ean s\u1eb5n c\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/base.vn\/hiring?utm_source=base-blog&amp;utm_content=base.vn\/blog\/data-driven\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-E-Hiring-1024x556.webp\" alt=\"Base E-Hiring\" class=\"wp-image-7788\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-E-Hiring-1024x556.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-E-Hiring-300x163.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-E-Hiring-768x417.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-E-Hiring-1536x834.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/05\/Base-E-Hiring.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Giao di\u1ec7n <a href=\"https:\/\/base.vn\/app\/e-hiring?utm_source=base-blog&amp;utm_content=base.vn\/blog\/data-driven\" target=\"_blank\" rel=\"noreferrer noopener\">H\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb tuy\u1ec3n d\u1ee5ng to\u00e0n di\u1ec7n Base E-Hiring<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<p><strong>T\u0103ng s\u1ef1 g\u1eafn k\u1ebft v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean<\/strong>: V\u1edbi d\u1eef li\u1ec7u nh\u00e2n s\u1ef1, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 h\u00e0i l\u00f2ng, g\u1eafn k\u1ebft v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a nh\u00e2n vi\u00ean: d\u1eef li\u1ec7u kh\u1ea3o s\u00e1t nh\u00e2n vi\u00ean, ph\u1ea3n h\u1ed3i v\u00e0 t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c&#8230; T\u1ea5t c\u1ea3 nh\u1eefng th\u00f4ng tin tr\u00ean gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 c\u00e1c \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean, x\u00e1c \u0111\u1ecbnh nh\u1eefng \u201c\u0111i\u1ec3m n\u00f3ng\u201d c\u1ea7n c\u1ea3i thi\u1ec7n trong tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, d\u1eef li\u1ec7u c\u0169ng r\u1ea5t h\u1eefu \u00edch khi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a nh\u00e2n vi\u00ean (c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, l\u1ed9 tr\u00ecnh ngh\u1ec1 nghi\u1ec7p, c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c,&#8230;).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-2-data-driven-trong-marketing-nbsp\">3.2 Data-driven trong marketing&nbsp;<\/h3>\n\n\n\n<p>Kh\u00e1i ni\u1ec7m data-driven marketing l\u00e0 quy tr\u00ecnh thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, h\u00e0nh vi,&#8230; \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh marketing nh\u1eb1m t\u0103ng c\u01b0\u1eddng c\u00e1 nh\u00e2n h\u00f3a v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c \u1ee9ng d\u1ee5ng marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u cho ph\u00e9p c\u00e1c marketer thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1edbi quy m\u00f4 l\u1edbn, gi\u00e1m s\u00e1t d\u1eef li\u1ec7u real-time, \u0111\u1ed3ng th\u1eddi tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ef1 \u0111\u1ed9ng h\u00f3a d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>V\u1edbi m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u marketing chi ti\u1ebft, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u00ecnh, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1 nh\u00e2n h\u00f3a c\u00e1c n\u1ed9i dung ti\u1ebfp th\u1ecb: \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m&nbsp;ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean l\u1ecbch s\u1eed duy\u1ec7t web, g\u1eedi email ph\u00f9 h\u1ee3p nhu c\u1ea7u c\u00e1 nh\u00e2n,&#8230;<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o: ch\u1ecdn l\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u1ed1i \u01b0u chi ph\u00ed v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn, \u0111o l\u01b0\u1eddng v\u00e0 t\u00ednh to\u00e1n&nbsp;ROI \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch v\u00e0 d\u1ef1 \u0111o\u00e1n c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn trong marketing th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <a