{"id":544,"date":"2025-09-30T15:32:51","date_gmt":"2025-09-30T08:32:51","guid":{"rendered":"https:\/\/base.vn\/library\/?p=544"},"modified":"2025-10-20T09:13:02","modified_gmt":"2025-10-20T02:13:02","slug":"an-pham-behind-the-success","status":"publish","type":"post","link":"https:\/\/base.vn\/library\/an-pham-behind-the-success\/","title":{"rendered":"\u1ea4n ph\u1ea9m BEHIND THE SUCCESS &#8211; S\u1ef1 th\u1eadt v\u1ec1 th\u1ea5t b\u1ea1i"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"544\" class=\"elementor elementor-544\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ed45e18 e-flex e-con-boxed e-con e-parent\" data-id=\"ed45e18\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a77f80 elementor-widget elementor-widget-shortcode\" data-id=\"7a77f80\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class='fluentform ff-default fluentform_wrapper_12 ffs_default_wrap'><form data-form_id=\"12\" id=\"fluentform_12\" class=\"frm-fluent-form fluent_form_12 ff-el-form-top ff_form_instance_12_1 ff-form-loading ffs_default\" data-form_instance=\"ff_form_instance_12_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Behind The Success<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='544' \/><input type=\"hidden\" id=\"_fluentform_12_fluentformnonce\" name=\"_fluentform_12_fluentformnonce\" value=\"68432edf8d\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/library\/wp-json\/wp\/v2\/posts\/544\" \/><div data-type=\"name-element\" data-name=\"names\" class=\" ff-field_container ff-name-field-wrapper\" ><div class='ff-t-container'><div class='ff-t-cell '><div class='ff-el-group ff-el-form-top'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_12_names_first_name_' >H\u1ecd v\u00e0 t\u00ean<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"names[first_name]\" id=\"ff_12_names_first_name_\" class=\"ff-el-form-control\" placeholder=\"Nh\u1eadp t\u00ean c\u1ee7a b\u1ea1n\" aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_12_email' aria-label=\"Email c\u1ee7a b\u1ea1n\">Email c\u1ee7a b\u1ea1n<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_12_email\" class=\"ff-el-form-control\" placeholder=\"Nh\u1eadp email c\u1ee7a b\u1ea1n\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_12_phone' aria-label=\"S\u1ed1 \u0111i\u1ec7n tho\u1ea1i\">S\u1ed1 \u0111i\u1ec7n tho\u1ea1i<\/label><\/div><div class='ff-el-input--content'><input name=\"phone\" class=\"ff-el-form-control ff-el-phone\" type=\"tel\" placeholder=\"Nh\u1eadp s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n\" data-name=\"phone\" id=\"ff_12_phone\" inputmode=\"tel\"  aria-invalid='false' aria-required=true><\/div><\/div><div class='ff-el-group ff-text-center ff_submit_btn_wrapper'><button type=\"submit\" class=\"ff-btn ff-btn-submit ff-btn-md ff_btn_style\" >T\u1ea2I V\u00c0 XEM MI\u1ec4N PH\u00cd<\/button><\/div><\/fieldset><\/form><div id='fluentform_12_errors' class='ff-errors-in-stack ff_form_instance_12_1 ff-form-loading_errors ff_form_instance_12_1_errors'><\/div><\/div>        <script type=\"text\/javascript\">\n            window.fluent_form_ff_form_instance_12_1 = {\"id\":\"12\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"asteriskPlacement\":\"asterisk-right\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_12_1\",\"form_id_selector\":\"fluentform_12\",\"rules\":{\"names[first_name]\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global_message\":\"Tr\\u01b0\\u1eddng n\\u00e0y l\\u00e0 b\\u1eaft bu\\u1ed9c\",\"global\":true}},\"names[middle_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global_message\":\"Tr\\u01b0\\u1eddng n\\u00e0y l\\u00e0 b\\u1eaft