href=\"https:\/\/base.vn\/blog\/phan-mem-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">ph\u1ea7n m\u1ec1m CRM<\/a>, c\u00e1c n\u1ec1n t\u1ea3ng email marketing, c\u00e1c n\u1ec1n t\u1ea3ng social media (Instagram, Facebook,&#8230;), c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website (Google Analytics,&#8230;), c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market Explorer),&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-3-data-driven-trong-ban-hang-nbsp\">3.3 Data-driven trong b\u00e1n h\u00e0ng&nbsp;<\/h3>\n\n\n\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap doanh nghi\u1ec7p d\u1ef1 b\u00e1o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh x\u00e1c h\u01a1n, t\u1eeb \u0111\u00f3 qu\u1ea3n l\u00fd t\u1ed3n kho hi\u1ec7u qu\u1ea3 h\u01a1n. Ngo\u00e0i ra, d\u1eef li\u1ec7u l\u1ecbch s\u1eed b\u00e1n h\u00e0ng c\u0169ng nh\u01b0 c\u00e1c s\u1ed1 li\u1ec7u b\u00e1o c\u00e1o v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 d\u1ef1 b\u00e1o c\u00e1c \u0111\u1ee3t t\u0103ng\/gi\u1ea3m v\u1ec1 nhu c\u1ea7u, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ec3 duy tr\u00ec m\u1ee9c t\u1ed3n kho ph\u00f9 h\u1ee3p, tr\u00e1nh t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u00e0ng ho\u1eb7c th\u1eeba ngu\u1ed3n cung qu\u00e1 m\u1ee9c.&nbsp;<\/p>\n\n\n\n<p>Doanh nghi\u00eap c\u00f2n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u01b0a t\u1ed1t, c\u1ea7n c\u1ea3i thi\u1ec7n. C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, doanh s\u1ed1 b\u00e1n h\u00e0ng theo k\u00eanh, hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng c\u1ee7a nh\u00f3m\/c\u00e1 nh\u00e2n,&#8230;c\u0169ng l\u00e0 nh\u1eefng th\u00f4ng tin quan tr\u1ecdng g\u00f3p ph\u1ea7n gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u1eb1m t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"591\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-18.42.26-1-1024x591.png\" alt=\"Base CRM\" class=\"wp-image-14279\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-18.42.26-1-1024x591.png 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-18.42.26-1-300x173.png 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-18.42.26-1-768x443.png 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-18.42.26-1-1536x886.png 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/Screen-Shot-2024-11-11-at-18.42.26-1.png 1940w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Giao di\u1ec7n <a href=\"https:\/\/signup.base.vn\/dang-ky-demo-base-crm\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/data-driven\" target=\"_blank\" rel=\"noreferrer noopener\">N\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n Base CRM<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-4-data-driven-trong-cham-soc-khach-hang\">3.4 Data-driven trong ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>B\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch l\u1ecbch s\u1eed mua s\u1eafm, h\u00e0nh vi v\u00e0 s\u1edf th\u00edch kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 ch\u00e2n dung v\u00e0 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 ch\u00eca kh\u00f3a then ch\u1ed1t gi\u00fap doanh nghi\u1ec7p c\u1ea3i ti\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c v\u00e0 gi\u1ea3i ph\u00e1p c\u00e1 nh\u00e2n h\u00f3a, gi\u00fap t\u1ea1o \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc trong l\u00f2ng kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>Khi ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t d\u1ef1a tr\u00ean t\u1eebng k\u00eanh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng (livechat, email, \u0111i\u1ec7n tho\u1ea1i,&#8230;), \u0111\u1ed9i ng\u0169 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ed1i ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c sao cho ph\u00f9 h\u1ee3p. Vi\u1ec7c t\u00ecm ra \u0111\u00fang k\u00eanh ch\u0103m s\u00f3c kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng h\u01a1n, m\u00e0 n\u00f3 c\u00f2n h\u1ed7 tr\u1ee3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u1ed5ng