bu\\u1ed9c\",\"global\":true}},\"names[last_name]\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global_message\":\"Tr\\u01b0\\u1eddng n\\u00e0y l\\u00e0 b\\u1eaft bu\\u1ed9c\",\"global\":true}},\"email\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global_message\":\"Tr\\u01b0\\u1eddng n\\u00e0y l\\u00e0 b\\u1eaft bu\\u1ed9c\",\"global\":true},\"email\":{\"value\":false,\"message\":\"This field must contain a valid email\",\"global_message\":\"Tr\\u01b0\\u1eddng n\\u00e0y ph\\u1ea3i ch\\u1ee9a m\\u1ed9t email h\\u1ee3p l\\u1ec7\",\"global\":true}},\"phone\":{\"required\":{\"value\":true,\"global\":true,\"message\":\"This field is required\",\"global_message\":\"Tr\\u01b0\\u1eddng n\\u00e0y l\\u00e0 b\\u1eaft bu\\u1ed9c\"},\"valid_phone_number\":{\"value\":false,\"global\":true,\"message\":\"Phone number is not valid\",\"global_message\":\"S\\u1ed1 \\u0111i\\u1ec7n tho\\u1ea1i kh\\u00f4ng h\\u1ee3p l\\u1ec7\"}}},\"debounce_time\":300};\n                    <\/script>\n        <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-0687bf3 e-flex e-con-boxed e-con e-parent\" data-id=\"0687bf3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a403d3d elementor-widget elementor-widget-text-editor\" data-id=\"a403d3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"125\" data-end=\"493\">Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 h\u00e0nh tr\u00ecnh \u0111\u1ea7y th\u00e1ch th\u1ee9c nh\u01b0ng kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. McKinsey th\u1ed1ng k\u00ea t\u1edbi 70% d\u1ef1 \u00e1n th\u1ea5t b\u1ea1i, cho th\u1ea5y \u0111\u00e2y l\u00e0 nhi\u1ec7m v\u1ee5 m\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p ph\u1ea3i theo \u0111u\u1ed5i su\u1ed1t s\u1ef1 nghi\u1ec7p. V\u00f2ng \u0111\u1eddi doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ng\u1eafn, c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t \u2013 c\u00f4ng ngh\u1ec7 \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u00e1n c\u00e2n th\u1ecb tr\u01b0\u1eddng v\u00e0 bu\u1ed9c m\u1ecdi t\u1ed5 ch\u1ee9c tr\u1edf th\u00e0nh doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7.<\/p><p data-start=\"495\" data-end=\"866\">Base trong 9 n\u0103m qua \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng 10.000 doanh nghi\u1ec7p, nh\u01b0ng con s\u1ed1 n\u00e0y v\u1eabn c\u00f2n r\u1ea5t nh\u1ecf so v\u1edbi h\u01a1n 800.000 doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam. Th\u00e0nh c\u00f4ng c\u00f3, th\u1ea5t b\u1ea1i c\u0169ng nhi\u1ec1u \u2013 v\u00e0 m\u1ed7i th\u1ea5t b\u1ea1i, d\u00f9 t\u1eeb ph\u00eda ai, \u0111\u1ec1u l\u00e0 b\u00e0i h\u1ecdc qu\u00fd gi\u00e1. Ch\u00ednh v\u00ec v\u1eady, ch\u00fang t\u00f4i mu\u1ed1n doanh nghi\u1ec7p c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb v\u1eefng ch\u1eafc c\u1ea3 v\u1ec1 t\u01b0 duy, k\u1ef9 n\u0103ng v\u00e0 c\u00f4ng c\u1ee5, tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o h\u00e0nh tr\u00ecnh n\u00e0y.<\/p><p data-start=\"868\" data-end=\"1156\">\u1ea4n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c vi\u1ebft \u0111\u1ec3 chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m th\u1ef1c t\u1ebf t\u1eeb h\u00e0ng lo\u1ea1t d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i, k\u1ebft h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb s\u1ef1 thay \u0111\u1ed5i, nh\u1eb1m gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng. Tr\u1ecdng t\u00e2m kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng ngh\u1ec7, m\u00e0 l\u00e0 kh\u1ea3 n\u0103ng d\u1eabn d\u1eaft t\u1ed5 ch\u1ee9c thay \u0111\u1ed5i.