quan c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng bao g\u1ed3m: t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng, th\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng,&#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/signup.base.vn\/dang-ky-demo-base-crm\/?utm_source=base-blog&amp;utm_content=base.vn\/blog\/data-driven\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"457\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg\" alt=\"Base CRM\" class=\"wp-image-13979\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1024x457.jpg 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-300x134.jpg 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-768x343.jpg 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-1536x686.jpg 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/11\/c-Joni-CRM-02-2-2048x914.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-l\u1ed9-trinh-5-b\u01b0\u1edbc-tri\u1ec3n-khai-data-driven-cho-doanh-nghi\u1ec7p-nbsp\">4. L\u1ed9 tr\u00ecnh 5 b\u01b0\u1edbc tri\u1ec3n khai data-driven cho doanh nghi\u1ec7p&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-1-xac-d\u1ecbnh-m\u1ee5c-tieu-chi\u1ebfn-l\u01b0\u1ee3c-nbsp\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c&nbsp;<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi tri\u1ec3n khai b\u1ea5t c\u1ee9 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u00e0o trong doanh nghi\u1ec7p, c\u00e1c l\u00e3nh \u0111\u1ea1o ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u201cth\u1ea5m nhu\u1ea7n t\u01b0 t\u01b0\u1edfng\u201d \u0111\u1ea7u ti\u00ean ti\u00ean. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ti\u00ean phong, hi\u1ec3u v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u00f5 vai tr\u00f2 c\u1ee7a d\u1eef li\u1ec7u, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c&nbsp;v\u1edbi nh\u1eefng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i \u0111\u1ebfn to\u00e0n b\u1ed9 doanh nghi\u1ec7p, qua \u0111\u00f3 truy\u1ec1n t\u1ea3i tinh th\u1ea7n \u201c\u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u\u201d \u0111\u1ebfn nh\u00e2n vi\u00ean, gi\u00fap h\u1ecd hi\u1ec3u h\u01a1n v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u0169ng nh\u01b0 l\u1ee3i \u00edch c\u1ee7a d\u1eef li\u1ec7u trong c\u00f4ng vi\u1ec7c.&nbsp;<\/p>\n\n\n\n<p>V\u1eady l\u00e0m sao \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a \u201c\u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u\u201d? &#8211; C\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh l\u00e0 s\u1ef1 thay \u0111\u1ed5i t\u01b0 duy \u0111\u1ebfn t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p. \u0110\u1ec3 m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng \u201cchuy\u1ec3n m\u00ecnh\u201d tr\u1edf th\u00e0nh doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u, t\u01b0 duy (mindset) c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u.&nbsp;<\/p>\n\n\n\n<p><strong>Data-driven mindset<\/strong> (t\u01b0 duy \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u) kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, m\u00e0 n\u00f3 c\u00f2n li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c &#8211; n\u01a1i m\u00e0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c&nbsp;coi tr\u1ecdng v\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 \u00fd th\u1ee9c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u1ed1ng nh\u1ea5t v\u1ec1 t\u01b0 duy \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u, c\u1ea7n c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i, c\u0169ng nh\u01b0 s\u1ef1 \u0111\u1ed3ng l\u00f2ng, g\u1eafn k\u1ebft c\u1ee7a to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c m\u1edbi c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-2-thu-th\u1eadp-d\u1eef-li\u1ec7u-va-xay-d\u1ef1ng-h\u1ec7-th\u1ed1ng-d\u1eef-li\u1ec7u-t\u1eadp-trung\">B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u t\u1eadp trung<\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 th\u1ed1ng nh\u1ea5t \u0111\u01b0\u1ee3c t\u01b0 duy \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u (data-driven mindset), doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp v\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau, \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5, ph\u1ea7n m\u1ec1m \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u t\u1eadp trung, minh b\u1ea1ch.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t cho doanh nghi\u1ec7p. Trong qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u, c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c lo\u1ea1i d\u1eef li\u1ec7u, ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp.&nbsp;<\/p>\n\n\n\n<p>C\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn, \u0111\u00f3 l\u00e0 ph\u01b0\u01a1ng&nbsp;ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u s\u01a1 c\u1ea5p: l\u00e0 ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u g\u1ed1c tr\u1ef1c ti\u1ebfp ho\u1eb7c th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi tr\u1ea3 l\u1eddi. M\u1ed9t s\u1ed1 k\u1ef9 thu\u1eadt thu th\u1eadp d\u1eef li\u1ec7u s\u01a1 c\u1ea5p \u0111\u00f3 l\u00e0: kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, quan s\u00e1t, l\u00e0m th\u00ed nghi\u1ec7m, nghi\u00ean c\u1ee9u theo nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.&nbsp;<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p: l\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u \u0111\u00e3 c\u00f3, d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, bao g\u1ed3m: c\u00e1c th\u1ed1ng k\u00ea uy t\u00edn, d\u1eef li\u1ec7u l\u1ecbch s\u1eed, c\u00e1c d\u1eef li\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng online,..<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-3-tr\u1ef1c-quan-hoa-va-phan-tich-d\u1eef-li\u1ec7u\">B\u01b0\u1edbc 3: Tr\u1ef1c quan h\u00f3a v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>N\u1ebfu nh\u01b0 ch\u1ec9 thu th\u1eadp d\u1eef li\u1ec7u \u1edf d\u1ea1ng th\u00f4, s\u1ebd r\u1ea5t kh\u00f3 cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd trong vi\u1ec7c nh\u00ecn nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1eef li\u1ec7u \u0111\u00f3. V\u00ec v\u1eady, sau khi thu th\u1eadp, d\u1eef li\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u201ctr\u1ef1c&nbsp;quan h\u00f3a\u201d th\u00e0nh nh\u1eefng th\u00f4ng tin d\u1ec5 hi\u1ec3u v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb. \u0110i\u1ec1u n\u00e0y gi\u00fap cho c\u00e1c b\u00ean li\u00ean quan d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin.&nbsp;<\/p>\n\n\n\n<p>Tr\u1ef1c quan h\u00f3a ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh tr\u00ecnh b\u00e0y d\u1eef li\u1ec7u th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c th\u1ec3 hi\u1ec7n nh\u01b0 bi\u1ec3u \u0111\u1ed3, \u0111\u1ed3 th\u1ecb, b\u1ea3ng bi\u1ec3u, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u1ed5ng h\u1ee3p,&#8230;<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh bi\u1ebfn d\u1eef li\u1ec7u th\u00e0nh insight, th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb th\u00f4ng qua vi\u1ec7c ph\u00e2n chia, s\u00e0ng l\u1ecdc v\u00e0 \u0111\u00e1nh gi\u00e1. Nh\u1edd v\u00e0o k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n ra c\u00e1c v\u1ea5n \u0111\u1ec1 t\u1ed3n \u0111\u1ecdng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p; ho\u1eb7c nh\u00ecn ra c\u00e1c xu h\u01b0\u1edbng \u0111\u1ec3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n cho t\u01b0\u01a1ng lai.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Ung-dung-cua-data-driven-1024x683.webp\" alt=\"\u1ee8ng d\u1ee5ng Data-driven trong doanh nghi\u1ec7p\" class=\"wp-image-9753\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Ung-dung-cua-data-driven-1024x683.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Ung-dung-cua-data-driven-300x200.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Ung-dung-cua-data-driven-768x512.