<\/p><p data-start=\"1158\" data-end=\"1481\">B\u1ea1n s\u1ebd kh\u00f4ng t\u00ecm th\u1ea5y \u1edf \u0111\u00e2y c\u00f4ng th\u1ee9c \u201cd\u1ec5 d\u00e0ng\u201d cho chuy\u1ec3n \u0111\u1ed5i s\u1ed1, m\u00e0 l\u00e0 s\u1ef1 chu\u1ea9n b\u1ecb th\u1ef1c ch\u1ea5t cho m\u1ed9t h\u00e0nh tr\u00ecnh nhi\u1ec1u th\u1eed th\u00e1ch \u2013 nh\u01b0ng c\u0169ng \u0111\u1ea7y c\u01a1 h\u1ed9i. V\u00e0 quan tr\u1ecdng nh\u1ea5t, b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i \u0111i m\u1ed9t m\u00ecnh: nh\u1eefng kinh nghi\u1ec7m, b\u00e0i h\u1ecdc v\u00e0 s\u1ef1 \u0111\u1ed3ng h\u00e0nh t\u1eeb Base s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 h\u00e0nh trang cho h\u00e0ng tr\u0103m ngh\u00ecn doanh nghi\u1ec7p kh\u00e1c.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 h\u00e0nh tr\u00ecnh \u0111\u1ea7y th\u00e1ch th\u1ee9c nh\u01b0ng kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. McKinsey th\u1ed1ng k\u00ea t\u1edbi 70% d\u1ef1 \u00e1n th\u1ea5t b\u1ea1i, cho th\u1ea5y \u0111\u00e2y l\u00e0 nhi\u1ec7m v\u1ee5 m\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p ph\u1ea3i theo \u0111u\u1ed5i su\u1ed1t s\u1ef1 nghi\u1ec7p. V\u00f2ng \u0111\u1eddi doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ng\u1eafn, c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t \u2013 c\u00f4ng [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[27],"topics":[],"class_list":["post-544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tai-lieu-noi-bat","tag-special"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u1ea4n ph\u1ea9m BEHIND THE SUCCESS - S\u1ef1 th\u1eadt v\u1ec1 th\u1ea5t b\u1ea1i<\/title>\n<meta name=\"description\" content=\"Behind The Success \u2013 S\u1ef1 th\u1eadt v\u1ec1 th\u1ea5t b\u1ea1i h\u00e9 l\u1ed9 b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 t\u1eeb nh\u1eefng c\u00fa ng\u00e3, gi\u00fap doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n b\u1ee9t ph\u00e1 \u0111\u1ec3 \u0111\u1ea1t th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/base.vn\/library\/an-pham-behind-the-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u1ea4n ph\u1ea9m BEHIND THE SUCCESS - S\u1ef1 th\u1eadt v\u1ec1 th\u1ea5t b\u1ea1i\" \/>\n<meta property=\"og:description\" content=\"Behind The Success \u2013 S\u1ef1 th\u1eadt v\u1ec1 th\u1ea5t b\u1ea1i h\u00e9 l\u1ed9 b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 t\u1eeb nh\u1eefng c\u00fa ng\u00e3, gi\u00fap doanh nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n b\u1ee9t ph\u00e1 \u0111\u1ec3 \u0111\u1ea1t th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/base.vn\/library\/an-pham-behind-the-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Base Library\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-30T08:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-20T02:13:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/base.vn\/library\/wp-content\/uploads\/2025\/09\/Behind-The-Success.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1341\" \/>\n\t<meta property=\"og:image:height\" content=\"1777\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"L\u1ed9c \u0110\u1ed7 V\u0103n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\u1ed9c \u0110\u1ed7 V\u0103n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/base.vn\/library\/an-pham-behind-the-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/base.vn\/library\/an-pham-behind-the-success\/\"},\"author\":{\"name\":\"L\u1ed9c \u0110\u1ed7 V\u0103n\",\"@id\":\"https:\/\/base.vn\/library\/#\/schema\/person\/33372f37a20e21287d961834e48b318d\"},\"headline\":\"\u1ea4n ph\u1ea9m BEHIND THE SUCCESS &#8211; 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