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Ung-dung-cua-data-driven-1536x1025.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Ung-dung-cua-data-driven.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-background\" style=\"background-color:#ebf6fd\"><strong>\u0110\u1ecdc th\u00eam:<\/strong> <a href=\"https:\/\/base.vn\/blog\/dashboard-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dashboard l\u00e0 g\u00ec? L\u1ee3i \u00edch c\u1ee7a dashboard trong doanh nghi\u1ec7p<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-4-ra-quy\u1ebft-d\u1ecbnh-d\u1ef1a-tren-d\u1eef-li\u1ec7u\">B\u01b0\u1edbc 4: Ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh, data-driven decision making (ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u) l\u00e0 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean vi\u1ec7c thu th\u1eadp v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, gi\u00fap cho doanh nghi\u1ec7p tr\u00e1nh t\u00ecnh tr\u1ea1ng ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u1ea3m x\u00fac ho\u1eb7c tr\u00ean \u0111\u00e1nh gi\u00e1 ch\u1ee7 quan c\u1ee7a m\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch s\u00e1ng su\u1ed1t nh\u1ea5t, ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u01b0 t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a d\u1eef li\u1ec7u, ph\u1ea1m vi v\u00e0 gi\u1edbi h\u1ea1n c\u1ee7a d\u1eef li\u1ec7u, th\u00ec ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u1ea3i d\u1ef1a tr\u00ean ng\u1eef c\u1ea3nh c\u1ee5 th\u1ec3, v\u00e0 c\u00f3 \u0111\u1ee7 hi\u1ec3u bi\u1ebft, ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1ec1 l\u0129nh v\u1ef1c \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<p>Ngo\u00e0i ra, khi \u00e1p d\u1ee5ng data-driven, kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u00fang ta ph\u1ea3i b\u00e0i tr\u1eeb ho\u00e0n to\u00e0n c\u00e1c ph\u00e1n \u0111o\u00e1n d\u1ef1a tr\u00ean kinh nghi\u1ec7m. Th\u1ef1c t\u1ebf, c\u1ea7n c\u00f3 s\u1ef1 c\u00e2n b\u1eb1ng h\u1ee3p l\u00fd gi\u1eefa d\u1eef li\u1ec7u v\u00e0 c\u00e1c kinh nghi\u1ec7m, tr\u1ea3i nghi\u1ec7m&nbsp;\u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 t\u00ednh linh ho\u1ea1t, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-b\u01b0\u1edbc-5-c\u1eadp-nh\u1eadt-va-c\u1ea3i-ti\u1ebfn-quy-trinh-d\u1ecbnh-h\u01b0\u1edbng-d\u1eef-li\u1ec7u\">B\u01b0\u1edbc 5: C\u1eadp nh\u1eadt v\u00e0 c\u1ea3i ti\u1ebfn quy tr\u00ecnh \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u v\u00e0 th\u1ecb tr\u01b0\u1eddng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 thay \u0111\u1ed5i li\u00ean t\u1ee5c. C\u00e1c th\u00f4ng s\u1ed1, xu h\u01b0\u1edbng,&#8230;kh\u00f4ng c\u00f2n ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i n\u1ebfu nh\u01b0 kh\u00f4ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c c\u1eadp nh\u1eadt m\u1edbi gi\u00fap gi\u1ea3m thi\u1ec3u c\u00e1c r\u1ee7i ro g\u00e2y ra b\u1edfi nh\u1eefng d\u1eef li\u1ec7u c\u0169 kh\u00f4ng ph\u00f9 h\u1ee3p, t\u1eeb \u0111\u00f3 ng\u0103n ch\u1eb7n nh\u1eefng quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u t\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh, c\u1ea3i ti\u1ebfn c\u0169ng gi\u00fap t\u1ed5 ch\u1ee9c trau d\u1ed3i v\u00e0 ph\u00e1t tri\u1ec3n th\u00eam n\u1eefa, n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c.&nbsp;<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1eadp nh\u1eadt quy tr\u00ecnh l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng gi\u00fap duy tr\u00ec v\u00e0 n\u00e2ng cao t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a data-driven decision making trong m\u00f4i tr\u01b0\u1eddng kinh doanh li\u00ean t\u1ee5c bi\u1ebfn \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Lo-trinh-data-driven-trong-doanh-nghiep-1024x585.webp\" alt=\"L\u1ed9 tr\u00ecnh Data Driven trong doanh nghi\u1ec7p\" class=\"wp-image-9756\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Lo-trinh-data-driven-trong-doanh-nghiep-1024x585.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Lo-trinh-data-driven-trong-doanh-nghiep-300x171.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Lo-trinh-data-driven-trong-doanh-nghiep-768x439.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Lo-trinh-data-driven-trong-doanh-nghiep-1536x878.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Lo-trinh-data-driven-trong-doanh-nghiep.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-xu-h\u01b0\u1edbng-phat-tri\u1ec3n-c\u1ee7a-data-driven-trong-t\u01b0\u01a1ng-lai\">5. Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a data-driven trong t\u01b0\u01a1ng lai<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-1-tang-c\u01b0\u1eddng-tich-h\u1ee3p-tri-tu\u1ec7-nhan-t\u1ea1o-ai-va-may-h\u1ecdc-machine-learning\">5.1 T\u0103ng c\u01b0\u1eddng t\u00edch h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) v\u00e0 m\u00e1y h\u1ecdc (machine learning)<\/h3>\n\n\n\n<p>C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7, h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u data-driven c\u00f3 xu h\u01b0\u1edbng t\u00edch h\u1ee3p th\u00eam c\u00e1c t\u00ednh n\u0103ng v\u1ec1 AI v\u00e0 m\u00e1y h\u1ecdc, gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra c\u00e1c m\u00f4 h\u00ecnh d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c h\u01a1n.&nbsp;<\/p>\n\n\n\n<p>R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec1u \u0111ang h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai, t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean \u0111\u1ec1u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u00f2i h\u1ecfi c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i ch\u00fa tr\u1ecdng h\u01a1n n\u1eefa c\u00f4ng t\u00e1c \u0111\u00e0o t\u1ea1o, n\u00e2ng cao ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng cho nh\u00e2n vi\u00ean v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 AI.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-2-phan-tich-va-x\u1eed-ly-d\u1eef-li\u1ec7u-trong-th\u1eddi-gian-th\u1ef1c\">5.2 Ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u trong th\u1eddi gian th\u1ef1c<\/h3>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, do gi\u1edbi h\u1ea1n v\u1ec1 c\u00e1c c\u00f4ng ngh\u1ec7, nhi\u1ec1u d\u1eef li\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 x\u1eed l\u00fd k\u1ecbp th\u1eddi, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m tr\u00ec ho\u00e3n qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 tri\u1ec3n khai c\u00e1c quy\u1ebft \u0111\u1ecbnh trong doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>Tuy nhi\u00ean, xu h\u01b0\u1edbng data-driven trong t\u01b0\u01a1ng lai \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd c\u00f3 nhi\u1ec1u c\u1ea3i ti\u1ebfn \u0111\u00e1ng k\u1ec3. M\u1ea1ng l\u01b0\u1edbi l\u1edbn g\u1ed3m c\u00e1c thi\u1ebft b\u1ecb \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i \u0111\u1ec3 thu th\u1eadp v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong th\u1eddi gian th\u1ef1c, nh\u1eb1m cung c\u1ea5p c\u00e1c th\u00f4ng tin h\u1eefu \u00edch m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi cho doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-3-gia-tang-tinh-bao-m\u1eadt-c\u1ee7a-d\u1eef-li\u1ec7u-nbsp\">5.3 Gia t\u0103ng t\u00ednh b\u00e1o m\u1eadt c\u1ee7a d\u1eef li\u1ec7u&nbsp;<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u l\u00e0 t\u00e0i nguy\u00ean quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c \u0111\u1ec3 th\u1ea5t tho\u00e1t v\u00e0 r\u00f2 r\u1ec9 d\u1eef li\u1ec7u c\u00f3 th\u1ec3 g\u00e2y ra nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng l\u1edbn. V\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u00e0y m\u1ed9t nhi\u1ec1u, th\u00ec y\u00eau c\u1ea7u v\u1ec1 t\u00ednh b\u1ea3o m\u1eadt ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt, d\u1eef li\u1ec7u quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c m\u00e3 h\u00f3a c\u1ea3 khi truy\u1ec1n t\u1ea3i v\u00e0 l\u01b0u tr\u1eef. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u1ea7n \u0111\u1ea1o t\u1ea1o nh\u00e2n vi\u00ean c\u00e1c ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea3o m\u1eadt th\u00f4ng tin c\u0169ng nh\u01b0 nh\u1eadn di\u1ec7n c\u00e1c m\u1ed1i \u0111e d\u1ecda r\u00f2 r\u1ec9 d\u1eef li\u1ec7u ra b\u00ean ngo\u00e0i.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Xu-huong-Data-driven-1024x482.webp\" alt=\"Xu h\u01b0\u1edbng Data-driven trong t\u01b0\u01a1ng lai\" class=\"wp-image-9751\" srcset=\"https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Xu-huong-Data-driven-1024x482.webp 1024w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Xu-huong-Data-driven-300x141.webp 300w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Xu-huong-Data-driven-768x362.webp 768w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Xu-huong-Data-driven-1536x723.webp 1536w, https:\/\/base.vn\/wp-content\/uploads\/2024\/08\/Xu-huong-Data-driven.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-case-study-d\u1ecbnh-h\u01b0\u1edbng-d\u1eef-li\u1ec7u-thanh-cong-c\u1ee7a-cac-doanh-nghi\u1ec7p-l\u1edbn-nbsp\">6. Case-study \u0111\u1ecbnh h\u01b0\u1edbng d\u1eef li\u1ec7u th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-1-data-driven-giup-google-c\u1ea3i-thi\u1ec7n-chinh-sach-nhan-s\u1ef1-nbsp\">6.1 Data-driven gi\u00fap Google c\u1ea3i thi\u1ec7n ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1&nbsp;<\/h3>\n\n\n\n<p>Google &#8211; \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7 ch\u00ednh l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh trong vi\u1ec7c \u1ee9ng d\u1ee5ng data-driven trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 t\u1eadp trung thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch s\u00e2u kh\u1ed1i d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn con ng\u01b0\u1eddi \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, th\u00f4ng qua vi\u1ec7c kh\u1ea3o s\u00e1t hi\u1ec7u su\u1ea5t, mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u1ec1 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o l\u00fd t\u01b0\u1edfng.&nbsp;<\/p>\n\n\n\n<p>Nh\u1edd nh\u1eefng d\u1eef li\u1ec7u qu\u00fd gi\u00e1, Google \u0111\u00e3 t\u00ecm ra ph\u01b0\u01a1ng h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi phong c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o cho ph\u00f9 h\u1ee3p, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n t\u1edbi 75% hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1. Ngo\u00e0i ra, s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c n\u00e0y c\u00f2n gi\u00fap Google t\u1ea1o n\u00ean m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111\u00e1ng m\u01a1 \u01b0\u1edbc v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-2-coca-cola-\u1ee9ng-d\u1ee5ng-d\u1eef-li\u1ec7u-d\u1ec3-t\u1ed1i-\u01b0u-chi\u1ebfn-d\u1ecbch-qu\u1ea3ng-cao-nbsp\">6.2 Coca\u2013Cola \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o&nbsp;<\/h3>\n\n\n\n<p>Coca-Cola s\u1edf h\u1eefu h\u01a1n 105 tri\u1ec7u l\u01b0\u1ee3t ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Facebook v\u00e0 2,7 tri\u1ec7u l\u01b0\u1ee3t tr\u00ean Instagram (2018). \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c Coca-cola \u0111ang n\u1eafm trong tay m\u1ed9t kho d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 \u1ee9ng d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u1ec1 nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng. Vi\u1ec7c ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p gi\u00fap Coca-Cola th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1, c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u1ea1t t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t cao g\u00e1p 4 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o c\u0169, \u0111\u1ed1i \u01b0u h\u00f3a ROI c\u1ee7a to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-3-netflix-t\u1ea1o-nen-nh\u1eefng-bom-t\u1ea5n-nh\u1edd-t\u1eadn-d\u1ee5ng-d\u1eef-li\u1ec7u-tri\u1ec7t-d\u1ec3-nbsp\">6.3 Netflix t\u1ea1o n\u00ean nh\u1eefng bom t\u1ea5n nh\u1edd t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u tri\u1ec7t \u0111\u1ec3&nbsp;<\/h3>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 ph\u00e2n t\u00edch \u1edf tr\u00ean, m\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u \u0111\u00f3 ch\u00ednh l\u00e0 gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n v\u1ec1 nh\u1eefng c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c trong kinh doanh. N\u1eafm v\u1eefng nguy\u00ean l\u00fd n\u00e0y, Netflix &#8211; doanh nghi\u1ec7p v\u1edbi 4 tri\u1ec7u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, 3 tri\u1ec7u l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u00e0 h\u01a1n 30 tri\u1ec7u l\u01b0\u1ee3t xem m\u1ed7i ng\u00e0y \u0111\u00e3 ph\u00e1t huy s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 hinh th\u1ee9c gi\u1ea3i tr\u00ed m\u00e0 kh\u00e1ch h\u00e0ng y\u00eau th\u00edch.<\/p>\n\n\n\n<p>Nh\u1edd \u0111\u00f3, Netflix \u0111\u00e3 th\u00e0nh c\u00f4ng khai th\u00e1c \u0111\u01b0\u1ee3c c\u00e1c d\u00f2ng phim, th\u1ec3 lo\u1ea1i m\u00e0 kh\u00e1ch h\u00e0ng y\u00eau th\u00edch, gi\u00fap doanh nghi\u1ec7p n\u00e0y t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-4-ca-nhan-hoa-tr\u1ea3i-nghi\u1ec7m-khach-hang-thanh-cong-v\u1edbi-spotify-nbsp\">6.4 C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng v\u1edbi Spotify&nbsp;<\/h3>\n\n\n\n<p>T\u00e2n d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u thu th\u1eadp t\u1eeb th\u00f4ng tinh v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, Spotify \u0111\u00e3 c\u1ef1c k\u1ef3 th\u00f4ng minh khi bi\u1ebfn ch\u00fang th\u00e0nh \u201cnh\u1eefng con s\u1ed1 bi\u1ebft n\u00f3i\u201d, gi\u00fap doanh nghi\u1ec7p n\u00e0y t\u1ea1o ra c\u00e1c n\u1ed9i dung, \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a,&nbsp;ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-k\u1ebft-bai\">7. K\u1ebft b\u00e0i<\/h2>\n\n\n\n<p>Data-driven tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1. \u0110\u1ec3 th\u1ef1c s\u1ef1 \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i tr\u1ea3i qua m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i, \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c. Nh\u1eefng l\u1ef1a ch\u1ecdn sai v\u1ec1 m\u1eb7t t\u01b0 duy, c\u00f4ng ngh\u1ec7, con ng\u01b0\u1eddi,&#8230;ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p \u0111i ch\u1ec7ch h\u01b0\u1edbng, l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian, th\u1eadm ch\u00ed g\u00e2y ra nh\u1eefng h\u1eadu qu\u1ea3 kh\u00f3 l\u01b0\u1eddng.&nbsp;<\/p>\n\n\n\n<p>Tuy nhi\u00ean, n\u1ebfu th\u1ef1c s\u1ef1 nghi\u00eam t\u00fac tri\u1ec3n khai, c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch b\u00e0i b\u1ea3n, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u201cchuy\u1ec3n m\u00ecnh\u201d, t\u1ea1o ra nh\u1eefng b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 l\u1edbn th\u00f4ng qua vi\u1ec7c t\u1eadn d\u1ee5ng kho d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1, d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Data-driven kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef qu\u00e1 m\u1edbi m\u1ebb, nh\u01b0ng li\u1ec7u c\u00f3 bi\u1ebft bao nhi\u00eau doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng quy tr\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 nh\u1eefng gi\u00e1 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"ppma_author":[55],"class_list":["post-9724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chuyen-doi-so"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.4 (Yoast SEO v24.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Driven l\u00e0 g\u00ec? 5 b\u01b0\u1edbc tri\u1ec3n khai data-driven trong doanh nghi\u1ec7p<\/title>\n<meta name=\"description\" content=\"Data-driven l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng data-driven trong: qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, marketing, b\u00e1n h\u00e0ng... 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